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Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Kanpur
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Course PreviewWhen you join this Digital Marketing training in Kanpur, your instructors will help you understand various Digital Marketing tools and techniques such as SEO auditing, Content Marketing, Web Analytics, Google Analytics reports, Email Marketing, etc.
Among the top Digital Marketing courses in Kanpur, Intellipaat’s program will help you learn about:
These Digital Marketing training programs are suitable for any of the professionals mentioned below:
Here is why you should consider one of the best Digital Marketing course in Kanpur:
There are no prerequisites as such. You can join this Digital Marketing training in Kanpur irrespective of whether you have prior experience in the field or not.
Inbound marketing and outbound marketing are two fundamentally different approaches to attracting and engaging customers. They have distinct strategies, techniques, and philosophies. Here are the main distinctions between inbound and outbound marketing:
| Aspect | Inbound Marketing | Outbound Marketing |
| Definition | It focuses on attracting potential customers through relevant and valuable content and interactions. It aims to pull in prospects who are actively seeking information. | It involves pushing marketing messages and advertisements to a wide audience, often without regard to whether they have shown interest in the product or service. |
| Initiator | Customer initiates the interaction by seeking information, usually through search engines or social media. | Marketer initiates the interaction by reaching out to potential customers through various channels (e.g., cold calls, email blasts, and ads). |
| Content | Content is educational, informative, and tailored to address the needs and interests of the target audience, for example, blog posts, ebooks, webinars, and social media content. | Content is promotional and focuses on the product or service. It may include ads, cold calls, direct mail, and telemarketing scripts. |
| Engagement | It builds trust and credibility by providing valuable information. It encourages two-way communication and engagement with the audience. | It may interrupt the target audience’s current activity and be seen as intrusive or disruptive. It has limited engagement with the audience. |
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55% Average Salary Hike
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*Past record is no guarantee of future job prospects
He leads a team covering insights, brand management, and media. He oversees central branding initiatives along with media strategy. An IIM Kozhikode alumnus, he has expertise in crafting impactful communication plans.
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He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
is a passionate entrepreneur and cofounder of AdsCaffe, Personalize Services, and Ignited Business Network. She is a certified Google professional and a business networking trainer. She is well-versed in social media marketing, SEO, and website design.
Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
With a Master’s degree from Leeds University Business School, Priyash possesses 7+ years of experience leading businesses and teams across the globe. He is an expert and skilled in inbound marketing strategy, email marketing, social media management, etc.
Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.
A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.
Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.
The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.
Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.
Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
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Project Work
Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.
This Digital Marketing master’s program in Kanpur is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.
Besides, this Digital Marketing course in Kanpur is designed to help you clear the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedInOn average, entry-level Digital Marketers are paid about US$56,572 per year
IndeedBy 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsLand Your Dream Job Like Our Alumni
The average salary of a professional in Digital Marketing in Kanpur, according to Glassdoor, is about ₹186,588 p.a.
The following are some of the companies that have Digital Marketing job openings in Kanpur:
Digital Marketing has become an integral part of businesses in the digital age. It is one of those careers that will be in high demand in the near future. The industry is expected to witness further growth according to EMR, with a CAGR of 17.6% by 2026 attaining USD 807 billion. Therefore, a career in digital marketing will ensure a lucrative future.
The following are the roles and responsibilities of a Digital Marketing professional:
There are 271,000+ digital marketing job opportunities available in the United States, as listed on LinkedIn, while India has over 20,000 job openings in the digital marketing domain. According to naukri.com, the average salary of a digital marketer starts from ₹200,000 p.a. and goes up to ₹600,000 p.a. with experience.
Intellipaat is the top Digital Marketing institute in Kanpur with great placements. In its training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the Digital Marketing training material for free. Throughout the course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing Institute.
Intellipaat has been serving Marketing enthusiasts from every corner of the Kanpur city. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Kanpur, be it Arya Nagar, Swaroop Nagar, Ashok Nagar, Harsh Nagar, Tilak Nagar, Sarvodaya Nagar, Acharya Nagar, Jawahar Nagar, Pandu Nagar, Gandhi Nagar, Civil Lines, Vikas Nagar, or anywhere. You can have full access to our online Digital Marketing courses in Kanpur by sitting at home or office 24/7.
To take part in the placement program, you must first complete this Digital Marketing course in Kanpur and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
