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Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Kanpur
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Among the top Digital Marketing courses in Kanpur, Intellipaat’s program will help you learn about:
These Digital Marketing training programs are suitable for any of the professionals mentioned below:
Here is why you should consider one of the best Digital Marketing course in Kanpur:
There are no prerequisites as such. You can join this Digital Marketing training in Kanpur irrespective of whether you have prior experience in the field or not.
Inbound marketing and outbound marketing are two fundamentally different approaches to attracting and engaging customers. They have distinct strategies, techniques, and philosophies. Here are the main distinctions between inbound and outbound marketing:
Aspect | Inbound Marketing | Outbound Marketing |
Definition | It focuses on attracting potential customers through relevant and valuable content and interactions. It aims to pull in prospects who are actively seeking information. | It involves pushing marketing messages and advertisements to a wide audience, often without regard to whether they have shown interest in the product or service. |
Initiator | Customer initiates the interaction by seeking information, usually through search engines or social media. | Marketer initiates the interaction by reaching out to potential customers through various channels (e.g., cold calls, email blasts, and ads). |
Content | Content is educational, informative, and tailored to address the needs and interests of the target audience, for example, blog posts, ebooks, webinars, and social media content. | Content is promotional and focuses on the product or service. It may include ads, cold calls, direct mail, and telemarketing scripts. |
Engagement | It builds trust and credibility by providing valuable information. It encourages two-way communication and engagement with the audience. | It may interrupt the target audience’s current activity and be seen as intrusive or disruptive. It has limited engagement with the audience. |
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Who can apply for this Digital Marketing course in Kanpur?
What roles does a Digital Marketing Professional play?
Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.
Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
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1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.
2.1 Overview of Business Issues and Theories Formulation in the following domains:
3.1 Describe Segmentation, Targeting, and Positioning.
4.1 List of the Designing Service Offerings
5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?
6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.
8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking
9.1 Working with Google Ads
Overview of Ads
9.2 Social Media Platforms: Facebook and Instagram Ads
9.3 Social Media Platforms: LinkedIn Ads
10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.
11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages
12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing
13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?
14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.
Project Work
Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.
Practice Essential Tools
Designed By Industry Experts
Get Real-world Experience
Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.
Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.
Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.
Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.
Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.
This Digital Marketing master’s program in Kanpur is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.
Besides, this Digital Marketing course in Kanpur is designed to help you clear the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedInOn average, entry-level Digital Marketers are paid about US$56,572 per year
IndeedBy 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsOur Alumni Work At
Hear From Our Hiring Partners
The average salary of a professional in Digital Marketing in Kanpur, according to Glassdoor, is about ₹186,588 p.a.
The following are some of the companies that have Digital Marketing job openings in Kanpur:
Digital Marketing has become an integral part of businesses in the digital age. It is one of those careers that will be in high demand in the near future. The industry is expected to witness further growth according to EMR, with a CAGR of 17.6% by 2026 attaining USD 807 billion. Therefore, a career in digital marketing will ensure a lucrative future.
The following are the roles and responsibilities of a Digital Marketing professional:
There are 271,000+ digital marketing job opportunities available in the United States, as listed on LinkedIn, while India has over 20,000 job openings in the digital marketing domain. According to naukri.com, the average salary of a digital marketer starts from ₹200,000 p.a. and goes up to ₹600,000 p.a. with experience.
Intellipaat is the top Digital Marketing institute in Kanpur with great placements. In its training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the Digital Marketing training material for free. Throughout the course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing Institute.
Intellipaat has been serving Marketing enthusiasts from every corner of the Kanpur city. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Kanpur, be it Arya Nagar, Swaroop Nagar, Ashok Nagar, Harsh Nagar, Tilak Nagar, Sarvodaya Nagar, Acharya Nagar, Jawahar Nagar, Pandu Nagar, Gandhi Nagar, Civil Lines, Vikas Nagar, or anywhere. You can have full access to our online Digital Marketing courses in Kanpur by sitting at home or office 24/7.
To take part in the placement program, you must first complete this Digital Marketing course in Kanpur and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.
Apparently, no. Our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.
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