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Intellipaat’s Digital Marketing course in Kolkata will help you master Google Analytics, SEM, SEO, content marketing, etc. Get online training from industry experts through real time projects and earn industry recognized Digital Marketing certification. Join this Digital Marketing institute in Kolkata Now!
Search Engine Optimization (SEO)
Understanding Business Problems
Marketing Mix Decisions
Branding Marketing and PR Communications
Social Media Optimization (SMO)
Content Marketing and Influencer Marketing
Digital Marketing Analytics and Strategy and ROI Measurement
In this Digital Marketing training course, you will be taught about concepts like:
The following individuals can enrol in the institute:
Consider pursuing this field and register today to pave a successful career in Digital Marketing!
No. Regardless of prior experience or knowledge in the field, you can enroll in this Digital Marketing course.
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Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs, and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.
To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
Search Engine Marketing
Webpage and blog post optimization
Domain and archive tools
Social media marketing
Digital marketing strategy
Facebook & Instagram Advertisement
Preparing Communication plan
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies
8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking
9.1 Google Ads
9.2 Facebook and Instagram Ads
9.3 LinkedIn Ads
10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.
11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages
12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks
13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?
14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation
Free Career Counselling
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The application is free and takes only 5 minutes to complete.
Projects will be a part of your Digital Marketing Master’s program to consolidate your learning. It will ensure that you have real-world experience in the numerous areas of Digital Marketing.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
As the Digital Marketing Executive of an e-commerce organization, you need to effectively create impressive and profit-oriented marketing strategies to reach out to the targeted audience and generate maximum possible leads.
Learners are presented with cases where, being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve customer frequency and increase business productivity and efficiency.
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
This Google Analytics Project requires the learners to successfully navigate to the numerous business reports that are available in Google Analytics. The project has been included to provide practical know-how of the tool.
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
Optimize Social Media Marketing tactics which are also used in the organization by refreshing and mixing up strategies for various popular social media platforms including the likes of LinkedIn, Instagram, Facebook, etc.
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Learners are presented with cases where, being a marketing intern, you must prepare the web page and emails for mobile users, along with creating an advertisement for mobile phones, and optimize mobile transactions.
As a Digital Marketing professional of an e-commerce organization, create innovative mobile marketing strategies to attract more customers to the organization.
Entrepreneur | Pune
Cuppyright - Owner
Digital Marketing Analyst | Bangalore
Even though being a mere sales executive, I was able to get into a good role as a digital marketing analyst along with a 110% hike. This was possible because of the expert training and career guidance I received from Intellipaat.
Digital Marketing Analyst
Senior Software Engineer | Gurgaon
This program helped me gain the right skills to make a career switch from a consultant to a Senior Software Engineer. The knowledge of Hadoop and the right tools was the main reason for my transition.
Senior Software Engineer
Sr. Software Engineer | Hyderabad
Even after being from a non-tech field, I attained the necessary skills to become a Senior Software Engineer through this program. The major concepts were taught with ease and in lucid language, along with real-life projects.
Sr. Software Engineer
Software Engineer | MP
Intellipaat training helped me make a career switch from a Developer to a Software Engineer with a 100% hike even during the pandemic. The best part was the job assistance and mentoring sessions.
Information Technology Executive | Bengaluru, Karnataka
With Intellipaat’s training, I made a career transition from Recruiter to System Administrator with a 50% salary hike. The real-time scenarios given by trainers helped me understand the concepts better.
US IT Recruiter
Information Technology Executive
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
This Digital Marketing master’s program in Kolkata is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.
Besides, this Digital Marketing course is designed to help you clear the following certification exams:
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your upskilling objective.
Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners educational background, past experience, and future career aspirations.
Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Dr. Gurpreet Kour specializes in the domain of marketing and communications. Her area of research includes destination branding and promotion, tourism planning and development, travel advertising, and marketing semiotics.
M. Thenmozhi is a professor in finance in the Department of Management Studies of IIT Madras. With over 31 years of academic experience, Thenmozhi has been ranked in the Top 100 Women in Finance in India in 2019 and 2020 by AIWMI.
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
Suresh Ramadurai is involved in teaching market research as a visiting faculty at various IIMs and in training analytics professionals. He is an IIT Delhi graduate with a degree in Chemical Engineering and holds a PG Dip. in Management from IIM Bangalore.
Dr. Babji Srinivasan is working as an assistant professor in the Department of Applied Mechanics at IIT Madras. He holds a Ph.D. from Texas Tech University, and his research interests span from Behavioral Informatics to Cognitive Systems Engineering.
Dr. Srabanti Mukherjee has obtained her Ph.D. from IIEST, Shibpur. Her research includes healthcare and bottom-of-the-pyramid marketing, Her other specialties include Integrated Marketing Communications and Advanced Marketing Research.
An alumnus of IIT Madras, Vivek Dhandapani is a researcher at IIM Shillong working on programmatic advertising. He also works with various brands and businesses to help them execute successful digital campaigns.
Dr. M. Nabil holds a Ph.D. from IIT Madras and works in the Department of Chemical Engineering at IIT Tirupati. His area of interest includes Process Optimization and Control, Machine Learning for Process Systems, Data Reconciliation, and more.
He is an IIM Ahmedabad alumnus with a vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees Performance Marketing, Customer Segmentation, Marketing Campaigning, and Innovation.
Ultimate path to learn digital marketing online. Trainer’s command on the particular domain is awesome. This Digital Marketing course is really worth the money. Practical oriented training session. Thank you team.
Thanks for this Digital Marketing training. Good training and rich content along with real-world assignments and projects. All the topics were well taught. Would like to recommend Intellipaat to all.
I am very much impressed by their case studies, projects, assignments and self-paced videos. Good Digital Marketing course for everyone. The trainer was also very good and humble. Thanks Intellipaat.
Best learning platform for online Digital Marketing course. Recommend this to all. The course structure is designed in a way that anyone can master the concepts from basic to advanced.
Thank you Intellipaat for providing me a comprehensive learning platform. I am really impressed by the quality of the Digital Marketing training and the live sessions. All topics were explained by practical examples.
Digital Marketing uses the internet as a medium for marketing. Digital Marketing involves SEO, SEM, SMM, Google Ads, email marketing, ORM, Google Analytics, etc. This type of marketing plays an important role in establishing online relationships with potential customers.
Following are some of the Digital Marketing techniques or practices that are used in the industry:
According to Glassdoor, the average salary of a specialist in Digital Marketing in Kolkata is about ₹238,860 per year.
Digital Marketing Specialists are responsible for the following tasks:
Following are some of the top companies that are offering Digital Marketing jobs in Kolkata:
Here is how this Digital Marketing course in Kolkata will benefit you:
Once your Digital Marketing course registration is completed, you will receive access to all the e-learning content on our LMS. You will have access to these study materials and their upgrades for a lifetime.
Intellipaat is one of the best institutes for Digital Marketing courses in Kolkata. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.
We will also provide lifelong access to the training material for free. Throughout this Digital Marketing course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion.
Intellipaat has been serving Marketing enthusiasts from every corner of the city Kolkata. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Kolkata, be it Barrackpore, Bidhannagar, Jadavpur, Ballygunge, Dum Dum, Behala, Alipore, New Alipore, Sealdah, Narendrapur, or anywhere. You can have full access to the courses from the best Digital Marketing institute in Kolkata by sitting at home or office 24/7.
To take part in the placement program, you must first complete the course and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.
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