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Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Kolkata!
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In this digital marketing training course in Kolkata, you will be taught about concepts like:
The following individuals can enroll in the digital marketing institute in Kolkata:
Consider pursuing this field and register today to pave a successful career in digital marketing!
No. Regardless of prior experience or knowledge in the field, you can enroll in this digital marketing course.
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Sr. DM Executive | India
This program helped me get an opportunity to choose a new job role with a good designation and a salary hike of up to 50%. The instructors were actual industry experts and were able to elaborate on the real-time scenarios.
Digital Marketing Executive
Sr. Digital Marketing Executive
Associate Manager | India
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Senior Associate
Associate Manager
Deputy General Manager | India
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Manager Marketing
Deputy General Manager
Business Manager | India
Intellipaat’s program curriculum is highly comprehensive. The instructors are so good at their job, and are always there to solve your doubts. The support team is available round the clock to resolve your queries.
Area Sales Manager
Business Manager
Marketing Trainee | India
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Fresher
Marketing Trainee
Digital Marketing Manager | India
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Self Employed
Digital Marketing Manager
Copyright | India
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this best digital marketing course by Intellipaat.
Fresher
Copyright
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
He heads a team spanning insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni. He has expertise in developing excellent communication plans.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
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Dr. Nalini is working as a managing director of the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics, with more than 20 years of experience in one-to-one marketing.
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Who can Apply for this Digital Marketing Course in Kolkata?
What Roles Does a Digital Marketing Professional Play?
Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.
Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital Marketing Strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
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1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.
2.1 Overview of Business Issues and Theories Formulation in the following domains:
3.1 Describe Segmentation, Targeting, and Positioning.
4.1 List of the Designing Service Offerings
5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?
6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.
8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking
9.1 Working with Google Ads
Overview of Ads
9.2 Social Media Platforms: Facebook and Instagram Ads
9.3 Social Media Platforms: LinkedIn Ads
10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.
11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages
12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing
13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?
14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.
Digital Marketing Institute in Kolkata Project Work
Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.
Practice Essential Tools
Designed By Industry Experts
Get Real-world Experience
Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.
Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.
Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.
Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.
Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.
This digital marketing program in Kolkata is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing course certification in Kolkata from us.
Besides, this Digital Marketing course is designed to help you clear the following certification exams:
There are 81,000+ jobs available for Digital Marketing Professionals alone in the US.
LinkedInOn average, entry-level Digital Marketers are paid about US$56,572 per year
IndeedBy 2029, jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsUltimate path to learn digital marketing online. Trainer’s command on the particular domain is awesome. This Digital Marketing course is really worth the money. Practical oriented training session. Thank you team.
I am very much impressed by their case studies, projects, assignments and self-paced videos. Good Digital Marketing course for everyone. The trainer was also very good and humble. Thanks Intellipaat.
Thank you Intellipaat for providing me a comprehensive learning platform. I am really impressed by the quality of the Digital Marketing training and the live sessions. All topics were explained by practical examples.
Best learning platform for online Digital Marketing course. Recommend this to all. The course structure is designed in a way that anyone can master the concepts from basic to advanced.
Our Alumni Work At
Hear From Our Hiring Partners
Lead Recruiter at Accenture, India
The candidates from Intellipaat were very good. They are better than experienced people in the same domain. The learners had hands-on experience. The product managers were very happy with the job-ready recruits.
HR at Genex Corporate Services, India
Even freshers from Intellipaat are technically strong and have hands-on experience. They were prompt in answering all the questions regarding the subject, and also aware of the present market requisites during the job interview. Of course, Certification plays a crucial role in moving any resume forward.
Digital marketing uses the internet as a medium for marketing. Digital marketing involves SEO, SEM, SMM, Google Ads, email marketing, ORM, Google Analytics, etc. This type of marketing plays an important role in establishing online relationships with potential customers.
Following are some of the digital marketing techniques or practices that are used in the industry:
According to Glassdoor, the average salary of a specialist in digital marketing in Kolkata is about ₹238,860 per year.
Digital marketing specialists are responsible for the following tasks:
Following are some of the top companies that are offering digital marketing jobs in Kolkata:
Here is how this digital marketing course in Kolkata will benefit you:
Once your digital marketing course in Kolkata registration is completed, you will receive access to all the e-learning content on our LMS. You will have access to these study materials and their upgrades for a lifetime.
Intellipaat has been serving marketing enthusiasts from every corner of the city Kolkata. Our online digital marketing courses have always been the top-rated program. You can be living in any locality in Kolkata, be it Barrackpore, Bidhannagar, Jadavpur, Ballygunge, Dum Dum, Behala, Alipore, New Alipore, Sealdah, Narendrapur, or anywhere. You can have full access to the courses from the best digital marketing institute in Kolkata by sitting at home or office 24/7.
To take part in the placement program, you must first complete the course and then execute all the given projects successfully.
No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.
Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.
Apparently, no. Our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.
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