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Digital Marketing Course in Kolkata

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Kolkata!

  • Digital Marketing Course in Kolkata by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more.
  • Work on Real-World Projects and Case Studies
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course in Kolkata Overview

What will you be taught in this best digital marketing course in Kolkata?

In this digital marketing training course in Kolkata, you will be taught about concepts like:

  • Social Media Marketing
  • Digital businesses
  • PPC campaigns on Google AdWords
  • Digital Marketing tools
  • Metrics to analyze the effectiveness of online campaigns
  • Google Analytics and reports
  • Email Marketing
  • Mobile Marketing
  • Google Webmaster
  • Content Marketing
  • On-page SEO
  • Google reporting tools

The following individuals can enroll in the digital marketing institute in Kolkata:

  • Business Intelligence and Analytics Professionals
  • Entrepreneurs
  • Digital Marketing Specialists
  • Marketing Professionals
  • Project Managers
  • Sales Professionals
  • Marketing Managers
  • Digital Marketing experts earn about ₹203,000 per year on an average in Kolkata – PayScale
  • There are over 300+ job listings for Digital Marketing professionals in Kolkata, WB – Indeed
  • A 10% influx in demand for marketing professionals is predicted to occur by 2026 – The Bureau of Labor Statistics

Consider pursuing this field and register today to pave a successful career in digital marketing!

No. Regardless of prior experience or knowledge in the field, you can enroll in this digital marketing course.

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Career Transition

55% Average Salary Hike

45LPA Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho crm YT YT ad youtube analytics yoast wordstream wellsaid unbounce tweet deck stabble difu spyfu similar web semrush se ranking Screming fog powtoon my ad centre Moz mailchimp Linkedin business linked in linked in ads keyword tool hubspot hootsuite google google trends google analytics google ads get response feng facebook facebook ads chatgpt canva bluewillow asodesk apptweak ahrefs 1

Digital Marketing Course Fees in Kolkata

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

15 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

21 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

28 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

04 Jan 2025 08:00 PM - 11:00 PM
₹75,012 10% OFF Expires in

EMI Starts at

₹5,000

We partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs

Financing Partners

EMI Partner

The credit facility is provided by a third-party credit facility provider in Kolkata and any arrangement with such third party is outside Intellipaat’s purview.

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course Curriculum in Kolkata

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Digital Marketing Institute in Kolkata Project Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
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Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Digital Marketing Certification in Kolkata

Executive Post Graduate Certification in Digital Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This digital marketing program in Kolkata is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing course certification in Kolkata from us.

Besides, this Digital Marketing course is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in Kolkata FAQs

What is digital marketing?

Digital marketing uses the internet as a medium for marketing. Digital marketing involves SEO, SEM, SMM, Google Ads, email marketing, ORM, Google Analytics, etc. This type of marketing plays an important role in establishing online relationships with potential customers.

Following are some of the digital marketing techniques or practices that are used in the industry:

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • PPC marketing
  • Video production
  • Content marketing
  • Webinar production
  • E-books, whitepapers, and webinars
  • E-mail marketing

According to Glassdoor, the average salary of a specialist in digital marketing in Kolkata is about ₹238,860 per year.

Digital marketing specialists are responsible for the following tasks:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real-time

Following are some of the top companies that are offering digital marketing jobs in Kolkata:

  • Accenture
  • Nissan Motor Corporation
  • Deloitte
  • Siemens
  • Marriott Hotels
  • ITC Limited
  • Genpact

Here is how this digital marketing course in Kolkata will benefit you:

  • This course is designed to meet industry standards
  • The course will transform you into a job-ready professional
  • The industry-based projects will translate into hands-on experience in the field
  • The training is led by the IIT Roorkee faculty and industry practitioners
  • Both professionals and freshmen can benefit from this course due to its flexibility
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • The course materials and their upgrades are accessible for a lifetime
  • Our 24/7 online learning support is always available for learners
  • You will receive job assistance from our career services team after the certification
  • Intellipaat has over 400 hiring partners
  • There are job search resources on our website to help with job hunting

Once your digital marketing course in Kolkata registration is completed, you will receive access to all the e-learning content on our LMS. You will have access to these study materials and their upgrades for a lifetime.

Intellipaat has been serving marketing enthusiasts from every corner of the city Kolkata. Our online digital marketing courses have always been the top-rated program. You can be living in any locality in Kolkata, be it Barrackpore, Bidhannagar, Jadavpur, Ballygunge, Dum Dum, Behala, Alipore, New Alipore, Sealdah, Narendrapur, or anywhere. You can have full access to the courses from the best digital marketing institute in Kolkata by sitting at home or office 24/7.

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.

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