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Digital Marketing Course in Lucknow

4.8 (2,388 Ratings)

This Digital Marketing course in Lucknow is designed to help you master Google Analytics, SEM, SEO, etc. with real time projects. Get online training from experts and acquire industry-recognized Digital Marketing Certification. Top Digital Marketing institute in Lucknow also gives you job assistance and 24/7 learning support.

Ranked Among Top 5 Digital Marketing Courses by India Today

14+
Courses
20+
Projects
  • Online Classroom Training
    • Course 1
      Search Engine Optimization (SEO)

    • Course 2
      Understanding Business Problems

    • Course 3
      Marketing Principles

    • Course 4
      Marketing Mix Decisions

    • Course 5
      Branding Marketing and PR Communications

    • Course 6
      Marketing Analytics

    • Course 7
      Social Media Optimization (SMO)

    • Course 8
      Video Marketing

    • Course 9
      Paid Marketing

    • Course 10
      Email Marketing

    • Course 11
      Landing Pages

    • Course 12
      Affiliate Marketing

    • Course 13
      Content Marketing and Influencer Marketing

    • Course 14
      Digital Marketing Analytics and Strategy and ROI Measurement

Key Highlights

Learn from IIT Madras Faculty and Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Digital Marketing Course in LucknowOverview

What skills will you acquire by enrolling in this Digital Marketing course in Lucknow?

Among the top Digital Marketing courses in Lucknow, Intellipaat’s program will help you learn about:

  • Digital Marketing tools and techniques
  • Mobile marketing
  • Digital businesses
  • Content marketing techniques
  • Important metrics to identify effective campaigns
  • PPC campaigns on Google AdWords
  • Google reporting tools
  • SMM and on-page SEO
  • Google Analytics
  • Email marketing methods
  • Google Webmaster

The following professionals are suited to sign up for this Digital Marketing course:

  • Project Managers
  • Business Intelligence and Analytics experts
  • Digital Marketing specialists
  • Sales and Marketing professionals
  • Entrepreneurs
  • Marketing Managers

Certified Digital Marketers are highly in demand in the industry. Our Digital Marketing course will prepare you well for these opportunities.

  • Over 90 jobs are available for certified Digital Marketers in Lucknow – Indeed
  • The average salary of Digital Marketers in Lucknow is around ₹300,000 per year and can go up to ₹639,000 per year – PayScale
  • There is a vast gap between supply and demand for Digital Marketing professionals – Business 2 Community

You can join Intellipaat’s Digital Marketing training in Lucknow without the need for prior knowledge or experience.

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Who can apply for this Digital Marketing course?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates can apply for this course as well
Who can aaply

What roles does a Digital Marketing Professional play?

Digital Marketing Associate

Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs, and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

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Digital Marketing Course Curriculum

Live Course
Live Course Self Paced

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

7.1 What is Social Media Optimization?
7.2 Why Social Media Marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case studies

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

10.1 What is Email Marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

12.1 What is Affiliate Marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

13.1 What is Content Marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Free Career Counselling

We are happy to help you 24/7

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

Projects will be a part of your Digital Marketing Master’s program to consolidate your learning. It will ensure that you have real-world experience in the numerous areas of Digital Marketing.

  • Practice 100+ Essential Tools

  • Designed by Industry Experts

  • Get Real-world Experience

  • Career Transition

    55% Average Salary Hike

    $1,27,000 Highest Salary

    800+ Career Transitions

    300+ Hiring Partners

    Digital Marketing Certification in Lucknow

    This Digital Marketing master’s program in Lucknow is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.

    Besides, this Digital Marketing course is designed to help you clear the following certification exams:

    • Google Analytics Individual Qualification (IQ) Certification
    • Google AdWords Certification
    • HubSpot Certification Exam
    • Microsoft Certification Exam
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    Industry Trends

    Peer Learning

    Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!

    Intellipaat
    Intellipaat
    Intellipaat
    Intellipaat
    Intellipaat

    Career Services

    Career Services
    Resume

    Career Oriented Sessions

    Throughout the course

    Over 20+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your upskilling objective.

    Resume

    Resume & LinkedIn Profile Building

    After 70% of course completion

    Get assistance in creating a world-class resume & Linkedin Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

    Resume

    Mock Interview Preparation

    After 80% of the course completion.

    Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

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    1 on 1 Career Mentoring Sessions

    After 90% of the course completion

    Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners educational background, past experience, and future career aspirations.

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    Assured Interviews

    After 80% of the course completion

    Assured Interviews upon submission of projects and assignments. Get interviewed by our 500+ hiring partners.

    Resume

    Exclusive access to Intellipaat Job portal

    After 80% of the course completion

    Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

    Meet Your Mentors

    Our Alumni Works At

    Master Client Desktop

    Digital Marketing Course Fees

    Self Paced Training

    • 43 Hrs of Self-paced Learning e-learning videos
    • Flexible Schedule
    • Lifetime Free Upgrade

    $614

    Online Classroom Preferred

    • Everything in Self-Paced Learning
    • One-to-one doubt resolution sessions
    • Attend as many batches as you want for Lifetime
    • Job Assistance
    02 Jul

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    $1,316 10% OFF Expires in

    Corporate Training

    • Customized Learning
    • Enterprise grade learning management system (LMS)
    • 24x7 Support
    • Enterprise grade reporting

    Contact Us

    Digital Marketing Training Reviews

    4.8 ( 2,421 )

    Digital Marketing Course in Lucknow FAQs

    What is Digital Marketing?

    Digital Marketing uses the internet as a medium for marketing and promotions. Digital Marketing involves SEO, ORM, Google Analytics, SMM, Google Ads, SEM, email marketing, etc. It plays an important role in establishing online relationships with potential customers.

    Following are some of the Digital Marketing techniques that are used in the industry:

    • Content marketing
    • Webinar production
    • Social Media Marketing (SMM)
    • Search Engine Optimization (SEO)
    • PPC marketing
    • Video production
    • E-books, whitepapers, and webinars
    • E-mail marketing

    As per Indeed, the average salary of a specialist in Digital Marketing in Lucknow is about ₹220,140 per annum.

    Digital Marketing Specialists are responsible for:

    • Coordinating with web developers and designers for the design and functionality of a website and the process involved
    • Generating all website content and meeting online objectives through content strategy
    • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
    • Converting website visits into online sales by making the user experience easy and by offering special deals
    • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real-time

    Following are some of the top companies that are offering Digital Marketing jobs in Lucknow:

    • Nokia
    • Siemens
    • Xiaomi India
    • Decathlon Sports India
    • TCS
    • Pearson

    Here is how this Digital Marketing course in Lucknow will benefit you:

    • This course is designed to meet industry standards
    • The course will transform you into a job-ready professional
    • The industry-based projects will translate into hands-on experience in the field
    • The training is led by the IIT Madras faculty and industry practitioners
    • Both professionals and freshmen can benefit from the course’s flexible sessions
    • Doubt-clearing can be done during the live sessions
    • One-on-one with industry mentors is provided for all our learners
    • Our 24/7 online learning support is always available for learners
    • Intellipaat has over 400 hiring partners
    • You will receive job assistance from our career services team after the certification
    • Widely recognized certification from IIT Madras and Intellipaat
    • The course materials and their upgrades are accessible for a lifetime
    • There are job search resources on our website to help with job hunting

    Once your Digital Marketing course registration is completed, you will receive access to all the e-learning content on our LMS. You will have access to these study materials and their upgrades for a lifetime.

    Intellipaat offers one of the best Digital Marketing course in Lucknow with placement. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

    We will also provide lifelong access to the Digital Marketing training material for free. Throughout the course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing institute in Lucknow.

    Intellipaat has been serving Marketing enthusiasts from every corner of the city Lucknow. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Lucknow, be it Gomti Nagar, Hazratganj, Mahanagar, Amar Shaheed Path, Indira Nagar, Lucknow Cantt, Jankipuram, Aliganj, Alambagh, Ashiyana, Rajajipuram, Eldeco, Chowk, or anywhere. You can have full access to our Digital Marketing courses in Lucknow by sitting at home or office 24/7.

    To take part in the placement program, you must first complete this Digital Marketing course and then execute all the given projects successfully.

    No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.

    Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you be familiar with the questions that may be asked in the certification exams and the format of those questions.

    Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.

    At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

    Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

    Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

    You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

    Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

    You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

    Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

    Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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