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Digital Marketing Course in Ludhiana

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Ludhiana

  • Digital Marketing Course in Ludhiana by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course in Ludhiana Overview

What topics will you get to learn in this best digital marketing course in Ludhiana, Punjab?

  • Google Adwords PPC Campaigns
  • Google Analytics
  • Digital Marketing Tools and Methods
  • Metrics for identifying effective campaigns
  • Google Reporting Tools
  • Skills for Digital Businesses
  • Google Webmaster
  • Content, Email, and Mobile Marketing
  • On-page SEO
  • Social Media Marketing

You can sign up for this program in Ludhiana if you are a/an:

  • Fresher
  • Project Manager
  • BI Expert
  • Entrepreneur
  • Analytics Expert
  • Marketing Manager
  • Sales or Marketing Expert
  • Digital Marketing Professional
  • Over 420 Digital Marketing jobs are currently there in Ludhiana – Shine
  • A rise of a minimum of 10% is expected by 2026 in the demand for marketing professionals – The Bureau of Labor Statistics
  • On average, a Digital Marketing expert in Ludhiana, Punjab earns around ₹238,000 p.a. – Indeed

No. There is no requirement for prior knowledge or experience to take up this digital marketing course in Ludhiana.

Data analytics plays a significant role in digital marketing campaigns for several key reasons:

Aspect Significance of Data Analytics in Digital Marketing Campaigns
1. Performance Evaluation Data analytics allows for the assessment of campaign performance, helping marketers understand what works and what needs improvement.
2. ROI Measurement It helps calculate return on investment (ROI), enabling businesses to determine the effectiveness and profitability of their campaigns.
3. Data-Driven Decision-Making Data-driven insights guide marketing strategies, helping businesses make informed decisions based on real data rather than assumptions.
4. Audience Insights Analytics provide valuable information about the audience, allowing for better audience segmentation and targeting.
5. Customization Marketers can customize content, offers, and messaging based on the preferences and behaviors of their audience.
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho crm YT YT ad youtube analytics yoast wordstream wellsaid unbounce tweet deck stabble difu spyfu similar web semrush se ranking Screming fog powtoon my ad centre Moz mailchimp Linkedin business linked in linked in ads keyword tool hubspot hootsuite google google trends google analytics google ads get response feng facebook facebook ads chatgpt canva bluewillow asodesk apptweak ahrefs 1
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Digital Marketing Course Fees in Ludhiana

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

21 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

28 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course Curriculum in Ludhiana

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Digital Marketing Course Project Works in Ludhiana

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
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Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Digital Marketing Certification in Ludhiana

Executive Post Graduate Certification in Digital Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This digital marketing course in Ludhiana is curated by experts from the iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and top organizations in the world. After the digital marketing training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the digital marketing certification from us.

Besides, this course is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

Digital Marketing Training Reviews in Ludhiana

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Digital Marketing Course in Ludhiana FAQs

Why to choose Intellipaat for digital marketing course in Ludhiana?

Intellipaat offers one of the best master’s degrees in digital marketing. In this digital marketing training program, you will become proficient in all the tools and technologies involved in the field of digital marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

We will also provide lifelong access to the training material for free. Throughout the course, you will work on several assignments and case studies that will provide you industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion.

Intellipaat has been serving learners in the city since 2011. You can live in any locality in Ludhiana. Be it Haibowal, Bhai Randhir Singh Nagar, Rishi Nagar, Kitchlu Nagar, Udham Singh Nagar, Sarabha Nagar, Shaheed Bhagat Singh Nagar or Aggar Nagar. You can start learning digital marketing in Ludhiana from anywhere 24/7.

You will need to successfully complete the course from our digital marketing institute in Ludhiana and finish working on all the assigned projects.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.

Yes. A practice test is conducted so that learners can understand the format of the certification exam questions and topics.

The digital marketing certification in Ludhiana issued by Intellipaat has lifetime validity and is widely recognized by top MNCs around the world.

Anyone who is interested in having a successful digital marketing career can sign up for this program.

  • Fresher’s and Undergraduates
  • Marketing Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Entrepreneurs and Analysts
  • Project Managers

There are numerous opportunities waiting for you once you complete this digital marketing course in Ludhiana. You will be able to take up roles that involve writing, such as copywriter, customer relationship management (CRM) manager or content manager, or assume the role of social media manager, digital marketing manager, paid ads manager, analytics manager, marketing director, etc. Digital marketing is a lucrative field with a lot of career options.

While experienced marketers earn more in comparison to their less-experienced counterparts, the average salary of a digital marketer in India ranges from ₹200,000 p.a. to ₹600,000 p.a. Salaries are subject to change depending on experience, qualifications, and location.

The following are a few of the companies that are hiring digital marketers in Ludhiana:

  • Siemens Digital Industries Software
  • The Law Legato
  • FFO Sports Publishing

The future of digital marketing is bright. As per studies, ​​55 percent of companies plan to invest more for training in online digital marketing courses through different digital marketing agencies. This digital marketing course is a great opportunity to gain experience and a competitive edge in the entrepreneurial space. E-commerce has boundless growth potential, which is going to positively affect the demand for digital marketing.

The following are some of the key roles and responsibilities of a digital marketer:

  • Coordinating the design and functionality of a company website and its process in collaboration with web developers and designers
  • Producing all website content as well as ensuring that online objectives are met by creating and implementing the content strategy
  • Ensuring that the website is easily found by the target audience by optimizing the website structure and content for SEO and/or by implementing SEM
  • Converting website visits into online sales by making the experience as easy as possible for the users and offering special deals
  • Managing the online presence and brand of a company by using social networking tools, such as Facebook, Twitter, Instagram, LinkedIn, etc., and engaging with consumers in real time
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