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iHUB-IIT-R

Digital Marketing Course in Mumbai

22,555 Ratings

Become a Certified Digital Marketer Professional with our Digital Marketing Course in Mumbai!

  • Digital Marketing Course in Mumbai by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more.
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool

Ranked Among the Top Digital Marketing Courses by India Today

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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Learn from IIT Faculty and Industry Practitioners
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
Trustpilot
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Digital Marketing Course in Mumbai Overview

What will you learn in this digital marketing course in Mumbai?

In this online digital marketing course in Mumbai, you will learn about:

  • On-page SEO
  • Skills for Digital Businesses
  • Google Reporting Tools
  • Google Analytics
  • Email, Content, and Mobile Marketing
  • Google Webmaster
  • Digital Marketing Tools and Methods
  • Social Media Marketing
  • Metrics for Identifying Effective Campaigns
  • PPC Campaigns on Google AdWords

You don’t need any prior experience to join our best digital marketing courses in Mumbai. It’s designed for everyone, including beginners.

The following individuals can go for this digital marketing course in Mumbai:

  • Freshers
  • Entrepreneurs
  • Digital Marketing Experts
  • Marketing Managers
  • Analytics and BI experts
  • Sales and Marketing Professionals
  • Project Managers
  • A minimum 10% increase in the demand for marketing experts is expected by 2026 – The Bureau of Labor Statistics
  • Mumbai alone has over 2,000 jobs listed for Digital Marketing experts – Linkedin
  • On average, Digital Marketers in Mumbai earn about ₹600,000 annually – PayScale

Register today for these Digital Marketing Courses!

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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Meet the Digital Marketing Mentors

Who can apply for this Digital Marketing Course in Mumbai?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates
who-can-apply

What Roles Does a Digital Marketing Professional Play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

Google-Analytics Google-Ads Quora facebook instagram LinkedIn Youtube semrush Ahrefs Small_Seo_Tools ShareSale Mailchimp TagManager wordpress GoogleKeyword YoutubeAds Google-Trends Ubersuggest Crazyegg twitter yoast
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Digital Marketing Course Fees in Mumbai

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
27 Apr

SAT - SUN

08:00 PM TO 11:00 PM IST (GMT +5:30)

$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Institute in Mumbai Curriculum

Live Course Industry Expert Academic Faculty

Module 1: Deep Dive in Search Engine Optimization (SEO)

Preview

1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.

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Module 2: Examine the Business Problems

Preview

2.1 Overview of Business Issues and Theories Formulation in the following domains:

  • Marketing field
  • Retail field
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3.1 Describe Segmentation, Targeting, and Positioning.

  • Identifying the consumer behavior
  • Factors affecting consumer behavior
  • How to Make a Product Mix Decision
  • Explain the importance of Branding Decisions
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4.1 List of the Designing Service Offerings

  • What are the pricing strategies?
  • Explain Channel Design Decisions.
  • Define Channel Management Decisions and its types.
  • Guide to Developing Advertising Campaigns.
  • Guide to Developing Sales Promotions.
  • How to perform the Sponsorship Campaigns?
  • Understanding how to manage Public Relations
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5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?

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6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.

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8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking

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9.1 Working with Google Ads

  • Explain Search Engine Marketing.
  • Marketing with various popular Paid Marketing Platforms (Google Ads, Facebook and Instagram)

Overview of Ads

  • Explain these concepts: Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns.
  • Understand the functions of Google Display Campaigns
  • How to use Conversion Tracking?
  • Elaborate the Remarketing
  • Working of Mobile Ad Campaigns
  • Best practices for performing A/B Testing
  • Explain the strategy for Scheduling Ads
  • How to manage the media plan?
  • Importance of Reporting and Management
  • Examine the function of Google Ads Account Audit.
  • Define Programmatic Buying.
  • Compare the difference between Programmatic and Traditional Media Buying
  • What are the targeting strategies in Programmatic Buying?

9.2 Social Media Platforms: Facebook and Instagram Ads

  • Understanding the working of Facebook Marketing
  • How to use the Facebook Ads Manager?
  • Define Business Manager
  • Illustrate the Facebook Ad Campaign types and objectives.
  • What are the strategies for successful audience targeting?
  • Define the Ad Formats
  • Explain the concepts of Budgeting and Scheduling.
  • How do we add Facebook Pixel to a website?
  • Examine the Reach and Frequency Buying.

9.3 Social Media Platforms: LinkedIn Ads

  • Understand the features of LinkedIn Advertising
  • Elaborate the various types of Campaigns
  • Ways to Identify the Right Audience
  • What is account-based marketing?
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10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.

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11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages

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12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing

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13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?

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14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.

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  • What is the job search strategy?
  • How to do resume-building?
  • How to Create a Professional LinkedIn Profile?
  • Industry Experts Conduct Interview Preparation Sessions
  • Mock Interviews and Industry Expert Tips
  • 450+ hiring partners will offer placement opportunities to candidates who pass the Placement Readiness Test.
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Project Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
resume

Career Oriented Sessions

Throughout the course

Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.

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Resume & LinkedIn Profile Building

Upon course completion

Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.

interview

Mock Interview Preparation

After 80% of the course completion

Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.

expert

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.

guaranteed

3 Guaranteed Interviews

Upon movement to the Placement Pool

Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.

job_portal

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.

Digital Marketing Certification in Mumbai

Executive-Post-Graduate-Certification-in-Digital-Marketing Click to Zoom
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

Our advanced online digital marketing courses in Mumbai are carefully crafted by global experts. During the training, you’ll gain hands-on experience through a variety of real-world projects. Upon successful project completion, you’ll earn our digital marketing certification.

Besides, these best Digital Marketing courses in Mumbai with placement assistance are designed to help you clear the following certification exams:

  • HubSpot Certification Exam
  • Google AdWords Certification
  • Google Analytics Individual Qualification (IQ) Certification

Digital Marketing Course in Mumbai Reviews

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Digital Marketing Courses in Mumbai FAQs

What does a digital marketing specialist do?

The following are the roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers for the design and functionality of a website and the process involved
  • Generating all website content and meeting online objectives through a focused content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience easy and by offering special deals
  • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real time

The following are some of the leading companies that are offering digital marketing jobs in Mumbai:

  • Amazon
  • Sony Pictures Networks India
  • Sony Music Entertainment
  • Mahindra Group
  • PayU
  • Pidilite Industries Limited

After enrolling in the best digital marketing institute in Mumbai with placement assistance, you’ll gain lifelong access to our Learning Management System (LMS) and all its e-learning resources, including study materials and any future updates.

The following are the benefits of taking this digital marketing classes in Mumbai:

  • The course is led by the IIT Roorkee faculty and industry practitioners
  • Our 24/7 online learning support is always available for learners
  • Doubt-clearing can be done during the live sessions
  • This course is aligned with industry standards
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee) and Intellipaat
  • Both professionals and freshers can take advantage of the flexible sessions
  • Access to Intellipaat’s over 400 hiring partners
  • You will have lifetime access to the course material and all upgrades
  • Real-time projects translate into hands-on experience in the field
  • The course will transform you into a job-ready professional
  • 1:1 with industry mentors is provided
  • Job assistance is provided by our career services team after the certification
  • There are job search resources available on our website to help with job hunting

Intellipaat has been a trusted choice for marketing enthusiasts across Mumbai. Our online digital marketing classes in Mumbai consistently rank as the top program. Whether you reside in Worli, Bandra, Andheri East, Powai, Navi Mumbai, Thane, Panvel, Nariman Point, Airoli, Parel, or any other part of the city, you can access our online digital marketing courses 24/7 from the comfort of your home or office.

Here is the list of areas where you can access the digital marketing course in Mumbai.

Area Name Postal Code
Haffkine Institute 400012
Liberty Garden 400064
M A marg 400008
M.P.t. 400001
Madh 400061
Cotton Exchange 400033
Madhavbaug 400004
V.W.t.c. 400005
Mori Road 400016
Motilal Nagar 400104
Orlem 400064
Tank Road 400033
Hanuman Road 400057
High Court building 400032
B.N. bhavan 400051
B.P.lane 400003
Marol Bazar 400059
Marol Naka 400059
Colaba 400005
Secretariat 400032
Santacruz P&t colony 400029
Reay Road 400033
SRpf camp 400060
Bandra West 400050
S Savarkar marg 400028
New Prabhadevi road 400025
Jacob Circle 400011
Agripada 400011
Chamarbaug 400012
Charkop 400067
Charni Road 400004
Mumbai Central 400008
Mumbai. 400001
N . s.patkar 400007
Nagardas Road 400069
Nagari Niwara 400065
Naigaon 400014
Aarey Milk Colony 400065
Vile Parle (east) 400057
Shroff Mahajan 400002
Stock Exchange 400001
Haines Road 400011
Hajiali 400034
Kandivali West 400067
Kapad Bazar 400016
New Yogakshema 400021
Vile Parle Railway station 400057
Vileparle(west) 400056
S. k.nagar 400066

To participate in our placement program, you need to first complete this digital marketing course and successfully complete all the assigned projects.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and increase your chances of attaining your dream job.

Of course! As part of our digital marketing courses in Mumbai, we provide a practice test to ensure you’re well-prepared for certification exams by familiarizing you with question types and formats.

The certification earned through these best digital marketing courses in Mumbai from Intellipaat, has lifetime validity and is recognized by top organizations across the world.

The various digital marketing techniques that are used in the industry are:

  • Content Marketing
  • SEO
  • Webinar Production
  • Video Production
  • Email Marketing
  • SMM
  • PPC Marketing
  • E-books, White Papers, and Webinars

As per Glassdoor, the average salary of a specialist in digital marketing in Mumbai is about ₹255,792 p.a.

Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

Apparently, no. Our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.

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Digital Marketing Classes in Mumbai

Mumbai, often known as the “City of Dreams,” serves as India’s financial and entertainment hub, situated along the western coast of the Arabian Sea. Geographically, Mumbai is located on Salsette Island (Sashti Island), linked to the mainland through various bridges and causeways. This bustling metropolis is celebrated for its diverse culture, lively nightlife, and thriving Bollywood film industry.

Mumbai experiences a tropical climate with distinct seasons. Monsoons bring heavy rainfall from June to September, followed by mild winters from November to February. The summer months, spanning March to May, can be hot and humid.

Mumbai’s charm lies in its ability to blend historical sites with modern skyscrapers, creating a unique fusion of tradition and progress in this vibrant city.

Some of the notable attractions in Mumbai include: