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Digital Marketing Course in Patna

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Patna

  • Digital Marketing Course in Patna by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Training in Patna Overview

What will you be taught in this Digital Marketing course in Patna, Bihar?

Among the top Digital Marketing courses in Patna, Intellipaat’s program will help you learn about:

  • Email and mobile marketing
  • PPC campaigns on Google AdWords
  • Digital businesses
  • Digital Marketing: All tools and techniques
  • Social media marketing
  • On-page SEO
  • Google reporting tools
  • Google Webmaster
  • Content marketing
  • Google Analytics
  • Metrics for identifying effective campaigns

The following professionals and freshers can sign up for the program:

  • Business Intelligence and Analytics professionals
  • Sales and Marketing professionals
  • Digital Marketing Specialists
  • Marketing Managers
  • Entrepreneurs
  • Project Managers

Digital Marketing professionals are greatly in demand, and Intellipaat’s course will help you pave the way for your career in the domain. Here are a few reasons why learning Digital Marketing is a good call:

  • A 10% expected increase in the demand for marketing professionals by 2026 – The Bureau of Labor Statistics
  • India alone has over 13,000 job openings for Digital Marketing professionals – LinkedIn
  • Digital Marketing experts earn about ₹197,000 per year on average in Patna – Glassdoor

No. You can sign up for these Digital Marketing classes in Patna even if you are a fresher and do not have any prior experience or knowledge in the field.

Email marketing and pay-per-click (PPC) advertising are both valuable digital marketing strategies, each with its own set of benefits and advantages. Here are the key benefits of email marketing compared to PPC advertising:

Aspect Email Marketing Pay-Per-Click (PPC) Advertising
Cost Effectiveness Relatively low cost per email sent

No cost per click; you pay for sending emails based on your email service provider.

Costs can vary widely, depending on competition and keywords. You pay for each click on your ad. It can become expensive for highly competitive keywords.
Targeting Precise targeting based on subscriber lists, demographics, behavior, and preferences 

Highly customizable

Targeting is based on selected keywords, demographics, and location. Customization is limited compared to email marketing.
Engagement Provides a direct line to your audience’s inbox

It can be highly personalized, leading to better engagement and conversions.

Engages potential customers when they actively search for specific keywords or browse relevant websites 

Intent is higher.

Conversion Rate Can have a high conversion rate, especially for well-segmented and highly engaged email lists Conversion rates can vary but tend to be lower than email marketing. However, they are often more immediate and focused on specific actions.
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho-crm YT YT-ad youtube-analytics yoast wordstream wellsaid unbounce tweet-deck stabble-difu spyfu similar-web semrush se-ranking Screming-fog powtoon my-ad-centre Moz mailchimp Linkedin-business linked-in linked-in-ads keyword-tool hubspot hootsuite google google-trends google-analytics google-ads get-response feng facebook facebook-ads chatgpt canva bluewillow asodesk apptweak ahrefs
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Digital Marketing Course Fees in Patna

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

23 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

30 Nov 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course Curriculum

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Project Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job_portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
resume
Career Oriented Sessions
linkedin
Resume & LinkedIn Profile Building
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Digital Marketing Certification in Patna

Executive_Post_Graduate_Certification_in_Digital_Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

This Digital Marketing master’s program in Patna is curated by experts from the top organizations in the world. After the training, you will work on a range of projects which will provide you real-world experience. Upon executing the projects successfully, you will receive the Digital Marketing certification from us.

Besides, this course is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

Digital Marketing Training Reviews in Patna

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Digital Marketing Course in Patna FAQs

What is Digital Marketing?

Digital marketing is the marketing that is performed by making use of the internet. Digital marketing involves SEO, SEM, SMM, Google Ads, email marketing, ORM, Google Analytics, etc. Online relationships can be established with potential and existing customers by using digital marketing.

The following are some Digital Marketing techniques or practices that are used in the industry:

  • PPC marketing
  • E-books, white papers, and webinars
  • Webinar production
  • Social media marketing
  • Video production
  • Content marketing
  • SEO
  • Email marketing

The average annual salary of a Digital Marketing Specialist in Patna is about ₹180,804.

The roles and responsibilities of a Digital Marketing Specialist include:

  • Coordinating with web developers and designers for the design, functionality, and process of a website
  • Generating all website content and meeting online objectives through a well-defined content strategy
  • Ensuring that the target audience easily finds the website by optimizing its structure and content with SEO and/or SEM
  • Converting website visits into online sales by making the user experience as easy as possible and by offering special deals
  • Managing the online presence and brand of a company through social networking tools and engagement with consumers in real time

Some of the leading companies that are hiring Digital Marketers in Patna are:

  • Siemens
  • Time Internet
  • TCS
  • Pearson

Here is how this Digital Marketing Course in Patna will benefit you:

  • This course is designed to meet industry standards and make you job-ready
  • The industry-based projects will translate into hands-on experience in the field
  • The training is led by IIT Roorkee faculty and industry practitioners
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification from iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • You will receive job assistance from our career services team after the successful completion of the course
  • Intellipaat has over 400 hiring partners
  • The job search resources on our website help with job hunting
  • Professionals and freshers alike can benefit from this course due to its flexibility
  • The course material and all upgrades are accessible for your lifetime
  • Our 24/7 online learning support is always available for learners

Once you register for this Digital Marketing training course, you will be able to access all e-learning content on our LMS. You will have access to the study material and all upgrades for your lifetime.

Intellipaat is the best institute for Digital Marketing courses in Patna with placement. In this training program, you will become proficient in all the tools and technologies involved in the field of Digital Marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform where you can get a resolution to all your queries.

We will also provide lifelong access to the Digital Marketing training material for free. Throughout the course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best Digital Marketing jobs in the world today. We also offer you our Digital Marketing master’s certification upon your course completion from our Digital Marketing Institute.

Intellipaat has been serving Marketing enthusiasts from every corner of Patna city. Our online Digital Marketing courses have always been the top-rated program. You can be living in any locality in Patna, be it Kidwaipuri, Patliputra Colony, Rajeev Nagar, Buddha Colony, Patel Nagar, Kankarbagh, Mahendru, Boring Road, Rajendra Nagar, Gardanibagh, Anisabad, or anywhere. You can have full access to our Digital Marketing courses in Patna by sitting at home or office 24/7.

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

No. Our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in Digital Marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

Intellipaat’s certification has lifetime validity and is recognized by top organizations across the world.

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