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Digital Marketing Course Certification

4.8 (512 Ratings)

Learn from IIT Madras Faculty and Industry Experts with Campus Immersion at IIT Madras Research Park

Learn Digital Marketing from top academicians from IIT Madras, IIM faculty along with Industry experts. In this online Digital Marketing course, you will master Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, PPC, Analytics, etc. Master high-in-demand digital marketing skills and get certified by IITM Pravartak. In this Digital Marketing Certification Course online, you will get access to 14 Digital Marketing courses.

Ranked Among Top Digital Marketing Courses by India Today

  • Online Classroom Training
    • Course 1
      Search Engine Optimization (SEO)

    • Course 2
      Understanding Business Problems

    • Course 3
      Marketing Principles

    • Course 4
      Marketing Mix Decisions

    • Course 5
      Branding Marketing and PR Communications

    • Course 6
      Marketing Analytics

    • Course 7
      Social Media Optimization (SMO)

    • Course 8
      Video Marketing

    • Course 9
      Paid Marketing

    • Course 10
      Email Marketing

    • Course 11
      Landing Pages

    • Course 12
      Affiliate Marketing

    • Course 13
      Content Marketing and Influencer Marketing

    • Course 14
      Digital Marketing Analytics

    • Course 15
      Strategy and ROI Measurement

Digital Marketing Course Key Highlights

Learn from IIT Madras Faculty and Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Digital Marketing Course Overview

Why should you take IITM Pravartak Digital Marketing certification?

Digital Marketing course has been curated and taught by IIT Madras, IIM’s faculty and industry experts. The course also helps learners clear the Google Analytics Individual Qualification (IQ) Certification, Google AdWords Certification, HubSpot Certification Exam, and Microsoft Certification Exam.

Rated 4.8, this program provides hands-on practical experience with 40+ tools. It also provides live sessions with industry experts as well as self-paced learning. More than 20 projects and case studies are included so the learners can gain enough knowledge.

There is no particular prerequisite for enrolling in this digital marketing training program. Professionals, as well as freshers, can apply and become certified digital marketing professionals. All you need is an internet connection and an internet-enabled device.

The main objective of this digital marketing online certification training is to make you completely industry-ready for cracking jobs in high-paying companies. You will become a digital marketing specialist after completing this online training program.

To prepare you for the industry, you’ll be introduced to the best digital marketing technologies and work with them on various projects that will provide you with considerable project experience. You will also receive a digital marketing certificate from Intellipaat in collaboration with IITM Pravartak, after completion of this digital marketing course.

Digital marketing certification will increase your chances of promotion in your current job. It opens the door to new career opportunities. A digital marketing certificate also increases your proficiency in the field.

In this online digital marketing certification course, you will learn the following:

  • Tools and Techniques for Digital Marketing
  • SEO and on-page optimization tips
  • End-to-end Google AdWords PPC campaigns
  • Google Analytics
  • Email and mobile marketing
  • Working with Google Webmaster
  • Basics of social media marketing
  • Content marketing and its strategies
  • Metrics to determine effective campaigns
  • Google reporting tools and evaluation techniques

You must enroll in this digital marketing training for the following reasons:

  • By 2026, there will be a 10% rise in the demand for marketing professionals – The Bureau of Labor Statistics
  • For digital marketing professionals, the United States has over 39,000 jobs while India has around 17,000 job openings. – LinkedIn
  • Digital marketing managers earn an average of US$70k per annum in the United States and In India, they earn an average income of ₹5,63,475 rupees – Glassdoor

You can easily get digital marketing jobs in multiple sectors and domains.

There are no specific prerequisites for taking this digital marketing training. This is the best digital marketing course online with an updated curriculum and the latest trends in the industry.

Intellipaat’s best digital marketing certification course is well-recognized by top MNCs all over the world. According to Glassdoor, the top companies that are hiring professionals for digital marketing jobs are mentioned below.

  • Google
  • IBM
  • Adobe
  • Cisco System
  • Wipro
  • Ericsson
  • Intel Corporation
  • TCS
  • Accenture
  • Genpact
  • Oracle, etc.

This online digital marketing course will make you proficient in various digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), Google Analytics and web analytics, social media, content marketing, email marketing, etc. You are eligible to apply for multiple job roles in digital marketing which are listed below:

  • Digital Marketing Manager
  • SEO Expert/Specialist/Analyst
  • Search Engine Marketer
  • Social Media Marketer
  • Web Analyst/Data Analyst
  • Content Marketer
  • Email Marketer

Traditional marketing and digital marketing are two distinct approaches to promoting products or services, each with its own set of strategies, channels, and characteristics. Here are the key differences between the two:

Aspect Traditional Marketing Digital Marketing
Medium Offline channels (TV, radio, print, and billboards) Online channels (websites, social media, email, and search engines)
Reach Often broad and less targeted Highly targeted and customizable
Cost Typically higher cost Cost-effective and adjustable budgets
Tracking and Analytics Limited tracking and analytics Real-time data analytics

After finishing this digital marketing course, you will be able to master aspects of digital marketing mixing traditional marketing principles into it.

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Who can apply for this digital marketing certification training?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates can apply for this course as well
Who can aaply

What roles do digital marketing specialists play?

Digital Marketing Associate

Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

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Digital Marketing Course Curriculum

Live Course

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do search engines work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

7.1 What is social media optimization?
7.2 Why social media marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these Platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case Studies

8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

10.1 What is email marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

12.1 What is affiliate marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

13.1 What is content marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Free Career Counselling

We are happy to help you 24/7

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

Projects will be a part of your digital marketing course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of digital marketing.

  • Practice 100+ Essential Tools

  • Designed by Industry Experts

  • Get Real-world Experience

  • Career Transition

    55% Average Salary Hike

    $1,27,000 Highest Salary

    800+ Career Transitions

    300+ Hiring Partners

    Career Transition Handbook

    *Past record is no guarantee of future job prospects

    Digital Marketing Certification by IITM Pravartak

    This digital marketing course is curated by experts from the top organizations in the world and taught by the IIT Madras faculty. After the training, you will work on a range of projects that will provide you with real-world experience. Upon executing the projects successfully, you will receive an advanced digital marketing certificate from IITM Pravartak.

    Besides, this best digital marketing course is designed to help you clear the following certification exams:

    • Google Analytics Individual Qualification (IQ) Certification
    • Google AdWords Certification
    • HubSpot Certification Exam
    • Microsoft Certification Exam
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    Certificate Click to Zoom Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the IITM Pravartak.

    Industry Trends

    Peer Learning

    Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, and make new friends – the possibilities are endless and our community has something for everyone!


    Career Services

    Career Services

    Career Oriented Sessions

    Throughout the course

    Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your upskilling.

    Resume & LinkedIn Profile Building

    After 70% of course completion

    Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at the profile shortlisting stage

    Mock Interview Preparation

    After 80% of the course completion

    Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

    1 on 1 Career Mentoring Sessions

    After 90% of the course completion

    Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.

    Placement Assistance

    Upon movement to the Placement Pool

    Placement opportunities are provided once the learner is moved to the placement pool upon clearing Placement Readiness Test (PRT)

    Exclusive access to Intellipaat Job portal

    After 80% of the course completion

    Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

    Meet Your Mentors

    Our Alumni Works At

    Master Client Desktop

    Digital Marketing Course Fees

    Online Classroom Preferred

    • Everything in Self-Paced Learning
    • One-to-one doubt resolution sessions
    • Attend as many batches as you want for Lifetime
    • Job Assistance
    07 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    14 Oct

    SAT - SUN

    08:00 PM TO 11:00 PM IST (GMT +5:30)

    $1,316 10% OFF Expires in

    Corporate Training

    • Customized Learning
    • Enterprise grade learning management system (LMS)
    • 24x7 Support
    • Enterprise grade reporting

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    Digital Marketing Training Reviews

    4.8 ( 2,421 )

    Hear From Our Hiring Partners

    Digital Marketing Course FAQs

    Can I learn digital marketing online?

    Yes, anyone who is looking to learn the basics of digital marketing can take this course, irrespective of the mode. This digital marketing online training program by Intellipaat will provide you with the knowledge and expertise to crack high-paying jobs.

    Absolutely, any graduate with no prior industrial experience can get an entry-level job after the completion of this digital marketing course. On completion of the training, you will earn a certificate to validate your knowledge.

    Yes, you can seek employment in the IT industry after finishing this digital marketing course by Intellipaat. You can secure entry-level jobs in digital marketing or similar industries if you have the necessary qualifications and a compelling resume.

    After completing this digital marketing training program by Intellipaat, You can get jobs as follows:

    • Content Marketer
    • Email Marketer
    • Digital Marketing Analyst
    • Digital Marketing Manager
    • Social Media Manager
    • Pay-Per-Click (PPC) Expert
    • Search Engine Optimization Specialist
    • Mobile Marketing Specialist

    To be a digital marketer, you just need a bachelor’s degree from any field and a zeal to learn. There is no such pre-requisite for pursuing this digital marketing course certification, you’ll just need a device with a stable internet connection to master digital marketing.

    In this training program, you will master the entire domain of digital marketing. This certification course will also help you learn branding, SEO, SEM, PPC, social media, marketing analytics, etc.

    Yes, this digital marketing course will be useful in growing your own or your family business. Almost every individual is connected to the internet. This certification will teach you various digital marketing case studies to help you make strategic plans for your own business. The industry experts or mentors in this program also have 12+ years of experience to help you solve your business queries.

    The average annual salary of a digital marketing specialist in India is ₹546,000. In the US, this figure is US $86,766, and in Australia, it stands at A$82,500. In Canada, the average annual salary of a digital marketing specialist is CA $56,275. In Poland, the figure is 73,250 z, and in the UK, it is £44,250. In Germany, the average annual salary of a skilled digital marketing specialist is €41,239.

    This digital marketing course is a complete package for digital marketing tools and technologies. You will get an insight into digital marketing tools such as:

    • Google Analytics
    • Google Webmaster
    • SEO audit tools
    • Google Ads
    • Social analytics tools
    • SEM tools
    • HubSpot

    Yes, a digital marketing certification course holds great value in 2023. The demand for digital marketing is increasing day by day. According to Goldman Sachs, the scope of digital marketing is going to reach US$160 billion by 2025. So, learning the required skills from a reputable institute with IIT Madras Faculty is a quick and effective approach to expanding your understanding of digital marketing.

    To become a digital marketing specialist, you must first start with the fundamentals of digital marketing. You can then start working in some of the subdomains of digital marketing, such as SEO. Try to practically execute online campaigns and then move to the final step by enrolling in a digital marketing certification course that will validate your skills and help you clear job interviews.

    Intellipaat’s digital marketing course is well-structured and industry-aligned to help you develop expertise to effectively clear digital marketing interviews.

    Career mentoring sessions offer professional guidance to learners’ Intellipaat’s team conducts mock interviews, resume-building sessions, and other career and job preparation activities. These sessions are spearheaded by mentors who have proven expertise and experience in related fields.

    After enrolling in the digital marketing course, you will get access to flexible online learning live sessions and lifetime access to self-paced learning material. All these will be available to you in the learning portal that will be provided to you after your enrollment.

    The industries using digital marketing the most are fast-moving consumer goods (FMCG), healthcare, fitness, entertainment, education, retail, automobile, and travel. You will easily get digital marketing jobs in these sectors.

    This Intellipaat’s digital marketing course offers both—45 hours of instructor-led training and 40 hours of self-paced videos. Intellipaat provides customized learning with an industry-level learning management system (LMS). The online classroom program involves flexible timings and 1:1 doubt-clearing sessions—you can attend as many batches as you want for your lifetime.

    Once you complete all the projects and assignments and pass the exam, you will receive Intellipaat’s digital marketing certificate through the LMS portal. There you will find a download option. You can also share your certificate either through email or LinkedIn.

    In case you are unable to access your learning content, you can reach out to your learning manager or contact us through the details provided on our website.

    Yes, As a part of our digital marketing certification course, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.

    Intellipaat’s digital marketing certification has lifetime validity and is recognized by top organizations around the world.

    Digital marketing can help businesses grow in the following ways

    • Digital marketing can help businesses expand geographically.
    • Connecting and communicating with customers is easy from anywhere in the world.
    • Digital marketing is affordable and easy to use compared to traditional methods.

    Intellipaat offers the best online digital marketing courses with placement. In this digital marketing training program, you will become proficient in all the tools and technologies involved in the field of digital marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform for query resolution.

    We will also provide free lifelong access to the content of the program. During this digital marketing certification course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best digital marketing jobs in the world today. We also offer you our advanced digital marketing certification upon completion.

    Along with this digital marketing course, you can learn digital marketing from the free blogs available. The top resources are What is Digital Marketing?, Digital Marketing Tutorials, and Digital Marketing Interview Questions.

    Yes, Intellipaat’s professional digital marketing courses offer both 45 hours instructor-led program and 40 Hours self-paced Videos. Intellipaat provides customized learning with an industry-level learning management system (LMS). The online classroom program involves 1:1 doubt-clearing sessions and you can attend as many batches as you want for a lifetime with a flexible schedule in addition to self-paced videos.

    No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This digital marketing certification will boost your confidence and increase your chances of attaining your dream job.

    The cost of this digital marketing training program is Rs.75,012. You can enroll now and get certified!

    At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

    Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

    Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

    You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

    Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

    You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

    Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

    Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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