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Learn Digital Marketing from top academicians from IIT Madras, IIM faculty along with Industry experts. In this online Digital Marketing course, you will master Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Social Media Marketing, PPC, Analytics, etc. Master high-in-demand digital marketing skills and get certified by IITM Pravartak. In this Digital Marketing Certification Course online, you will get access to 14 Digital Marketing courses.
Course 1
Search Engine Optimization (SEO)
Course 2
Understanding Business Problems
Course 3
Marketing Principles
Course 4
Marketing Mix Decisions
Course 5
Branding Marketing and PR Communications
Course 6
Marketing Analytics
Course 7
Social Media Optimization (SMO)
Course 8
Video Marketing
Course 9
Paid Marketing
Course 10
Email Marketing
Course 11
Landing Pages
Course 12
Affiliate Marketing
Course 13
Content Marketing and Influencer Marketing
Course 14
Digital Marketing Analytics
Course 15
Strategy and ROI Measurement
In this instructor-led digital marketing certification course, you will master the core concepts of digital marketing while working on various projects that will make you job-ready.
Digital Marketing course has been curated and taught by IIT Madras, IIM’s faculty and industry experts. The course also helps learners clear the Google Analytics Individual Qualification (IQ) Certification, Google AdWords Certification, HubSpot Certification Exam, and Microsoft Certification Exam.
Rated 4.8, this program provides hands-on practical experience with 40+ tools. It also provides live sessions with industry experts as well as self-paced learning. More than 20 projects and case studies are included so the learners can gain enough knowledge.
There is no particular prerequisite for enrolling in this digital marketing training program. Professionals, as well as freshers, can apply and become certified digital marketing professionals. All you need is an internet connection and an internet-enabled device.
The main objective of this digital marketing online certification training is to make you completely industry-ready for cracking jobs in high-paying companies. You will become a digital marketing specialist after completing this online training program.
To prepare you for the industry, you’ll be introduced to the best digital marketing technologies and work with them on various projects that will provide you with considerable project experience. You will also receive a digital marketing certificate from Intellipaat in collaboration with IITM Pravartak, after completion of this digital marketing course.
Digital marketing certification will increase your chances of promotion in your current job. It opens the door to new career opportunities. A digital marketing certificate also increases your proficiency in the field.
In this online digital marketing certification course, you will learn the following:
You must enroll in this digital marketing training for the following reasons:
You can easily get digital marketing jobs in multiple sectors and domains.
There are no specific prerequisites for taking this digital marketing training. This is the best digital marketing course online with an updated curriculum and the latest trends in the industry.
Intellipaat’s best digital marketing certification course is well-recognized by top MNCs all over the world. According to Glassdoor, the top companies that are hiring professionals for digital marketing jobs are mentioned below.
This online digital marketing course will make you proficient in various digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), Google Analytics and web analytics, social media, content marketing, email marketing, etc. You are eligible to apply for multiple job roles in digital marketing which are listed below:
Traditional marketing and digital marketing are two distinct approaches to promoting products or services, each with its own set of strategies, channels, and characteristics. Here are the key differences between the two:
| Aspect | Traditional Marketing | Digital Marketing |
| Medium | Offline channels (TV, radio, print, and billboards) | Online channels (websites, social media, email, and search engines) |
| Reach | Often broad and less targeted | Highly targeted and customizable |
| Cost | Typically higher cost | Cost-effective and adjustable budgets |
| Tracking and Analytics | Limited tracking and analytics | Real-time data analytics |
After finishing this digital marketing course, you will be able to master aspects of digital marketing mixing traditional marketing principles into it.
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Digital Marketing Associates plan and execute successful online marketing and advertising strategies on social media and other digital platforms.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.
To boost a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital marketing strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do search engines work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
7.1 What is social media optimization?
7.2 Why social media marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these Platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case Studies
8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking
9.1 Google Ads
9.2 Facebook and Instagram Ads
9.3 LinkedIn Ads
10.1 What is email marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.
11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages
12.1 What is affiliate marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks
13.1 What is content marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?
14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation
Free Career Counselling
We are happy to help you 24/7
The application is free and takes only 5 minutes to complete.
Projects will be a part of your digital marketing course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of digital marketing.
Practice 100+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Sr. DM Executive | India
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Digital Marketing Executive
Sr. Digital Marketing Executive
Associate Manager | India
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Senior associate
Associate Manager
Deputy General Manager | India
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Manager Marketing
Deputy General Manager
Business Manager | India
Intellipaat’s curriculum for the course is highly comprehensive. The instructors are so good at their job, and always there to solve your doubts. The technical support team is available round the clock to resolve your queries.
Area Sales Manager
Business Manager
Marketing Trainee | India
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Fresher
Marketing Trainee
Digital Marketing Manager | India
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Self Employed
Digital Marketing Manager
Cupyright - Owner | India
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this digital marketing course by Intellipaat.
Fresher
Cuppyright - Owner
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
*Past record is no guarantee of future job prospects
This digital marketing course is curated by experts from the top organizations in the world and taught by the IIT Madras faculty. After the training, you will work on a range of projects that will provide you with real-world experience. Upon executing the projects successfully, you will receive an advanced digital marketing certificate from IITM Pravartak.
Besides, this best digital marketing course is designed to help you clear the following certification exams:
There are 81,000+ jobs available for digital marketing professionals alone in the US.
LinkedIn
On an average, entry-level Digital Marketers are paid about US$56,572 per year
Indeed
By 2029, the jobs for Digital Marketers are predicted to rise by 6%
The Bureau of Labor StatisticsVia Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, and make new friends – the possibilities are endless and our community has something for everyone!
Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your upskilling.
Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at the profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.
Placement opportunities are provided once the learner is moved to the placement pool upon clearing Placement Readiness Test (PRT)
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Dr. Gurpreet Kour specializes in the domain of marketing and communications. Her area of research includes destination branding and promotion, tourism planning and development, travel advertising, and marketing semiotics.
He heads a team spanning from insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni, he is experienced in developing top-notch communications strategies.
Suresh Ramadurai is involved in teaching market research as a visiting faculty at various IIMs and in training analytics professionals. He is an IIT Delhi graduate with a degree in chemical engineering and holds a PG Diploma in Management from IIM Bangalore.
Dr. Babji Srinivasan is working as an assistant professor in the Department of Applied Mechanics at IIT Madras. He holds a Ph.D. from Texas Tech University, and his research interests span from behavioral informatics to cognitive systems engineering.
An alumnus of IIT Madras, Vivek Dhandapani is a researcher at IIM Shillong working on programmatic advertising. He also works with various brands and businesses to help them execute successful digital campaigns.
He is an IIM Ahmedabad alumnus with a vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy alongside handling the digital transformation.
Dr. Nalini is working as a managing director, the network analytics team at Ogilvy. Her expertise is in Customer engagement and digital analytics with more than 20 years of experience in one-to-one marketing.
I am very much impressed by the case studies, projects, assignments, and self-paced videos of this course. Even freshers can learn from this course easily. The trainer was very helpful while explaining and clarifying doubts. Thanks, Intellipaat.
This is the best learning platform for an online digital marketing course. I would recommend this to everyone. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
Thank you Intellipaat for this course. The trainers are very experienced. They explained all topics with practical examples. The course content is well structured and the support team was helpful.
The candidates from Intellipaat were very good. They are better than experienced people from the same domain. The learners had hands-on experience. The product managers were very happy with the job-ready recruits.
Yes, anyone who is looking to learn the basics of digital marketing can take this course, irrespective of the mode. This digital marketing online training program by Intellipaat will provide you with the knowledge and expertise to crack high-paying jobs.
Absolutely, any graduate with no prior industrial experience can get an entry-level job after the completion of this digital marketing course. On completion of the training, you will earn a certificate to validate your knowledge.
Yes, you can seek employment in the IT industry after finishing this digital marketing course by Intellipaat. You can secure entry-level jobs in digital marketing or similar industries if you have the necessary qualifications and a compelling resume.
After completing this digital marketing training program by Intellipaat, You can get jobs as follows:
To be a digital marketer, you just need a bachelor’s degree from any field and a zeal to learn. There is no such pre-requisite for pursuing this digital marketing course certification, you’ll just need a device with a stable internet connection to master digital marketing.
In this training program, you will master the entire domain of digital marketing. This certification course will also help you learn branding, SEO, SEM, PPC, social media, marketing analytics, etc.
Yes, this digital marketing course will be useful in growing your own or your family business. Almost every individual is connected to the internet. This certification will teach you various digital marketing case studies to help you make strategic plans for your own business. The industry experts or mentors in this program also have 12+ years of experience to help you solve your business queries.
The average annual salary of a digital marketing specialist in India is ₹546,000. In the US, this figure is US $86,766, and in Australia, it stands at A$82,500. In Canada, the average annual salary of a digital marketing specialist is CA $56,275. In Poland, the figure is 73,250 z, and in the UK, it is £44,250. In Germany, the average annual salary of a skilled digital marketing specialist is €41,239.
This digital marketing course is a complete package for digital marketing tools and technologies. You will get an insight into digital marketing tools such as:
Yes, a digital marketing certification course holds great value in 2023. The demand for digital marketing is increasing day by day. According to Goldman Sachs, the scope of digital marketing is going to reach US$160 billion by 2025. So, learning the required skills from a reputable institute with IIT Madras Faculty is a quick and effective approach to expanding your understanding of digital marketing.
To become a digital marketing specialist, you must first start with the fundamentals of digital marketing. You can then start working in some of the subdomains of digital marketing, such as SEO. Try to practically execute online campaigns and then move to the final step by enrolling in a digital marketing certification course that will validate your skills and help you clear job interviews.
Intellipaat’s digital marketing course is well-structured and industry-aligned to help you develop expertise to effectively clear digital marketing interviews.
Career mentoring sessions offer professional guidance to learners’ Intellipaat’s team conducts mock interviews, resume-building sessions, and other career and job preparation activities. These sessions are spearheaded by mentors who have proven expertise and experience in related fields.
After enrolling in the digital marketing course, you will get access to flexible online learning live sessions and lifetime access to self-paced learning material. All these will be available to you in the learning portal that will be provided to you after your enrollment.
The industries using digital marketing the most are fast-moving consumer goods (FMCG), healthcare, fitness, entertainment, education, retail, automobile, and travel. You will easily get digital marketing jobs in these sectors.
This Intellipaat’s digital marketing course offers both—45 hours of instructor-led training and 40 hours of self-paced videos. Intellipaat provides customized learning with an industry-level learning management system (LMS). The online classroom program involves flexible timings and 1:1 doubt-clearing sessions—you can attend as many batches as you want for your lifetime.
Once you complete all the projects and assignments and pass the exam, you will receive Intellipaat’s digital marketing certificate through the LMS portal. There you will find a download option. You can also share your certificate either through email or LinkedIn.
In case you are unable to access your learning content, you can reach out to your learning manager or contact us through the details provided on our website.
Yes, As a part of our digital marketing certification course, we provide one practice test that will help you become familiar with the questions that may be asked in the certification exams and the format of those questions.
Intellipaat’s digital marketing certification has lifetime validity and is recognized by top organizations around the world.
Digital marketing can help businesses grow in the following ways
Intellipaat offers the best online digital marketing courses with placement. In this digital marketing training program, you will become proficient in all the tools and technologies involved in the field of digital marketing, such as SEO, crawling, SERPs, on-page optimizations, etc. Moreover, you will attain the skills required to become proficient in this field. Intellipaat provides a 24-hour online assistance platform for query resolution.
We will also provide free lifelong access to the content of the program. During this digital marketing certification course, you will work on several assignments and case studies that will provide you with industry experience. Further, our placement team will guide you and help you apply for and land some of the best digital marketing jobs in the world today. We also offer you our advanced digital marketing certification upon completion.
Some of the other related digital marketing certifications are in:
Along with this digital marketing course, you can learn digital marketing from the free blogs available. The top resources are What is Digital Marketing?, Digital Marketing Tutorials, and Digital Marketing Interview Questions.
Yes, Intellipaat’s professional digital marketing courses offer both 45 hours instructor-led program and 40 Hours self-paced Videos. Intellipaat provides customized learning with an industry-level learning management system (LMS). The online classroom program involves 1:1 doubt-clearing sessions and you can attend as many batches as you want for a lifetime with a flexible schedule in addition to self-paced videos.
No. Our placement team that provides job assistance will help you find the job you were looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This digital marketing certification will boost your confidence and increase your chances of attaining your dream job.
The cost of this digital marketing training program is Rs.75,012. You can enroll now and get certified!
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.
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