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Digital Marketing Course in Aurangabad

22,555 Ratings

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Aurangabad

  • Digital Marketing Course in Aurangabad by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool

Ranked Among the Top Digital Marketing Courses by India Today


Course Preview

Digital Marketing Course in Aurangabad Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Learn from IIT Faculty and Industry Practitioners
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Digital Marketing Course in Aurangabad Overview

During this digital marketing training in Aurangabad, what fundamental digital marketing skills will be taught to you?

This digital marketing course in Aurangabad will help you learn about:

  • Digital Marketing Tools and Techniques
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Mobile Marketing
  • Digital Businesses
  • Content Marketing
  • Google Analytics
  • Metrics for identifying effective campaigns
  • PPC campaigns on Google Ads
  • Google reporting tools and evaluation methods
  • Google Search Console
  • Facebook Marketing
  • Remarketing the Strategy
  • Search ads
  • Display Advertisements
  • Shopping ads
  • Online Reputation

The curriculum of this digital marketing course in Aurangabad will include the following tools:

  • Google Analytics
  • Facebook Insights
  • Google Search Console
  • YouTube Analytics
  • Google Keyword Planner
  • Google Trends
  • Ubersuggest
  • Similarweb
  • SEMrush
  • Hootsuite

No. You can enroll in this digital marketing course in Aurangabad even if you don’t have prior experience or knowledge in the field.

Along with the digital marketing course in Aurangabad, we will also help you take up other relevant globally accepted digital marketing certificates. The list of these certifications is as follows:

  • Google Ads Fundamentals
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Shopping Certification
  • Google Ads Video Certification
  • Google Analytics Certification
  • HubSpot Email Marketing Certification
  • YouTube Certification
  • Mobile Marketing Certification
  • SEMrush SEO Analyst Certification
  • Facebook Blueprint Certification
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Meet the Digital Marketing Mentors

Who can apply for this Digital Marketing training institute in Aurangabad?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates

What roles do Digital marketing specialists play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

Google-Analytics Google-Ads Quora facebook instagram LinkedIn Youtube semrush Ahrefs Small_Seo_Tools ShareSale Mailchimp TagManager wordpress GoogleKeyword YoutubeAds Google-Trends Ubersuggest Crazyegg twitter yoast
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Digital Marketing Course Fees in Aurangabad

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
25 May


08:00 PM TO 11:00 PM IST (GMT +5:30)

01 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

08 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

15 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Course in Aurangabad Curriculum

Live Course Industry Expert Academic Faculty

Module 1: Deep Dive in Search Engine Optimization (SEO)


1.1 Elaborate the concepts of Marketing and Advertisements.
1.2 Overview of Digital Marketing and Its Advantages over Traditional Marketing.
1.3 Explain the strategy of Customer Centricity.
1.4 Define SEO, and what are the functions of search engines?
1.5 Explain the optimization of On-page and Off-page SEO.
1.6 How to do SEO Keyword Research & Analysis?
1.7 Explain the concepts of Technical SEO, Mobile SEO, and Schema Markups.
1.8 Working of Link building – Blogger Outreach and Other Techniques.
1.9 Illustrate Social SEO, Local SEO, and International SEO.
1.10 Explain how to conduct SEO audits.
1.11 Explain how to use the SEO tools (SEMrush, Ahrefs, etc.).
1.12 Workings of Algorithm Updates.
1.13 How to enhance and Rank #1 on Google using SEO optimization.

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Module 2: Examine the Business Problems


2.1 Overview of Business Issues and Theories Formulation in the following domains:

  • Marketing field
  • Retail field
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3.1 Describe Segmentation, Targeting, and Positioning.

  • Identifying the consumer behavior
  • Factors affecting consumer behavior
  • How to Make a Product Mix Decision
  • Explain the importance of Branding Decisions
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4.1 List of the Designing Service Offerings

  • What are the pricing strategies?
  • Explain Channel Design Decisions.
  • Define Channel Management Decisions and its types.
  • Guide to Developing Advertising Campaigns.
  • Guide to Developing Sales Promotions.
  • How to perform the Sponsorship Campaigns?
  • Understanding how to manage Public Relations
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5.1 How to do Brand Positioning?
5.2 How to process the Engagement Strategy?
5.3 How PR Activities help increase brand visibility?

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6.1 Elaborate on Data Science in Marketing.
6.2 Analyzing Statistics for Data Science
6.3 Understanding Supervised and Unsupervised Learning
6.4 Explain Linear and Logistic Regression and its differences.
6.5 Deducing the Analytics applications – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 Define social media optimization with use cases
7.2 Why are we using social media marketing?
7.3 Marketing with various popular Social Media Platforms (Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)
7.4 How to Promote Content or Product(s) on popular Social Media Platforms?
7.5 How to improve in Managing and Driving Engagement?
7.6 Classifying the Guidelines and Best Practices
7.7 Examine the case studies of Social Media Platforms.

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8.1 Why do we perform video marketing?
8.2 Illustrates how to rank YouTube videos at #1 position.
8.3 Marketing with various popular Video Platforms (YouTube, etc.)
8.4 Overview of Video Marketing for B2C Businesses
8.5 Overview of Video Marketing for B2B Businesses
8.6 Guide for Live Streaming and Video Uploads
8.7 How to generate leads from Videos
8.8 How to optimize the video to make the video trend in Ranking

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9.1 Working with Google Ads

  • Explain Search Engine Marketing.
  • Marketing with various popular Paid Marketing Platforms (Google Ads, Facebook and Instagram)

Overview of Ads

  • Explain these concepts: Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns.
  • Understand the functions of Google Display Campaigns
  • How to use Conversion Tracking?
  • Elaborate the Remarketing
  • Working of Mobile Ad Campaigns
  • Best practices for performing A/B Testing
  • Explain the strategy for Scheduling Ads
  • How to manage the media plan?
  • Importance of Reporting and Management
  • Examine the function of Google Ads Account Audit.
  • Define Programmatic Buying.
  • Compare the difference between Programmatic and Traditional Media Buying
  • What are the targeting strategies in Programmatic Buying?

9.2 Social Media Platforms: Facebook and Instagram Ads

  • Understanding the working of Facebook Marketing
  • How to use the Facebook Ads Manager?
  • Define Business Manager
  • Illustrate the Facebook Ad Campaign types and objectives.
  • What are the strategies for successful audience targeting?
  • Define the Ad Formats
  • Explain the concepts of Budgeting and Scheduling.
  • How do we add Facebook Pixel to a website?
  • Examine the Reach and Frequency Buying.

9.3 Social Media Platforms: LinkedIn Ads

  • Understand the features of LinkedIn Advertising
  • Elaborate the various types of Campaigns
  • Ways to Identify the Right Audience
  • What is account-based marketing?
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10.1 Define Email Marketing
10.2 Objectives of Email Marketing
10.3 Tips and Tricks for Email Marketing
10.4 How to do Domain Reputation and SPF?
10.5 Working with the various Email Providers (Mailchimp, etc.)
10.6 Campaign Creation – HTML and Built-in Editors
10.7 Perform the A/B Testing
10.8 Understanding the concepts of Source Tracking, List Management, etc.

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11.1 Elaborate the Technical Understanding of Pages
11.2 How to perform the Conversion Optimizations?
11.3 User behavior and taking actions accordingly
11.4 Illustrate the work of Lead capture on Pages
11.5 Guide for A/B Testing of Pages

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12.1 Elaborate the strategy of affiliate marketing.
12.2 What are the benefits of affiliate marketing?
12.3 Working with various affiliate platforms
12.4 How to do Affiliate Tracking on a Website?
12.5 How do we manage and handle affiliates?
12.6 Detecting and Handling Fraudulent Transactions
12.7 Tips and Tricks for affiliate marketing

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13.1 Explain the functions of content marketing.
13.2 What are the objectives of content marketing?
13.3 Examine the various types of content marketing.
13.4 Writing content and blogs and promoting it on various platforms.
13.5 Creating and promoting engaging videos using optimized content marketing
13.6 Explain the functions of influencer marketing.
13.7 How can we reach out to influencers and engage them?

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14.1 Understanding the working of Google Analytics and Visitors’ Traffic Matrices
14.2 Analyzing visitor behavior using multiple metrics
14.3 Explain the concepts of Slicing and Dicing Data.
14.4 Elaborate the Growth Patterns.
14.5 How to Develop a Marketing Strategy Using Traffic Patterns?
14.6 Key concepts of Channel Performance, Setting Goals, and Creating Reports and Dashboards.
14.7 Define Measuring ROI as an Integrated Approach and Strategy Creation.

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  • What is the job search strategy?
  • How to do resume-building?
  • How to Create a Professional LinkedIn Profile?
  • Industry Experts Conduct Interview Preparation Sessions
  • Mock Interviews and Industry Expert Tips
  • 450+ hiring partners will offer placement opportunities to candidates who pass the Placement Readiness Test.
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Projects Works

Projects will be a part of your digital marketing course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of digital marketing.

Career Services

Career Services

Career Oriented Sessions

Throughout the course

Featuring over 10+ live interactive sessions, our course offers an enriching learning journey for learners. Moreover, gain comprehensive knowledge with industry experts on how to build skills that recruiters expect. These guided sessions offer practical demonstrations, ensuring you remain focused on achieving your upskilling objectives.


Resume & LinkedIn Profile Building

Upon course completion

Enhance your resume and LinkedIn profile with expert guidance from our career services team. By collaborating with professionals, you can create a world-class profile that stands out during the shortlisting stage. Through this process, you’ll know how to optimize your profile for maximum impact.


Mock Interview Preparation

After 80% of the course completion

Technical experts will conduct several mock interviews with students. They will assist learners with constructive criticism and advice. Get tips & tricks to clear the interviews of top MNCs & startups.


1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, experience, and future career aspirations.


3 Guaranteed Interviews

Upon movement to the Placement Pool

Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test (PRT). Get interviewed by our 400+ hiring partners.


Exclusive access to Intellipaat Job portal

After 80% of the course completion

Access our exclusive job portal and apply for positions offered by over 500+ employers, which include leading start-ups and MNCs. Our learners gain a competitive edge in the job market. Utilize this dedicated resource to advance your career and explore numerous exciting job opportunities.

Digital Marketing Certification in Aurangabad

Executive-Post-Graduate-Certification-in-Digital-Marketing Click to Zoom
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

Designed by professionals from prestigious global organizations and the distinguished faculty at IIT Roorkee, this digital marketing course in Aurangabad provides participants with the chance to engage in various projects, gaining invaluable real-world experience. Upon successfully completing these projects, participants will be awarded the digital marketing certification.

Besides, this Digital Marketing course in Aurangabad is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in Aurangabad FAQs

Why sign up for this advanced digital marketing course in Aurangabad?

Our online digital marketing course in Aurangabad is very reasonably priced with the aim of helping you master all digital marketing skills and tools. You will also have 24/7 access to the online learning support team.

After the completion of this digital marketing training course in Aurangabad, you will receive a widely recognized certification as well as job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The course material, and any and all updates to them, will be available to you for your lifetime. Consider this digital marketing course in Aurangabad a one-time investment.

With the certification you receive, you will be able to apply for positions in top MNCs around the world.

With the priorities of most businesses being lead generation, ROI on various marketing activities, and securing sufficient budgets for promotional activities, businesses are turning to digital marketing to boost their promotional and marketing efforts.

As a budding digital marketing specialist, you will be on a rewarding, dynamic, and lucrative career path. There can be opportunities to work with an exciting mix of diverse clientele. The digital marketing workplace offers:

  • Constant challenges
  • Opportunities for you to expand your skill set
  • Creativity as well as creative autonomy

The following are some of the key roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers about the design and functionality of the company website and its processes
  • Producing all website content as well as ensuring that online objectives are met by creating and implementing a content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content for SEO and/or by implementing SEM
  • Converting website visits into online sales by making the user experience as easy as possible and offering special deals
  • Managing the online presence and brand of the company by using social networking platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc., and engaging with consumers in real time

Once you register for this course of digital marketing in Aurangabad, you will be able to access all e-learning content on our learning management system (LMS).

The following are some of the benefits of taking this digital marketing course in Aurangabad:

  • Course meets industry standards and demands
  • Industry-based projects will translate to hands-on experience in the field
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification
  • Our career services team will provide job assistance after the successful completion of the course
  • Access to Intellipaat’s 400+ hiring partners
  • Access to job search resources on our website to help with job hunting
  • Working professionals and freshers alike can benefit from this course due to its flexibility
  • Course material, and their subsequent upgrade, is accessible for your lifetime
  • 24*7 online learning support

Below-mentioned is some of the leading companies that are actively hiring digital marketing specialists in Aurangabad:

  • PayPal
  • EY
  • IBM
  • Twitter
  • Siemens
  • Wakao
  • Microsoft

At the start of the course, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

Intellipaat’s other related digital marketing certification course is Digital Marketing Certification Course by IIT Roorkee.

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

No. We do not guarantee you a job. However, our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams.

This digital marketing certification has lifetime validity and is recognized by top organizations across the world.

If you enroll at Intellipaat, you will be able to attend multiple batches for this digital marketing course in Aurangabad.

Intellipaat has both live sessions and recorded sessions for the digital marketing course in Aurangabad that learners can attend depending on their preferences. In the instructor-led training, you will get to attend live classes. Learners who prefer self-paced training can view the videos available on the platform.

Don’t worry! All live sessions are recorded and can be viewed on the LMS at any time. If you happen to miss the live session, you will be able to view the recorded video of the same, which is very convenient. Additionally, you will have lifetime access to all learning materials and videos.

While traditional marketing is still popular and widely implemented, only digital marketing is able to fill in the marketing gaps that are present when it comes to direct engagement with customers and handling cost, real-time reports, larger reach, retargeting, etc. Hence, digital marketing is essential to have a competitive edge.

Unlike traditional marketing, digital marketing is entirely customizable and can be altered easily at any time depending on the requirements, which adds convenience.

Digital marketing makes it much easier to engage with customers directly, reduce marketing costs, generate real-time performance reports, and reach out to a much larger audience than what is possible with traditional marketing. If you want to perform better as a marketer, digital marketing will definitely help you with the same.

Yes. You can take up this digital marketing course even if you don’t have any prior experience in marketing. The course is carefully curated by professionals from the industry with an emphasis on helping learners pick up digital marketing from scratch. You will get to learn all about digital marketing from our course.

Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

Apparently, no. Our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.

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