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Digital Marketing Course in Hadapsar

22,555 Ratings

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Hadapsar

  • Digital Marketing Course in Hadapsar by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool

Ranked Among Top Digital Marketing Courses by India Today

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Digital Marketing Course Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Learn from IIT Faculty and Industry Practitioners
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
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Digital Marketing Course in Hadapsar Overview

What topics will be included in the syllabus of this digital marketing course in Hadapsar?

This digital marketing certification course in Hadapsar will help you learn about:

  • Digital Marketing Tools and Techniques
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Mobile Marketing
  • Digital Businesses
  • Content Marketing
  • Google Analytics
  • Metrics for identifying effective campaigns
  • PPC campaigns on Google Ads
  • Google reporting tools and evaluation methods
  • Google Search Console
  • Facebook Marketing
  • Remarketing the Strategy
  • Search ads
  • Display Advertisements
  • Shopping ads
  • Online Reputation

Most important digital marketing tools are taught in the course in Hadapsar. Below is the list of tools to make your daily digital marketing activities easier:

  • Google Analytics
  • Facebook Insights
  • Google Search Console
  • YouTube Analytics
  • Google Keyword Planner
  • Google Trends
  • Ubersuggest
  • Similarweb
  • SEMrush
  • Hootsuite

No, there are no specific prerequisites. You can enroll in this digital marketing course in Hadapsar even if you don’t have prior experience or knowledge.

Along with the digital marketing course in Hadapsar, we will also help you take up other relevant globally accepted digital marketing certificates. The list of these certifications is as follows:

  • Google Ads Fundamentals
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Shopping Certification
  • Google Ads Video Certification
  • Google Analytics Certification
  • HubSpot Email Marketing Certification
  • YouTube Certification
  • Mobile Marketing Certification
  • SEMrush SEO Analyst Certification
  • Facebook Blueprint Certification
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Meet the Digital Marketing Mentors

Who can apply for this digital marketing training institute in Hadapsar?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates
Who can apply

What roles do Digital marketing specialists play?

Digital Marketing Associate

Digital Marketing Associates plans and executes successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Develop digital ad and e-marketing campaigns via newsletters, targeted emails, training reminders, sales updates, etc.

Social Media Manager

Handle all the social media accounts and editorial blogs and create new channels to connect with the users.

Content Writer

Write blogs, articles, social media posts, etc., that are SEO optimized and user friendly.

SEO Specialist

Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

Google-Analytics Google-Ads Quora facebook instagram LinkedIn Youtube semrush Ahrefs Small_Seo_Tools ShareSale Mailchimp TagManager wordpress GoogleKeyword YoutubeAds Google-Trends Ubersuggest Crazyegg twitter yoast
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Digital Marketing Course Fees in Hadapsar

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
02 Mar


08:00 PM TO 11:00 PM IST (GMT +5:30)

09 Mar


08:00 PM TO 11:00 PM IST (GMT +5:30)

$1,316 10% OFF Expires in

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  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Digital Marketing Course Curriculum in Hadapsar

Live Course Industry Expert Academic Faculty

Module 1: Search Engine Optimization (SEO)


1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do search engines work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

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Module 2: Understanding Business Problems


2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail
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3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions
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4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations
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5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

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6.1 Data Science in Marketing
6.2 Statistics for Data Science
6.3 Introduction to Supervised and Unsupervised Learning
6.4 Linear and Logistic Regression
6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value

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7.1 What is social media optimization?
7.2 Why social media marketing?
7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
7.4 Promotion of Content or Product(s) on these Platforms
7.5 Managing and Driving Engagement
7.6 Guidelines and Best Practices
7.7 Social Media Platforms – Case Studies

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8.1 Why Video Marketing?
8.2 How to Rank YouTube Videos at #1 Position?
8.3 Different Video Platforms – YouTube, etc.
8.4 Video Marketing for B2C Businesses
8.5 Video Marketing for B2B Businesses
8.6 Live Streaming and Video Uploads
8.7 Generating Leads from Videos
8.8 Optimizing Videos for Ranking

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9.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

9.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

9.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing
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10.1 What is email marketing?
10.2 Its Objectives
10.3 Tips and Tricks
10.4 Domain Reputation and SPF
10.5 Different Email Providers – Mailchimp, etc.
10.6 Campaign Creation – HTML and Built-in Editors
10.7 A/B Testing
10.8 Source Tracking, List Management, etc.

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11.1 Technical Understanding of Pages
11.2 Conversion Optimizations
11.3 Understanding User Behavior and Taking Actions Accordingly
11.4 Lead Capturing on Pages
11.5 A/B Testing of Pages

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12.1 What is affiliate marketing?
12.2 Its Benefits
12.3 Different Platforms
12.4 Affiliate Tracking on a Website
12.5 How to Handle Affiliates?
12.6 Handling Fraudulent Transactions
12.7 Tips and Tricks

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13.1 What is content marketing?
13.2 Its Objectives
13.3 Different Types of Content Marketing
13.4 Writing Blogs and Content and Promoting It on Different Platforms
13.5 Creating Engaging Videos and Promoting Them
13.6 What is Influencer Marketing?
13.7 How to Reach Out to Influencers and Engage Them?

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14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
14.2 Understanding Visitor Behavior using Multiple Metrics
14.3 Slicing and Dicing Data
14.4 Understanding Growth Patterns
14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
14.7 Measuring ROI as an Integrated Approach and Strategy Creation

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  • Job Search Strategy
  • Resume Building
  • Linkedin Profile Creation
  • Interview Preparation Sessions by Industry Experts
  • Mock Interviews
  • Placement opportunities with 400+ hiring partners upon clearing the Placement Readiness Test.
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Projects Works

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, and make new friends – the possibilities are endless and our community has something for everyone!


Career Services

Career Services

Career Oriented Sessions

Throughout the course

Over 10+ live interactive sessions are arranged with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your upskilling.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & LinkedIn profile from our career services team and learn how to grab the attention of the hiring manager at the profile shortlisting stage

Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts, who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.

Placement Assistance

Upon movement to the Placement Pool

Placement opportunities are provided once the learner is moved to the placement pool upon clearing Placement Readiness Test (PRT)

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners, including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Digital Marketing Certification in Hadapsar

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Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

Developed by professionals from prestigious global organizations and the distinguished faculty at IIT Roorkee, this digital marketing program in Hadaspur provides participants with the chance to engage in various projects, gaining invaluable real-world experience. Successfully completing these projects will lead to participants being awarded the digital marketing certification.

Besides, this digital marketing program in Hadapsar is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

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Digital Marketing Course in Hadapsar FAQs

Why sign up for this advanced digital marketing program in Hadapsar?

The online digital marketing program in Hadapsar is very reasonably priced, with the aim to help you master all digital marketing skills and tools. You will also have 24/7 access to the online learning support team.

After the completion of this course, you will receive a widely recognized certification as well as job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The course material, and any and all updates to it, will be available to you for your lifetime. Consider this digital marketing course in Hadapsar a one-time investment.

With the certification you receive, you will be able to apply for positions at top MNCs around the world.

With the priorities of most businesses being lead generation, ROI on various marketing activities, and securing sufficient budgets for promotional activities, businesses are turning to digital marketing to boost their promotional and marketing efforts.

As a budding digital marketing specialist, you will be on a rewarding, dynamic, and lucrative career path. There can be opportunities to work with an exciting mix of diverse clientele. The digital marketing workplace offers:

  • Constant challenges
  • Opportunities for you to expand your skill set
  • Creativity as well as creative autonomy

The following are some of the key roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers about the design and functionality of the company website and its processes
  • Producing all website content as well as ensuring that online objectives are met by creating and implementing a content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content for SEO and/or by implementing SEM
  • Converting website visits into online sales by making the user experience as easy as possible and offering special deals
  • Managing the online presence and brand of the company by using social networking platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc., and engaging with consumers in real time

Once you register for this course of digital marketing in Hadapsar, you will be able to access all e-learning content on our learning management system (LMS).

The following are some of the benefits of taking this digital marketing in Hadapsar:

  • This program meets industry standards and demands
  • Industry-based projects will translate to hands-on experience in the field
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification
  • Our career services team will provide job assistance after the successful completion of the course
  • Access to Intellipaat’s 400+ hiring partners
  • Access to job search resources on our website to help with job hunting
  • Working professionals and freshers alike can benefit from this program due to its flexibility
  • Course material, and their subsequent upgrade, is accessible for your lifetime
  • 24*7 online learning support

Below-mentioned are some of the leading companies that are actively hiring digital marketing specialists in Hadapsar:

  • PayPal
  • EY
  • IBM
  • Twitter
  • Siemens
  • Wakao
  • Microsoft

At the start of the course, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

Intellipaat’s some of the other related digital marketing certification course are Digital Marketing Course by IIT Roorkee.

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

No. We do not guarantee you a job. However, our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams.

If you enroll at Intellipaat, you will be able to attend multiple batches for this digital marketing course in Hadapsar.

Intellipaat has both live sessions and recorded sessions for the digital marketing course in Hadapsar that learners can attend depending on their preferences. In the instructor-led training, you will get to attend live classes. Learners who prefer self-paced training can view the videos available on the platform.

Digital marketing makes it much easier to engage with customers directly, reduce marketing costs, generate real-time performance reports, and reach out to a much larger audience than what is possible with traditional marketing. If you want to perform better as a marketer, digital marketing will definitely help you with the same.

Yes. You can take up this digital marketing course even if you don’t have any prior experience in marketing. The course is carefully curated by professionals from the industry with an emphasis on helping learners pick up digital marketing from scratch. You will get to learn all about digital marketing from our course.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have successfully completed the training and moved to the placement pool after clearing the PRT( Placement Readiness Test) More than 500+ top MNC’s and startups hire Intellipaat learners. Our Alumni works with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

Apparently, no. Our job assistance is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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