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Best Digital Marketing Course in Madurai

79,039 Ratings

Rated #1 Digital Marketing Course by India Today

Become a Digital Marketer by mastering digital marketing tools and techniques with our Digital Marketing Course in Madurai

  • Digital Marketing Course in Madurai by iHUB, IIT Roorkee (An Innovation Hub of IIT Roorkee)
  • Learn Digital Marketing & Analytics skills from IIT Roorkee faculty & top Industry Experts
  • Master SEO, Paid Marketing, ChatGPT, Social Media Marketing, Google Analytics, Generative AI tools for marketing and more
  • Placement Assistance & Interview preparation sessions upon movement to the Placement Pool
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Digital Marketing Institute in Madurai Key Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
Lifetime Free Upgrade
Flexible Schedule
24/7 Support
Mentor Support
Trustpilot
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Digital Marketing Course in Madurai Overview

Which specific digital marketing techniques will you gain proficiency in through this digital marketing training in Madurai?

The digital marketing course in Madurai will help you learn about:

  • Digital Marketing Tools and Techniques
  • Social Media Marketing
  • Search Engine Optimization
  • Email Marketing
  • Mobile Marketing
  • Digital Businesses
  • Content Marketing
  • Google Analytics
  • Metrics for identifying effective campaigns
  • PPC campaigns on Google Ads
  • Google reporting tools and evaluation methods
  • Google Search Console
  • Facebook Marketing
  • Remarketing the Strategy
  • Search ads
  • Display Advertisements
  • Shopping ads
  • Online Reputation

Master important digital marketing tools in this online digital marketing course in Madurai. Below is the list of tools to make your daily digital marketing activities easier:

  • Google Analytics
  • Facebook Insights
  • Google Search Console
  • YouTube Analytics
  • Google Keyword Planner
  • Google Trends
  • Ubersuggest
  • Similarweb
  • SEMrush
  • Hootsuite

Just enroll in this digital marketing course in Madurai, even if you don’t have prior experience or knowledge in the field.

Along with the digital marketing course in Madurai, we will also help you take up other relevant globally accepted digital marketing certificates. The list of these certifications is as follows:

  • Google Ads Fundamentals
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Shopping Certification
  • Google Ads Video Certification
  • Google Analytics Certification
  • HubSpot Email Marketing Certification
  • YouTube Certification
  • Mobile Marketing Certification
  • SEMrush SEO Analyst Certification
  • Facebook Blueprint Certification
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Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Digital Marketing Course Mentors

What are the roles and responsibilities of digital marketing specialists?

Digital Marketing Manager

Monitor and perform digital marketing techniques, running and managing campaigns, and planning budgets to increase brand awareness and retention.

Digital Marketing Analyst

A digital Marketing Analyst is responsible for analyzing campaign data, tracking KPI metrics, providing insights to optimize campaign strategies, and increasing ROI.

Social Media Manager

Managing a company brand’s social media presence involves producing content, interacting with followers, and developing strategies to boost reach and engagement.

Brand Manager

The Brand Manager’s job is to maintain and increase brand presence, build strategies, perform market research to improve market position and strengthen brand loyalty.

SEO Specialist

Enhancing the company’s website visibility through keyword optimisation on search engines, performing keyword research and technical SEO, analyzing website content, and increasing organic traffic and rankings.

PPC Expert

Managing pay-per-click campaigns, ad creation, and analyzing performance to increase ROI and meet the company’s objective.

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24+ Skills to Master

SEO

Search Engine Marketing

SERPs

On-page optimization

Yoast

Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital Marketing Strategy

Mobile marketing

Content marketing

Branding

Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

zoho crm YT YT ad youtube analytics yoast wordstream wellsaid unbounce tweet deck stabble difu spyfu similar web semrush se ranking Screming fog powtoon my ad centre Moz mailchimp Linkedin business linked in linked in ads keyword tool hubspot hootsuite google google trends google analytics google ads get response feng facebook facebook ads chatgpt canva bluewillow asodesk apptweak ahrefs 1
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Digital Marketing Course Fees in Madurai

Online Classroom Preferred

  • Everything in Self-Paced Learning
  • One-to-one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Weekend (Sat-Sun)

07 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

14 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

21 Dec 2024 08:00 PM - 11:00 PM
Weekend (Sat-Sun)

28 Dec 2024 08:00 PM - 11:00 PM
$1,316 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Digital Marketing Online Course in Madurai Curriculum

Live Course Industry Expert Academic Faculty

Master the concepts of Search Engine Optimization (SEO)

Preview
  • Learn the fundamentals of digital marketing and advertising, understand the difference between traditional and digital marketing, and its advantages.
  • Understand the workings of SEO and its crucial role in digital marketing. Grasp the functioning of search engines, perform customer-centric strategies, and compare on-page and off-page SEO optimization.
  • Master how to perform effective SEO keyword research and analysis. Learn how to use the technical SEO factors (mobile SEO and schema markups)
  • Analyse link-building techniques such as blogger outreach and other strategies. Learn how to perform SEO audits using tools such as SEMrush and Ahref, working with the algorithm updates, and performing various approaches to Rank#1 on Google using SEO optimization.
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  • Learn how to segment target audiences using consumer behaviour to make data-driven marketing decisions. Also, learn how to perform competitive analysis to build a unique brand value.
  • Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
  • Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
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  • This section covers the strategic framework of segmentation, Targeting, and Positioning (STP). Learn how to develop effective marketing strategies that target specific consumer groups.
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  • Understand customer needs, market demands, competitive features, and service utility which will help draft a compelling service offering. Also, ensure that services are delivered effectively and with quality to improve customer satisfaction and market competitiveness.
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  • Illustrate the brand positioning methods to build a valuable market presence and identity. Perform various PR activities and create go-to-market strategies that meet the demand of the target audience to improve engagement and brand value.
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  • Describe how data science is used in marketing, and understand the workings of statistical analysis to make data-driven decisions.
  • Compare the differences between Supervised and Unsupervised Learning Algorithms, as well as Linear and Logistic Regression. Additionally, understand their usage and applications in marketing predictive analytics.
  • Use key analytics applications, such as market basket analysis, customer segmentation, and customer lifetime value (CLV), to improve targeting techniques and maximise marketing reach.
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  • Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform effective social media marketing.
  • Understand how to perform and promote Content or Product(s) marketing on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Learn how to improve managing and driving engagement along with best practices to optimize social media campaigns.
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  • Describe the purpose of video marketing and how it engages the audiences, improve brand visibility and traffic conversion in B2C and B2B businesses. Learn ways of how to rank YouTube videos at the #1 position.
  • Learn the best practices for generating organic leads through video content and live streaming to maximise user engagement and viewer interaction.
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  • Learn the technicalities of a landing page and execute conversion optimization techniques to analyse user behaviour to increase customer interaction and website reach.
  • Understand how lead capture works on landing pages and use A/B testing to identify page designs and content.
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  • Grasp the essential affiliate marketing strategies, their benefits (global reach and revenue generation), and learn how to work with various affiliate platforms.
  • Identify approaches for affiliate tracking on websites, manage affiliate relationships, and detect fraudulent transactions. Learn the tips and tricks for affiliate marketing.
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  • Learn how to create Job Search Strategies for a desired job profile and how to network.
  • Gain knowledge of how to build an effective resume and manage a LinkedIn profile.
  • Interview Preparation and Mock Interview Sessions conducted by Leading Industry Professionals
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Digital Marketing Institute in Madurai Projects Work

Projects will be a part of your Digital Marketing Course to consolidate your learning. It will ensure that you have real-world experience in the numerous domains of Digital Marketing.

Career Services

Career Services
guaranteed
3 Guaranteed Interviews
job portal
Exclusive access to Intellipaat Job portal
Mock Interview Preparation
1 on 1 Career Mentoring Sessions
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Career Oriented Sessions
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Resume & LinkedIn Profile Building
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Digital Marketing Certification in Madurai

Executive Post Graduate Certification in Digital Marketing Click to Zoom
Note: All certificate images are for exemplary purposes only and may be subject to change at the discretion of the iHUB, IIT Roorkee.

The Digital Marketing course in Madurai is designed by experts from leading global organizations and IIT Roorkee faculty. Upon completion of the program, you’ll engage in diverse projects offering real-world experience. Successfully executing these projects will earn you the Digital Marketing certification from our program.

Besides, this digital marketing course in Madurai is designed to help you clear the following certification exams:

  • Google Analytics Individual Qualification (IQ) Certification
  • Google AdWords Certification
  • HubSpot Certification Exam

Digital Marketing Training Institute in Madurai Reviews

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Digital Marketing Course in Madurai FAQs

Why sign up for this online digital marketing course in Madurai?

Our online digital marketing course in Madurai is very reasonably priced, with the aim to help you master all digital marketing skills and tools. You will also have 24/7 access to the online learning support team.

After the completion of this digital marketing training course in Madurai, you will receive a widely recognized certification as well as job assistance, from our career services team, which includes services such as career counseling, resume-building, mock interviews, etc. The course material, and all updates to them, will be available to you for your lifetime. Consider this digital marketing course in Madurai a one-time investment.

With the certification you receive, you will be able to apply for positions in top MNCs around the world.

With the priorities of most businesses being lead generation, ROI on various marketing activities, and securing sufficient budgets for promotional activities, businesses are turning to digital marketing to boost their promotional and marketing efforts.

As a budding digital marketing specialist, you will be on a rewarding, dynamic, and lucrative career path. There can be opportunities to work with an exciting mix of diverse clientele. The digital marketing workplace offers:

  • Constant challenges
  • Opportunities for you to expand your skill set
  • Creativity as well as creative autonomy

The following are some of the key roles and responsibilities of a digital marketing specialist:

  • Coordinating with web developers and designers about the design and functionality of the company website and its processes
  • Producing all website content as well as ensuring that online objectives are met by creating and implementing a content strategy
  • Ensuring that the target audience easily finds the website by optimizing the website structure and content for SEO and/or by implementing SEM
  • Converting website visits into online sales by making the user experience as easy as possible and offering special deals
  • Managing the online presence and brand of the company by using social networking platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc., and engaging with consumers in real-time

Once you register for this course of digital marketing in Madurai, you will be able to access all e-learning content on our learning management system (LMS).

The following are some of the benefits of taking this digital marketing course in Madurai:

  • Course meets industry standards and demands
  • Industry-based projects will translate to hands-on experience in the field
  • Doubt-clearing can be done during the live sessions
  • One-on-one with industry mentors is provided for all our learners
  • Widely recognized certification
  • Our career services team will provide job assistance after the successful completion of the course
  • Access to Intellipaat’s 400+ hiring partners
  • Access to job search resources on our website to help with job hunting
  • Working professionals and freshers alike can benefit from this course due to its flexibility
  • Course material, and their subsequent upgrade, are accessible for your lifetime
  • 24*7 online learning support

Below-mentioned are some of the leading companies that are actively hiring digital marketing specialists:

  • PayPal
  • EY
  • IBM
  • Twitter
  • Siemens
  • Wakao
  • Microsoft

At the start of the course, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

To take part in the placement program, you must first complete the course and then execute all the given projects successfully.

No. We do not guarantee you a job. However, our placement team that provides job assistance will help you find the job you are looking for and will also help you prepare for the same through numerous activities, including mock interviews, resume preparation, etc. This will boost up your confidence and will increase your chances of attaining your dream job.

Yes. As part of our master’s program in digital marketing, we provide one practice test, which will help you become familiar with the questions that may be asked in the certification exams.

This digital marketing certification has lifetime validity and is recognized by top organizations across the world.

If you enroll at Intellipaat, you will be able to attend multiple batches for this digital marketing course in Madurai.

Intellipaat has both live sessions and recorded sessions for the digital marketing course in Madurai that learners can attend depending on their preferences. In the instructor-led training, you will get to attend live classes. Learners who prefer self-paced training can view the videos available on the platform.

Don’t worry! All live sessions are recorded and can be viewed on the LMS at any time. If you happen to miss the live session, you will be able to view the recorded video of the same, which is very convenient. Additionally, you will have lifetime access to all learning materials and videos.

While traditional marketing is still popular and widely implemented, only digital marketing is able to fill in the marketing gaps that are present when it comes to direct engagement with customers handling cost, real-time reports, larger reach, retargeting, etc. Hence, digital marketing is essential to have a competitive edge.

Unlike traditional marketing, digital marketing is entirely customizable and can be altered easily at any time depending on the requirements, which adds convenience.

Digital marketing makes it much easier to engage with customers directly, reduce marketing costs, generate real-time performance reports, and reach out to a much larger audience than what is possible with traditional marketing. If you want to perform better as a marketer, digital marketing will definitely help you with the same.

Yes. You can take up this digital marketing course even if you don’t have any prior experience in marketing. The course is carefully curated by professionals from the industry with an emphasis on helping learners pick up digital marketing from scratch. You will get to learn all about digital marketing from our course.

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