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Intellipaat's Digital Marketing course for undergraduates is developed to make them learn the ground-breaking Internet marketing tactics. In this course, you will learn to create a blog and promote it on multiple websites, promote it through an organic channel, etc., along with learning about keyword search, Google page insights, and promotion on social media. You will also learn about video marketing on YouTube, paid marketing via Google Ads, email marketing, slicing and dicing data, and building effective marketing strategies.
This Digital Marketing course covers various fields that will provide you with a diverse skill set to help you excel in your career as a Digital Market specialist. The course content consists of the following areas:
You can sign up for this Digital Marketing course even if you are a complete novice.
Any business requires marketing for its growth. And in this technological era, one of the best ways to make a business grow is by investing in Digital Marketing. According to Naukri.com, on average, Digital Marketing professionals are paid around US$105,250 in the United States and, in India, the salary figure is around ₹ 753,685.
Therefore, keeping the importance of Digital Marketing in mind, our trainers have created this course for undergraduate students. These subject matter experts will guide you through the core concepts of Digital Marketing that will help you in acquiring the skills required for a specialist in this field. Furthermore, once you successfully complete course, you will be certified as a Digital Marketing Specialist by Intellipaat.
Finally, Intellipaat will assist you with placement services as well. You will get an opportunity to be in contact with 200+ employers and have three direct interviews with them. It is, therefore, worthwhile to enroll in this Digital Marketing online training.
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Segmentation, Targeting, and Positioning, Understanding Consumer Behaviour, Influences on Consumer Behaviour, Product Mix Decision, Branding Decisions
Digital Marketing in Detail
Module 1: Create a blog and promote to multiple sites. Adding conversion pixels for tracking traffic.
Module 2: SEO – Keyword search, on-page, off page, Mobile Website, Google page insights, Google Webmaster tools, etc.
Module 3: SMO – Promoting on social media – FB, Instagram, Whatsapp, Pinterest, etc.
Module 4: Video marketing
Module 5: Paid Marketing à Live Google Ads, Facebook ads
Module 6: e-mail marketing à tips and tricks, A/B testing
Module 7: Landing pages – Conversion optimizations, lead capturing, A/B testing
Module 8: Programmatic Ad Marketing, Display Marketing, Affiliate Marketing
Module 9: Content Marketing, Influencer marketing
Marketing Analytics, strategy and ROI measurement
Google Analytics – checking traffic, slicing and dicing data, understanding the growth patterns, and how to build marketing strategy by seeing traffic patterns, respective channel performance, setting goals, etc., Measuring ROI as an integrated approach and strategy creation
Branding and Communications
Brand positioning, Engagement strategy, PR activities
Free Career Counselling
We are happy to help you 24/7
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
Intellipaat Course Completion CertificateÂ will be awarded upon the completion of the project work (after expert review) and upon scoring at least 60% marks in the assignments that will be made available as part of training program. Intellipaat certification is well recognized in top 80+ MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc. for its structured learning, industry-oriented projects, professional teaching methodologies among other advantages over others in the industry.
I had a good experience while going through this course. It has wonderful practice assignments and good content. One can easily learn and improve his Digital Marketing skills through this course.
I really enjoyed learning with Intellipaat. Practical assignments, exercises and projects helped me a lot in learning everything about SEO. This is a brilliant course designed for both beginners and experienced professionals.
Since the projects are industry-level and from various domains, alongside learning and mastering the concepts, this can be repurposed to be the final year project as well. It shows that you’ve thoroughly learnt the concepts and poses as a huge advantage for potential employers.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.