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Digital Marketing Strategy Course

4.8 507 Ratings 2,534 Learners

The Digital Marketing Strategy course at Intellipaat is an instructor-led training program. Our course instructors, with years of experience in this domain, aim to make you a certified Digital Marketing professional by teaching you the core concepts of Digital Marketing, such as strategy obstacles, defining trends, etc. Sign up with us today and get ahead in your career.

Key Features

20 Hrs Instructor-led Training
15 Hrs Self-paced Videos
40 Hrs Project Work & Exercises
Flexible Schedule
24 x 7 Lifetime Support & Access
Certification and Job Assistance

Career Transitions

Mahesh Chowdary
Mahesh Chowdary
Aircraft Maintenance Engineer intellipaat-image
Data Scientist intellipaat-image
Mitali Dhar
Mitali Dhar
Senior Software Engineer intellipaat-image
Project Lead intellipaat-image
Anil Sharma
Anil Sharma
Customer Support Executive intellipaat-image
AWS Solution Architect intellipaat-image
Herin Wilson
Herin Wilson
Process Associate intellipaat-image
AWS Solution Architect intellipaat-image
Nishchay Agrawal
Nishchay Agrawal
Data Engineer intellipaat-image
Ziyauddin Mulla
Ziyauddin Mulla
Support Executive intellipaat-image
Splunk Administrator intellipaat-image

Course Benefits

4.8/5 Student Satisfaction Rating
Students Transitioned for Higher Positions
Started a New Career After Completing Our Courses
Got Better Salary Hike and Promotion
intellipaat-image intellipaat-image
intellipaat-image intellipaat-image
And 1,000+ Global Companies

Digital Marketing Strategy Certification Training Overview

Intellipaat’s Digital Marketing Strategy course will make you proficient in the significant modules of Digital Marketing Strategy, including positioning customer needs, customer segments and personas, tools for keywords research and categorization, and more.

What will you learn in this Digital Marketing Strategy training?

  • Overview of Digital Marketing Strategy
  • Customer needs
  • Market research and marketing calendar
  • Narratives
  • Business Analytics management and measurement

Professionals eligible for enrolling in this online training program are mentioned below:

  • Digital Marketing Executives
  • BI Professionals
  • Marketing Professionals
  • Project and Marketing Managers
  • There are more than 35,000 Digital Marketing jobs for entry-level and experienced professionals in the United States – LinkedIn
  • The demand for professionals in marketing is estimated to rise by 10% by 2026 – The Bureau of Labor Statistics
  • Major companies like Amazon, Vodafone, Accenture, etc. are hiring Digital Marketing professionals on a large scale – Indeed

There are no specific skills required to learn Digital Marketing Strategy from Intellipaat.

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Online Classroom preferred

  • Everything in self-paced, plus
  • 20 Hrs of Instructor-led Training
  • 1:1 Doubt Resolution Sessions
  • Attend as many batches for Lifetime
  • Flexible Schedule
  • 24 Apr
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 01 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 08 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 15 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
$527 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise-grade Learning Management System (LMS)
  • 24x7 Support
  • Strong Reporting

Digital Marketing Strategy Course Content

Module 1 - Digital Marketing Strategy Overview and Creating Narratives Preview

1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective

Module 2 - Needs of Customers

2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization

5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement

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Digital Marketing Strategy Projects Covered

Creating Social Media Strategies

As a Digital Marketing Executive of an e-commerce company, you must create impressive marketing strategies to reach out to the targeted audience and generate leads.


Improving Customer Satisfaction

Being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve the customer frequency and increase business productivityRead More..


Digital Marketing Strategy Certification

How to unlock my certificate?

To unlock your certificate, you need to first complete the entire course and then successfully execute all the assignments and projects that are part of the training program.

For becoming a Digital Marketing professional, you should have in-depth knowledge of various skills and Digital Marketing strategies. To learn the same, you should sign up for Intellipaat’s Digital Marketing Strategy certificate. Once you complete the course, you will be awarded Intellipaat’s Digital Marketing Strategy certification, recognized by major organizations around the world.

Intellipaat offers one mock test as part of the course, which aims to help you assess your skills and knowledge of the concepts and, further, provides you insights into the questions and the format of the actual examination.

You can execute all the given assignments, projects, and case studies with the help of our course trainers. Upon the completion of all the projects, you will get an industry-recognized certificate in online marketing and digital strategy.

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Digital Marketing Strategy Training Reviews


Mr Yoga


John Chioles




Dileep & Ajay





Mohammed tahur sayed

Digital Marketer at Digital Steroid

Among the various benefits of Intellipaat’s Digital Marketing Strategy classes, its placement support is the best. The team offered amazing placement support through numerous sessions of demo interviews, resume creation, and a lot more. This boosted my confidence, and I was able to get placed in a reputed organization with a high salary.

Manchit Sanan

Business Analyst at HP

I recently completed my online course from Intellipaat, and it provides one of the best Digital Marketing Strategy training courses online. The video lessons are interactive, making the course more interesting and easy to understand. Besides, the trainers were experts in their fields and taught each concept with patience, which was the most beneficial for me.

Sandesh Madannavar

Content Analyst at India Outsource Technologies

I have enrolled and learned from various online Digital Marketing Strategy institutes. Among various Digital Strategy courses online, Intellipaat offered the best learning experience ever. The best thing about this institute was that it provided great training resources with the validity of a lifetime, which is not usually offered by most other online institutes. If you are looking for a course in this field, IRead More..

Digital Marketing Strategy Course FAQs

Why take up Intellipaat’s online Digital Marketing Strategy classes program?

Digital Marketing plays an integral role in the current market, and it has become important for Digital Marketers and other Marketing professionals to have in-depth knowledge of several Digital Marketing strategies. This online training program is conducted by experts from major companies who have extensive knowledge and experience in this domain.

This course provides 24 hours of support, hands-on experience through assignments, exercises, and projects, lifetime access to the courseware, and more. Besides, once you complete the training and execute the given projects, our job assistance team will prepare you for job interviews via resume creation, mock interview sessions, etc. Further, you will receive a Digital Marketing Strategy course completion certificate from us.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.

You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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