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Online Bootcamp
Live Classes
6 Months
Executive PG
Certification
by Intellipaat
Career Services
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at ₹4999/month*
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This advanced certification course will give participants a thorough knowledge of the sector and the ability to successfully transition their careers to social marketing. The team at iHUB DivyaSampark has worked diligently to integrate all the cutting-edge abilities you will need. By the end of the course, you will have mastered advanced techniques after having learned the fundamentals.
About iHUB DivyaSampark, IIT Roorkee
iHUB DivyaSampark at IIT Roorkee, established under the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS) by the Department of Science and Technology (DST), focuses on fostering innovation in advanced technologies such as AI, ML, and more. The hub plays a pivotal role in technology development, incubation, and startups, particularly in areas like Healthcare,Read More..
Upon the completion of this programme, you will receive:
55% Average Salary Hike
45LPA Highest Salary
800+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
Lead digital marketing campaigns and strategies for businesses, driving growth and revenue.
Develop digital ad and e-marketing campaigns via newsletters, targeted emails, reminders, sales updates, etc.
Handle all the social media accounts and editorial blogs and create new channels to connect with the users.
Develop and maintain brand identity across digital channels. Manage and optimize e-commerce platforms for online sales.
Responsible for boosting a website’s ranking on search engines like Google, Bing, and Yahoo, with thorough research and analysis.
Manage and execute paid advertising campaigns on Google Ads, Facebook Ads,Create and distribute valuable content to attract and retain customer and more.
Skills to Master
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital marketing strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
Tools to Master
Dr. Sreejesh S., who holds a PhD from IBS Hyderabad (AACSB accredited), has around 10 years of experience teaching Multivariate Data Analysis, Marketing Research, Customer Analytics, Product and Brand Management.
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He leads a team covering insights, brand management, and media. He oversees central branding initiatives along with media strategy. An IIM Kozhikode alumnus, he has expertise in crafting impactful communication plans.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
is a passionate entrepreneur and cofounder of AdsCaffe, Personalize Services, and Ignited Business Network. She is a certified Google professional and a business networking trainer. She is well-versed in social media marketing, SEO, and website design.
With a Master’s degree from Leeds University Business School, Priyash possesses 7+ years of experience leading businesses and teams across the globe. He is an expert and skilled in inbound marketing strategy, email marketing, social media management, etc.
Specialization Topics: Advanced Metrics and KPIs, Digital Marketing Trends and Innovations, Building a Digital Marketing Strategy for Startups
Tools: Google Analytics, Google Tag Manager, HubSpot Analytics
Case Study: Coca-Cola – Coca-Cola’s integrated digital marketing strategy, including its use of social media and data analytics to engage with customers globally.
Specialization Topics: Advanced A/B Testing Techniques, UX/UI Design Principles for Conversion, Mobile-First Design Strategies
Tools: Google Optimize, Unbounce, Instapage, Adobe XD
Case Study: Nike – Nike’s website design and landing page optimization strategies, focusing on how they drive conversions and enhance user experience.
Specialization Topics: Advanced Technical SEO, Voice Search Optimization Strategies, Local SEO for Multi-location Businesses
Tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
Case Study: Unilever – Unilever’s approach to SEO, including their strategies for optimizing content and technical SEO to enhance visibility.
Specialization Topics: Influencer Marketing and Partnerships, Advanced Social Media Analytics and Insights, Social Media Strategy for Different Business Models
Tools: Hootsuite, Buffer, Sprout Social, Facebook Ads Manager, Canva
Case Study: Starbucks – Starbucks’ social media strategy, focusing on their engagement tactics and successful campaigns across various platforms.
Specialization Topics: Advanced Email Personalization Techniques, Email Automation Strategies for Lead Nurturing, Analyzing Email Deliverability Issues
Tools: Mailchimp, HubSpot Email Marketing, Sendinblue, Campaign Monitor
Case Study: Sephora – Sephora’s email marketing strategies, including personalization
techniques and how they drive engagement and conversions.
Specialization Topics: Advanced Content Distribution and Syndication, Leveraging User-Generated Content, Content Strategy for Different Buyer Personas
Tools: WordPress, Canva, BuzzSumo, CoSchedule, HubSpot Content Management
Case Study: HubSpot – HubSpot’s content marketing approach, including their blog, resource center, and use of various content types to drive traffic and engagement.
Specialization Topics: Advanced Segmentation Techniques, Using AI for Enhanced Customer Insights, Personalization at Scale
Tools: Salesforce CRM, HubSpot CRM, SurveyMonkey, Qualtrics
Case Study: Amazon – Amazon’s use of customer data and segmentation to drive personalized recommendations and enhance customer experience.
Specialization Topics: Advanced SEM Strategies, Multi-Channel Paid Marketing Integration, Mobile Ad Strategies
Tools: Google Ads, Bing Ads, SEMrush, SpyFu
Case Study: eBay – eBay’s use of paid search and display ads, focusing on their strategies for bidding, ad copy, and performance analysis.
Specialization Topics: Advanced Programmatic Advertising Techniques, Using AI for Ad Targeting and Optimization, Measuring ROI in Display Advertising
Tools: Google Display Network, The Trade Desk, MediaMath, AdRoll
Case Study: Airbnb – Airbnb’s display and programmatic ad strategies, including targeting techniques and performance metrics.
Specialization Topics: Advanced Video SEO Techniques, Leveraging Live Video for Engagement, Video Content for Different Stages of the Funnel
Tools: Adobe Premiere Pro, Final Cut Pro, YouTube Analytics, Vidyard
Case Study: Red Bull – Red Bull’s video marketing strategy, including their content creation, distribution, and engagement tactics.
Specialization Topics: Advanced Google Analytics Techniques, Data Integration and Visualization, Predictive Analytics and Marketing Forecasting
Tools: Google Analytics 4, Google Data Studio
Case Study: Netflix – Netflix’s use of analytics for content recommendations and marketing strategies, focusing on data-driven decision making.
Specialization Topics: Strategic Planning for Multi-Channel Campaigns, Budget Optimization and Resource Allocation Strategies, Crisis Management and Adaptability in Campaigns
Tools: Asana, Google Sheets, Microsoft Excel
Case Study: Apple – Apple’s approach to marketing campaign planning, including strategic alignment and execution across multiple channels.
Specialization Topics: Ongoing Brand Performance Monitoring, Quantitative Techniques for Brand Equity, Campaign Execution and Optimization
Tools: Google Sheets, Microsoft Excel
Specialization Topics: Advanced Applications of Generative AI in Campaigns, Personalization and Chatbots: Real-World Use Cases, Ethical Considerations in AI-Generated Content
Tools: OpenAI GPT-4, Jasper AI, DALL-E, MidJourney
Case Study: The New York Times – The New York Times’ use of AI to generate content and enhance storytelling, including the impact on their editorial process and audience engagement.
Specialization Topics: Emerging Trends in Consumer Engagement Technologies
Tools: HubSpot
Case Study: Snapchat – Snapchat’s innovations in AR and VR for marketing, including their impact on user engagement and advertising.
Specialization Topics: Advanced Attribution Models: Multi-Touch and Algorithmic, Data Visualization Best Practices for Executive Reporting, Predictive Analytics and Future Trend Analysis
Tools: Google Data Studio
Case Study: HubSpot – HubSpot’s use of advanced analytics to measure marketing performance and optimize campaigns, including their dashboard and reporting tools.
Specialization Topics: Advanced Chatbot Development and Use Cases, AI-Powered Personalization Strategies, Measuring and Optimizing AI-Driven Marketing Campaigns
Tools: ChatGPT, AI Chatbot Platforms, Marketing Automation Tools like HubSpot, Marketo
Case Study: H&M – H&M’s use of AI in marketing automation, including chatbots for customer support and AI-driven personalization strategies.
Specialization Topics: Advanced Data Privacy and Compliance Strategies, Ethical AI Use in Marketing, Developing Corporate Social Responsibility (CSR) Initiatives
Tools: OneTrust, TrustArc, Google Data Privacy Tools
Case Study: Facebook (Meta) – Examination of Facebook’s ethical challenges and responses related to data privacy and transparency.
Industry-based projects are an integral part of the digital marketing course that brings together all that you have learned and trains you to implement them hands-on.
Practice 20+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us a bit about yourself and why you want to join this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
EMI Starts at
We partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs
Financing Partners
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
Next Cohorts
| Date | Time | Batch Type | |
|---|---|---|---|
| Program Induction | 15th Dec 2024 | 08:00 PM - 11:00 PM IST | Weekend (Sat-Sun) |
| Regular Classes | 15th Dec 2024 | 08:00 PM - 11:00 PM IST | Weekend (Sat-Sun) |
Intellipaat’s Digital Marketing course has been curated and taught by the team at iHUB DivyaSampark, IIT Roorkee along with industry experts. The course also aids students in passing the Microsoft Certification Exam, the HubSpot Certification Exam, and the Google Analytics Individual Qualification (IQ) Certification exams.
This course offers practical training with more than 40 different tools. It also offers self-paced learning and live meetings with business experts. For the students to learn enough, more than 20 projects and case studies are presented.
No specific requirements exist to join in this digital marketing training course. Freshmen and professionals alike can seek to become certified in digital marketing. An internet connection and an internet-capable gadget are all you need to start the classes.
The major goal of this online certification programme in digital marketing is to completely prepare you for employment in high-paying businesses. Following the completion of this online training programme, you will be a digital marketing specialist.
Your chances of getting promoted to your current position will increase with a digital marketing certification. It provides access to new job possibilities. Your sector expertise will also increase with a digital marketing certificate.
There are no particular requirements to enrol in this digital marketing course. The greatest online school for digital marketing, featuring the most recent industry trends and an updated curriculum.
The best digital marketing certification programme offered by Intellipaat is well-recognized by top MNCs worldwide. The top businesses that are employing experts for positions in digital marketing are listed below, according to Glassdoor.
You will gain proficiency in a variety of digital marketing tactics through this online course, including social media, content marketing, email marketing, Google Analytics, search engine optimisation (SEO), and search engine marketing (SEM). You will be qualified to apply for a variety of positions in digital marketing, including those listed below:
From each batch, two candidates may get a fellowship of up to Rs. 80,000. Candidates will have to meet certain performance criteria to be selected. The selection of candidates who receive the fellowship will be at the discretion of the iHUB DivyaSampark, IIT Roorkee team. All the students will be informed about the performance criteria during the tenure of the programme.
All candidates who apply for this course will be eligible to receive equity-based seed funding and incubation support for their startup from iHUB DivyaSampark, IIT Roorkee. Candidates who enroll will get the chance to pitch their ideas to the iHUB DivyaSampark team. Ideas that get shortlisted may receive funding up to Rs. 50 Lakh and incubation support for their startup.
After finishing Intellipaat’s online training programme for digital marketing, you can register for the qualification exam on the website of Google Analytics Academy. 70 true or false MCQs are included in this qualifying exam, which has a 90-minute time limit. You need to get at least 80% on this test to succeed. Once obtained, the certification is good for 18 months from the date of issuance.
You can sign up as a Google partner after completing Intellipaat’s training course for digital marketing certification. You can take the Google Ads Fundamental Exams after signing in. You must complete 100 multiple-choice questions (MCQs) in 90 minutes with a minimum score of 80% to pass the assessment.
SEO specialists are in charge of boosting brand recognition, generating organic website traffic, doing keyword research to create SEO-optimized content, etc. Enhancing product visibility is the aim of SEO specialists. Additionally, they increase revenue through efficient digital marketing techniques.
Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.
Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.
Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.
Yes, Intellipaat certification is highly recognized in the industry. Our alumni work in more than 10,000 corporations and startups, which is a testament that our programs are industry-aligned and well-recognized. Additionally, the Intellipaat program is in partnership with the National Skill Development Corporation (NSDC), which further validates its credibility. Learners will get an NSDC certificate along with Intellipaat certificate for the programs they enroll in.
The total duration of the program is 11 months and out of which 2 months will be for project work.
What is included in this course?
