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Become a successful digital marketer by enrolling in this course designed by iHUB DivyaSampark, IIT Roorkee, and Intellipaat. The programme is in the format of an online boot camp and features one-on-one mentorship by industry experts and IIT faculty. Get a chance to win bigger with this programme. The top 2 performers from each batch may get a fellowship worth Rs. 80,000, plus the opportunity to showcase their startup ideas and secure incubation support of up to Rs. 50 Lakhs for their startup from iHUB DivyaSampark.
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Course PreviewLearning Format
Online Bootcamp
Live Classes
6 Months
Executive PG
Certification
by Intellipaat
Career Services
500+
Hiring Partners
This advanced certification course will give participants a thorough knowledge of the sector and the ability to successfully transition their careers to social marketing. The team at iHUB DivyaSampark has worked diligently to integrate all the cutting-edge abilities you will need. By the end of the course, you will have mastered advanced techniques after having learned the fundamentals.
About iHUB DivyaSampark, IIT Roorkee
iHUB DivyaSampark aims to enable innovative ecosystems in new-age technologies like AI, ML, Drones, Robots, and data analytics (often called CPS technologies) to become the source for the next generation of digital technologies, products, and services by promoting and enhancing core competencies, capacityRead More..
Key Achievements of IIT Roorkee:
Upon the completion of this programme, you will receive:
Sr. DM Executive | India
This program helped me get an opportunity to choose a new job role with a good designation and a salary hike of up to 50%. The instructors were actual industry experts and were able to elaborate on the real-time scenarios.
Digital Marketing Executive
Sr. Digital Marketing Executive
Associate Manager | India
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Senior Associate
Associate Manager
Deputy General Manager | India
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Manager Marketing
Deputy General Manager
Business Manager | India
Intellipaat’s program curriculum is highly comprehensive. The instructors are so good at their job, and are always there to solve your doubts. The support team is available round the clock to resolve your queries.
Area Sales Manager
Business Manager
Marketing Trainee | India
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Fresher
Marketing Trainee
Digital Marketing Manager | India
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Self Employed
Digital Marketing Manager
Copyright | India
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this best digital marketing course by Intellipaat.
Fresher
Copyright
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
Career Transition Handbook
*Past record is no guarantee of future job prospects
Digital marketing associates plan and carry out successful online marketing and advertising strategies on social media and other digital platforms.
Digital marketing analysts create e-marketing and digital advertising campaigns using newsletters, targeted emails, reminders for training, sales updates, etc.
Social media managers manage every editorial blog and social media account. They are also responsible for developing new ways to reach users.
Content writers create user-friendly, SEO-optimized blogs, articles, social media posts, etc.
SEO specialists use extensive research and analysis to raise a website’s position on search engines like Google, Bing, and Yahoo.
SEO
Search Engine Marketing
SERPs
On-page optimization
Yoast
Webpage and blog post optimization
Real-time analytics
Web analytics
Domain and archive tools
Google Analytics
Email marketing
Social media marketing
Digital marketing strategy
Mobile marketing
Content marketing
Branding
Marketing Analytics
Facebook & Instagram Advertisement
Product Positioning
Pricing strategy
Preparing Communication plan
Predictive Analytics
Applied Analytics
Video Marketing
Manish Anand is an IIT Kanpur alumnus with an MBA in Technology and innovation management from Korea Advanced Institute of Science and Technology (KAIST), Seoul. He currently heads iHUB, a Technology Innovation Hub hosted at IIT Roorkee.
He heads a team spanning insights and brands to media managers and drives the central branding and leads the media. IIM-Kozhikode alumni. He has expertise in developing excellent communication plans.
He is an IIM Ahmedabad alumnus with vast experience in consumer-focused digital marketing. Currently associated with Paytm, Nirav oversees performance marketing, customer segmentation, marketing campaigning, and Innovation.
Avinash has more than 12 years of experience in the domain of digital marketing. He is skilled in B2B and B2C businesses in finance, education, e-commerce, travel, and jobs. He specializes in demand generation and digital, product, and content marketing strategies.
Avik is a skilled Performance Marketer with 9+ years of experience. He specializes in optimizing digital advertising strategies and leveraging data-driven insight for ROI. He has worked at companies like LS Digital Group and Cognizant.
With more than 12 years of industry experience, Hemanth has expertise in developing and delivering differentiated brand experiences. He is skilled at analyzing marketing data and user feedback, proposing initiatives, converting leads, and testing new approaches.
Leading a global search experience team at Schneider Electric, Pinaki carries extensive experience in social media programmatic RTB, web analytics, and content strategy, alongside handling the digital transformation.
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Excel For Data Analytics
Data Visualization with Excel
Ensuring Data and File Security
Getting started with VBA Macros
Statistics with Excel
Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.
Industry-based projects are an integral part of the digital marketing course that brings together all that you have learned and trains you to implement them hands-on.
Practice 20+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
This Course has given me a deep understanding of practical sessions that were helpful for me to understand digital marketing. The course is worth the money. Thank you, team.
I am very much impressed by the case studies, projects, assignments, and self-paced videos of this course. The trainer was very helpful while explaining and clarifying doubts. Thanks, Intellipaat.
This is the best learning platform for an online digital marketing course. I would recommend this to all. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
Lead Recruiter at Accenture, India
The candidates from Intellipaat were very good. They are better than experienced people from the same domain. The learners had hands-on experience. The product managers were very happy with the job-ready recruits.
HR at Genex Corporate Services, India
Even freshers from Intellipaat are technically strong and have hands-on experience. During the interview, they were able to answer everything that was asked. Certification plays a crucial role to move forward any resume.
Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
Guaranteed 3 job interviews upon movement to the placement pool after clearing the Placement Readiness Test ( PRT). Get interviewed by our 400+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us a bit about yourself and why you want to join this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
Next Cohorts
| Date | Time | Batch Type | |
|---|---|---|---|
| Program Induction | 27th Apr 2024 | 08:00 PM - 11:00 PM IST | Weekend (Sat-Sun) |
| Regular Classes | 27th Apr 2024 | 08:00 PM - 11:00 PM IST | Weekend (Sat-Sun) |
Intellipaat’s Digital Marketing course has been curated and taught by the team at iHUB DivyaSampark, IIT Roorkee along with industry experts. The course also aids students in passing the Microsoft Certification Exam, the HubSpot Certification Exam, and the Google Analytics Individual Qualification (IQ) Certification exams.
This course offers practical training with more than 40 different tools. It also offers self-paced learning and live meetings with business experts. For the students to learn enough, more than 20 projects and case studies are presented.
No specific requirements exist to join in this digital marketing training course. Freshmen and professionals alike can seek to become certified in digital marketing. An internet connection and an internet-capable gadget are all you need to start the classes.
The major goal of this online certification programme in digital marketing is to completely prepare you for employment in high-paying businesses. Following the completion of this online training programme, you will be a digital marketing specialist.
Your chances of getting promoted to your current position will increase with a digital marketing certification. It provides access to new job possibilities. Your sector expertise will also increase with a digital marketing certificate.
There are no particular requirements to enrol in this digital marketing course. The greatest online school for digital marketing, featuring the most recent industry trends and an updated curriculum.
The best digital marketing certification programme offered by Intellipaat is well-recognized by top MNCs worldwide. The top businesses that are employing experts for positions in digital marketing are listed below, according to Glassdoor.
You will gain proficiency in a variety of digital marketing tactics through this online course, including social media, content marketing, email marketing, Google Analytics, search engine optimisation (SEO), and search engine marketing (SEM). You will be qualified to apply for a variety of positions in digital marketing, including those listed below:
From each batch, two candidates may get a fellowship of up to Rs. 80,000. Candidates will have to meet certain performance criteria to be selected. The selection of candidates who receive the fellowship will be at the discretion of the iHUB DivyaSampark, IIT Roorkee team. All the students will be informed about the performance criteria during the tenure of the programme.
All candidates who apply for this course will be eligible to receive equity-based seed funding and incubation support for their startup from iHUB DivyaSampark, IIT Roorkee. Candidates who enroll will get the chance to pitch their ideas to the iHUB DivyaSampark team. Ideas that get shortlisted may receive funding up to Rs. 50 Lakh and incubation support for their startup.
After finishing Intellipaat’s online training programme for digital marketing, you can register for the qualification exam on the website of Google Analytics Academy. 70 true or false MCQs are included in this qualifying exam, which has a 90-minute time limit. You need to get at least 80% on this test to succeed. Once obtained, the certification is good for 18 months from the date of issuance.
You can sign up as a Google partner after completing Intellipaat’s training course for digital marketing certification. You can take the Google Ads Fundamental Exams after signing in. You must complete 100 multiple-choice questions (MCQs) in 90 minutes with a minimum score of 80% to pass the assessment.
SEO specialists are in charge of boosting brand recognition, generating organic website traffic, doing keyword research to create SEO-optimized content, etc. Enhancing product visibility is the aim of SEO specialists. Additionally, they increase revenue through efficient digital marketing techniques.
Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.
Due to any reason you want to defer the batch or restart the classes in a new batch then you need to send the batch defer request on [email protected] and only 1 time batch defer request is allowed without any additional cost.
Learner can request for batch deferral to any of the cohorts starting in the next 3-6 months from the start date of the initial batch in which the student was originally enrolled for. Batch deferral requests are accepted only once but you should not have completed more than 20% of the program. If you want to defer the batch 2nd time then you need to pay batch defer fees which is equal to 10% of the total course fees paid for the program + Taxes.
What is included in this course?
