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This Executive Post-Graduate Certification Course in Digital and Social Media Marketing Programme from IIM Ranchi includes a comprehensive curriculum that covers the essential aspects of social media management, search engine optimization, search engine marketing, content creation, Youtube marketing, and much more. The course is designed and taught by IIM faculty. This course will also award you with executive alumni status of IIM Ranchi.
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Course PreviewLearning Format
Online
Live Classes
6 Months
IIM Ranchi
Certification
IIM Ranchi
Exe. Alumni Status
500+
Hiring Partners
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About IIM Ranchi
Indian Institute of Management (IIM) Ranchi is a leading business school located in Ranchi, Jharkhand, India. Established in 2010, it has been providing high-quality management education to learners ever since. The institute is recognized as an Institute of National Importance by the Ministry of Education, Government of India. The academic programs are designedRead More..
Key Achievements of IIM Ranchi:
This role involves managing a company’s social media accounts, including creating content, scheduling posts, responding to comments and messages, and analyzing social media metrics.
A content creator develops digital content for a company’s website, social media, and other marketing channels. This includes writing blog posts, creating videos, designing graphics, and more.
This role involves analyzing data from various digital marketing campaigns and using that data to make informed decisions about future marketing strategies.
An SEO specialist is responsible for optimizing a company’s website to improve its search engine rankings. This involves researching keywords, creating content, and optimizing the website’s structure and design.
An email marketer develops email marketing campaigns to reach out to potential and existing customers. This includes creating email content, managing email lists, and analyzing email campaign metrics.
An influencer marketer works with social media influencers to promote a company’s products or services. This involves identifying influencers, developing partnerships, and measuring the success of influencer campaigns.
Skills to Master
Search Engine Optimization
Google Ads
Leadership Skills
Search Engine Marketing
Online Storytelling
Email Marketing
Google Analytics
ChatGPT
Social Media Marketing
Influencer Marketing
Subhro Sarkar teaches marketing as an assistant professor at the Indian Institute of Management in Ranchi, India. He oversees the Digital Communications and Website Committee at IIM Ranchi. He pursued his Ph.D. at the Indian Institute of Management in Rohtak, India, in the field of marketing. He also has a Bachelor of Technology degree from the National Institute of Technology in Agartala, India. He teaches courses in business research methods, digital marketing, experimental design, and structural equation modeling, among other subjects. At the Indian Institute of Management, Sirmaur, he served as a visiting faculty member and taught the course on Digital and Social Media Marketing. His studies concentrate on retailing, online and mobile retailing, online travel, and consumer behavior. Journals like the International Journal of Information Management, the Journal of Business Research, the International Journal of Retail & Distribution Management, the Journal of Information Technology & Tourism, and the International Journal of Human-Computer Interaction, among others, have published his research in reputable journals.
Prof. T. Sai Vijay is currently working as an assistant professor at the Indian Institute of Management, Ranchi, in the department of Marketing. He has a Ph.D. from the Indian Institute of Management Raipur’s Fellow Program in Marketing. He graduated from Sri Sathya Sai Institute of Higher Learning with an MBA and an MSc. He has more than ten years of experience in academia and research. He teaches courses in marketing management, marketing research, business research methodology, retail management, rural marketing, and integrated marketing communications. His research interests include E-WOM, mobile apps, impulse buying, online consumer behavior, online consumer reviews, and celebrity endorsement. He has written research articles that have appeared in a number of journals, including Marketing Intelligence and Planning, Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Journal of Global Information Management, Journal of Consumer Marketing, Journal of Consumer Behaviour, Journal of Internet Commerce, and Pacific Asia Journal of the Association for Information Systems, Journal of International Consumer Marketing, etc.
Industry-based projects are an integral part of the digital marketing course that brings together all that you have learned and trains you to implement them hands-on.
Admission Details
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Submit Application
Tell us a bit about yourself and why you want to join this program
Application Review
An admission panel will shortlist candidates based on their application
Admission
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
You will receive an Executive Post-Graduate Certification in Digital and Social Media Marketing Programme from IIM Ranchi, upon completion of this Digital and Social Media Marketing course and execution of the various projects in this program.
In this Digital and Social Media Marketing Programme, sessions are conducted by IIM professors. They will help you to become an expert in this field of management via online video lectures and projects. They will also help you master various skills by providing hands-on experience in these domains through real-time projects.
Upon completion of the course and successfully executing the assignments and projects, you will receive an industry-recognized Digital and Social Media Marketing Professional certification from IIM Ranchi.
You will receive a copy of the recorded session in the next 12 hours, in case you fail to attend any of the live lectures. Moreover, you can get in touch with our course advisors or post them on our community, whenever you have any doubts.
Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.
Yes, Intellipaat certification is highly recognized in the industry. Our alumni work in more than 10,000 corporations and startups, which is a testament that our programs are industry-aligned and well-recognized. Additionally, the Intellipaat program is in partnership with the National Skill Development Corporation (NSDC), which further validates its credibility. Learners will get an NSDC certificate along with Intellipaat certificate for the programs they enroll in.
What is included in this course?