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Google Analytics Training - Toronto, Canada

Our Google Analytics training course lets you master this powerful analytics tool. We provide the best online classes to help you learn the technique of making data-driven decisions, code installation, studying various metrics, monitoring web traffic and creating detailed reports. As part of this training, you will work on real-world industry projects.

Key Highlights

15 Hrs Instructor Led Training
15 Hrs Self-paced Videos
30 Hrs Project & Exercises
Certification
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Google Analytics Training Overview

What will you learn in this Google Analytics training course?

  1. Fundamentals of Google Analytics tool
  2. Creating a GA account and a GA report
  3. Gathering insights from the GA report and making informed decisions
  4. Concepts of KPIs, clicks, landing page effectiveness and key measurement concepts
  5. Creating, modifying or improving the digital marketing plan as per the data
  6. Concepts of funneling and segmenting
  7. Checking the quality of the marketing plan and budget allocated for this purpose
  • System and Web Analysts
  • Marketing Professionals
  • Digital Product Managers
  • Sales Managers and Executives
  • SEO and SEM Personnel
  • IT Architects and Testing Personnel
  • Those aspiring for a career in analytics

Anybody can take up this training course. Although, a basic understanding of Internet technology and websites is helpful.

Toronto has become the hottest market for industries of all types. Companies intend to distinguish themselves from other players by attracting more customers. This can be possible only if the marketing strategy is effective and reaches the right customers. Toronto-based companies deploy Google Analytics platform for this purpose, and hence there are lucrative career opportunities awaiting skilled Business Analysts.

Analytics is one of the vital operations of any organization. Since Toronto is growing considerably in terms of business, the need for an efficient analytical platform has become imperative. As Google Analytics is the widely adopted tool across the firms, candidates are increasingly learning this technology to excel in this domain.

  • 70% of the leading companies say that analytics is integral to how they make decisions – IBM Study
  • Google Analytics is being used by 52.9% of all websites – marketingland.com
  • A Google Analytics Specialist in the United States can earn up to $96,000 – indeed.com

Intellipaat’s Google Analytics training course provides rich hands-on experience on this tool, along with a sound theoretical knowledge. This training program helps you score high in Google Analytics Individual Qualification (IQ) exam. Therefore, aspirants who wish to see themselves as successful Business Analysts should enroll in this course and give a head start to their careers in this direction.

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Career Transition

55% Average Salary Hike

$1,00,000 Highest Salary

1200+ Career Transitions

500+ Hiring Partners

Career Transition Handbook

Course Fees

Self Paced Training

  • 15 Hrs e-learning videos
  • Flexible Schedule
  • Lifetime Free Upgrade

$172

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Google Analytics Course Curriculum

Live Course

Introduction to Google Analytics

Preview

Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

Google Analytics and Google Webmaster Tools

Preview

Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.

Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.

Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.

Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.

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Free Career Counselling

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Google Analytics Project

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!

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Google Analytics Certification

This course is designed for clearing the Google Analytics Individual Qualification (IQ) exam. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

At the end of this training program, there will be quizzes that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc.

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Frequently Asked Questions about Google Analytics

Why should I learn advanced Google Analytics certification course from Intellipaat?

This Intellipaat Google Analytics training classes gives you hands-on experience in mastering the data-driven decision-making tool for website performance monitoring used by majority of organizations around the world. You will learn GA code installation, monitoring web traffic, studying user demographics, deciphering browsing habits and creating custom Google Analytics reports through this course. This entire Google Analytics training content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification exam.

You will be working on real-time Google Analytics projects and step-by-step assignments that have high relevance in the corporate world, and the Google Analytics online course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.

Intellipaat’s some of the other related Digital Marketing certification course is Digital Marketing Course in Toronto

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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