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IIM Ranchi

Executive Post Graduate Certification in Product Management

4,155 Ratings

Product Management Course by Top Ranked IIM

  • Learn product management from IIM Ranchi faculty and industry experts
  • Get a chance to attend 3 days of campus immersion at IIM Ranchi
  • Earn executive IIM Ranchi alumni status
  • Get certified in Product Management by IIM Ranchi
  • 3 Guaranteed interviews upon entering the placement pool

Key Highlights

80 Hours of IIM faculty-led training
20+ Hours of Live instructor-led training by Intellipaat
One-on-One Mentorship with Industry Experts
Get Post Graduate Certification from IIM Ranchi
One-on-One Mentorship with Industry Experts
Get Career Services by Intellipaat
24 x 7 Lifetime Support & Access
Resume Preparation Mentoring and LinkedIn Profile Review
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Product Management Course Overview

What skills will you master in this product management course by IIM Ranchi?

In this product management course by IIM Ranchi, you will learn these skills:

MS Excel: Analyze data and create insightful reports using advanced functions and pivot tables.

Figma: Design user interfaces and prototypes for user-centered products.

Jira: Manage agile projects by tracking tasks, backlogs, and sprints efficiently.

Google Analytics: Analyze user behavior to optimize product strategies and improve user experience.

Product Strategy Development: Create effective strategies by understanding market needs and competition.

User Research and Testing: Gather feedback through user interviews and usability testing.

Agile Methodologies: Apply Scrum and Kanban for flexible and collaborative product development.

Here are a few reasons why you should pursue a career in product management:

Opportunity to Drive Impactful Change: Product managers guide product strategy, aligning business objectives with user needs and creating tangible impacts on company success​.

Competitive Salary: In India, the average salary of an experienced product manager ranges between INR 20-30 lakh annually, whereas in the US, they earn around $12,00,000 annually.

High Demand and Career Growth: LinkedIn shows more than 18,000 jobs are available in India and more than 1,39,000 in the US.

Access to Various Technology: Work with Excel, and data analytics, staying at the forefront of digital innovation​.

A product manager is responsible for guiding a product from idea to launch. They work with marketing, engineering, and design teams to understand customer needs, define product features, and ensure everything aligns with the company’s goals.

There are 25+ courses in this product management program, with multiple real-world case studies and industry-oriented projects.

Course 1: Preparatory sessions on Excel for Data Analytics

Course 2: Introduction to the Project Management tool – Jira

Course 3: Introduction to Figma for UX Design

Course 4: Introduction to Product Strategy & Management

Course 5: Product Life Cycle and Strategy

Course 6: Strategic Market Analysis

Course 7: Product Ideation and Validation

Course 8: Customer-Centric Product Design & Prototyping

Course 9: Competitive Advantage in Product Strategy

Course 10: Product Engineering Strategies

Course 11: Product Launch & Go-To-Market (GTM) Strategies

Course 12: Competitive Strategies and Market Positioning

Course 13: Branding & Product Positioning

Course 14: Product Pricing Strategies

Course 15: Growth Strategies and Competitive Edge

Course 16: Disruptive Innovation & Strategic Planning

Course 17: Product Analytics & its Importance

Course 18: Product Analytics Process

Course 19: Metrics and Goals in Product Analytics

Course 20: Data Cleaning, Coding, and Preparation

Course 21: Descriptive Analytics for Product Management

Course 22: Predictive Analytics for Product Management

Course 23: Analysis for New Product Development

Course 24: Consumer Behavior Analysis

Course 25: Digital Analytics: Tools and Techniques

Course 26: Product Promotion in Digital Space

Course 27: Product Distribution & Support

Course 28: Innovative Communication and Storytelling

Course 29: Strategic Business Case Studies

 

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Meet Your Mentors

What Roles Can a Product Management Professional Play?

Product Owner

Product owners are responsible for maximizing a product’s value by providing insights on how it can be improved.

Product Manager

They manage the entire product development lifecycle, create a product strategy and roadmap, and work with cross-functional teams, such as marketing and business analysts.

Technical Product Manager

They manage the technical aspects of a product. They mainly work with engineering teams and have a strong technical background.

Product Marketing Manager

They develop strategies for positioning the product, launching it, and generating market demand. They also conduct customer research and provide insights into the product.

Growth Product Manager

They specialize in improving customer acquisition, user retention, and monetization. Their job is to make strategies to improve customer engagement.

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Skills to Master

Product Design

Product Planning

Market Research and Strategy

Data Cleaning

Data Analytics

Stakeholder Management

Prototyping

Product Experimentation

Artificial Intelligence

Machine Learning

Usability Testing

Agile Development

Pricing Strategy

User Retention

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Course Fees

Online Classroom Preferred

  • Everything in Self-Paced Learning, plus
  • 80 Hours of IIM faculty-led training of Instructor-led Training
  • One to one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
Every Sunday

15 Dec 2024 09:00 AM - 12:15 PM
₹1,77,042 10% OFF Expires in

EMI Starts at

₹5,000

We partnered with financing companies to provide competitive finance options at 0% interest rate with no hidden costs

Financing Partners

EMI Partner

The credit facility is provided by a third-party credit facility provider and any arrangement with such third party is outside Intellipaat’s purview.

Corporate Training

  • Customized Learning
  • Enterprise Grade Learning Management System (LMS)
  • 24x7 Support
  • Enterprise Grade Reporting

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Curriculum

Live Course

Prerequisite Sessions

  • Effectively using MS Excel
  • Working with Jira
  • Mastering Figma for UX
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Phase 1: Foundations of Product Management

  • Learn MS Excel for data analysis.
  • Understand the workings of Jira.
  • Master wireframing tool Figma for UX.
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  • Define what a Product Is, and discuss its various types and key features.
  • Discuss product mix, product lines, along with product life cycle.
  • Understand the role of product management within an organisation and explore the critical success drivers in product management.
  • Learn the basics of consumer research and how it connects with data-driven decision-making.
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  • Describe product strategy and its characteristics, and explain product managers’ pivotal role in strategy formulation.
  • Discuss the importance of market research in strategy development and understand the key frameworks for product strategy, such as Ansoff’s Matrix and BCG.
  • Learn how to drive strategic planning, implementation, and control processes to align product goals with business objectives.
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  • Discuss the 5C Framework, explore the Buy, Build, or Partner decision framework, and learn key market segmentation and analysis techniques.
  • Understand prelim Business Model Canvas, and also learn SWOT analysis for market insights.
  • Explore industry competitiveness through Porter’s Five Forces framework.
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  • Understand the value creation in product development, value proposition design, and mapping. Also, explore strategies for value communication.
  • Discuss the difference between traditional and contemporary value delivery models and the importance of co-creation and customer involvement.
  • Describe Porter’s Value Chain and its applications, and also discuss how to align product features with customer needs.
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Phase 2: Product Ideation and Design

  • Discuss Innovation and its importance. Learn idea-generation techniques like Brainstorming and SCAMPER.
  • Learn about idea validation, the screening process and how to develop a minimum viable product.
  • Explore what intellectual property is, along with a business model canvas for product ideation.
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  • Understand buyer persona mapping and its importance.
  • Discuss the design thinking process and its applications and explore low-fidelity prototyping techniques.
  • Understand user experience design principles, interaction design, and prototyping tools. Also, learn how to create customer journey mapping for problem-solving.
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  • Define product strategy and its core competencies, such as Identifying and leveraging strengths.
  • Understand how to build Strategic Business units (SBUs) and how to make competitive strategies for product positioning.
  • Learn how to align strategy with market needs and gaps.
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Phase 3: Strategy and Market Execution

  • Describe the prototype development methods, tools, testing, and validation.
  • Learn about Agile methodology and Scrum.
  • Explore various feature prioritisation techniques like MoSCow and Kano and learn how to integrate continuous feedback into development.
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  • Understand go-to-market strategy, test marketing, its purpose, and implementation. Also,  explore the steps to develop and execute a GTM plan.
  • Learn about the timing and execution of a product launch strategy. Also, explore the adoption and diffusion of innovations.
  • Understand how to manage product launches with agile frameworks.
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  • Learn the difference between Market Orientation and Competitor Orientation, and understand the concept of product positioning and its best practices.
  • Define Points of Parity (POP) and Points of Difference (POD) and understand how to use messaging frameworks for product success.
  • Learn about the competitive strategy for emerging markets and how to refine positioning using market trends.
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Phase 4: Advanced Product Development and Analytics

  • Understand the basics of branding and how to build a strong brand identity.
  • Learn to develop brand equity, designing a brand positioning and brand architecture.
  • Understand the concept of brand mapping and building brand perception with visual and verbal identity in competitive markets.
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  • Learn about product pricing strategies, understand the reference and psychological pricing methods, and explore cost’s role in pricing decisions.
  • Understand what value-based pricing, price sensitivity, price wars, and ethics in pricing are.
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  • Describe the market opportunity analysis and tapping untapped markets, exploring rural and niche segments.
  • Learn about B2B product management, its key differences, and strategies. Also, implement beta programs for product refinement.
  • Define customer acquisition and retention tactics and how to scale products for market leadership.
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Phase 5: Analytics and Metrics

  • Understand the disruptive innovation models and characteristics of disruptive products. Learn to map innovation in established markets.
  • Learn how to overcome status quo bias in customers and bridge the strategic gap with innovation.
  • Explore strategic planning for disruptive products and the risks involved.
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  • Understand the meaning of product analytics and its role and explore how it is applied to decision-making.
  • Learn about the characteristics of high-quality analytics and various scientific methods for product analytics. Then, use analytics to identify the market gap.
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  • Get an overview of exploratory, descriptive, and casual analytics and learn about direct exploratory methods, such as Focus Groups and in-depth Interviews.
  • Learn about indirect exploratory and observation methods in product development and integrating analytics into product strategy.
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  • Describe various measurement and scaling techniques and understand the difference between Discrete and continuous measurement scales.
  • Learn how to ensure reliability and validity in data collection and design questionnaires for product research.
  • Explore different data collection techniques for product metrics.
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  • Understand data preparation techniques and how to handle missing values using imputation techniques.
  • Learn what data coding is and how to arrange data for suitable analysis. You can also explore secondary data analytics and gather insights.
  • Learn about various survey analytics techniques and analyse data for product development insights.
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  • Explain what descriptive analytics is and understand its application in product decisions.
  • Perform correlation analysis for identifying product trends and hypothesis testing.
  • Describe the P-value/Significance value method for product insights. Discuss the common errors in testing and ways to avoid them.
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  • Discuss the difference between descriptive and predictive analytics, and explore how data can be used for predictive modeling.
  • Learn to build and test various regression models while discussing their assumptions and limitations.
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Phase 6: Deep Dive in Advanced Product Management and Capstone Project

  • Discuss various reasons for applying analytics in product development. Learn conjoint analysis and understand the conjoint study process using Microsoft Excel.
  • Calculate the importance of product features and validate a conjoint model for market fit.
  • Explain the process of calculating market share for new products and demonstrate conjoint data analysis using XLSTAT.
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  • Discuss the importance of consumer behaviour in product management and the factors affecting it.
  • Understand customer research using techniques like factor analysis and discuss the principle component of factor analysis for product insights.
  • Demonstrate factor rotation for behaviour insights. Learn to create new product insights and explore the application of consumer analytics in market segmentation.
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  • Discuss Web analytics and its importance, and learn about A/B testing with the demo.
  • Understand the customer basket analysis for cross-selling and lifetime value analysis for product retention.
  • Explore digital product analytics tools and perform real-time web analytics for product optimisation.
  • Learn to build effective dashboards for digital products.
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  • Discuss what digital marketing funnel and various display advertising techniques are, along with their best practices and principles.
  • Understand what Search Engine Marketing is and how to make social media marketing strategies for products. Discuss Facebook and LinkedIn marketing strategies with differences and applications.
  • Learn conversion optimisation and how to improve ROI for digital ads. Also, understand how to measure campaign effectiveness with analytics.
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  • Discuss the channels of distribution and the difference between direct and indirect channels.
  • Understand the importance of product packaging and how to develop a distribution network for product reach.
  • Understand the role of customer support in the product lifecycle and various service strategies for product growth. Learn how to handle product discontinuation, returns, and refunds.
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  • Understand the role of storytelling in product management and developing persuasive messaging for product success.
  • Learn how to communicate through data visualisation and also understand the basics of visual storytelling for product promotion.
  • Explore various storytelling tools and use them to improve customer engagement.
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  • Google & Fitbit: Merging Data with Wearable Technology
    Analyse Google’s acquisition of Fitbit and its strategic implications for expanding into the health and fitness market.
  • Microsoft & LinkedIn: Integrating Professional Networks
    Examine Microsoft’s acquisition of LinkedIn and how it leverages the integration to enhance its enterprise solutions.
  • Uber & Postmates: Expanding Delivery Services
    Investigate Uber’s acquisition of Postmates and the strategic benefits of expanding its delivery services portfolio.
  • Salesforce & Slack: Transforming Business Communication
    Understand Salesforce’s acquisition of Slack and its strategy to enhance collaboration and integrate with its CRM offerings.
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Projects

Projects will be a part of your Executive Professional Certification Program in Product Management to solidify your learning. They ensure you have real-world experience in Product Management.

Career Services

Career Services
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Placement Assistance
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Exclusive access to Intellipaat’s Job portal
Mock Interview Preparation
One-on-one Career Mentoring Sessions
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Career-oriented Sessions
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Resume and LinkedIn Profile-building
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Certification

EPGC in Product Management Certificate Image Click to Zoom

How can I unlock my Product Management Certification from IIM Ranchi?

You will be issued an industry-recognized certificate from IIM Ranchi upon completion of mandatory assignments, quizzes, and projects.

Yes, the Product Management Online Certification issued by IIM Ranchi is well-recognized in the industry.

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Frequently Asked Questions

What can I expect from this Executive Post Graduate Certification in Product Management program?

This Executive Post Graduate Certification in Product Management course has been designed by top experts with a deep understanding of industry requirements. The course covers various projects and assignments that will assist you in becoming job-ready and taking on challenging roles within the product management industry.

This Executive Post Graduate Certification in Product Management course offers numerous benefits. It provides in-depth knowledge of product management principles, strategies, and best practices through a comprehensive curriculum. Additionally, the course provides practical hands-on experience through real-world projects, industry insights from expert instructors, and valuable networking opportunities with fellow learners. By enrolling in this course, you can gain the skills and confidence needed to excel in the dynamic field of product management.

Executive Post Graduate Certification in Product Management offers a wide range of job opportunities, including:

  • Product Manager: They guide the product vision and delivery via cross-functional team collaborations.
  • Product Owner: They prioritize features to maximize product value and customer satisfaction.
  • Product Marketing Manager: They create marketing strategies to promote products.
  • Strategic Product Planner: They are responsible for developing long-term product strategies based on market trends.

These roles exist in various industries and companies of all sizes. With the increasing demand for skilled product managers, the field provides promising career prospects and growth potential. There are 17,000+ job opportunities for professionals in India alone and over 1,35,000+ job opportunities in the USA.

You unlock many career opportunities upon completing this Executive Post Graduate Certification in Product Management. As a certified product manager, you can pursue roles such as:

  • Product Manager: Manages the entire product development lifecycle by coordinating with cross-functional teams.
  • Product Strategist: They define long-term product vision, roadmap, and market strategy for success.
  • Product Marketing Manager: They are responsible for developing marketing strategies and campaigns to promote products.

The scope extends across various industries, including technology, e-commerce, healthcare, finance, etc. With this certification, you will be equipped to lead product development, drive innovation, and contribute to the success and growth of organizations.

The average salary for professionals in product management roles varies based on experience and industry. Generally, entry-level positions start from ₹6,00,000 per annum, while mid-level positions range from ₹10,00,000 to ₹18,00,000 per annum. Senior roles, such as Senior Product Manager or Head of Product, can command salaries upwards of ₹25,00,000 annually.

The course covers various topics, including the product life cycle, growth product management, product vision, strategy and research, market research, pricing strategies, agile methodologies, user experience design, data analytics, and more. It also includes hands-on projects and case studies to provide practical experience.

The course is taught by experienced faculty from IIM Ranchi and industry experts with extensive experience in product management. Practitioners from leading companies also provide insights into real-world challenges and best practices.

Intellipaat is renowned for its high-quality product management training courses and industry mentorship. Our alumni have secured positions in esteemed global organizations such as Amazon, Microsoft, Genpact, Sony, Gartner, and more. Additionally, learners gain lifetime access to free upgrades and course materials, providing ongoing support throughout their careers. By enrolling in Intellipaat’s Executive Post Graduate Certification in Product Management course, you can take advantage of exclusive career guidance, interview preparation, and other valuable benefits.

Upon successful completion, you will receive an Executive Post Graduate Certification in Product Management from IIM Ranchi, which is recognized and valued in the industry.

The course is structured into various modules, each focusing on different aspects of product management. It is designed to be completed in nine months and includes online lectures, interactive workshops, and practical projects.

Intellipaat provides 24/7 query resolution, allowing you to raise a ticket to the dedicated support team anytime.  You can avail of email support for all your queries. If your query is not resolved through email, we can arrange one-on-one sessions with our support team. However, 1:1 session support is provided for 9 months from the start date of your course.

Intellipaat provides the most current, relevant, and high-value real-world projects as part of the training program.  This allows you to apply the knowledge you’ve gained in a real-world industry environment. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

Intellipaat actively offers placement assistance to all learners who have completed the training. For this, we are exclusively tied up with over 300 top MNCs. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation.

Yes, Executive Post Graduate Certification in Product Management is highly valuable. It validates your expertise and knowledge in product management and enhances your credibility in the job market. It demonstrates your commitment to professional growth and can significantly increase your chances of securing rewarding career opportunities.

This Executive Post Graduate Certification in Product Management course introduces various industry-standard tools and platforms used in product management. These may include market research tools like surveys and customer feedback platforms, data analytics software for analyzing product performance and user behavior, project management tools for organizing and tracking tasks, and collaboration platforms for seamless team communication and coordination.

Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.

Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.

No, our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.

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