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IIM-Ranchi

Executive Post Graduate Certification in Product Management

3,349 Ratings

Product Management Course by Top Ranked IIM

  • Learn product management from IIM Ranchi faculty and industry experts.
  • 3 days of campus immersion at IIM Ranchi.
  • Earn executive IIM Ranchi alumni status.
  • 3 Guaranteed interviews upon entering the placement pool.
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Learning Format

Online Bootcamp

Live Classes

9 Months

Campus Immersion

IIM Ranchi

IIM Ranchi

Certification

500+

Hiring Partners

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About Program

This course, created in collaboration with IIM Ranchi, will help you become part of the next generation of product management professionals. It covers the product lifecycle, product vision, strategy, research, and more.

Key Highlights

80 Hours of IIM faculty-led training
20+ Hours of Live instructor led training by Intellipaat
Get Post Graduate Certification from IIM Ranchi
One-on-One Mentorship with Industry Experts
Get Career Services by Intellipaat
24/7 Support
Designed for Both Working Professionals and Freshers
Essential Training in Soft Skills
Resume Preparation Mentoring and LinkedIn Profile Review
One-on-one Mock Interviews
No-Cost EMI Option

About IIM Ranchi

Indian Institute of Management (IIM) Ranchi is a top business school in Ranchi, Jharkhand, India. Since its establishment in 2010, it has consistently provided top-quality management education to students. The institute is recognized as an Institute of National Importance by the Ministry of Education, Government of India. The academic programs areRead More..

Key Achievements of IIM Ranchi:

  • IIM Ranchi was established in 2009 as the 9th Indian Institute of Management.
  • IIM Ranchi is a member of EFMD Global and holds the distinction of being the first IIM to become a signatory of UNGC PRME.
  • IIM Ranchi is ranked 7th in the outlook-ICARE India MBA Rankings 2024 for India’s Top Government MBA Colleges
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Who Can Apply for the Product Management Course?

  • Individuals with a bachelor’s degree and a keen interest in learning product management.
  • Freshers who are looking to start their careers in product management.
  • Designers, Developers, and product experts can apply for this course.
  • IT professionals looking for a career transition to product managers.
  • Professionals looking to advance their IT careers.
  • Marketing professionals looking to learn product management.
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What Roles Can a Product Management Professional Play?

Product Owner

Product owners are responsible for maximizing a product’s value by providing insights on how it can be improved.

Product Manager

They manage the entire product development lifecycle, create a product strategy and roadmap, and work with cross-functional teams, such as marketing and business analysts.

Technical Product Manager

They manage the technical aspects of a product. They mainly work with engineering teams and have a strong technical background.

Product Marketing Manager

They develop strategies for positioning the product, launching it, and generating market demand. They also conduct customer research and provide insights into the product.

Growth Product Manager

They specialize in improving customer acquisition, user retention, and monetization. Their job is to make strategies to improve customer engagement.

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Skills to Master

Product Design

Product Planning

Market Research and Strategy

Data Cleaning

Data Analytics

Stakeholder Management

Prototyping

Product Experimentation

Artificial Intelligence

Machine Learning

Usability Testing

Agile Development

Pricing Strategy

User Retention

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Meet Your Program Directors

Dr. Aditya Shankar Mishra

Dr. Aditya Shankar Mishra

Assistant Professor & Program Director at IIM Ranchi

Dr. Aditya Shankar Mishra is an assistant professor at IIM Ranchi specializing in marketing and has over 12 years of teaching and research experience. He holds a B.Sc. in Physics (Honours), an MBA in Marketing, and a Ph.D. in Marketing from the ICFAI Foundation for Higher Education, Hyderabad. His teaching focuses on Product and Brand Management, Marketing Analytics, and Business Research Methodology, while his research interests include Celebrity Endorsement, Green Marketing, and Social Media Marketing. Dr. Mishra is the IIM Ranchi Journal of Management Studies Editor and co-chairs the Atal Bihari Vajpayee Centre for Leadership, Policy, and Governance (ABVCLPG). He was a Visiting Research Fellow at the University of Toledo, Ohio (USA), in 2011-2012. Before transitioning to academia, Dr. Mishra worked at ICICI Prudential and HDFC Bank, earning multiple accolades, including ICICI’s ‘Scroll of Honor.’ His research has been published in leading journals such as Psychology and Marketing and the Journal of Advertising Research, and he has presented at major conferences like the American Marketing Association and the Academy of Marketing Sciences.

Dr. Subhro Sarkar

Dr. Subhro Sarkar

Assistant Professor & Program Director at IIM Ranchi

Subhro Sarkar teaches marketing as an assistant professor at the Indian Institute of Management in Ranchi, India. He oversees the Digital Communications and Website Committee at IIM Ranchi. He pursued his Ph.D. in marketing at the Indian Institute of Management in Rohtak, India. He also has a Bachelor of Technology degree from the National Institute of Technology in Agartala, India. He teaches courses in business research methods, digital marketing, experimental design, and structural equation modeling, among other subjects. At the Indian Institute of Management, Sirmaur, he served as a visiting faculty member and taught a Digital and Social Media Marketing course. His studies concentrate on online and mobile retailing, online travel, and consumer behavior. Journals like the International Journal of Information Management, the Journal of Business Research, the International Journal of Retail & Distribution Management, the Journal of Information Technology & Tourism, and the International Journal of Human-Computer Interaction, among others, have published his research in reputable journals.

Curriculum

Live Course
  • Effectively using MS Excel
  • Working with Jira
  • Mastering Figma for UX
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Phase 1: Foundations of Product Management

  • Definition of a Product: Types and Features
  • Product Mix and Product Lines
  • Product Life Cycle (PLC) Overview
  • Role of Product Management in Organizations
  • Success Drivers in Product Management
  • Introduction to Product Management Roles in IT
  • Exemplar Products and Case Studies
  • Basics of Consumer Research and Data-Driven Decision Making
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  • Understanding Product Life Cycle Stages
  • Product Strategy and its Core Characteristics
  • Role of Product Managers in Strategy Formulation
  • Importance of Market Research in Strategy
  • Frameworks for Product Strategy (Ansoff’s Matrix, BCG)
  • Strategic Planning, Implementation, and Control Process
  • Aligning Product Goals with Business Objectives
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  • Introduction to the 5C Framework
  • Buy, Build, or Partner Decision Framework
  • Market Segmentation and Analysis Techniques
  • Prelim Business Model Canvas Development
  • SWOT Analysis for Market Insights
  • Evaluating Industry Competitiveness (Porter’s Five Forces)
  • Business Model and Plan Evaluation
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  • Understanding Value Creation in Product Development
  • Value Proposition Design and Mapping
  • Strategies for Effective Value Communication
  • Value Delivery Models (Traditional vs. Contemporary)
  • Co-Creation and Customer Involvement
  • Porter’s Value Chain and its Applications
  • Aligning Product Features with Customer Needs
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Phase 2: Product Ideation and Design

  • Conceptualizing Innovation and Its Importance
  • Innovation Capabilities and Strategies
  • Techniques for Idea Generation (Brainstorming, SCAMPER)
  • Idea Validation and Screening Process
  • Developing a Minimum Viable Product (MVP)
  • Intellectual Property in Product Management
  • Business Model Canvas for Product Ideation
  • Building and Validating the MVP Through Feedback Loops
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  • Mapping Buyer Personas
  • User Personal and Their Importance
  • Design Thinking Process and Applications
  • Low-Fidelity Prototyping Techniques
  • Understanding User Experience (UX) Design Principles
  • Interaction Design and Prototyping Tools
  • Customer Journey Mapping for Problem Solving
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  • Defining What is and What is Not a Strategy
  • Core Competency: Identifying and Leveraging Strengths
  • Building Strategic Business Units (SBUs)
  • Competitive Strategies for Product Positioning
  • Aligning Strategy with Market Needs and Gaps
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Phase 3: Strategy and Market Execution

  • Prototype Development Methods and Tools
  • Testing and Validation in Product Engineering
  • Introduction to Agile, Scrum, and Lean Development
  • Production Strategy: From Prototype to Product
  • Feature Prioritization Techniques (MoSCoW, Kano)
  • Handling Product Development Teams
  • Continuous Feedback Integration into Development
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  • Understanding Go-To-Market Strategies
  • Test Marketing: Purpose and Implementation
  • Steps to Develop and Execute a GTM Plan
  • Product Launch Strategy: Timing and Execution
  • Adoption and Diffusion of Innovations
  • Managing Product Launch with Agile Frameworks
  • Developing Messaging for Successful Product Launch
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  • Market Orientation vs Competitor Orientation
  • Product Positioning: Key Concepts and Best Practices
  • Defining Points of Parity (POP) & Points of Difference (POD)
  • Strategic Market Positioning for Competitive Edge
  • Messaging Frameworks for Product Success
  • Competitive Strategy for Emerging Markets
  • Using Market Trends to Refine Positioning
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Phase 4: Advanced Product Development and Analytics

  • What is Branding? Creating a Strong Brand Identity
  • Developing Brand Equity: Key Metrics
  • Designing a Brand Positioning Statement
  • Brand Architecture
  • Creating Brand Mantras and Slogans
  • Building Brand Perception with Visual and Verbal Identity
  • Perceptual Brand Mapping in Competitive Markets
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  • Introduction to Pricing Strategies
  • Understanding Reference Prices and Psychological Pricing
  • Role of Costs in Pricing Decisions
  • Value-Based Pricing Strategy for Products
  • Price Sensitivity and Customer Willingness to Pay
  • Price Wars and How to Respond as a Brand Leader
  • Ethics in Pricing: Ensuring Fairness and Transparency
  • Market Opportunity Analysis for Product Growth
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  • Market Opportunity Analysis for Product Growth
  • Tapping Untapped Markets: Rural and Niche Segments
  • Growth Strategy Frameworks (Ansoff Matrix)
  • B2B Product Management: Key Differences and Strategies
  • Implementing Beta Programs for Product Refinement
  • Customer Acquisition and Retention Tactics
  • Scaling Products for Market Leadership
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Phase 5: Analytics and Metrics

  • Understanding Disruptive Innovation Models
  • Characteristics of Disruptive Products and Technologies
  • Managing Innovation in Established Markets
  • How to Overcome Status Quo Bias in Customers
  • Strategic Planning for Disruptive Products
  • Bridging Strategic Gaps with Innovation
  • Evaluating Risks in Disruptive Innovation
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  • Introduction to Product Analytics and Its Role
  • Basics of Product Metrics: KPIs and Dashboards
  • Applied Product Analytics for Decision-Making
  • Characteristics of High-Quality Analytics
  • Scientific Methods for Product Analytics
  • Using Analytics to Identify Market Gaps
  • Continuous Feedback Through Analytics
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  • Overview of Exploratory, Descriptive, and Causal Analytics
  • Direct Exploratory Methods (Focus Groups, Depth Interviews)
  • Indirect Exploratory Methods (Projective Techniques)
  • Observation Methods in Product Development
  • Case Methods for Analyzing Product Success
  • Integrating Analytics into Product Strategy
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  • Understanding Measurement and Scaling Techniques
  • Discrete vs. Continuous Measurement Scales
  • Ensuring Reliability and Validity in Data Collection
  • Useful Scales for Product Management
  • Designing Questionnaires for Product Research
  • Piloting and Evaluating Questionnaires
  • Data Collection Techniques for Product Metrics
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  • Data Preparation for Product Analytics
  • Handling Missing Values: Imputation Techniques
  • Data Coding for Analytics
  • Arranging Data for Suitable Analysis
  • Secondary Data Analytics: Gathering Insights
  • Survey Analytics: Tools and Techniques
  • Analyzing Data for Product Development Insights
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  • Introduction to Descriptive Analytics
  • Understanding Basic Descriptive Statistics
  • Application of Descriptive Statistics to Product Decisions
  • Correlation Analysis for Identifying Product Trends
  • Hypothesis Testing and Levels of Significance
  • P-Value/Significance Value Method for Product Insights
  • Common Errors in Testing and How to Avoid Them
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  • Descriptive vs. Predictive Analytics
  • Exploring Data for Predictive Modeling
  • Building and Testing Regression Models
  • Identifying Predictive Indicators for Products
  • Prediction Using Regression Models
  • Assumptions and Limitations of Regression Models
  • Multiple Regression Models for Product Strategy
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Phase 6: Deep Dive in Advanced Product Management and Capstone Project

  • Reasons for Applying Analytics in New Product Development
  • Introduction to Conjoint Analysis
  • Creating and Analyzing Conjoint Design Models
  • Conjoint Study Process Using Excel Software
  • Calculating the Importance of Product Features
  • Validating Conjoint Models for Market Fit
  • Market Share Calculation for New Products
  • Demonstration of Conjoint Data Analysis with XLSTAT
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  • Importance of Consumer Behavior in Product Management
  • Factors Affecting Consumer Behavior
  • Customer Research Using Factor Analysis
  • Principle Component Factor Analysis for Product Insights
  • Demonstration of Factor Rotation for Behavioral Insights
  • Using Data to Create New Product Insights
  • Application of Consumer Analytics in Market Segmentation
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  • Introduction to Web Analytics and Its Importance
  • A/B Testing: Concepts and Demo
  • Customer Basket Analysis for Cross-Selling
  • Lifetime Value Analysis for Product Retention
  • Tools for Digital Product Analytics
  • Real-Time Web Analytics for Product Optimization
  • Building Effective Dashboards for Digital Products
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  • Understanding the Digital Marketing Funnel
  • Display Advertising: Principles and Best Practices
  • Search Engine Marketing (Google Ads, Bing Ads)
  • Social Media Marketing Strategies for Products
  • Facebook and LinkedIn Marketing: Differences and Applications
  • Conversion Optimization: Improving ROI on Digital Ads
  • Measuring Campaign Effectiveness with Analytics
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  • Channels of Distribution: Direct vs. Indirect
  • Understanding Product Packaging and its Importance
  • Developing a Distribution Network for Product Reach
  • Role of Customer Support in Product Lifecycle
  • Service Strategies for Product Maintenance and Growth
  • Handling Product Obsolescence and Discontinuation
  • Managing Returns and Refunds in Product Strategy
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  • The Role of Storytelling in Product Management
  • Developing Persuasive Messaging for Product Success
  • Storytelling for Problem-Solving and Communication
  • Communicating Through Data Visualization
  • Visual Storytelling Techniques for Product Promotion
  • Key Tools for Storytelling in Product Design
  • Leveraging Storytelling for Customer Engagement
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  • Google & Fitbit: Merging Data with Wearable Technology

Analyzing Google’s acquisition of Fitbit and its strategic implications for expanding into the health and fitness market.

  • Microsoft & LinkedIn: Integrating Professional Networks

Examining Microsoft’s acquisition of LinkedIn and how it leverages the integration to enhance its enterprise solutions.

  • Uber & Postmates: Expanding Delivery Services

Investigating Uber’s acquisition of Postmates and the strategic benefits of expanding its delivery services portfolio.

  • Salesforce & Slack: Transforming Business Communication

Understanding Salesforce’s acquisition of Slack and its strategy to enhance collaboration and integrate with its CRM offerings.

  • Students present their own case studies, focusing on how they would apply strategic management concepts to real-world scenarios.
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Program Highlights

80 Hours of IIM faculty-led training
20+ Hours of Live instructor led Training by Intellipaat
Career Services by Intellipaat
24/7 Support

Projects

Projects will be a part of your Executive Professional Certification Program in Product Management to solidify your learning. They ensure you have real-world experience in Product Management.

Career Services By Intellipaat

Career Services
guaranteed
Placement Assistance
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Exclusive access to Intellipaat’s Job portal
Mock Interview Preparation
One-on-one Career Mentoring Sessions
resume
Career-oriented Sessions
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Resume and LinkedIn Profile-building
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Our Alumni work at

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Admission Details

The application process includes three simple steps. Based on the interview panel's feedback, selected candidates will receive an admission offer. The selected candidates will be notified over email and phone, and they can block their seats by paying the admission fee.

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Submit Application

Tell us a bit about yourself and why you want to join this program

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Application Review

Then, candidates will be shortlisted by the admission panel based on their application.

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Admission

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 3,106

Apply Now

Upcoming Application Deadline 27th Oct 2024

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Program Induction 27th Oct 2024 10:00 AM - 01:00 PM IST (Only Sunday)

Frequently Asked Questions

What can I expect from this Executive Post Graduate Certification in Product Management program?

This Executive Post Graduate Certification in Product Management course has been designed by top experts with a deep understanding of industry requirements. The course covers various projects and assignments that will assist you in becoming job-ready and taking on challenging roles within the product management industry.

This Executive Post Graduate Certification in Product Management course offers numerous benefits. It provides in-depth knowledge of product management principles, strategies, and best practices through a comprehensive curriculum. Additionally, the course provides practical hands-on experience through real-world projects, industry insights from expert instructors, and valuable networking opportunities with fellow learners. By enrolling in this course, you can gain the skills and confidence needed to excel in the dynamic field of product management.

Executive Post Graduate Certification in Product Management offers a wide range of job opportunities, including:

  • Product Manager: They guide the product vision and delivery via cross-functional team collaborations.
  • Product Owner: They prioritize features to maximize product value and customer satisfaction.
  • Product Marketing Manager: They create marketing strategies to promote products.
  • Strategic Product Planner: They are responsible for developing long-term product strategies based on market trends.

These roles exist in various industries and companies of all sizes. With the increasing demand for skilled product managers, the field provides promising career prospects and growth potential. There are 17,000+ job opportunities for professionals in India alone and over 1,35,000+ job opportunities in the USA.

You unlock many career opportunities upon completing this Executive Post Graduate Certification in Product Management. As a certified product manager, you can pursue roles such as:

  • Product Manager: Manages the entire product development lifecycle by coordinating with cross-functional teams.
  • Product Strategist: They define long-term product vision, roadmap, and market strategy for success.
  • Product Marketing Manager: They are responsible for developing marketing strategies and campaigns to promote products.

The scope extends across various industries, including technology, e-commerce, healthcare, finance, etc. With this certification, you will be equipped to lead product development, drive innovation, and contribute to the success and growth of organizations.

The average salary for professionals in product management roles varies based on experience and industry. Generally, entry-level positions start from ₹6,00,000 per annum, while mid-level positions range from ₹10,00,000 to ₹18,00,000 per annum. Senior roles, such as Senior Product Manager or Head of Product, can command salaries upwards of ₹25,00,000 annually.

The course covers various topics, including the product life cycle, growth product management, product vision, strategy and research, market research, pricing strategies, agile methodologies, user experience design, data analytics, and more. It also includes hands-on projects and case studies to provide practical experience.

The course is taught by experienced faculty from IIM Ranchi and industry experts with extensive experience in product management. Practitioners from leading companies also provide insights into real-world challenges and best practices.

Intellipaat is renowned for its high-quality product management training courses and industry mentorship. Our alumni have secured positions in esteemed global organizations such as Amazon, Microsoft, Genpact, Sony, Gartner, and more. Additionally, learners gain lifetime access to free upgrades and course materials, providing ongoing support throughout their careers. By enrolling in Intellipaat’s Executive Post Graduate Certification in Product Management course, you can take advantage of exclusive career guidance, interview preparation, and other valuable benefits.

Upon successful completion, you will receive an Executive Post Graduate Certification in Product Management from IIM Ranchi, which is recognized and valued in the industry.

The course is structured into various modules, each focusing on different aspects of product management. It is designed to be completed in nine months and includes online lectures, interactive workshops, and practical projects.

Intellipaat provides 24/7 query resolution, allowing you to raise a ticket to the dedicated support team anytime.  You can avail of email support for all your queries. If your query is not resolved through email, we can arrange one-on-one sessions with our support team. However, 1:1 session support is provided for 9 months from the start date of your course.

Intellipaat provides the most current, relevant, and high-value real-world projects as part of the training program.  This allows you to apply the knowledge you’ve gained in a real-world industry environment. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

Intellipaat actively offers placement assistance to all learners who have completed the training. For this, we are exclusively tied up with over 300 top MNCs. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation.

Yes, Executive Post Graduate Certification in Product Management is highly valuable. It validates your expertise and knowledge in product management and enhances your credibility in the job market. It demonstrates your commitment to professional growth and can significantly increase your chances of securing rewarding career opportunities.

This Executive Post Graduate Certification in Product Management course introduces various industry-standard tools and platforms used in product management. These may include market research tools like surveys and customer feedback platforms, data analytics software for analyzing product performance and user behavior, project management tools for organizing and tracking tasks, and collaboration platforms for seamless team communication and coordination.

In this product management course by IIM Ranchi, you will learn these skills:

  • MS Excel: Analyze data and create insightful reports using advanced functions and pivot tables.
  • Figma: Design user interfaces and prototypes for user-centered products.
  • Jira: Manage agile projects by efficiently tracking tasks, backlogs, and sprints.
  • Google Analytics: Analyze user behavior to optimize product strategies and improve user experience.
  • Product Strategy Development: Create effective strategies by understanding market needs and competition.
  • User Research and Testing: Gather feedback through user interviews and usability testing.
  • Agile Methodologies: Apply Scrum and Kanban for flexible and collaborative product development.

This online product management course will help you master skills such as Product Planning, Team management, Artificial Intelligence, Stakeholder Management, Agile Development, Figma, Jira, and Excel.

Product Management is an evolving field in today’s market. It lets you create meaningful products, collaborate with diverse teams, and solve real problems. Perfect for those who love building, innovating, and making an impact!

A product manager is responsible for guiding a product from idea to launch. They work with marketing, engineering, and design teams to understand customer needs, define product features, and ensure everything aligns with the company’s goals.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work