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IU’s MBA in International Marketing will open the door for you to a career in an innovative, customer-oriented, and data-driven field. The program will expand your knowledge of marketing in the areas of international branding, marketing of products and services, CRM, and more. It offers an MBA degree from IU, Germany where leaners can learn fully online.
Learning Format
Fully Online
Duration
18 Months
3 Guaranteed
Interviews*
MBA Degree
IU Germany
400+
Hiring Partners
In this MBA program by IU, you will learn how to analyze brand values and determine the factors that drive consumer-based brands, develop targeted marketing strategies, and communicate the same.
About IU
The International University of Applied Sciences (IU) is an educational institution that offers an environment of motivation, innovation, and excellence. The university places a strong focus on the quality of its courses and faculty, along with a determination to provide excellent services. Its flexible study programs are designed to suit your professional goals.
Key achievements of IU:
Upon the completion of this program, you will:
You will get to work in one of the strongest economies in the world with the 4th highest GDP and 94% employment rate.
You will gain exposure to the German corporate world and global network.
Germany is a land of job opportunities with an employment rate of 94%
There is a high chance to get Permanent Residence (PR) in Germany.
Germany has an affordable cost of living.
The average salary in Germany after completion of the course is ₹45,00,000 p.a.
Skills to Master
Leadership
International Marketing
Performance Measurement
Entrepreneurship
Business Ethics
Global Brand Management
Corporate Governance
Sales & Pricing
International Consumer Behavior
Strategic Management
1.1 Foundations of professional leadership
1.2 Leadership and motivation in the corporation
1.3 Leadership and corporate culture
1.4 Leadership and change management
2.1 Innovation management and entrepreneurship in a globalized world
2.2 Basics of entrepreneurship
2.3 Business ideas and company foundations
2.4 Financing sources and processes
2.5 Internet, digital business, and artificial intelligence
2.6 Strategic alliances
2.7 Family-owned companies
3.1 Introduction to international marketing
3.2 The international context of corporations
3.3 International marketing strategies
3.4 Features of the marketing mix specific to the international context
3.5 Trends in international marketing
4.1 Performance measurement concepts
4.2 Measuring financial performance
4.3 Drivers of financial and operational performance
5.1 Advanced Corporate Finance
5.2 Investment Analysis & Portfolio Management
6.1 The nature of managerial economics
6.2 Market forces: Demand and supply
6.3 Market structures and competition
6.4 Strategy analysis and decision-making
7.1 Foundations and concepts of strategic management
7.2 Strategic planning process
7.3 International challenges of strategic management
8.1 Introduction to Business Ethics and Corporate Governance
8.2 Ethics Theories
8.3 Business Ethics Problem Areas and Solutions
8.4 Basic Perspectives of Corporate Governance
8.5 Monitoring Concepts for Corporate Governance
8.6 Combining Business Ethics and Corporate Governance
9.1 Preparation of reliable demand forecasts
9.2 Site planning
9.3 Process design and process planning
9.4 Inventory management and production control
9.5 Information systems in the supply chain
9.6 Behavioral operations management
10.1 Introduction to Global Brand Management
10.2 Culture and Branding
10.3 Creating Global Brands
10.4 Managing Global Brands
10.5 Growing and Sustaining Brand Equity
10.6 Measuring Global Brand Equity and Performance
10.7 Brand Analysis and Strategy Across Multiple Markets: A Managerial Approach
10.8 Managing a Brand Crisis
11.1 Segmentation
11.2 Channel Management
11.3 Sales Force Effectiveness
11.4 Sales Optimization Levers
11.5 Fundamentals of International Pricing
11.6 Special Topics in International Pricing
12.1 Consumer Behavior
12.2 The Consumer Decision-Making Process
12.3 Internal Influences on Consumer Behavior
12.4 External Influences on Consumer Behavior
12.5 International Consumer Behavior
12.6 International Marketing Strategy and Consumer Behavior
13.1 The Role of Marketing Research in Managerial Decision-Making
13.2 Problem Definition and the Marketing Research Process
13.3 Secondary Data and Qualitative Research
13.4 Survey Research and the Concept of Measurement
13.5 Observational Research
13.6 Sampling Issues, Data Processing, and Fundamental Data Analysis
13.7 Communicating the Research Results
14.1 Capstone Thesis
14.2 Capstone Thesis Defense
Total Admission Fee
| Date | Time | Batch Type | |
|---|---|---|---|
| Program Induction | 23rd Nov 2024 | 08:00 PM - 11.00 PM IST | Weekend (Sat-Sun) |
| Regular Classes | 24th Nov 2024 - 24th Nov 2025 | 08:00 PM - 11.00 PM IST | Weekend (Sat-Sun) |
Although there is no specific prerequisite for this Degree Program, IU Germany might assign you certain pre-requisite courses based on your past education qualification.
These courses will help you build the required foundation for you to master all the knowledge before the 1 year degree program starts. The duration and quantity of such courses may vary from student to student based on their profile, domain expertise, work experience and graduation degree.
No, you cannot skip the pre-requisite course(s) provided by IU.
This MBA program in International Marketing is carefully curated by industry experts at IU. The degree program focuses on training you with the right competencies and tools required in international branding and marketing. After successful completion, you will receive a dual MBA degree from IU. The degree will qualify you for top-paying jobs around the world.
As a part of this MBA program, you will receive:
For admission to this MBA program, candidates must have:
Following is the admission process for this MBA program:
After successfully completing this MBA program, you will receive an MBA degree from IU.
6 months of online training is mandatory for all learners. After that, you can either choose to continue with online learning or go for on-campus training in Berlin or Bad Honnef after paying the additional fee.
IELTS is not mandatory. However, proof of your English language skills is required if English is not your native language, or you didn’t graduate from an English-speaking school/university. IU will conduct an English test to check your proficiency in the English language at no cost. A fair understanding of English is mandatory as the complete degree program is delivered in the English language.
Accepted certifications:
IU, Germany believes in small class sizes, typically consisting of 30 students. This makes it easier for students to receive the attention they need during learning. IU’s well-established career center helps students in getting jobs. 94% of IU graduates receive job offers within 6 months of completion of the program.
No. Knowing German is not mandatory, but it is, of course, advisable if you are planning to work there after the degree program. We offer free German classes that you can sign up for.
You will have to give at least 13 hours to learning per week to be able to graduate from the online program. Since the on-campus program in Germany is full-time, you will have to commit to the appropriate workload.
Through our peer-to-peer chat, you can post your questions and your peers, faculty, and teaching assistants will get back to you within 24 hours. Additionally, there are regular Q&A sessions with faculty that take place during online classes to clarify any conceptual doubts. You will also have fortnightly sessions with industry experts.
As proof of funds to support yourself in Germany, you will be asked to deposit 10332 Euros in a blocked German bank account before applying for a Visa. You can withdraw the amount once you reach Germany to support your monthly expenses. However, keep in mind that your actual expenses may vary depending on your lifestyle.
There are 6,000+ Brand Manager jobs, over 4,600 Market Research jobs, over 21,900 Market Manager jobs, 9,700 + Marketing Consultant jobs, and countless other related roles in Germany as per LinkedIn.
We will assist you during your job application process after the completion of your degree program with the help of our multiple hiring partners in Germany.
Germany is known to have the lowest unemployment rate across Europe. According to the German industry bodies, there are over 100,000 vacancies in the IT industry. Germany is looking for skilled immigrants to take up jobs there.
Students are allowed to work 20 hours per week or 120 full days of part-time work during one year. Germany typically pays around 10 Euros per hour, which adds up to 220 Euros per week.
The European Credit Transfer System or ECTS is the measure that compares learning achievements and helps students easily transfer credits from one higher education institution to another.
If anyone withdraws their application after the payment has been made, the operation cost incurred will not be refundable.
What is included in this course?
