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Executive Post Graduate Certification in Strategic Product and Brand Management with AI
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In this product management course, you will learn the practical skills required to become a modern product and brand management professional:
Product Strategy and Lifecycle Management: Define product vision, build roadmaps, manage product lifecycles, and align product decisions with business goals.
AI and Agentic AI for Product Management: Learn how AI can be used for product ideation, market research, customer insights, onboarding, support, automation, and decision-making.
Go-To-Market Strategy: Build launch plans, define target segments, craft positioning, plan pricing, and execute GTM strategies for new and existing products.
Brand Management and Product Positioning: Understand brand equity, customer perception, product differentiation, and positioning strategies for competitive markets.
Market Research and Consumer Insights: Analyze customer needs, market gaps, competitor strategies, and user behavior to make data-backed product decisions.
Product Analytics: Use analytics to track product performance, measure key metrics, improve user experience, and support product growth.
User Research and Testing: Conduct user interviews, gather feedback, validate assumptions, and improve products through usability testing.
Agile Product Development: Apply Scrum, Kanban, sprint planning, backlog management, and iterative development practices.
Tools for Product Managers: Gain exposure to tools such as MS Excel, Jira, Figma, Google Analytics, ChatGPT, DeepSeek, Miro, and other product management platforms.
This program includes dedicated learning on Agentic AI workflows for Product Management. Learners explore how AI and autonomous agents can be used in product design, onboarding, customer support, task execution, market research, and decision-making.
The program also covers Go-To-Market strategy, product launch planning, pricing, positioning, digital promotion, product distribution, and growth strategy, helping learners connect product decisions with real business outcomes.
Product management is one of the most cross-functional and high-impact career paths in today’s digital economy. Product managers work at the intersection of business, technology, design, data, marketing, and customer experience.
As companies increasingly adopt AI-powered products, digital platforms, and data-led decision-making, professionals who can identify market opportunities, understand customer needs, build product strategies, and execute GTM plans are becoming more valuable across industries.
Competitive Salary: In India, the average salary of an experienced product manager ranges between INR 20-30 lakh annually, whereas in the US, they earn around $12,00,000 annually.
High Demand and Career Growth: LinkedIn shows more than 18,000 jobs are available in India and more than 1,39,000 in the US.
This career path is ideal for professionals from business, technology, sales, marketing, operations, consulting, analytics, and entrepreneurship who want to move into roles such as Product Manager, Product Owner, Product Marketing Manager, Brand Manager, Growth Manager, Strategy Manager, or Product Lead.
This program includes 25+ courses, real-world case studies, and industry-oriented projects covering the complete product and brand management lifecycle.
The curriculum includes preparatory sessions on Spreadsheet Analysis and reporting,OpenAI, n8n, Zapier, Docker, Google Flow AI, Veo 3, ML Flow, Langchain, Github, Jira, and Figma, followed by advanced modules on product strategy, product lifecycle management, market analysis, product ideation, customer-centric design, competitive strategy, product engineering, product launch, Go-To-Market strategy, branding, pricing, growth strategy, product analytics, digital promotion, product distribution, Agentic AI workflows, and strategic business case studies.
Learners also work on practical projects and case studies that help them apply product strategy, AI-driven decision-making, brand positioning, and GTM execution to real-world business scenarios.
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Dr. Satyam is currently working as an Assistant Professor in the marketing department at IIM Ranchi. He has completed his PhD in marketing from IIM Lucknow. His research interests include retailing, rural marketing, and marketing in underdeveloped contexts.
Dr. Shweta Jha is an Assistant Professor at IIM Ranchi. She has completed her Ph.D. in Marketing from IIM Indore and an MBA from IIIT Gwalior. Her specializations include Consumer Psychology and Behavior, E-Commerce, and related fields.
Dr. Aditya Shankar Mishra has 10+ years of experience and did his MBA and Ph.D. in Marketing from ICFAI Hyderabad. He specializes in marketing analytics, brand management, and has published research papers in reputed journals.
Dr. Subhro Sarkar has over 10 years of experience and did his Ph.D. in Marketing from IIM Rohtak. He specializes in consumer behavior, retailing, and digital marketing, with research published in reputed marketing journals.
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Vishal is a product leader with 17+ years in supply chain and analytics, driving partner integration at Google Cloud. Formerly led digital transformations at Kimberly-Clark and Accenture.
Kapil Dongare, who holds an MBA from IIM Bangalore and an M.Tech from IIT Kanpur, has over 14 years of experience specializing in product management with a proven track record in the automotive and semiconductor industries.
Prashant Kumar, Assistant Manager and Analytics Engineer at M&G plc, B.Tech from IIT Gandhinagar and M.Tech from BITS Pilani. Experienced in data science, finance, e-commerce, supply chain, Git, data visualization, and cloud computing.
Charan Brahmandam is a Product Manager at Microsoft leading the roadmap for AI-driven Copilot Agents in Dynamics 365. An expert in AI product management and SaaS pricing, his decade-plus career is backed by credentials from ISB, SP Jain, and Kellogg.
Meenakshi Jaiganesh is a seasoned Product Manager at Hexaware Technologies specializing in Cloud, AIOps, Automation, and Gen AI. With a background at HCL, CTS, and TCS, she drives $10M–$50M business impact through tailored enterprise IT infrastructure solutions.
Product Design
Product Planning
Market Research and Strategy
Data Cleaning
Data Analytics
Stakeholder Management
Prototyping
Product Experimentation
Artificial Intelligence
Machine Learning
Usability Testing
Agile Development
Pricing Strategy
User Retention
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Projects will be a part of your Executive Professional Certification Programme in Product Management to solidify your learning. They ensure you have real-world experience in Product Management.
Indian Institute of Management (IIM) Ranchi, established in 2009, is a prominent management institute located in Ranchi, India.
Highlight Key Achievements of IIM Ranchi:
Upon completing all necessary assignments, quizzes, and projects, you will obtain an industry-recognized certificate from IIM Ranchi.
Engage in an enriching campus immersion experience with IIM Ranchi faculty, right at the IIM Ranchi campus.
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This Executive Post Graduate Certification in Product Management course has been designed by top experts with a deep understanding of industry requirements. The course covers various projects and assignments that will assist you in becoming job-ready and taking on challenging roles within the product management industry.
This Executive Post Graduate Certification in Product Management offers in-depth knowledge, hands-on projects, expert insights, and networking opportunities to help you succeed in the product management field.
Executive Post Graduate Certification in Product Management offers a wide range of job opportunities, including:
These roles exist in various industries and companies of all sizes. With the increasing demand for skilled product managers, the field provides promising career prospects and growth potential. There are 17,000+ job opportunities for professionals in India alone and over 1,35,000+ job opportunities in the USA.
The average salary for professionals in product management roles varies based on experience and industry. Generally, entry-level positions start from ₹6,00,000 per annum, while mid-level positions range from ₹10,00,000 to ₹18,00,000 per annum. Senior roles, such as Senior Product Manager or Head of Product, can command salaries upwards of ₹25,00,000 annually.
The course is taught by experienced faculty from IIM Ranchi and industry experts with extensive experience in product management. Practitioners from leading companies also provide insights into real-world challenges and best practices.
Upon successful completion, you will receive an Executive Post Graduate Certification in Product Management from IIM Ranchi, which is recognized and valued in the industry.
Intellipaat provides 24/7 query resolution, allowing you to raise a ticket to the dedicated support team anytime. You can avail of email support for all your queries. If your query is not resolved through email, we can arrange one-on-one sessions with our support team. However, 1:1 session support is provided for 9 months from the start date of your course.
Intellipaat actively offers placement assistance to all learners who have completed the training. For this, we are exclusively tied up with over 300 top MNCs. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation.
Yes, Executive Post Graduate Certification in Product Management is highly valuable. It validates your expertise and knowledge in product management and enhances your credibility in the job market. It demonstrates your commitment to professional growth and can significantly increase your chances of securing rewarding career opportunities.
This Executive Post Graduate Certification in Product Management course introduces various industry-standard tools and platforms used in product management. These may include market research tools like surveys and customer feedback platforms, data analytics software for analyzing product performance and user behavior, project management tools for organizing and tracking tasks, and collaboration platforms for seamless team communication and coordination.
Yes, as per our refund policy, once the enrollment is done no refund is applicable.
Upon completing the course, candidates can apply for executive alumni status by paying Rs. 10,000 + GST directly to IIM Ranchi.