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Salesforce Marketing Cloud Certification Training

4.8 509 Ratings 2,197 Learners

In this course, you will learn about Salesforce Marketing Cloud configuration, Content Builder, Email Studio, Journey Builder, Social Studio, and more. You would be able to effectively configure and deploy tools in Marketing Cloud and provide solutions for running tactical email and social campaigns. As part of these Salesforce Marketing Cloud training courses, you will work on a few real-world projects that will help you evaluate your knowledge in a real-time business setup. Upon the completion of the course, you will be awarded Intellipaat’s course completion certificate, which is recognized worldwide.

Key Features

28 Hrs Instructor-led Training
28 Hrs Self-paced Videos
56 Hrs Project Work & Exercises
Flexible Schedule
24 x 7 Lifetime Support & Access
Certification and Job Assistance

Career Transitions

Bibhu Mohanta
Bibhu Mohanta
Senior Software enginner intellipaat-image
Apttus CPQ/Salesforce Consultant intellipaat-image
Taanay Bhowmick
Taanay Bhowmick
Assistant Secretary intellipaat-image
Business Analyst intellipaat-image
Poojitha Pastham
Poojitha Pastham
Assistant Manager intellipaat-image
Sr. Software Engineer intellipaat-image
Anish Nayan
Anish Nayan
Product Analyst (Analytics) intellipaat-image
Senior Software Engineer intellipaat-image
Yogesh Kumar
Yogesh Kumar
Associate Consultant intellipaat-image
Senior Software Engineer intellipaat-image
Er. Sushil Kuvind
Er. Sushil Kuvind
Software Database Developer intellipaat-image
Developer intellipaat-image

Course Benefits

4.8/5 Student Satisfaction Rating
Students Transitioned for Higher Positions
Started a New Career After Completing Our Courses
Got Better Salary Hike and Promotion
intellipaat-image intellipaat-image
intellipaat-image intellipaat-image
And 1,000+ Global Companies

Salesforce Marketing Cloud Training Overview

Intellipaat’s Salesforce Marketing Cloud course is designed and conducted by the industry’s leading experts. By enrolling in this online instructor-led training program, you can master the Marketing Cloud tools and run custom email and social campaigns on your own. The key intent of this Salesforce Marketing Cloud certification course is to make you a knowledgeable Marketing Cloud expert, even if you have never worked in a marketing automation platform in the past. After completing the course and getting certified, you will be able to work as a Digital Marketer or Automation Specialist.

What will you learn in this Salesforce Marketing Cloud training online?

This Salesforce Marketing Cloud certification and training will enable you to create and manage marketing activities, campaigns, and relationships with end customers. You will learn the following in this training program:

  • Marketing Cloud: Overview
  • Marketing Cloud: Configuration and access
  • Setting up FTP locations, data extensions, lists and groups, profile management, publication lists, and more
  • Email and Social Studio
  • Configuration of trigger send, content generator, Mobile Studio, Automation Studio, and more
  • Journey Builder
  • Marketing Cloud Connect, etc.

There are many benefits associated with mastering Marketing Cloud. Professionals from any domain can opt for our Salesforce Marketing Cloud training program. In general, individuals working in the following profiles should enroll in this training:

  • IT Professionals
  • Software Developers
  • Data Analysts
  • Data Scientist
  • Software Architects, etc.

At Intellipaat, we do not mandate any prerequisites for this Salesforce Marketing Cloud certification training course. Everyone can register for this program.

You should join the Salesforce Marketing Cloud certification course online because:

  • The average annual salary of Marketing Cloud Professionals ranges from US$45,649 for Automation Experts to US$60,649 for Digital Marketers – Indeed

Many global companies, such as Spotify, Toyota, Amazon Web Services, US Bank, etc., use this tool to get information about their customers and conduct marketing campaigns. They are in a dire need of certified professionals to help them develop marketing strategies. Therefore, by enrolling in Intellipaat’s Salesforce Marketing Cloud training program, you will gain a 360-degree understanding of this platform and eventually get a lucrative job.

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Self Paced Training

  • 28 Hrs e-learning videos
  • Lifetime Free Upgrade
  • 24 x 7 Lifetime Support & Access

Corporate Training

  • Customized Learning
  • Enterprise-grade Learning Management System (LMS)
  • 24x7 Support
  • Strong Reporting

Salesforce Marketing Cloud Course Content

Introduction to Salesforce Marketing Cloud Preview

  • Marketing Cloud Overview
  • Salesforce Marketing Cloud Google trend report, etc.
  • Salesforce Marketing Cloud demo with live projects
  • Navigation, options and tool shortcuts
  • Architecture, SOA, client-server/cloud

Salesforce Marketing Cloud Configuration and Access

  • Supported systems, Windows, Linux, Mac, and databases
  • Virtual Box, Platform limitations, and Tools integration
  • Setup sender authentication package (SAP)
  • Configure Sender Profiles/send classifications
  • Setup FTP Locations
  • Setup Data Extensions
  • Setup Lists & Groups
  • Setup Profile Management
  • Setup Publication Lists
  • Setup Suppression Lists & Rules
  • Setup Data Filters
  • Email Studio overview and features
  • Administration
  • Create test email templates & content
  • Create test send prospects & lists
  • Subscriber, list, subscriber lists
  • Exclusion, Publication, and Suppression lists
  • Data Extensions
  • Classic content
  • Custom Unsubscribe Page
  • Social pages & smart forms
  • Sends types, Send logs
  • Run trial email send – Perform A/B testing
  • Tracking and how to track, etc.
  • Setting up Workspaces
  • Setting up Topic Profiles
  • Creating Dashboards
  • Creating Workbenches
  • Setting up Publishing Calendar
  • Setting up Engagement Process
  • What is trigger send?
  • Use cases and examples
  • Contact builder, data extension?
  • Contacts, data source, import
  • Overview of Data Designer
  • Population, attributes and attribute groups
  • Cancel contact
  • Best practices, etc.
  • What is Content Builder?
  • E-mail, template, content block, code snippet
  • Content Generator best practices
  • Mobile Studio overview
  • Mobile connection, administration
  • Import and manage contacts
  • Message, mobile push, notifications
  • Analytics builder, report, standard reports, discover
  • AMPScript Demo
  • Mobile Studio
  • Web Studio (CloudPages)
  • SmartPages
  • Analytics Studio
  • Mobile and web analytics
  • Einstein engagement score
  • Audience Builder overview and configuration
  • Automation Studio overview
  • Create and schedule automation, studio events automation
  • SQL query activity, SQL query use-case
  • Data view and its use
  • Send email campaigns
  • Import file activity, file transfer activity, script activity, filter activity, data extraction activity, wait activity, etc.
  • Cloud and landing pages
  • Microsite and Smart Capture Form
  • Journey Creation, template, and entry source
  • Data extension
  • Target audience
  • Salesforce data events
  • Journey canvas
  • Wait activity, send email activity, join activity
  • Decision split, engagement split, random split
  • Encourage activities
  • Einstein split
  • Contact activity, sales and service cloud activity
  • Overview and examples
  • Journey settings, and report
  • Administration
  • Live scenes and errors
  • Journey Builder Best practices
  • Connectors and its usage
  • Installation, use cases
  • Email send
  • Integration of Journey Builder
  • Trigger send
  • Real-time scenarios
  • Troubleshooting, API logs, Salesforce logs
  • Set up a marketing calendar
  • Marketing Cloud connect best practices
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Salesforce Marketing Cloud Certification

We provide a comprehensive online classroom program that is designed to help you grab a lucrative job by getting accredited with Intellipaat’s Salesforce Marketing Cloud Admin certification course. The entire content of the Salesforce Marketing Cloud training is in line with our certification exam. At the end of the training, a test will be conducted that perfectly reflects the nature of the questions asked in the exam. This will help you score high.

Intellipaat’s course completion certificate will be issued after you complete the projects and score at least 60 percent in the exam. You will be pleased to know that Intellipaat’s Salesforce Marketing Cloud certification has been recognized by leading global multinational companies, including Amazon, IBM, Ericsson, Sony, Cognizant, Saint-Gobain, Mu Sigma, Cisco, Standard Chartered Bank, Hexaware, TCS, Genpact, and more.

Salesforce Marketing Cloud Training Reviews


Mr Yoga


John Chioles




Dileep & Ajay





Sai Ananth

Salesforce Devloper at Accenture

I would like to give 5/5 to Intellipaat’s support team. The Salesforce Marketing Cloud training material was nice, and the trainers’ command over the particular technology was awesome. I am really impressed by their Salesforce Marketing Cloud Developer certification training program. Thank you, Intellipaat!


Sr. Manager at Cognizant Technology Solutions

A very disciplined way of teaching. Overall, the quality of the material, faculty, and the way the Salesforce Marketing Cloud certification courses were designed, conducted, and managed were outstanding. Intellipaat followed a very disciplined way to conduct its Salesforce Marketing Cloud classes. The operations team sent timely reminders, and the help and support team was good as well.

Yeshwanth Belagala

Salesforce Admin & App Builder at SVM Tech

Honestly, the best online training course ever! They made my learning easy. Their 24/7 support and lifetime access to the course really impressed me a lot for enrolling in the Salesforce Marketing Cloud certification course. My overall experience with them was great.

Salesforce Marketing Cloud Training FAQs

Why should I learn Salesforce Marketing Cloud from Intellipaat?

Intellipaat offers the best online Salesforce Marketing Cloud courses for professionals who want to be successful in this exciting and challenging area. By enrolling in this course, you will learn about Journey Builder, Email Studio, Mobile Studio, Social Studio, and more. In addition, you will work on many real-world projects that will help you implement your learning and establish your skills.

After completing this Salesforce Marketing Cloud certification training, you can apply for top positions in some of the world’s top multinational companies. Furthermore, Intellipaat offers lifetime access to video, course materials, 24/7 learning support, and free upgrades of course to its latest version.

Intellipaat offer courses on Salesforce certification training, Platform Developer 1 & 2, Salesforce Integration, Salesforce Lightning and a masters program in the Salesforce domain.

Intellipaat has plenty of free learning materials to help you understand the basics of Salesforce Marketing Cloud such as: What is Salesforce Marketing Cloud, Salesforce Marketing Cloud Tutorial and Salesforce Marketing Cloud Interview Questions.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.

You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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