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Salesforce Marketing Cloud Certification Training

In this course, you will learn about Salesforce Marketing Cloud configuration, Content Builder, Email Studio, Journey Builder, Social Studio, and more. You would be able to effectively configure and deploy tools in the Salesforce marketing cloud and provide solutions for running tactical email and social campaigns. As part of your Salesforce Marketing Cloud training, you will work on a few real-world projects that will help you evaluate your knowledge in real-time business setup. Upon completion of the course, you will be awarded the Intellipaat course completion certificate, which is recognized across the time-zones.

Key Features

  • Instructor Led Training : 28 Hrs
  • Self-paced Videos : 28 Hrs
  • Exercises & Project Work : 56 Hrs
  • Get Certified & Job Assistance
  • Flexible Schedule
  • Lifetime free upgrade
  • 24 x 7 Lifetime Support & Access

About Salesforce Marketing Cloud Course

Intellipaat Salesforce Marketing Cloud course training is designed and conducted by the industry’s leading Salesforce experts. By enrolling in this online instructor-led training program, you can master the Salesforce marketing cloud tools and run custom email & social campaigns on your own. The key intent of this course is to make you a knowledgeable marketing cloud expert, even if you have never worked in a marketing automation platform in the past. After completing the course and getting certified, you will be able to work as a Digital marketer or automation specialist.

What will you learn in this Salesforce marketing cloud training?

This Salesforce Marketing Cloud training course will enable you to create and manage marketing activities, campaigns, and relationships with end-customers. You will learn the following in this training program:

  • Marketing Cloud Overview
  • Salesforce marketing cloud configuration and Access
  • Setup FTP locations, data extensions, lists & groups, profile management, publication lists, and more
  • Email and Social Studio
  • Configuration of trigger send, content generator, mobile studio, automation studio, and more
  • Journey Builder
  • Marketing Cloud Connect, etc.

Who should take up this Salesforce marketing cloud course?

There are many benefits associated with learning the Salesforce marketing cloud. Professionals from any domain can opt for our training program. In general, individuals working as the following should enroll for this training.

  • IT professionals
  • Software Developers
  • Data Analysts
  • Data Scientist
  • Software Architects, etc.

What are the prerequisites for taking up this online Salesforce marketing cloud certification course?

At Intellipaat, we do not mandate any prerequisites for this training course. Everyone can register for this program.

Why should you go for the online Salesforce marketing cloud training?

  • The average annual salary for Salesforce Marketing Cloud Professional ranges from US$45,649 for automation experts to US$60,649 for digital marketers – Indeed

Many global companies, such as Spotify, Toyota, Amazon Web Services, U.S. Bank, etc., use Salesforce marketing to get information about their customers and conduct marketing campaigns. They are in a dire need of certified professionals to help them develop marketing strategies. Therefore, by enrolling in Intellipaat’s Salesforce marketing cloud training program, you will gain a 360-degree understanding of this platform and eventually get a lucrative job.

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Salesforce Marketing Cloud Course Content

Introduction to Salesforce Marketing Cloud

  • Marketing Cloud Overview
  • Salesforce Marketing Cloud Google trend report, etc.
  • Salesforce Marketing Cloud demo with live projects
  • Navigation, options and tool shortcuts
  • Architecture, SOA, client-server/cloud

Salesforce Marketing Cloud Configuration and Access

  • Supported systems, Windows, Linux, Mac, and databases
  • Virtual Box, Platform limitations, and Tools integration
  • Setup sender authentication package (SAP)
  • Configure Sender Profiles/send classifications
  • Setup FTP Locations
  • Setup Data Extensions
  • Setup Lists & Groups
  • Setup Profile Management
  • Setup Publication Lists
  • Setup Suppression Lists & Rules
  • Setup Data Filters

Email Studio

  • Email Studio overview and features
  • Administration
  • Create test email templates & content
  • Create test send prospects & lists
  • Subscriber, list, subscriber lists
  • Exclusion, Publication, and Suppression lists
  • Data Extensions
  • Classic content
  • Custom Unsubscribe Page
  • Social pages & smart forms
  • Sends types, Send logs
  • Run trial email send – Perform A/B testing
  • Tracking and how to track, etc.

Social Studio

  • Setting up Workspaces
  • Setting up Topic Profiles
  • Creating Dashboards
  • Creating Workbenches
  • Setting up Publishing Calendar
  • Setting up Engagement Process

Trigger Send Configuration

  • What is trigger send?
  • Use cases and examples
  • Contact builder, data extension?
  • Contacts, data source, import
  • Overview of Data Designer
  • Population, attributes and attribute groups
  • Cancel contact
  • Best practices, etc.

Content Generator Configuration

  • What is Content Builder?
  • E-mail, template, content block, code snippet
  • Content Generator best practices

Mobile Studio Configuration and Audience Builder

  • Mobile Studio overview
  • Mobile connection, administration
  • Import and manage contacts
  • Message, mobile push, notifications
  • Analytics builder, report, standard reports, discover
  • AMPScript Demo
  • Mobile Studio
  • Web Studio (CloudPages)
  • SmartPages
  • Analytics Studio
  • Mobile and web analytics
  • Einstein engagement score
  • Audience Builder overview and configuration

Automation Studio and its configuration

  • Automation Studio overview
  • Create and schedule automation, studio events automation
  • SQL query activity, SQL query use-case
  • Data view and its use
  • Send email campaigns
  • Import file activity, file transfer activity, script activity, filter activity, data extraction activity, wait activity, etc.
  • Cloud and landing pages
  • Microsite and Smart Capture Form

Journey Builder - Overview and Configuration

  • Journey Creation, template, and entry source
  • Data extension
  • Target audience
  • Salesforce data events
  • Journey canvas
  • Wait activity, send email activity, join activity
  • Decision split, engagement split, random split
  • Encourage activities
  • Einstein split
  • Contact activity, sales and service cloud activity
  • Overview and examples
  • Journey settings, and report
  • Administration
  • Live scenes and errors
  • Journey Builder Best practices

Marketing Cloud Connect

  • Connectors and its usage
  • Installation, use cases
  • Email send
  • Integration of Journey Builder
  • Trigger send
  • Real-time scenarios
  • Troubleshooting, API logs, Salesforce logs
  • Set up a marketing calendar
  • Marketing Cloud connect best practices
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Sample Salesforce Marketing Cloud Video Tutorials

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Salesforce Marketing Cloud Certification

We provide a comprehensive online classroom program that is designed to help you get a lucrative job by getting accredited with Intellipaat’s Salesforce Marketing Cloud certification The entire content of the training is in line with our certification exam At the end of the training, a test will be conducted that perfectly reflects the nature of the questions asked in the exam. This will help you get a higher score.

The Intellipaat course completion certificate will be issued after you complete the project and score at least 60% in the exam. You will be pleased to know that Intellipaat’s Salesforce Marketing Cloud certification has been recognized by leading global multinational companies including Amazon, IBM, Ericsson, Sony, Cognizant, Saint-Gobain, Mu Sigma, Cisco, Standard Chartered Bank, Hexaware and TCS. Genpact, and more.

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Frequently Asked Questions on Salesforce Marketing Cloud Training

Why should I learn Salesforce Marketing Cloud from Intellipaat?

Intellipaat offers the best online Salesforce Marketing Cloud courses for professionals who want to be successful in this exciting and challenging area. By enrolling in this course, you will learn about Journey Builder, Email Studio, Email Studio, Social Studio, and more. In addition, you will work on many real-world projects that will help you implement your learning and establish your skills.

After completing the training, you can apply for top positions in some of the world’s top multinational companies! Furthermore, Intellipaat offers lifetime access to video, course materials, 24/7 learning support and free upgrades of course to its latest version.

What are the different modes of training that Intellipaat provides?
At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
Can I request for a support session if I need to better understand the topics?
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
Can you explain the benefits of the Intellipaat self-paced training?
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
What kind of projects are included as part of the training?
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
Does Intellipaat offer job assistance?
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
How are Intellipaat verified certificates awarded?
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
Will The Job Assistance Program Guarantee Me A Job?
In our Job Assistance program we will be helping you land in your dream job by sharing your resume to potential recruiters and assisting you with resume building, preparing you for interview questions. Intellipaat training should not be regarded either as a job placement service or as a guarantee for employment as the entire employment process will take part between the learner and the recruiter companies directly and the final selection is always dependent on the recruiter.
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