SEO, SEM and Google Analytics Master's Course

Our SEO, SEM and Google Analytics master's program lets you gain full proficiency in digital marketing. We provide the best online training classes to help you learn the technique of SEO, architecture of websites, keyword selection and Google Analytics Report. As part of this combo course, you will get to work on real-world industry projects.

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Key Features

  • Self-paced Videos : 30 Hrs
  • Lab & Project Hrs : 60 Hrs
  • Access Duration: Lifetime
  • 24 x 7 Support
  • Flexible Schedule
  • Get Certified
  • Job Assistance

About SEO, SEM and Google Analytics Course

Be an expert in Digital Marketing and improve your website’s ranking by learning SEO, SEM and Google Analytics from scholarly trainers. This is a master's training course that includes complete individual courses of SEO and Google Analytics to help you give a distinct advantage when it comes to Digital Marketing. This course shall prepare you with various optimization techniques, Google AdWords, PPC, Social Media Marketing principles and Google Analytics tool.

What will you learn in this training course?

  1. Digital businesses
  2. Various tools and techniques for Digital Marketing
  3. SEO and on-page optimization tips
  4. End-to-end Google AdWords PPC campaigns
  5. Google Analytics
  6. Working with Google Webmaster
  7. Basics of Social Media Marketing
  8. Ways to get people follow and share the website content
  9. Metrics to determine effective campaigns
  10. Google reporting tools and evaluation techniques

Who should take up this training course?

  • Digital Marketing and Analytics Professionals
  • Project Managers and Business Professionals

What are the prerequisites for taking up this training course?

There are no specific prerequisites for taking up this training course.

Why should you take up this training course?

Today, businesses have no option but to hop on the digital bandwagon. This makes the roles of the Digital Marketing, SEO, SEM and Analytics professionals critical to the success of these digital enterprises. This master’s training course gives you complete proficiency to work in the Digital Marketing domain of any global enterprise for top salaries.

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SEO, SEM and Google Analytics Course Content

Search Engine Optimization Course Content

Search Engine Landscape

What is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines

SEO Audit

What is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links

On-Page Optimization

What is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

On Page Optimization Using WordPress Based Website – SEO Yoast

What is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links

Google Analytics and Google Webmaster

What is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics

Web CEO, SEO Profiler and Other SEO Tools

Google Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)

Project – Off Page Optimization – Link Building

What is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links

Black Hat SEO Techniques to Avoid

Hidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning

Online Reputation Management

What is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content

Algorithms and Google Updates

What is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update

Google Analytics Course Content

Introduction to Google Analytics

Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

Google Analytics and Google Webmaster Tools

Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

Audit and Conversion Tracking

The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

Features of Google Analytics

Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.

E-Commerce and Tracking

Deploying of GA for e-commerce tracking, understanding the various advanced techniques for e-commerce scenarios, GA enhanced commerce, the schema of enhanced e-commerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of e-commerce reports.

Mobile App Analytics

Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.

Google Tag Management

Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

Google Analytics Setup – Effective Tips

The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.

Search Engine Marketing Course Content

Introduction to Search Engine Marketing

Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.

Keyword Research

Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.

Google AdWords

What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.

Creating PPC ad campaigns

The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.

Getting the best out of Google ads

Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.

Using metrics to analyze campaigns

Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics.

Optimizing the PPC ads

In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks.

Creating targeted ad campaigns

Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.

Display Ad Campaign Creation

Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.

Google AdWords Express

Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.

Reporting in PPC

Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.

Remarketing Techniques

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

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SEO, SEM and Google Analytics Projects

What projects I will be working on this SEO, SEM and Google Analytics training?

Project Work

Project 1– Off Page Optimization – Link Building

Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.

Project 2– Viral Marketing

Problem Statement – It includes viral algorithms, various principles, deploying viral marketing techniques and so on.

Project 3 – Google Analytics Project

Problem Statement – Learn about the ways to read and navigate the various Reports available in Google Analytics.

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Sample SEO, SEM and Google Analytics Video Tutorials

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SEO, SEM and Google Analytics Certification

This course is designed for clearing the Google Analytics Individual Qualification (IQ) Certification and Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.

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SEO, SEM and Google Analytics Reviews

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  1. Profile photo of Anika Fischer Anika Fischer 

    Good experience!

    I had a good experience while going through this course. It has wonderful practice assignments and good content. One can easily learn and improve his Digital Marketing skills through this course.

  2. Alvin Daniel 

    Nice one! Good job!

    This tutorial is very helpful and nice as it covers all contents relevant to the course in a proper manner. I loved this course. It made me much confident to fight any test related to SEO, SMO and Google Analytics.

Frequently Asked Questions about SEO, SEM and Google Analytics

Why should I learn SEO, SEM and Google Analytics from Intellipaat?

This Intellipaat Digital Marketing training gives you hands-on experience in mastering the techniques of SEO, SEM and Google Analytics. You will be able to manage an end-to-end digital marketing strategy with the skills acquired through this training course. This entire course content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification and Google AdWords Certification.

You will be working on real-time Digital Marketing projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.

What are the different modes of training that Intellipaat provides?
At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
Can I request for a support session if I need to better understand the topics?
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
Can you explain the benefits of the Intellipaat self-paced training?
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
What kind of projects are included as part of the training?
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
Does Intellipaat offer job assistance?
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
How are Intellipaat verified certificates awarded?
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
Will The Job Assistance Program Guarantee Me A Job?
In our Job Assistance program we will be helping you land in your dream job by sharing your resume to potential recruiters and assisting you with resume building, preparing you for interview questions. Intellipaat training should not be regarded either as a job placement service or as a guarantee for employment as the entire employment process will take part between the learner and the recruiter companies directly and the final selection is always dependent on the recruiter.
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