UI UX Design Strategy - Job Opportunity Program

1.1 Fundamentals of graphics design and design basics, Core principles for visual design ( Symmetry vs Asymmetry, scale, framing, hierarchy, grids, alignment ), Branding, Types of font and choosing a font, Colour Association and colour theory.
1.2 Explorative design exercises ( compositions, typographic experiments, colour palette creation ) to harness the skills developed from previous course

2.1 Overview of UI & UX Design
2.2 Overview of the UX Design Process
2.3 Difference between User Interface (UI) vs User Experience (UX)
2.4 Design Communication and visualizing ideas

• Visualization Techniques
• Mind Mapping
• Brainstorming Ideas
• Visual Identity
• Information Visualization
• Brand Communication
• Visual presentation of Ideas
• Infographics for the journeys

3.1 Empathy and understanding problems

• How to understand a problem through user empathy.
• The art of empathetic Problem solving

3.2 Introduction to User Research

• Importance of User Research in UX Design
• User research method: Surveys.
• User research method: Contextual Inquiry
• Identifying Appropriate Research Methods
• Defining user research goals, objectives and questions.
• Recruiting users
• How to conduct interviews – best practices.
• Introduction to focus groups and diary studies
• Study findings and analysis – affinity analysis, modelling, decision tree diagrams and activity diagrams

3.3 Information Design, Data Visualization & Data Design

• Understanding and reading collection of data insights, methods of collecting data, tools for collecting data,
• Analysing data, using various data analytics tools for user experience along with heat mapping tools.
• Data visualization and dashboard design.
• Quantitative analysis and user research

4.1 Defining problem and vision statement

• Persona creation – Primary and Secondary persona
• Requirement definition
• Creative ideation – brainstorming and ideation techniques
• Scenarios and functionality extraction

4.2 Service Design, System Design & task flows advance

• Understanding tasks, processes, systems; user touch points, pain points, ecosystem diagram (ecosystem mapping), value proposition map, using Customer Journey Map to understand user flows, understanding task flows, creating
• task flows, systems engineering, KPIs for efficiency in service design, systems engineering, shortest path
• Service design in the healthcare sector, understand task flow for stakeholders and operators.

4.3 Information architecture
4.4 Task flows
4.5 Wireframe design

5.1 Design Principles for UX and UI Design

• Heuristics & Universal Principles of HCI
• UI Design Principles
• Typography, Space, Layout, etc.
• Gestalt Principles

5.2 UI Elements-Patterns
5.3 Material Design (Google) and Human Interface Design (Apple) guidelines
5.4 Interaction Principles & Interaction Behaviour
5.5 Master the Brand Platforms & Style Guides
5.6 Become familiar with comment and current UI patterns
5.7 Understand problems and design solutions for e-commerce, social media, message, data, and dashboard design

6.1 Principles of Sketching
6.2 Core Responsive Design
6.3 Wireframing vs Wireflows
6.4 Click through Wireframing Prototyping
6.5 Wireflow Creation
6.6 Work with different tools – Figma (Detailed)

7.1 Omnichannel experience design

• Designing for various experiences like mobile, web, wearable, cloud, customer
• service and offline touchpoints.
• Designing multi-channel product ecosystems and design,omni channel interaction patterns.

7.2 Inclusive Design and Designing for Accessibility
7.3 Building High-Fidelity Mockups
7.4 Designing Efficiently with Tools
7.5 Interaction Patterns
7.6 Designing Animations and Interactions
7.7 Gamification in UX and Product Design

• What is gamification? examples of it?
• Importance and benefits of gamification?
• Why do we use/do gamification of a product?
• What are intrinsic rewards and extrinsic rewards, whats better motivator?
• What are different behaviour models, explain Foggs Behavioral model(motivation, ability and trigger) ?
• Types of gamification (Structural Gamification, Content-based gamification)

8.1 Building a Design System(Design system in details) – Style guides, color palette, fonts, grid, iconography, UI elements, photography or imagery, and illustration
8.2 Use of grids in UI design
8.3 Design animations and interaction patterns for key UI elements

9.1 Type of usability evaluation – Qualitative & Quantitative evaluation.
Guerilla testing , A/B Testing, Unmoderated remote usability testing,
Card sorting, Session recording, think aloud
9.2 Think aloud – Introduction and advantages
9.3 Designing evaluation protocol
9.4 Conducting usability evaluation study
9.5 Conduct Usability Test explicit
9.6 Synthesize your Test Findings
9.7 UX practices in corporate World

10.1 Understand how to collaborate and communicate with Developers
10.2 Scripting Languages – HTML, CSS
10.3 Prepare for handing off designs
10.4 How to effectively present your ideas
10.5 Receiving and giving Feedback

11.1 Types of products & solutions
11.2 Design Psychology for e-commerce sites
11.3 Design Thinking Life Cycle
11.4 UX Design for futuristic technologies

• Working for futuristic technology like Voice UX, AR/VR UX, Conversational UX

12.1 Create a mobile application design to book the airline tickets or hotels.
12.2 Create a website application design for both desktop and mobile view so that interested students can enroll in their desired course