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Become a successful digital marketer by enrolling in this course designed by iHUB DivyaSampark, IIT Roorkee, and Intellipaat. The programme is in the format of an online boot camp and features one-on-one mentorship by industry experts and IIT faculty. Get a chance to win bigger with this programme. The top 2 performers from each batch may get a fellowship worth Rs. 80,000, plus the opportunity to showcase their startup ideas and secure incubation support of up to Rs. 50 Lakhs for their startup from iHUB DivyaSampark.
500% salary hike received by a working professional post completion of the course*
Fresher earned 30 LPA salary package on completion of the course*
53% of learners received 50% and above salary hike post completion of the program*
85% of the learners achieved their training objectives within 9 months of course completion*
95% learner satisfaction score post completion of the program/training*
This advanced certification course will give participants a thorough knowledge of the sector and the ability to successfully transition their careers to social marketing. The team at iHUB DivyaSampark has worked diligently to integrate all the cutting-edge abilities you will need. By the end of the course, you will have mastered advanced techniques after having learned the fundamentals.
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About iHUB DivyaSampark, IIT Roorkee
iHUB DivyaSampark aims to enable innovative ecosystems in new-age technologies like AI, ML, Drones, Robots, and data analytics (often called CPS technologies) to become the source for the next generation of digital technologies, products, and services by promoting and enhancing core competencies, capacityRead More..
Key Achievements of IIT Roorkee:
Upon the completion of this programme, you will receive:
Sr. Digital Marketing Executive | India
Digital Marketing Executive
Sr. Digital Marketing Executive
Associate Manager | India
Deputy General Manager Brand Lead | India
Deputy General Manager Brand Lead
Business Manager | India
Area Sales Manager
Marketing Trainee | India
Digital Marketing Manager | India
Digital Marketing Manager
Entrepreneur | Pune
I got my business on track, increasing sales by 75%. Even my audience reach skyrocketed to 90% due to the practical learning from this Digital Marketing Course by Intellipaat.
Cuppyright - Owner
55% Average Salary Hike
$1,27,000 Highest Salary
800+ Career Transitions
300+ Hiring Partners
*Past record is no guarantee of future job prospects
Digital marketing associates plan and carry out successful online marketing and advertising strategies on social media and other digital platforms.
Digital marketing analysts create e-marketing and digital advertising campaigns using newsletters, targeted emails, reminders for training, sales updates, etc.
Social media managers manage every editorial blog and social media account. They are also responsible for developing new ways to reach users.
Content writers create user-friendly, SEO-optimized blogs, articles, social media posts, etc.
SEO specialists use extensive research and analysis to raise a website’s position on search engines like Google, Bing, and Yahoo.
Search Engine Marketing
Webpage and blog post optimization
Domain and archive tools
Social media marketing
Digital marketing strategy
Facebook & Instagram Advertisement
Preparing Communication plan
Manish Anand is an IIT Kanpur alumnus with an MBA in Technology and innovation management from Korea Advanced Institute of Science and Technology (KAIST), Seoul. He currently heads iHUB DivyaSampark, a Technology Innovation Hub hosted at IIT Roorkee.
Dr. Sudeb Dasgupta is currently working as Professor at IIT Roorkee. He has completed his PhD from Banaras Hindu University in Electronics Engineering and has more than 20 years of teaching experience.
The application is free and takes only 5 minutes to complete.
1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link Building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?
2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:
3.1 Segmentation, Targeting, and Positioning
4.1 Designing Service Offering
5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities
6.1 What is Social Media Optimization?
6.2 Why Social Media Marketing?
6.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
6.4 Promotion of Content or Product(s) on these Platforms
6.5 Managing and Driving Engagement
6.6 Guidelines and Best Practices
6.7 Social Media Platforms – Case Studies
7.1 Why Video Marketing?
7.2 How to Rank YouTube Videos at #1 Position?
7.3 Different Video Platforms – YouTube, etc.
7.4 Video Marketing for B2C Businesses
7.5 Video Marketing for B2B Businesses
7.6 Live Streaming and Video Uploads
7.7 Generating Leads from Videos
7.8 Optimizing Videos for Ranking
8.1 Google Ads
8.2 Facebook and Instagram Ads
8.3 LinkedIn Ads
9.1 What is Email Marketing?
9.2 Its Objectives
9.3 Tips and Tricks
9.4 Domain Reputation and SPF
9.5 Different Email Providers – Mailchimp, etc.
9.6 Campaign Creation – HTML and Built-in Editors
9.7 A/B Testing
9.8 Source Tracking, List Management, etc.
10.1 Technical Understanding of Pages
10.2 Conversion Optimizations
10.3 Understanding User Behavior and Taking Actions Accordingly
10.4 Lead Capturing on Pages
10.5 A/B Testing of Pages
11.1 What is Affiliate Marketing?
11.2 Its Benefits
11.3 Different Platforms
11.4 Affiliate Tracking on a Website
11.5 How to Handle Affiliates?
11.6 Handling Fraudulent Transactions
11.7 Tips and Tricks
12.1 What is Content Marketing?
12.2 Its Objectives
12.3 Different Types of Content Marketing
12.4 Writing Blogs and Content and Promoting It on Different Platforms
12.5 Creating Engaging Videos and Promoting Them
12.6 What is Influencer Marketing?
12.7 How to Reach Out to Influencers and Engage Them?
13.1 Understanding Google Analytics and Visitors’ Traffic Matrices
13.2 Understanding Visitor Behavior Using Multiple Metrics
13.3 Slicing and Dicing Data
13.4 Understanding Growth Patterns
13.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
13.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
13.7 Measuring ROI as an Integrated Approach and Strategy Creation
The application is free and takes only 5 minutes to complete.
Industry-based projects are an integral part of the digital marketing course that brings together all that you have learned and trains you to implement them hands-on.
Practice 20+ Essential Tools
Designed by Industry Experts
Get Real-world Experience
As the Digital Marketing Executive of an e-commerce organization, you need to effectively create impressive and profit-oriented marketing strategies to reach out to the targeted audience and generate maximum possible leads.
Learners are presented with cases where, being a professional in a Digital Marketing agency, you must come up with unique strategies that will improve customer frequency and increase business productivity and efficiency.
In this project, which is based on Off-Page optimization techniques, the learners are required to work on link building, directory submission, social bookmarking, guest blogging, and also social media links among others.
This Google Analytics Project requires the learners to successfully navigate to the numerous business reports that are available in Google Analytics. The project has been included to provide practical know-how of the tool.
Create, measure, run, along with tracking various advertisements on Instagram by publishing ads on the platform to generate maximum possible leads. Further, analyze these ads to understand what works for the organization.
Optimize Social Media Marketing tactics which are also used in the organization by refreshing and mixing up strategies for various popular social media platforms including the likes of LinkedIn, Instagram, Facebook, etc.
To develop an E-Mail marketing campaign, use Mailchimp to build a personalized email for the company as part of the business marketing campaign. Also, create an interactive email that catches the attention of users and engages them.
Use email marketing and online marketing techniques to effectively engage and convert the maximum possible leads and customers. Also, develop strategic email marketing lists in order to run the targeted business campaigns.
Learners are presented with cases where, being a marketing intern, you must prepare the web page and emails for mobile users, along with creating an advertisement for mobile phones, and optimize mobile transactions.
As a Digital Marketing professional of an e-commerce organization, create innovative mobile marketing strategies to attract more customers to the organization.
This Course has given me a deep understanding of practical sessions that were helpful for me to understand digital marketing. The course is worth the money. Thank you, team.
Thanks to Intellipaat for such wonderful Digital Marketing course. Good trainers and rich content along with real-world assignments and Digital Marketing projects. All the topics were well taught. Would like to recommend Intellipaat to all.
I am very much impressed by the case studies, projects, assignments, and self-paced videos of this course. The trainer was very helpful while explaining and clarifying doubts. Thanks, Intellipaat.
This is the best learning platform for an online digital marketing course. I would recommend this to all. The course is designed in a way that anyone can master the concepts from basic to advanced. I am impressed with this curriculum.
The candidates from Intellipaat were very good. They are better than experienced people from the same domain. The learners had hands-on experience. The product managers were very happy with the job-ready recruits.
Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.
Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage
Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.
Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.
3 Guaranteed Job Interviews will be provided once the learner is moved to the placement pool. Get noticed by our 400+ hiring partners.
Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!
The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.
Tell us a bit about yourself and why you want to join this program
An admission panel will shortlist candidates based on their application
Selected candidates will be notified within 1–2 weeks
Total Admission Fee
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
Intellipaat’s Digital Marketing course has been curated and taught by the team at iHUB DivyaSampark, IIT Roorkee along with industry experts. The course also aids students in passing the Microsoft Certification Exam, the HubSpot Certification Exam, and the Google Analytics Individual Qualification (IQ) Certification exams.
This course offers practical training with more than 40 different tools. It also offers self-paced learning and live meetings with business experts. For the students to learn enough, more than 20 projects and case studies are presented.
No specific requirements exist to join in this digital marketing training course. Freshmen and professionals alike can seek to become certified in digital marketing. An internet connection and an internet-capable gadget are all you need to start the classes.
The major goal of this online certification programme in digital marketing is to completely prepare you for employment in high-paying businesses. Following the completion of this online training programme, you will be a digital marketing specialist.
Your chances of getting promoted to your current position will increase with a digital marketing certification. It provides access to new job possibilities. Your sector expertise will also increase with a digital marketing certificate.
There are no particular requirements to enrol in this digital marketing course. The greatest online school for digital marketing, featuring the most recent industry trends and an updated curriculum.
The best digital marketing certification programme offered by Intellipaat is well-recognized by top MNCs worldwide. The top businesses that are employing experts for positions in digital marketing are listed below, according to Glassdoor.
You will gain proficiency in a variety of digital marketing tactics through this online course, including social media, content marketing, email marketing, Google Analytics, search engine optimisation (SEO), and search engine marketing (SEM). You will be qualified to apply for a variety of positions in digital marketing, including those listed below:
From each batch, two candidates may get a fellowship of up to Rs. 80,000. Candidates will have to meet certain performance criteria to be selected. The selection of candidates who receive the fellowship will be at the discretion of the iHUB DivyaSampark, IIT Roorkee team. All the students will be informed about the performance criteria during the tenure of the programme.
All candidates who apply for this course will be eligible to receive equity-based seed funding and incubation support for their startup from iHUB DivyaSampark, IIT Roorkee. Candidates who enroll will get the chance to pitch their ideas to the iHUB DivyaSampark team. Ideas that get shortlisted may receive funding up to Rs. 50 Lakh and incubation support for their startup.
After finishing Intellipaat’s online training programme for digital marketing, you can register for the qualification exam on the website of Google Analytics Academy. 70 true or false MCQs are included in this qualifying exam, which has a 90-minute time limit. You need to get at least 80% on this test to succeed. Once obtained, the certification is good for 18 months from the date of issuance.
You can sign up as a Google partner after completing Intellipaat’s training course for digital marketing certification. You can take the Google Ads Fundamental Exams after signing in. You must complete 100 multiple-choice questions (MCQs) in 90 minutes with a minimum score of 80% to pass the assessment.
SEO specialists are in charge of boosting brand recognition, generating organic website traffic, doing keyword research to create SEO-optimized content, etc. Enhancing product visibility is the aim of SEO specialists. Additionally, they increase revenue through efficient digital marketing techniques.
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