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Executive Post Graduate Certification in Digital Marketing

Learn from IIT Faculty & Industry Experts with Guaranteed Job Interviews.
Campus Immersion at IIT Roorkee.

Become a successful digital marketer by enrolling in this course designed by iHUB DivyaSampark, IIT Roorkee, and Intellipaat. The programme is in the format of an online boot camp and features one-on-one mentorship by industry experts and IIT faculty. Get a chance to win bigger with this programme. The top 2 performers from each batch may get a fellowship worth Rs. 80,000, plus the opportunity to showcase their startup ideas and secure incubation support of up to Rs. 50 Lakhs for their startup from iHUB DivyaSampark.

Only Few Seats Left No Prior Coding Experience Required!

Ranked Among Top Digital Marketing Courses by India Today

Learning Format

Online Bootcamp

Live Classes

6 Months

Executive PG


by Intellipaat

Career Services


Hiring Partners

Process Advisors

*Subject to Terms and Condition

About Program

This advanced certification course will give participants a thorough knowledge of the sector and the ability to successfully transition their careers to social marketing. The team at iHUB DivyaSampark has worked diligently to integrate all the cutting-edge abilities you will need. By the end of the course, you will have mastered advanced techniques after having learned the fundamentals.

Key Highlights

Learn from IIT Faculty & Industry Practitioners
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
6 Months of Applied Learning
50+ Live Sessions across 6 Months
Flexible Schedule
Lifetime Free Upgrade
Mentor Support
One-on-One with Industry Mentors
24*7 Support
Dedicated Learning Management Team
Designed for Working Professionals & Freshers
1:1 Mock Interview
No-Cost EMI Option
iHub Divya Sampark - IIT Roorkee Certification
The top 2 performers per batch will receive Rs 80000 in fellowship*
Up to Rs. 50 Lakhs startup Incubation Support*

Free Career Counselling

We are happy to help you 24/7

About iHUB DivyaSampark, IIT Roorkee

iHUB DivyaSampark aims to enable innovative ecosystems in new-age technologies like AI, ML, Drones, Robots, and data analytics (often called CPS technologies) to become the source for the next generation of digital technologies, products, and services by promoting and enhancing core competencies, capacityRead More..

Key Achievements of IIT Roorkee:

  • Ranked 7th ‘Overall’ and 6th in ‘Engineering’ in India as declared by NIRF 2022
  • Ranked 175th in the world for ‘Engineering and Technology’ by QS World University Rankings 2023
  • Ranked as the 369th best institute in the world by QS World University Rankings 2023
  • Ranked as the 114th best institute in Asia by QS World University Rankings 2023

Upon the completion of this programme, you will receive:

  • Digital Marketing Course Certification by IIT Roorkee

Career Transition

55% Average Salary Hike

$1,27,000 Highest Salary

800+ Career Transitions

300+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Who can apply for this programme?

  • Marketing Managers
  • Entrepreneurs and Analysts
  • Project Managers
  • Sales and Marketing Professionals
  • Business Intelligence Professionals
  • Digital Marketing Specialists
  • Freshers and Undergraduates
Who can aaply

What roles do Digital Marketing Specialists play?

Digital Marketing Associate

Digital marketing associates plan and carry out successful online marketing and advertising strategies on social media and other digital platforms.

Digital Marketing Analyst

Digital marketing analysts create e-marketing and digital advertising campaigns using newsletters, targeted emails, reminders for training, sales updates, etc.

Social Media Manager

Social media managers manage every editorial blog and social media account. They are also responsible for developing new ways to reach users.

Content Writer

Content writers create user-friendly, SEO-optimized blogs, articles, social media posts, etc.

SEO Specialist

SEO specialists use extensive research and analysis to raise a website’s position on search engines like Google, Bing, and Yahoo.

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Skills to Master


Search Engine Marketing


On-page optimization


Webpage and blog post optimization

Real-time analytics

Web analytics

Domain and archive tools

Google Analytics

Email marketing

Social media marketing

Digital marketing strategy

Mobile marketing

Content marketing


Marketing Analytics

Facebook & Instagram Advertisement

Product Positioning

Pricing strategy

Preparing Communication plan

Predictive Analytics

Applied Analytics

Video Marketing

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Tools to Master

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Meet Your Mentors

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.


Live Course

1.1 Introduction to Marketing and Advertisements
1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
1.3 Customer Centricity
1.4 What is SEO and how do Search Engines Work?
1.5 Understanding On-page and Of-page SEO In Detail
1.6 Keyword Research
1.7 Technical SEO, Mobile SEO, and Schema Markups
1.8 Link Building – Blogger Outreach and Other Techniques
1.9 Social SEO, Local SEO, and International SEO
1.10 SEO Audits
1.11 SEO Tools – SEMrush, Ahrefs, etc.
1.12 Algorithm Updates
1.13 How to Rank #1 on Google?

2.1 Introduction to Business Problems and Hypotheses Formulation in the following domains:

  • Marketing
  • Retail

3.1 Segmentation, Targeting, and Positioning

  • Understanding Consumer Behavior
  • Influences on Consumer Behavior
  • Product Mix Decision
  • Branding Decisions

4.1 Designing Service Offering

  • Understanding Pricing Strategies
  • Channel Design Decisions
  • Channel Management Decisions
  • Developing Advertising Campaigns
  • Developing Sales Promotions
  • Sponsorship Campaigns
  • Managing Public Relations

5.1 Brand Positioning
5.2 Engagement Strategy
5.3 PR Activities

6.1 What is Social Media Optimization?
6.2 Why Social Media Marketing?
6.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
6.4 Promotion of Content or Product(s) on these Platforms
6.5 Managing and Driving Engagement
6.6 Guidelines and Best Practices
6.7 Social Media Platforms – Case Studies

7.1 Why Video Marketing?
7.2 How to Rank YouTube Videos at #1 Position?
7.3 Different Video Platforms – YouTube, etc.
7.4 Video Marketing for B2C Businesses
7.5 Video Marketing for B2B Businesses
7.6 Live Streaming and Video Uploads
7.7 Generating Leads from Videos
7.8 Optimizing Videos for Ranking

8.1 Google Ads

  • What is Search Engine Marketing?
  • Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
  • Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
  • Google Display Campaigns
  • Conversion Tracking
  • Remarketing
  • Mobile Ad Campaigns
  • A/B Testing
  • Scheduling Ads
  • Media Planning
  • Reporting and Management
  • Google Ads Account Audit
  • What is Programmatic Buying?
  • Programmatic vs Traditional Media Buying
  • Targeting Strategies in Programmatic Buying

8.2 Facebook and Instagram Ads

  • Understanding Facebook Marketing
  • Facebook Ads Manager
  • Business Manager
  • Facebook Ad Campaign Types and Objectives
  • Audience Targeting
  • Ad Formats
  • Budgeting and Scheduling
  • How to Add Facebook Pixel to a Website?
  • Reach and Frequency Buying

8.3 LinkedIn Ads

  • Introduction to LinkedIn Advertising
  • Different Types of Campaigns
  • How to Find the Right Audience?
  • Account-based Marketing

9.1 What is Email Marketing?
9.2 Its Objectives
9.3 Tips and Tricks
9.4 Domain Reputation and SPF
9.5 Different Email Providers – Mailchimp, etc.
9.6 Campaign Creation – HTML and Built-in Editors
9.7 A/B Testing
9.8 Source Tracking, List Management, etc.

10.1 Technical Understanding of Pages
10.2 Conversion Optimizations
10.3 Understanding User Behavior and Taking Actions Accordingly
10.4 Lead Capturing on Pages
10.5 A/B Testing of Pages

11.1 What is Affiliate Marketing?
11.2 Its Benefits
11.3 Different Platforms
11.4 Affiliate Tracking on a Website
11.5 How to Handle Affiliates?
11.6 Handling Fraudulent Transactions
11.7 Tips and Tricks

12.1 What is Content Marketing?
12.2 Its Objectives
12.3 Different Types of Content Marketing
12.4 Writing Blogs and Content and Promoting It on Different Platforms
12.5 Creating Engaging Videos and Promoting Them
12.6 What is Influencer Marketing?
12.7 How to Reach Out to Influencers and Engage Them?

13.1 Understanding Google Analytics and Visitors’ Traffic Matrices
13.2 Understanding Visitor Behavior Using Multiple Metrics
13.3 Slicing and Dicing Data
13.4 Understanding Growth Patterns
13.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
13.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
13.7 Measuring ROI as an Integrated Approach and Strategy Creation

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Program Highlights

50+ Live Sessions across 6 Months
43 Hrs of Self-paced Learning
20+ Industry Projects and Case Studies
24*7 Support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Projects Work

Industry-based projects are an integral part of the digital marketing course that brings together all that you have learned and trains you to implement them hands-on.

Practice 20+ Essential Tools

Designed by Industry Experts

Get Real-world Experience



Hear From Our Hiring Partners

Career Services By Intellipaat

Career Services

Career Oriented Sessions

Throughout the course

Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions and that will help you stay on track with your up skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at profile shortlisting stage

Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learners’ educational background, past experience, and future career aspirations.

3 Guaranteed Job Interviews

After 100% of the course completion

3 Guaranteed Job Interviews will be provided once the learner is moved to the placement pool. Get noticed by our 400+ hiring partners.

Exclusive access to Intellipaat Job portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Works At

Master Client Desktop

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!


Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application


Application Review

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 2,193

Upcoming Application Deadline 30th May 2023

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Frequently Asked Questions

Why should you take Intellipaat’s Digital Marketing Certification?

Intellipaat’s Digital Marketing course has been curated and taught by the team at iHUB DivyaSampark, IIT Roorkee along with industry experts. The course also aids students in passing the Microsoft Certification Exam, the HubSpot Certification Exam, and the Google Analytics Individual Qualification (IQ) Certification exams.

This course offers practical training with more than 40 different tools. It also offers self-paced learning and live meetings with business experts. For the students to learn enough, more than 20 projects and case studies are presented.

No specific requirements exist to join in this digital marketing training course. Freshmen and professionals alike can seek to become certified in digital marketing. An internet connection and an internet-capable gadget are all you need to start the classes.

The major goal of this online certification programme in digital marketing is to completely prepare you for employment in high-paying businesses. Following the completion of this online training programme, you will be a digital marketing specialist.

Your chances of getting promoted to your current position will increase with a digital marketing certification. It provides access to new job possibilities. Your sector expertise will also increase with a digital marketing certificate.

  • By 2026, there will be a 10% rise in the demand for marketing professionals – The Bureau of Labor Statistics
  • For Digital Marketing professionals, the United States has over 39,000 jobs while India has around 17,000 job openings. – LinkedIn
  • Digital Marketing Managers earn an average of US$70k per annum in the United States and In India, they earn an average income of ₹5,63,475 rupees. – Glassdoor

There are no particular requirements to enrol in this digital marketing course. The greatest online school for digital marketing, featuring the most recent industry trends and an updated curriculum.

The best digital marketing certification programme offered by Intellipaat is well-recognized by top MNCs worldwide. The top businesses that are employing experts for positions in digital marketing are listed below, according to Glassdoor.

  • Google
  • IBM
  • Adobe
  • Cisco System
  • Wipro
  • Ericsson
  • Intel Corporation
  • TCS
  • Accenture
  • Genpact
  • Oracle, etc.

You will gain proficiency in a variety of digital marketing tactics through this online course, including social media, content marketing, email marketing, Google Analytics, search engine optimisation (SEO), and search engine marketing (SEM). You will be qualified to apply for a variety of positions in digital marketing, including those listed below:

  • Digital Marketing Manager
  • SEO Expert/Specialist/Analyst
  • Search Engine Marketer
  • Social Media Marketer
  • Web Analyst/Data Analyst
  • Content Marketer
  • Email Marketer

From each batch, two candidates may get a fellowship of up to Rs. 80,000. Candidates will have to meet certain performance criteria to be selected. The selection of candidates who receive the fellowship will be at the discretion of the iHUB DivyaSampark, IIT Roorkee team. All the students will be informed about the performance criteria during the tenure of the programme.

All candidates who apply for this course will be eligible to receive equity-based seed funding and incubation support for their startup from iHUB DivyaSampark, IIT Roorkee. Candidates who enroll will get the chance to pitch their ideas to the iHUB DivyaSampark team. Ideas that get shortlisted may receive funding up to Rs. 50 Lakh and incubation support for their startup.

After finishing Intellipaat’s online training programme for digital marketing, you can register for the qualification exam on the website of Google Analytics Academy. 70 true or false MCQs are included in this qualifying exam, which has a 90-minute time limit. You need to get at least 80% on this test to succeed. Once obtained, the certification is good for 18 months from the date of issuance.

You can sign up as a Google partner after completing Intellipaat’s training course for digital marketing certification. You can take the Google Ads Fundamental Exams after signing in. You must complete 100 multiple-choice questions (MCQs) in 90 minutes with a minimum score of 80% to pass the assessment.

SEO specialists are in charge of boosting brand recognition, generating organic website traffic, doing keyword research to create SEO-optimized content, etc. Enhancing product visibility is the aim of SEO specialists. Additionally, they increase revenue through efficient digital marketing techniques.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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