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Digital and Social Media Marketing Programme

Learn Digital Marketing from IIM Ranchi Faculty

Digital and Social Media Marketing Programme by IIM Ranchi grants IIM Ranchi Alumni status and includes a comprehensive curriculum that covers the essential aspects of social media management, search engine optimization, search engine marketing, content creation, Youtube marketing, and much more. The course is designed by IIM professors and industry experts to take content creation and marketing to the next level by introducing updated modules like ChatGPT, and Robotic Process Automation in Marketing.

Only Few Seats Left

Upskill for Your Dream Job

Learning Format


Live Classes

5 Months

IIM Ranchi


IIM Ranchi

Alumni Status


Hiring Partners

Process Advisors

*Subject to Terms and Condition

About the Program

The Digital and Social Media Marketing Programme offered by IIM Ranchi has an up-to-date curriculum on trends in the current job market. This course provides effective digital marketing strategies and where and when to use these strategies. Taught by IIM Ranchi professors and industry experts, this program will help those individuals who want to start their career or gain deeper insights into digital marketing by helping them develop a systematic understanding of the key concepts, frameworks, and tools used in digital marketing.Read More

Key Highlights

6 Months of Live Sessions by IIM Faculty
50+ Live sessions across 6 months
100+ hours of learning experience
50+ Industry Projects & Case Studies
One-on-One with Industry Mentors
Placement Assistance
Learn from IIM professors and Industry Practitioners
IIM Ranchi Alumni Status
Resume Preparation and LinkedIn Profile Review
24*7 Support
Designed for Working Professionals & Freshers
1:1 Mock Interview
No-Cost EMI Option
Free Career Counseling

Free Career Counselling

We are happy to help you 24/7

About IIM Ranchi

Indian Institute of Management (IIM) Ranchi is a leading business school located in Ranchi, Jharkhand, India. It was established in 2010, and since then, it has been providing high-quality management education to students. The institute is recognized as an Institute of National Importance by the Ministry of Education, Government of India. The institute'sRead More..

Key Achievements of IIM Ranchi:

  • IIM Ranchi is accredited by the Association of MBAs (AMBA), which is one of the most prestigious accreditation agencies in the world.
  • Ranked 15th by NIRF 2022 in the category of best B-schools in India.
  • Ranked 7th by Outlook-ICARE India MBA Rankings 2023: India’s Top Government MBA Colleges

Who Can Apply for the Course?

  • Digital marketing executives/practicing managers in lower/mid/senior level management roles who are looking to upskill themselves in the field of digital marketing.
  • Any individual who wants to build a career in Digital and Social Media Marketing.
  • Any individual looking for a career transition in digital marketing.
Who can aaply

What roles can a Digital and Social Media Marketing Professional play?

Social Media Manager

This role involves managing a company’s social media accounts, including creating content, scheduling posts, responding to comments and messages, and analyzing social media metrics.

Content Creator

A content creator develops digital content for a company’s website, social media, and other marketing channels. This includes writing blog posts, creating videos, designing graphics, and more.

Digital Marketing Analyst

This role involves analyzing data from various digital marketing campaigns and using that data to make informed decisions about future marketing strategies.

SEO Specialist

An SEO specialist is responsible for optimizing a company’s website to improve its search engine rankings. This involves researching keywords, creating content, and optimizing the website’s structure and design.

Email Marketer

An email marketer develops email marketing campaigns to reach out to potential and existing customers. This includes creating email content, managing email lists, and analyzing email campaign metrics.

Influencer Marketer

An influencer marketer works with social media influencers to promote a company’s products or services. This involves identifying influencers, developing partnerships, and measuring the success of influencer campaigns.

Digital Marketing Strategist

A digital marketing strategist is responsible for developing and implementing a comprehensive digital marketing strategy that includes social media, content marketing, email marketing, paid advertising, and other tactics. This involves setting goals, identifying target audiences, and measuring the success of marketing campaigns.

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Skills to Master

Search Engine Optimization

Google Ads

Leadership Skills

Search Engine Marketing

Online Storytelling

Email Marketing

Google Analytics


Social Media Marketing

Influencer Marketing

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Live Course
  • Introduction to Digital and Social Media Marketing
  • Search Engine Optimization
  • On-page SEO & Off-page SEO
  • Content creation for SEO
  • Email Marketing
  • Search Engine Marketing
  • Google Ads
  • Google Tag Manager
  • Social Media Marketing
  • Facebook Marketing
  • LinkedIn marketing
  • Instagram marketing
  • Online Storytelling
  • YouTube Marketing
  • Meme Marketing & Contextual Marketing
  • Digital and Social Media Analytics
  • Hashtag analytics
  • Google Analytics
  • NLP based text-analysis
  • Website Creation and Management
  • Affiliate Marketing & Influencer Marketing
  • ChatGPT for content creation
  • Robotic Process Automation in Marketing
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Program Highlights

24/7 Lifetime support

Interested in This Program? Secure your spot now.

The application is free and takes only 5 minutes to complete.

Project Work

A Capstone Project will be carried out by the participants during the duration of the course which will help them experiment with the tools and techniques learned during the course.

Practice 20+ Essential Tools

Designed by Industry Experts

Get Real-world Experience

Hear From Our Hiring Partners

Career Services By Intellipaat

Career Services

Career-Oriented Sessions

Throughout the course

Over 10+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions that will help you stay on track with your up-skilling objective.

Resume & LinkedIn Profile Building

After 70% of course completion

Get assistance in creating a world-class resume & LinkedIn Profile from our placement assistance team and learn how to grab the attention of the hiring manager at the profile shortlisting stage.

Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts who will then offer tips and constructive feedback for reference and improvement.

1 on 1 Career Mentoring Sessions

After 90% of the course completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.

Placement Assistance

After 100% of the course completion

Placement opportunities are provided once the learner is moved to the placement pool. Get noticed by our 400+ hiring partners.

Exclusive access to Intellipaat Job Portal

After 80% of the course completion

Exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

Our Alumni Works At

Master Client Desktop

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends – the possibilities are endless and our community has something for everyone!


Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.

Submit Application

Submit Application

Tell us a bit about yourself and why you want to join this program

Application Review

Application Review

An admission panel will shortlist candidates based on their application


Application Review

Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,316

Frequently Asked Questions

How will I receive my certificate?

You will receive a joint Advanced Certification in Digital and Social Media Marketing Programme from Intellipaat and IIM Ranchi, upon completion of this General Management Programme course and execution of the various projects in this program.

In this Digital and Social Media Marketing Programme, sessions are conducted by IIM professors. They will help you to become an expert in this field of management via online video lectures and projects. They will also help you master various skills by providing hands-on experience in these domains through real-time projects.

Upon completion of the course and successfully executing the assignments and projects, you will receive an industry-recognized Digital and Social Media Marketing Professional certification from Intellipaat and IIM Ranchi. Also, by conducting several mock interviews, our placement assistance team will prepare you for your job interviews. The team will also provide you with assistance in resume building.

Intellipaat provides Placement Assistance for all the learners enrolled in this course. IIM Ranchi is not responsible for placement assistance. Placement assistance includes Resume building, LinkedIn profile creation, and mock interview preparation to help you land your dream jobs.

You will receive a copy of the recorded session in the next 12 hours, in case you fail to attend any of the live lectures. Moreover, you can get in touch with our course advisors or post them on our community, whenever you have any doubts.

To be eligible for getting into the placement pool, the learner has to complete the course along with the submission of all projects and assignments. After this, he/she has to clear the PRT (Placement Readiness Test) to get into the placement pool and get access to our job portal as well as the career mentoring sessions.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work

I’m Interested in This Program

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