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Executive PG Certification - General Management in Digital Transformation

3,738 Ratings

This Executive Post-Graduate Certification in General Management by iHub IIT Roorkee is designed to prepare you for the global job market by providing comprehensive training in various managerial domains. Develop valuable managerial and networking skills, cultivate a business-oriented mindset, and position yourself for success. Get mentored by IIT faculty. Enroll today and realise your dreams!

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Learning Format


Live Classes

7 Months

Campus Immersion

iHUB, IIT Roorkee

Executive PG



Hiring Partners

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About Program

The Executive Post-Graduate Certification in General Management (EPGMP) up-to-date curriculum on trends in the current job market. This course provides extensive learning experience with topics such as marketing, HR, finance, operations and supply chain, and leadership. Taught by IIT Faculty & Industry Experts, this program provides a comprehensive understanding of the business administration landscape and prepares learners for a management role in any organization.Read More

Key Highlights

120 Hrs Live sessions
100+ Hrs of Live sessions by IIT Faculty and Industry Experts
7 Months of Live Sessions by IIT Faculty
80+ Live sessions across 7 Months
24*7 Support
Designed for Working Professionals
No-Cost EMI Option
2 Days Campus immersion at iHUB, IIT Roorkee
Placement assistance

About iHUB DivyaSampark, IIT Roorkee

iHUB DivyaSampark aims to enable innovative ecosystem in new age technologies like AI, ML, Drones, Robots, data analytics (often called CPS technologies) and becoming the source for the next generation of digital technologies, products and services by promoting, enhancing core competencies, capacity building,Read More..

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Who Can Apply for the Course?

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Working executives/practicing managers in the lower/mid/senior level management roles.
  • Any individual running a family business & entrepreneur.
  • Working individuals who want to start their own business.

What Roles Can a General Management Professional play?

General Manager

Overseeing the entire operations of a company, including finance, marketing, operations, and HR.

Project Manager

Planning and coordinating projects from start to finish, ensuring they are completed on time and within budget.

Operations Manager

Overseeing the production process, ensuring that products or services are delivered efficiently and effectively.

Business Development Manager

Identifying new business opportunities, negotiating contracts, and expanding the company’s client base.

Marketing Manager

Developing and implementing marketing strategies to promote products and services and attract new customers.

Human Resource Manager

responsible for recruitment, training, and managing the company’s workforce.

Strategy Consultant

Helping companies develop long-term strategies to achieve their goals and remain competitive in the market.

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Skills to Master

Project and Time Management

Financial Skills

Leadership Skills

Risk management Marketing

Communication Skills

Operations management

Human Resource Management

Data analysis


Power BI

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Live Course

Power BI Basics

  • Introduction to PowerBI, Use cases and BI Tools , Data Warehousing, Power BI components, Power BI Desktop, workflows and reports , Data Extraction with Power BI.
  • SaaS Connectors, Working with Azure SQL database, Python and R with Power BI
  • Power Query Editor, Advance Editor, Query Dependency Editor, Data Transformations, Shaping and Combining Data ,M Query and Hierarchies in Power BI.


  • Data Modeling and DAX, Time Intelligence Functions, DAX Advanced Features

Data Visualization with Analytics  

  • Slicers, filters, Drill Down Reports
  • Power BI Query, Q & A and Data Insights
  • Power BI Settings, Administration and Direct Connectivity
  • Embedded Power BI API and Power BI Mobile
  • Power BI Advance and Power BI Premium

Hands-on Exercise:

Creating a dashboard to depict actionable insights in sales data.

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  1. Statistics: meaning and importance
  2. Descriptive statistics and inferential statistics
  3. Summarizing data and variables
  4. Data and visualization techniques
  5. Probability and its applications to real business situations
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  1. General foundations of managerial economics 
  2. Demand analysis and forecasting
  3. Costs, demand, and pricing
  4. Market structure
  5. Profit maximization
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  1. Product management
  2. Pricing strategies
  3. Advertising and sales promotion
  4. Distribution strategy and sales management
  5. Branding strategies
  6. Customer relationship management
  7. Digital marketing
  8. Social media marketing
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  1. Accounting concepts, principles and conventions 
  2. Understanding and analyzing financial statements
  3. Basics of financial management
  4. Cost-volume-profit analysis
  5. Capital budgeting
  6. International accounting and IFRS
  7. Risk management
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  1. Introduction to organizational behaviour
  2. Elements and levels of organizational behaviour
  3. Organizational culture and climate
  4. Strategic HR Management and planning 
  5. Workers, jobs and job analysis
  6. Recruiting and labor markets
  7. Organizational learning and development
  8. Performance management and retention
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  1. Key concepts: cycle time, throughput and work-in-progress
  2. Process structure in services and manufacturing 
  3. Process analysis and improvement
  4. Scheduling and resource planning
  5. Lean management 
  6. Logistics management 
  7. Supplier relationship management
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  1. Types of business leadership
  2. Leadership and emotional intelligence 
  3. Strategic leadership vs. transformational leadership
  4. Emotional self-awareness and control
  5. Inspirational leadership
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  1. Introduction and overview of strategic management 
  2. Environmental scanning
  3. Industry analysis
  4. Strategies for internal growth 
  5. Strategies for external growth
  6. Turnaround leadership and change management 
  7. Global business strategy
  8. Entrepreneurship & intrapreneurship
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  1. New Business models in a digital economy
  2. Digital disruption and digital leadership
  3. Digital transformation for strategic product and service innovation
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  1. Introduction: The power of design thinking
  2. Converting need into demand
  3. A mental matrix
  4. Building to think (The power of prototyping)
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  1. Industry 4.0
  2. ESG and sustainability
  3. Legal and regulatory compliance management
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  • Job Search Strategy
  • Resume Building
  • LinkedIn Profile Creation
  • Interview Preparation Sessions by Industry Experts
  • Mock Interviews
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Intellipaat reserves the right to modify, amend or change the structure of module & the curriculum, after due consensus with the university/certification partner.

Program Highlights

80+ Live sessions across 7 Months
7 Months of Live Sessions by IIT faculty
24*7 Support

Hear From Our Hiring Partners

Career Services By Intellipaat

Career Services

Career Oriented Sessions

Throughout the course

Over 5+ live interactive sessions with an industry expert to gain knowledge and experience on how to build skills that are expected by hiring managers. These will be guided sessions, and that will help you stay on track with your upskilling objective.


Resume & LinkedIn Profile Building

After 70% of the course completion

Get assistance in creating a world-class resume & LinkedIn Profile from our career services team and learn how to grab the attention of the hiring manager at the profile shortlisting stage


Mock Interview Preparation

After 80% of the course completion

Students will go through a number of mock interviews conducted by technical experts, who will then offer tips and constructive feedback for reference and improvement.


1 on 1 Career Mentoring Sessions

After 90% of the course’s completion

Attend one-on-one sessions with career mentors on how to develop the required skills and attitude to secure a dream job based on a learner’s educational background, past experience, and future career aspirations.


Placement Assistance

After 100% of the course completion

Placement opportunities are provided once the learner is moved to the placement pool upon clearing the Placement Readiness Test (PRT). Get noticed by our 500+ hiring partners.


Exclusive access to Intellipaat Job portal

After 100% of the course completion

Get exclusive access to our dedicated job portal and apply for jobs. More than 400 hiring partners’ including top start-ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.

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Admission Details

The application process consists of three simple steps. An offer of admission will be made to selected candidates based on the feedback from the interview panel. The selected candidates will be notified over email and phone, and they can block their seats through the payment of the admission fee.


Submit Application

Tell us a bit about yourself and why you want to join this program


Application Review

An admission panel will shortlist candidates based on their application



Selected candidates will be notified within 1–2 weeks

Program Fee

Total Admission Fee

$ 1,737

Apply Now

Upcoming Application Deadline 22nd July 2024

Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Program Cohorts

Next Cohorts

Date Time Batch Type
Regular Classes 28th July 2024 09.00 AM to 12.15 PM IST Only Sunday

Frequently Asked Questions

How will I receive my certificate?

You will receive an Executive Post Graduate Certification in General Management Programme from iHub IIT Roorkee, upon completion of the programme. Please find below the criteria for receiving the certificate

  • Participants who successfully complete the academic requirements and satisfy the requisite attendance criteria will be awarded a certificate of completion.
  • Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate.
  • Any participant who is neither able to clear the evaluation criteria nor satisfies the requisite attendance criteria will not receive any certificate.

In this General Management Programme, sessions are conducted by IIT professors. They will help you to become an expert in this field of management via online video lectures and projects. They will also help you master various skills by providing hands-on experience in these domains through real-time projects.

Upon completion of the course and successfully executing the assignments and projects, you will receive an industry-recognized General Management Programme certification from iHub IIT Roorkee.

You will receive a copy of the recorded session in the next 12 hours, in case you fail to attend any of the live lectures.

Please note that the course fees is non-refundable and we will be at every step with you for your upskilling and professional growth needs.

Yes, Intellipaat certification is highly recognized in the industry. Our alumni work in more than 10,000 corporations and startups, which is a testament that our programs are industry-aligned and well-recognized. Additionally, the Intellipaat program is in partnership with the National Skill Development Corporation (NSDC), which further validates its credibility. Learners will get an NSDC certificate along with Intellipaat certificate for the programs they enroll in.

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What is included in this course?

  • Non-biased career guidance
  • Counselling based on your skills and preference
  • No repetitive calls, only as per convenience
  • Rigorous curriculum designed by industry experts
  • Complete this program while you work