In this blog, we will understand what an MBA in Communication Management is, why there is a need for it, along with its eligibility criteria, types, colleges with their fee structure, job roles, and its future scope.
Let us explore the following topics:
What is an MBA in Communication Management?
The MBA in Communication Management is a postgraduate degree for a duration of 2 years that consists of 4 semesters involving hands-on experience with in-depth learning. The syllabus for this degree includes public relations, effective communication strategies, and a deep understanding of old and current technology under communication management.
To become an eligible candidate for this PG program, a student must have completed graduation in any of the fields from a recognized institute or university. Additionally, to get admission to this degree, you have to clear the entrance exams and get on the merit list. Some of the most popular entrance exams are CAT, MAT, IIFT, IBSAT, SNAP, CMAT, and more.
Enroll in Intellipaat’s General Management Certification Course to expand your knowledge!
Why Should You Study an MBA in Communication Management?
Some of the interesting facts below will develop your interest in studying the MBA in Communication Management Course:
- Students who are enrolled in this PG degree for 2 years will gain conceptual knowledge about communications tools and techniques.
- The college fee for this program is comparatively cheaper than other MBA degree courses.
- This course program is gaining more popularity due to the good placement provided by reputed colleges.
- Top companies that hire candidates after completion of the MBA Communications Management Course are Google, Amazon, HCL, Wipro, Infosys, etc.
MBA in Communication Management Course Highlights
Here is a whole list of course highlights for an MBA in Communication Management:
|MBA in Communication Management
|Students must have completed graduation in any of the fields from a recognized institute or university.
|Merit- and Entrance-Based
|Average Course Fee
|INR 30,000 to 80,00,000 (approx.)
|Top Companies for Recruiting
|Google, HCL, Wipro, Infosys, etc.
|INR 2,00,000 to 10,00,000 LPA
|Communication Executive Assistant ManagerCommunication Secretary Marketing Manager
Eligibility Criteria for Pursuing an MBA in Communication Management
Now, let us explore the eligibility criteria for pursuing the MBA in Communication Management from a renowned college or university:
- Students should have at least 50% aggregate during the qualifying exam.
- The degree you achieved must be from a recognized university or college.
- The student must have completed graduation in any of the fields to become an eligible candidate for an MBA in Communications Management.
Various Entrance Exams for an MBA in Communication Management
Entrance exams for an MBA in Communication Management are essential for any student looking forward to kick starting his or her career in this particular field. Given below are the various exams that are happening on a national level, state level, and college-specific entrance exams. Some of these are listed below for this year.
|CAT (Common Admission Test)
|MAT (Management Aptitude Test )
|CMAT (Common Management Admission Test (CMAT))
|IBSAT (ICFAI Business Studies Aptitude Test)
|XAT (Xavier Aptitude Test)
Top Colleges for an MBA in Communication Management
Let us explore some of the top-reputed colleges offering an MBA in Communication Management by knowing their admission process and fee structure per annum:
|Fee Structure per Annum (Approx.)
|MICA (Mudra Institute of Communications, Ahmedabad)
|Rs. 12 Lakhs
|Rs. 3, 71, 800
|Coimbatore Institute of Management and Technology, Coimbatore
|Rs. 1, 20, 000
Syllabus for an MBA in Communication Management
An MBA in Communication Management integrates the business curriculum of an MBA degree with the liberal arts, social sciences, psychology, and marketing curricula. As the course duration is two years, a college or university generally divides its syllabus into two parts: the first year and the second year. Let’s look into this in detail:
|Management Perspective in Media and Communication Businesses
|Advanced Business Communication
|Content Creation Marketing
|Integrated Marketing Communication Planning
|Brand Equity Management
|Consumer Behaviour and Insights
|Media and Communication Industry Overview
|Communication Theories and Culture
|Introduction to Syndicated Database and Analysis with Workshop
|Sports and Entertainment Marketing
The syllabus is subject to vary in different colleges and universities as per their rules and regulations.
Job Roles for an MBA in Communication Management Domain
Various job roles are available after completion of this post-graduation degree in communication management. Let us know each of these job roles and their respective salaries:
- Communication Manager: In this job role, you will be responsible for making employees aware of and attentive to the changes within the organization. Their work mainly involves providing a consistent and impactful message to their respective teams.
The average salary of a communication manager is ₹13,48,976 per year.
- Digital Media Assistant: Digital media assistants, also called social media assistants, are responsible for the brand promotion of a brand or product by taking help from all digital channels available in the market.
The average salary of a digital media assistant is ₹2.0 lakh per year.
- TV Producer: A TV producer comes up with astonishing ideas for films, creates story outlines, and selects scripts that could be interesting to the viewers.
The average salary of a TV producer is ₹10.0 lakhs per year.
- Lecturer: In this type of profession, you would be involved in teaching specified courses. Lecturers work closely to boost confidence and advise the students to stay motivated.
The average salary of a lecturer is ₹4.0 lakh per year.
Explore the top HR interview questions in 2023 with Intellipaat and ace your next interview to get your dream job!
Get 100% Hike!
Master Most in Demand Skills Now !
Top Renowned Recruiters for an MBA in Communication Management
Let us find out which top companies are actively seeking MBA graduates specializing in communication management:
Lenovo, Amazon, Google,
Accenture, Deloitte, KPMG, PwC
|Media & Entertainment Icons
|Warner Bros., Disney, News Corporation, CNBC
|Financial Services Leaders
|SBI, JP Morgan, Axis Bank, ICICI Bank
Future Scope of an MBA in Communication Management
Let us know some of the key factors that will determine the future scope for students who want to pursue an MBA in Communication Management:
- According to the current market scenario, all businesses are paying more attention to effective communication to achieve their short- and long-term goals. Due to this, the need for communication professionals is increasing.
- Skills like data analysis, metrics reporting, and campaign optimization will be essential for communication professionals in the future.
- The global business landscape requires communication professionals who can understand and navigate different cultures. This means that MBA graduates with international exposure will be well-positioned to take advantage of these opportunities, which are quite in demand in the market.
If you have any questions to ask, feel free to drop them on our Community Page!
Is an MBA in Communication Management a good degree?
Yes, it’s valuable, enhancing leadership skills for roles in corporate communication, public relations, and media management, and crucial to business success.
What is the salary of an MBA graduate in corporate communication?
Salaries vary, but roles like communication director can earn over Rs. 12 lakh annually, reflecting the strategic importance of effective communication in business.
What subjects are covered in an MBA in Business Communication?
Courses cover strategic communication, media management, crisis communication, branding, and digital communication for a comprehensive skill set.
What are the responsibilities of communication managers?
Communication managers oversee internal and external communication, public relations, and media relations, ensuring consistent and effective messaging to stakeholders.
What is the highest degree of communication?
The highest degree is a Ph.D. in Communication Studies, offering advanced research and academic expertise.
Is communication a hard degree?
It has a moderate difficulty level, involving theoretical and practical aspects. The challenge depends on an individual’s interests and strengths.
What is the best degree for communications?
Degrees in Communications, Media Studies, Public Relations, or Journalism offer diverse career options in the communication field.
Are communication professionals in high demand?
Yes, communication professionals are in high demand across sectors, as effective communication is critical for success in today’s interconnected and competitive business environment.