MBA in Communication Management
Updated on 11th Dec, 23 9.1K Views

In this blog, we will understand what an MBA in Communication Management is, why there is a need for it, along with its eligibility criteria, types, colleges with their fee structure, job roles, and its future scope.

Let us explore the following topics:

What is an MBA in Communication Management?

The MBA in Communication Management is a postgraduate degree for a duration of 2 years that consists of 4 semesters involving hands-on experience with in-depth learning. The syllabus for this degree includes public relations, effective communication strategies, and a deep understanding of old and current technology under communication management.

To become an eligible candidate for this PG program, a student must have completed graduation in any of the fields from a recognized institute or university. Additionally, to get admission to this degree, you have to clear the entrance exams and get on the merit list. Some of the most popular entrance exams are CAT, MAT, IIFT, IBSAT, SNAP, CMAT, and more.

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Why Should You Study an MBA in Communication Management?

Some of the interesting facts below will develop your interest in studying the MBA in Communication Management Course:

  • Students who are enrolled in this PG degree for 2 years will gain conceptual knowledge about communications tools and techniques.
  • The college fee for this program is comparatively cheaper than other MBA degree courses.
  • This course program is gaining more popularity due to the good placement provided by reputed colleges.
  • Top companies that hire candidates after completion of the MBA Communications Management Course are Google, Amazon, HCL, Wipro, Infosys, etc.

MBA in Communication Management Course Highlights

Here is a whole list of course highlights for an MBA in Communication Management:

Course NameMBA in Communication Management 
Course LevelPost Graduation
Time Duration 2 years
Eligibility CriteriaStudents must have completed graduation in any of the fields from a recognized institute or university. 
Admission ProcedureMerit- and Entrance-Based
Average Course FeeINR 30,000 to 80,00,000 (approx.)
Top Companies for RecruitingGoogle, HCL, Wipro, Infosys, etc.
Average SalaryINR 2,00,000 to 10,00,000 LPA
Job RolesCommunication Executive Assistant ManagerCommunication Secretary Marketing Manager

Eligibility Criteria for Pursuing an MBA in Communication Management

Now, let us explore the eligibility criteria for pursuing the MBA in Communication Management from a renowned college or university:

  • Students should have at least 50% aggregate during the qualifying exam.
  • The degree you achieved must be from a recognized university or college.
  • The student must have completed graduation in any of the fields to become an eligible candidate for an MBA in Communications Management.

Various Entrance Exams for an MBA in Communication Management 

Entrance exams for an MBA in Communication Management are essential for any student looking forward to kick starting his or her career in this particular field. Given below are the various exams that are happening on a national level, state level, and college-specific entrance exams. Some of these are listed below for this year.

Exam Name Exam Date
CAT (Common Admission Test)Link
MAT (Management Aptitude Test )Link
CMAT (Common Management Admission Test (CMAT))Link
IBSAT (ICFAI Business Studies Aptitude Test)Link
XAT (Xavier Aptitude Test)Link

Top Colleges for an MBA in Communication Management 

Let us explore some of the top-reputed colleges offering an MBA in Communication Management by knowing their admission process and fee structure per annum:

Colleges/Universities NameAdmission ProcessFee Structure per Annum (Approx.)
MICA (Mudra Institute of Communications, Ahmedabad)Entrance ExamRs. 12 Lakhs
Bharathiar UniversityEntrance ExamRs.1,00,000-1,50,000
CEPT University Entrance ExamRs. 3, 71, 800
Coimbatore Institute of Management and Technology, CoimbatoreEntrance ExamRs. 1, 20, 000
SIMC, PuneEntrance ExamRs. 3,50,000

Syllabus for an MBA in Communication Management

An MBA in Communication Management integrates the business curriculum of an MBA degree with the liberal arts, social sciences, psychology, and marketing curricula. As the course duration is two years, a college or university generally divides its syllabus into two parts: the first year and the second year. Let’s look into this in detail:

First Year Second Year
Management Perspective in Media and Communication BusinessesMarketing Research
Advanced Business CommunicationContent Creation Marketing
Marketing ManagementIntegrated Marketing Communication Planning
Business StatisticsBrand Equity Management
Managerial EconomicsConsumer Behaviour and Insights
Media and Communication Industry OverviewSales Management
Communication Theories and CultureIntroduction to Syndicated Database and Analysis with Workshop
Research MethodologyDigital Ecosystem
Organizational BehaviorBrand Communication
Digital MarketingRural Marketing
Brand CommunicationSports and Entertainment Marketing
Project I
Project II

The syllabus is subject to vary in different colleges and universities as per their rules and regulations.

Job Roles for an MBA in Communication Management Domain

Various job roles are available after completion of this post-graduation degree in communication management. Let us know each of these job roles and their respective salaries:

  • Communication Manager: In this job role, you will be responsible for making employees aware of and attentive to the changes within the organization. Their work mainly involves providing a consistent and impactful message to their respective teams.

    The average salary of a communication manager is ₹13,48,976 per year.
  • Digital Media Assistant: Digital media assistants, also called social media assistants, are responsible for the brand promotion of a brand or product by taking help from all digital channels available in the market. 

    The average salary of a digital media assistant is ₹2.0 lakh per year.
  • TV Producer: A TV producer comes up with astonishing ideas for films, creates story outlines, and selects scripts that could be interesting to the viewers.

    The average salary of a TV producer is ₹10.0 lakhs per year.
  • Lecturer: In this type of profession, you would be involved in teaching specified courses. Lecturers work closely to boost confidence and advise the students to stay motivated. 

    The average salary of a lecturer is ₹4.0 lakh per year.

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Top Renowned Recruiters for an MBA in Communication Management

Let us find out which top companies are actively seeking MBA graduates specializing in communication management:

IndustryRecruiters
Tech Giants
Lenovo, Amazon, Google,
Consulting Powerhouses
Accenture, Deloitte, KPMG, PwC
Media & Entertainment IconsWarner Bros., Disney, News Corporation, CNBC
Financial Services LeadersSBI, JP Morgan, Axis Bank, ICICI Bank

Future Scope of an MBA in Communication Management

Let us know some of the key factors that will determine the future scope for students who want to pursue an MBA in Communication Management:

  • According to the current market scenario, all businesses are paying more attention to effective communication to achieve their short- and long-term goals. Due to this, the need for communication professionals is increasing.
  • Skills like data analysis, metrics reporting, and campaign optimization will be essential for communication professionals in the future.
  • The global business landscape requires communication professionals who can understand and navigate different cultures. This means that MBA graduates with international exposure will be well-positioned to take advantage of these opportunities, which are quite in demand in the market.

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FAQs

Is an MBA in Communication Management a good degree?

Yes, it’s valuable, enhancing leadership skills for roles in corporate communication, public relations, and media management, and crucial to business success.

What is the salary of an MBA graduate in corporate communication?

Salaries vary, but roles like communication director can earn over Rs. 12 lakh annually, reflecting the strategic importance of effective communication in business.

What subjects are covered in an MBA in Business Communication?

Courses cover strategic communication, media management, crisis communication, branding, and digital communication for a comprehensive skill set.

What are the responsibilities of communication managers?

Communication managers oversee internal and external communication, public relations, and media relations, ensuring consistent and effective messaging to stakeholders.

What is the highest degree of communication?

The highest degree is a Ph.D. in Communication Studies, offering advanced research and academic expertise.

Is communication a hard degree?

It has a moderate difficulty level, involving theoretical and practical aspects. The challenge depends on an individual’s interests and strengths.

What is the best degree for communications?

Degrees in Communications, Media Studies, Public Relations, or Journalism offer diverse career options in the communication field.

Are communication professionals in high demand?

Yes, communication professionals are in high demand across sectors, as effective communication is critical for success in today’s interconnected and competitive business environment.

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