What is Venture Capital?

feature-14.jpg

All those big companies you are familiar with, such as Flipkart, Zomato, or Paytm, started as small ideas. However, turning an idea into a real business also requires capital. That’s where venture capital comes in.

Venture capital gives startups the money and support to build products, hire talent, and reach customers sooner. In exchange, investors take common or preferred equity stakes in the company, betting on its growth potential. 

In this blog, we will explain what venture capital means, why it’s important, how it works, VC fund meaning the stages of VC funding, and the top venture capital firms in India.

Table of Contents:

What is Venture Capital? A Quick Overview

Venture capital is a form of private equity investment that targets new companies and firms that have high potential for rapid expansion. This money is provided by private investors instead of the public market, but in the form of pooled funds administered by venture capital firms.

Venture capitalists seek startups with big ideas that have growth potential. They do not just provide funding but also give advice, networking, and strategy to make the company work.

Venture capitalists, in exchange, have an ownership stake in the company. Their investment is also increasing with the growth of the business. Venture capitalists invest in startups at different stages, like when the idea is new (seed stage) or later, when the company has some customers and is ready to grow (series A).

This implies that venture capital encourages innovation as it is the source of resources and experience that startups require to turn ideas into successful businesses.

Example of Venture Capital

Suppose XYZ Inc., a fintech startup, is raising ₹50 lakh in Series A funding to expand its team, invest in product development, and scale its marketing efforts.

VC firm ABC agrees to lead the Series A round with a ₹30 lakh investment, while other investors contribute ₹20 lakh.

The terms of the deal are as follows:

  1. Valuation: Startup XYZ is valued at ₹2 crore pre-money. With the ₹50 lakh investment, the post-money valuation is ₹2.5 crore.
  1. Equity: VC firm ABC receives 12% of the company’s equity in Series A preferred stock. The other investors collectively receive 8%, leaving the founders and employees with the remaining 80%.
  1. Board seats: ABC receives one seat on XYZ’s board of directors, giving it a say in major strategic decisions.
  1. Liquidation preferences: Series A investors get their investment back before common stockholders if the company is sold or liquidated.
  1. Milestones-based funding: Funding may be released in stages when the company meets agreed milestones, such as revenue targets or product launch dates.

The funds will be used to hire additional software engineers, expand their sales and marketing teams, and invest in new product features. 

Why is Venture Capital Important?

Starting a business can be costly and challenging. Venture capital can assist by offering the funding that startups require to expand while also sharing risk with the investors. The following are some reasons why venture capital is important:

1. Funds Innovation

It provides start-ups with the funding to come up and introduce new products in a debt-free environment.

2. Supports Early Growth

VC bridges this investing gap when normal loans are unavailable. Startups can use it to grow their businesses and expand to new markets.

3. Offers Expertise and Mentorship

Small companies require strategic recommendations, links to industry resources, and help, which the VC firms offer.

4. Shares Risk and Reward

Investors take the risk for a share of the equity, so their success is tied directly to the startup’s success.

5. Validates the Business

The presence of VC support leads to credibility that attracts more investment and clients.

Now that you understand the importance of venture capital, let’s explore how it works. 

How Venture Capital Works

So what does venture capital do? Venture capital helps start-ups or young companies with strong growth potential, but that require money to develop and grow. Venture capital firms gather funds raised from institutional and individual investors, such as rich individuals, organizations, or other funds, and invest them in a venture capital fund. They then use this cash to invest in businesses with good prospects in exchange for shares.

To give an example, suppose a VC firm puts in 10 lakh into a startup, they may receive a 20% share of the company. This cash helps the start-up recruit talent, develop products, or start operations in new markets. Other than money, VCs always provide strategic guidance to the company through advice and networking to enhance the finished product. The active investment period is typically 2 years, while the complete holding period can last 5 to 7 years or more.

The VC firm is eventually interested in exiting, selling its shares in the company via an acquisition or IPO, and collecting a payout, which may be multiple times the initial amount invested in case the firm succeeds. Although the possible profits are large, it is a risk since most startups do not succeed. The type of capital invested in Indian startups, such as in Flipkart, Ola, Paytm, Zomato, or Byju, generated significant ROI when the startups scaled massively to the point of initial offering or acquisition.

Types of Venture Capital

Types of venture capital investments are based on the level of development of a startup. Each type plays a role in taking a startup from concept to growth, and even more.

types-of-venture-capital

1. Seed Capital

This is an initial investment that any startup typically receives. It is used to develop the product, perform market research, and test the idea. At this point, investors expose themselves to high risks since the new company is largely an idea. This is usually furnished by angel investors and seed funds.

Example: An Indian fintech start-up seeks seed funding to develop a prototype application and understand the potential interest of the customers.

2. Early-Stage Capital

Early-stage capital is what a startup uses to scale when it is generating little or no revenue with a working product. Such funding is sometimes referred to as Series A (first-round of institutional VC funding post seed). It is utilised in recruiting critical employees, developing the business model, and starting marketing. It aims to show that the startup will be able to produce a consistent income.

Example: A new e-commerce company in Bangalore needs Series A funding to get the marketing campaigns started.

3. Expansion Capital (Growth-Stage Funding)

Companies that have achieved product-market fit and are already earning revenues seek out expansion capital. This generally includes Series B and Series C. The funds are utilized in expanding operations, launching into new markets, and upgrading technology. There is less risk involved since the business model is tested.

Example: A food delivery application takes on Series B funding to expand into multiple Indian cities.

4. Late-Stage Capital

This is after startups are developed and making final preparations for big games, such as an Initial Public Offering (IPO) or big acquisitions. The late-stage investments are sometimes with Series D or higher. It allows for significant expansion and a greater presence in the market.

Example: A firm that partners with a fintech company has Series D funding to make an international push before an IPO.

5. Venture Debt and Mezzanine Financing

Other start-ups close to an IPO or a huge exit also take venture debt or mezzanine financing. They are mixed models of financing, a mix of equity and debt that adds additional capital but does not dilute ownership too far. Owing to the excellent performance of the startup, investors are allowed to change debt into equity later.

Example: Bengaluru-based Saas startup takes venture debt to boost cash flow ahead of its IPO.

Now that you have a good understanding of the types of venture capital, here is how VC invests. The investment process has a number of important steps, beginning with identifying potential investments, conducting the investment, and finally leaving the investment.

Step-by-Step Guide to the Venture Capital Process

The process of venture capital investments consists of a number of major steps that lead to the successful exit.

steps-of-capital-venture

Step 1: Deal Sourcing

VCs go around looking for good startups to invest in. They read through endless numbers of business plans, go to industry events, use their contacts, and make sure not to miss out on any opportunities of finding a company to match their investment intentions.

Step 2: Initial Screening

Then they perform a quick evaluation of whether a startup meets basic criteria. This involves considering the business model, potential of the market, and the team of founding members. Deals that don’t match are eliminated at first.

Step 3: Due Diligence

For start-ups that get past the screening, VCs look deeper. They do financial analysis, research the market, and conduct background checks on core team members. The point is to discover risks and verify the potential of the startup.

Step 4: Investment Committee Review

The investment team then presents the findings to a committee, and this group decides whether to proceed with the deal or not.

Step 5: Negotiation of Terms

In case it is accepted, the terms of the deal are negotiated by VCs. This includes the valuation of the company and how much equity they will receive, and what rights come with it.

Step 6: Closing

The process of investment is concluded once the terms are agreed upon. Capital is transferred, and the VC becomes an official shareholder.

Step 7: Monitoring and Support

VCs stay involved after investing. They monitor the development of the startup, provide leadership, entrepreneurial contacts, and resources to spur its development.

Step 8: Exit Strategy

Lastly, VCs figure out how to cash out. IPOs, acquisitions, or secondary sales are common examples of exits to make investors realize a return.

What Does a Venture Capital Fund Mean

A venture capital fund collects money from several investors to fund startups, small firms that have great growth prospects. These are professionally managed by VC firms, which invest in privately owned enterprises in exchange for stocks. The returns are realized when the startups are taken public or acquired, and the fund shares profits with the investors.

VC funds diversify their investments among many startup companies. Even though some fail, the high return potential of successful ones makes the risk worthwhile. In addition to money, such funds tend to offer advice and connections that would enable startups to develop.

When Should You Consider Venture Capital Funding?

Not every business needs venture capital. It is practical when you are willing to take a big step. Think about VC in the following circumstances:

  • Scalability: Let us say you need to expand to new markets or scale rapidly, a VC changes that situation with the funds and experience to help make the growth possible.
  • Mentorship needs: Venture capitalists can provide industry experience, strategic direction, and contacts, which the first-time founder cannot easily get.
  • Increasing competition: In case your product picks up but there is high competition, VC funds may advise investing in new hires or marketing, or product upgrades, so that the competition can be beaten.

Advantages and Disadvantages of Venture Capital

advantages-disadvantages-venture-capital

Venture capital is a valuable funding source for early-stage companies and startups, but it has both advantages and disadvantages.  

Advantages of Venture Capital

Here are some of the advantages of venture capital:

1. Capital Access: Venture capital provides funding that doesn’t require repayment.

2. Expert Guidance: VCs come with experience and strategic knowledge to maximize the decision-making of founders.

3. Networking: VCs can introduce startups to such people who can be useful, such as partners, customers, and other investors.

4. Follow-up Funding: With VC funding, the company is in a better position to raise more funding at any given time.

5. Technology Upgrade: Technological advances that make a startup stay competitive are aided by VC funding.

Disadvantages of Venture Capital

With the advantages, there are some disadvantages to venture capital as well:

1. Ownership Dilution: Founders sacrifice equity, which may decrease the control of the company.

2. Conflicts: Vision differences between the founders and the investors may trigger complications.

3. Lengthy Approval Process: VC funding is a process that needs a lot of due diligence, thus slowing down the process.

4. Growth Pressure: Startups are under pressure to grow fast and make large profits for their investors.

5. Exit Push: Investors tend to demand an exit in terms of an IPO or an acquisition that does not correspond to the intentions of the founders.

Difference Between Private Equity and Venture Capital

Although both venture capital and private equity deal with investing funds in exchange for part-ownership of firms, there are some distinct differences between the two. 

Private Equity vs Venture Capital: Key Differences

Point of DistinctionPrivate EquityVenture Capital
Type of CompanyPrivate equity invests in mature companies that are already established.Venture capital invests in early-stage startups with big growth potential.
Investment SizePrivate equity investments are larger and involve buying a bigger part, or sometimes all, of the company.Venture capital deals are usually smaller compared to private equity deals. 
Risk LevelPrivate equity is less risky since it focuses on stable companies with predictable cash flow.Venture capital is riskier because it bets on new businesses that might fail. 
Goal and TimelinePrivate equity looks for quicker profits by improving operations and then selling the company.VCs aim for long-term growth and big returns in the future.
Control and InvolvementPrivate equity firms often take full control and make major changes to the business.VCs usually take a minority stake and provide support and strategic advice.

Top Venture Capital Firms in India

Take a look at the top venture capital firms in India:

Venture Capital  FundFounded / key peopleNotable InvestmentsSpecialitiesSectors
3one4 Capital
2015Pranav Pai, Siddarth Pai
Jupiter, Licious, DarwinboxVenture Capital, early-stage investing, Seed Capital, and Angel InvestmentsSaaS, Consumer Internet, Fintech
Accel India2008Subrata Mitra, Prashanth PrakashBookMyShow, Flipkart, Ninjacart, Swiggy, Urban Companyventure capital, early-stage investing, seed funding, and growth-stage supportE-commerce consumer internet, fintech, SaaS, and enterprise software
Norwest Venture Partners1961Promod Haque, Matthew HowardSwiggy, IndusInd Bank, and XpressbeesEarly stage, Growth Equity, Healthcare, Consumer, Enterprise, and SaaSHealthcare, Consumer, and Enterprise
Stellaris Venture Partners2016Ritesh Banglani, Alok GoyalMamaearth, Whatfix, Rigi Venture Capital, Investments, Startups, and TechnologySaaS, financial services, B2B commerce, consumer brands, social commerce, education, electric vehicles, healthcare
Matrix Partners India2006Avnish Bajaj, Rishi NavaniOla, PractoVenture capital, early-stage investing, seed funding, and growth-stage supportConsumer tech, fintech, SaaS, B2B platforms, healthcare, edtech, and D2C brands
YourNest Venture Capital2011Sunil Goyal, Girish ShivaniUniphore, QpiAI, and myGateEarly-stage DeepTech startupsTechnology, fintech, healthcare, consumer internet, and deep tech
Nexus Venture Partners2006Naren Gupta, Sandeep SinghalApollo.io, Delhivery, Zepto, Unacademy, and Headout Early and growth-stage tech-driven startupsTechnology, consumer services, fintech, healthcare, and SaaS

What Does a Venture Capitalist Do?

A VC makes financial decisions that influence a company’s growth over several years. Beyond investing money, they mentor founders, analyze business risks, and actively support startups by helping hire leadership, serving on boards, and building valuable relationships. 

Working within a firm, VCs identify promising startups, negotiate valuations, and structure equity deals. Generally, after 3-7 years, VCs help exit investments through sales or public offerings, returning profits to their partners before moving on to new opportunities and earning commissions along the way.

Conclusion

Venture capital is a strong tool for emerging start-ups and expanding organizations. VC’s growth in India has boosted startups and key sectors like fintech, edtech, and healthtech. If you are considering venture capital (VC), be sure it aligns with your goals and the amount of control you are willing to share. Used smartly, venture capital can help scale your business to the next level.

What is Venture Capital – FAQs

1. What are the main features of venture capital?

Usually, venture capital is provided to small or medium-sized companies with high-growth potential, even if they are high-risk. The capital assists in changing new ideas into real products or services. Generally, this is a long-term investment, with returns taking 5 to 10 years. Once the company scales and becomes profitable, investors often exit by selling their shares to raise more capital or even move to other investments.

2. What is venture capital financing?

Venture capital financing means providing funds to startups that are in their initial stages in exchange for a portion of ownership in the company. The investor obtains the equity instead of receiving repayment like in a loan. This can be done through instruments like convertible debt, SAFE notes, and preferred shares. The structure depends on the company’s stage and the amount of risk that an investor is willing to take.

3. How do venture capitalists make money?

Venture capitalists make money in two ways. Firstly, they charge a management fee to run the fund. Second, they share in the profits when a start-up that they invested in succeeds. This share of profit is known as carried interest or “carry.”

4. How are venture capital returns measured?

Venture capital returns are typically measured using Multiple on Invested Capital (MOIC). It tells you exactly how many times the initial investment has multiplied. For example, if an investor funds ₹1 crore and receives ₹3 crore back upon an IPO or acquisition, the MOIC is 3x.

5. How is angel investing different from venture capital?

Angel investors are individuals who invest their financial resources in very early-stage startups. Along with funding, they also offer advice and industry contacts. On the other hand, venture capitalists are professional investors who use pooled funds and usually come later, once the business is ready to scale.

6. Who are venture capitalists?

Venture capitalists are individuals or firms that invest in early-stage companies having promising futures. They can work solo or through VC firms, which come together through investment firms to fund high-potential startups.

About the Author

Vice President, JPMorganChase

With an MBA in Finance and over 17 years in financial services, Kishore Kumar has expertise in corporate finance, mergers, acquisitions, and capital markets. Notable roles include tenure at JPMorgan, Nomura, and BNP Paribas. He is recognised for his commitment, professionalism, and leadership in work.

Investment Banking Benner