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Can anyone tell me what is Artificial Intelligence in digital marketing?

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Artificial Intelligence has found its way into the world of digital marketing as it has shown immense potential in the field. AI is used to create complex simulation models and analytics based on the purchase behavior of a variety of customers. This is done using the complex subfields of AI such as Deep Learning and Machine Learning. The interaction with virtual assistants has also helped brands in rapidly increasing the customer base and ensuring better reachability overall. Marketing automation is a part of multiple CRMs that help in ensuring that customer handling operations are carried out smoothly. Everything from generating the content, product recommendation, chatbots, web design all the way to digital advertising, AI has been showing immense progress in the world of digital marketing and there seems to be no end to the positives that the field of AI is adding.

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