How amazon uses big data to boost its performance?

Question

Could someone tell me how Amazon is using Big Data to boost their performance?

Answer 1

Amazon-like many tech giants are leveraging the benefits of implanting Big Data techniques to their company to boost sales and performance for getting higher revenues and profit margins.

Amazon collects each individual’s data from the time their customers check into the amazon’s website to search for a product, they collect all the information regarding a customer to create a persona based on the searches and the products viewed and the offer recommendations which will persuade the customer to buy more and eventually make a profit for Amazon. They collect data from the inventories which help in determining the product availability and quick shipping of the same to fulfill their customers to maintain their brand image.

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