While growing your business, one of the most powerful methods that you can use is email marketing. It helps you to connect directly with your audience, share updates, promote your services to customers, and build long-term relationships. In order to make this process easy, you need to use the right email marketing tools. In this blog, we will discuss the top 15 email marketing tools in the industry. This list of email marketing tools will help you choose the right platform for what you need. So let’s get started!
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Email marketing tools are basically software platforms that are used to create, send, and manage email campaigns. Instead of writing and sending emails one by one, these tools help you to design emails that look professional, organize your contacts, and automate messages so that they can reach the right people at the right time. They also save time, make your email marketing campaigns more effective, and help you track results to improve your strategy
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Given below are the top 15 Email marketing tools, including their features, benefits, pricing, and limitations.
1. Mailchimp
Mailchimp is one of the most popular email marketing tools. It is very beginner-friendly, supports drag-and-drop features, and offers automation and personalized campaigns.
- What it does: Mailchimp includes a simple drag-and-drop tool that helps you to design emails quickly. It allows you to set up basic automation, like welcome emails, and organize your audience into groups. With the help of Mailchimp, you can also make landing pages and forms. Also, it provides you with reports and analytics to see how your emails are working.
- Why It’s Great: The free plan of Mailchimp allows you to store up to 500 contacts, which is a good option for beginners. The dashboard is also very easy to use, and you get all the clear reports to check how your emails are doing.
- Free plan: The free plan allows up to 500 contacts and 1,000 email sends per month, with a daily send limit of 500 emails. It includes basic campaigns, forms, reports, and email support for the first 30 days.
- Paid plans (for 500 contacts): The Essentials plan starts at $13/month for up to 500 contacts. You can send up to 10 times your contact count in emails per month, access A/B testing, and receive 24/7 email and chat support. The Standard plan starts at $20/month for up to 500 contacts. It offers advanced automation, custom templates, enhanced reporting, and allows up to 12 email sends per contact per month. The Premium plan starts at $350/month for up to 10,000 contacts. It includes unlimited contact storage, priority support, advanced audience segmentation, and allows up to 15 email sends per contact per month.
- Key limits: The free plan of Mailchimp has limits on contacts, emails, and automation. Paid plan pricing increases with the number of contacts.
Constant Contact is another email marketing tool that is designed for small businesses. It offers a simple dashboard and built-in templates, which allow you to create engaging emails without having any technical skills.
- What It Does: Constant Contact helps you create and send professional emails without much effort. You can also use its drag-and-drop editor, ready-made templates, and simple tools to design the emails. It also helps you to schedule campaigns, set up welcome emails, and manage your contact list. You can also build forms, design landing pages, and track results with reports to see how your emails are performing.
- Why It’s Great: Constant Contact is a beginner-friendly and easy-to-use tool, even if you have no experience. It provides you with reliable delivery of emails, helpful templates, and simple tools that help to manage your audience. You will also get clear reports to see how your campaigns are performing. This makes it easier for you to improve your results.
- Free Plan: Constant Contact provides you with a 60-day free trial plan. During this time, you can add up to 100 contacts, create emails using templates, and access basic reporting. It is a good way to try the platform and check if it fits your needs before paying.
- Paid Plans: The email plan starts at $12 per month. You can get access to unlimited email sends, automation features, and access to more templates. The Email Plus plan of Constant Contact starts at around $20 per month for up to 500 contacts. It also includes advanced automation, surveys, polls, marketing of events, and better reporting. Both plans allow you to add more contacts as your list continues to grow. Therefore, it is easy to upgrade when your business gets bigger.
- Key limits: The free trial of Constant Contact only lasts for 60 days. Some of the advanced features, like surveys, polls, and marketing of events, are only available for the paid plans. The size of the contact list and pricing increases as your audience grows.
3. HubSpot Email Marketing
HubSpot is more than just an email marketing tool. It combines both email marketing and CRM, which makes it one of the best tools for businesses that want complete automation in marketing.
- What It Does: HubSpot Email Marketing allows you to create and send emails easily. You can use ready-made templates, drag-and-drop design, and also schedule your emails. It also allows you to organize your contacts, send automated emails, and track who opens and clicks your messages. You can also connect it with other tools in HubSpot to manage everything in one place, like marketing, sales, and customer information.
- Why It’s Great: HubSpot Email Marketing is a great choice because it works together with the CRM of HubSpot, so that you can keep all your customer details in one place. It provides you with a powerful automation process, clear reports, and templates that are easy to use. This makes it easy for you to send the right emails to the right people and helps to grow your business faster.
- Free Plan: HubSpot Email Marketing also offers a free plan that allows you to add up to 2,000 emails per month and store up to 1,000 contacts. You can get access to the basic templates, simple automation like welcome emails, and reporting in order to check the status of your emails.
- Paid Plans: The paid plans of HubSpot start from $20 per month and grow depending on the number of contacts you have. With the help of these plans, you will be able to send more emails, use advanced automation, create better templates, and generate detailed reports. The price goes up as your contact list increases.
- Key Limits: The free plan of HubSpot only allows you to send 2,000 emails per month and up to 1,000 contacts. Many advanced features, like A/B testing and detailed automation, are only included in the paid plans. As your list continues to grow, the cost can get high as well.
4. GetResponse
GetResponse is an email marketing tool that is known for its advanced automation features and webinar hosting. It is a perfect choice if you want to send emails while also building and guiding relationships with your audience.
- What It Does: GetResponse allows you to create and send emails, set up automated messages, and build landing pages. It also allows you to host webinars and track how your campaigns are performing.
- Why It’s Great: GetResponse is a great choice as an email marketing tool because it also helps you with automation, landing pages, and webinars. It is also very simple to use and helps to grow your audience faster.
- Free Plan: GetResponse offers a free plan that supports up to 500 contacts. You can also send emails, build landing pages, create forms, and use basic automation tools. It is a good choice for beginners.
- Paid Plans: The paid plans that GetResponse offers start from around $15 per month. They provide you with more email sends, advanced automation, webinars, and detailed reports. Plans with higher prices include features like sales funnels and better customer support.
- Key Limits: The free plan of GetResponse only provides you with 500 contacts and has limited automation. Many advanced features, like webinars, sales funnels, and detailed reports, are only available in paid plans
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5. AWeber
AWeber is one of the oldest and most reliable email marketing tools. It includes strong automation workflows, and it can be integrated with most business applications.
- What It Does: AWeber basically helps you to create and send emails, set up automation, and organize your contacts. You can also use ready-made templates, build sign-up forms, and track if your emails are working correctly.
- Why It’s Great: AWeber is a great choice because it is very easy to use, reliable, and offers strong automated workflows. It also helps you to reach your audience effectively and track your results.
- Free Plan: The free plan of AWeber allows you to store up to 500 contacts and send 3,000 emails per month. You can get access to some basic templates, automation, and reporting, which is helpful for beginners.
- Paid Plans: The paid plans of AWeber start from $19 per month. They provide you with more contacts, unlimited email sends, advanced automation, and better reporting. The prices keep increasing as your contact list grows.
- Key Limits: The free plan of AWeber only allows 500 contacts and 3,000 emails per month. Advanced features are included only in the paid plans.
6. Brevo
Sendinblue, which is now called “Brevo“, is a widely used email marketing tool in the industry. It provides you with facilities like email marketing, SMS campaigns, and transactional emails. This makes it a proper communication tool.
- What It Does: Brevo helps you to send emails, SMS messages, and transaction emails. It also allows you to create automation, manage contacts, and track how your campaigns are doing.
- Why It’s Great: Brevo is a good choice as an email marketing tool because it helps to combine email, SMS, and automation in one tool. It is also very affordable, easy to use, and integrates well with both small and large businesses.
- Free Plan: Brevo also has a free plan that allows you to store unlimited contacts and send up to 300 emails per day. It also consists of basic templates and automation, which is a good option for beginners.
- Paid Plans: The paid plans of Brevo start from $25 per month. It provides you with a larger number of email sends, A/B testing, and detailed reports. Higher plans also consist of priority support and advanced features for bigger businesses.
- Key Limits: The free plan of Brevo only allows you to send 300 emails per day. All the advanced features like A/B testing, advanced automation, and priority support are available only for the paid plans.
7. ActiveCampaign
ActiveCampaign is one of the best email marketing tools that is used for businesses that want to have powerful automation and customer segmentation. It focuses mainly on personalization.
- What It Does: ActiveCampaign helps you to send emails, set up advanced automation, and manage your contacts. It also allows you to group your audience, send them personalized emails, and check how well your campaigns are working.
- Why It’s Great: ActiveCampaign is a very good choice because it provides you with powerful automation and personalization features. It also helps you to send the right emails to the right people at the right time. This helps to make your campaigns.
- Free Plan: ActiveCampaign does not offer a free plan. You will only get a free trial to test the features before you choose the plan.
- Paid Plans: The paid plan of ActiveCampaign starts at $29 per month. This includes all the advanced automation features, unlimited emails, and helps to create detailed reports.
- Key Limits: ActiveCampaign does not have a free plan, and pricing continues to grow as your contact list increases. Some of the advanced features, like split testing and CRM tools, are only included in the higher-priced plans.
8. Moosend
Moosend is a cheap email marketing tool, but it has strong automation. It is a good option if you want to get access to all the advanced features without paying a lot.
- What It Does: Moosend allows you to create and send emails, set up automated campaigns, and manage your contacts. It also helps you to build forms, landing pages, and check how your emails are working.
- Why It’s Great: Moosend is a great choice because it is affordable, easy to use, and has strong automation features. It also helps you to save time, reach your audience in an effective way, and grow your business without spending too much money.
- Free Plan: Moosend also has a free plan, which allows you to store unlimited contacts and send up to 1,000 emails per month. You can also use the basic automation features, email templates, and reporting, which is a good option for beginners.
- Paid Plans: The paid plans of Moosend start from $10 per month, which is reasonably low compared to other email marketing tools.
- Key Limits: The free plan of Moosend only allows you to send 1,000 emails per month. All the advanced features, like handling the pages, priority support, and some automation tools, are available only in the paid plans.
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9. Campaign Monitor
Campaign Monitor is another email marketing tool that is known for its beautiful designs and clear reports. It helps you to make professional emails and monitor how those emails are working.
- What It Does: Campaign Monitor is an email marketing tool that allows you to design and send professional emails with the help of ready-made templates. It also helps you to manage your contact list and track how people interact with your emails.
- Why It’s Great: Campaign Monitor is a good email marketing tool because it provides you with beautiful email templates, simple tools, and clear reports. It helps you to make professional emails that are easy to understand.
- Free Plan: Campaign Monitor does not have a free plan. You only get a free trial to test the features before you choose your plan.
- Paid Plans: The paid plans of Campaign Monitor start at $9 per month. They include all the basic templates, unlimited email sends, and reporting. The higher plans also include advanced automation, segmentation, and priority support. The price goes on increasing as your contact list increases.
- Key Limits: Campaign Monitor does not have a free plan, and the cost of the paid plan increases as your contact list grows. The advanced features are included in the higher plans.
10. MailerLite
MailerLite is one of the easiest marketing tools for beginners. The design is simple and has very affordable paid plans. This makes it a perfect option for small businesses and freelancers.
- What It Does: MailerLite is an email marketing tool that helps you create and send emails with the help of easy drag-and-drop tools. It also helps you to build landing pages, signup forms, and track how your emails are performing.
- Why It’s Great: MailerLite is a great option because it is very simple, affordable, and easy to use. It provides beginners with the right tools for designing emails, growing their audience, and tracking how their emails are performing.
- Free Plan: MailerLite has a free plan that allows you to store up to 1,000 contacts and send up to 12,000 emails per month. You can also design basic templates, automation, and reporting, which is a perfect option for beginners.
- Paid Plans: The paid plans of MailerLite start at $10 per month. These plans provide you with a larger number of email sends, advanced automation, landing pages, and detailed reports. The price continues to increase as the contact list grows.
- Key Limits: The free plan of MailerLite only allows 1,000 contacts, and you can send only 12,000 emails per month. All the advanced features are included in the paid plans.
11. Omnisend
Omnisend is an email marketing tool that is made for online stores. It is used to connect with online shopping platforms like Shopify and WooCommerce. It also helps you to send targeted emails and set up automatic campaigns.
- What It Does Omnisend is an email marketing tool that helps online stores send emails and SMS messages to their customers. With the help of Omnisend, you can also create automated campaigns, group your customers, and see how your emails are performing.
- Why It’s Great: Omnisend is a good choice because it is made specifically for online stores. It helps you to send automated emails, target the right customers, and grow your sales easily.
- Free Plan: Omnisend has a free plan that lets you store up to 250 contacts and send up to 500 emails per month. You can also use the basic automation tools, email templates, and reporting, which is a good option for beginners.
- Paid Plans: The paid plans of Omnisend start from $16 per month. These plans provide you with more emails, advanced automation features, SMS campaigns, and detailed reports. Plans with higher costs add more features as your contact list continues to grow.
- Key Limits: The free plan of Omnisend only allows 250 contacts and 500 emails per month. Many advanced features, like SMS campaigns, automation, and detailed reports, are only available for the paid plans.
12. ConvertKit
ConvertKit is an email marketing tool that is built for creators like bloggers, YouTubers, and online educators. It is one of the best email marketing tools if you want to build an audience.
- What It Does: ConvertKit is an email marketing tool that helps bloggers and online teachers to send emails to their audience. You can also create automated campaigns, organize subscribers, and track how your emails are performing.
- Why It’s Great: ConvertKit is a great choice for creators. It makes it easy for you to organize your audience, send automated emails, and grow your audience without any issues.
- Free Plan: The free plan of ConvertKit allows you to store up to 1,000 subscribers. / You can also create basic broadcasts of emails, simple automation, and forms so that you can grow your audience. It is a good option for beginners and small creators.
- Paid Plans: The paid plans of ConvertKit start at $15 per month. They provide you with advanced automation features, unlimited email sends, and better subscriber management features. The higher plans also include features like sequences, landing pages, and priority support.
- Key Limits: The free plan of ConvertKit only allows 1,000 subscribers and provides you with basic automation features. Many advanced features like sequences, landing pages, and priority support are included in the paid plans.
13. Drip
Drip is also a great email marketing tool for e-commerce businesses. It provides you with features like advanced customer segmentation and personalized workflows, which help boost sales.
- What It Does: Drip is another email marketing tool that helps online stores to send emails to their customers and automate campaigns. You can also organize your customers, create personalized messages, and check how well your emails are performing.
- Why It’s Great: Drip is a great choice because it is made for e-commerce. It helps you send personalized emails, automate campaigns, and increase sales in an easy way.
- Free Plan: Drip does not have a free plan. You can try its features with a free trial before you proceed to buy a plan.
- Paid Plans: The paid plans of Drip start at $39 per month. It consists of unlimited email sends, advanced automation features, features to gather audience, and creates detailed reports. To add more features, you need to choose a higher plan.
- Key Limits: Drip does not have a free plan, and prices continue to increase as the contact list increases. Some of the advanced features are available in the paid plans.
14. Benchmark Email
Benchmark Email is another email marketing tool that is known for its simple drag-and-drop builder and responsive templates. It is very easy to use and works well for small to mid-sized businesses.
- What It Does: Benchmark Email is an email marketing tool that helps you create and send emails easily. You can also use features like drag-and-drop templates, set up the process of automation, build forms, and track how your emails are performing.
- Why It’s Great: Benchmark Email is a great choice because it is very simple to use and is very easy to handle for beginners as well. It also helps you to create professional emails, automate campaigns, and visualize reports in a clear way.
- Free Plan: The free plan of Benchmark Email allows you to store up to 500 contacts and send 3,500 emails every month. You can also use basic templates, automation, and reporting, which is a good option for beginners.
- Paid Plans: The paid plans of Benchmark Email start at $13 per month. They provide you with a larger number of contacts, unlimited email sends, advanced automation features, and also create detailed reports. You can choose a higher plan to add more features as your audience grows.
- Key Limits: The free plan of Benchmark Email only allows 500 contacts, and you can send up to 3,500 emails per month. Advanced features like unlimited automation, A/B testing, and priority support are included only in the paid plans.
15. Zoho Campaign
Zoho Campaign is also an important email marketing tool. It is a part of the Zoho ecosystem. If you already use Zoho products, then this tool integrates seamlessly and helps you manage email campaigns in an effective way.
- What It Does: Zoho Campaign is also an email marketing tool that allows you to create and send emails easily. You can also use templates, set up the automation process, manage contacts, and check how your emails have been performing.
- Why It’s Great: Zoho Campaign is a great choice because it integrates very well within the Zoho ecosystem. It helps you automate the process of sending emails, manage contacts, and track results.
- Free Plan: The free plan of Zoho Campaign allows you to store up to 2,000 contacts and send up to 12,000 emails per month. You can also use the basic templates and automation, which is a good thing for beginners.
- Paid Plans: The paid plans of Zoho Campaign start at $5 per month. They provide you with a larger number of email sends, advanced automation features, better templates, and detailed reports. Higher plans add more features as your contact list grows.
- Key Limits: The free plan of Zoho Campaign only allows 2,000 contacts, and you can send 12,000 emails per month. Advanced features are included in the paid plans.
1. Save Time: These tools help you save time and send multiple emails at once, instead of sending them manually.
2. Automate Campaigns: These tools help you schedule and automate emails so that the emails reach your audience at the right time.
3. Track Performance: These tools are also used to give reports to check who opens and reads your emails.
4. Personalize Messages: With the help of email marketing tools, you can send tailored emails to different audiences.
5. Grow your audience: These tools also help you grow your audience by managing contacts and building better relationships with your subscribers.
Conclusion
Email marketing tools make it easy to create, send, and track emails for your business. They save time, help you reach the right audience, and improve your results. By using the best email marketing tools, you can grow your contacts, automate campaigns, and make your marketing more effective without much effort.
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Q1. Can I use email marketing tools for free?
Yes, you can. There are many email marketing tools that offer free plans with limited features.
Q2. Do I need technical skills to use email marketing tools?
No, the majority of email marketing applications are user-friendly and not complicated.
Q3. Can email marketing tools send automated emails?
Yes, you can schedule and automate emails to reach your audience automatically.
Q4. Can I integrate email marketing tools into my website?
Yes, most of the email marketing tools can be integrated with websites, e-commerce stores, and CRMs.
Q5. How do email marketing tools help improve sales?
They help target the right audience, send personalized emails, and track performance to boost sales.