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What is Return on Investment (ROI)
Updated on 17th May, 23 86 Views

ROI stands for Return on Investment. It is a valuable tool for assessing the financial performance of investments and for making informed decisions. Organizations are under increasing pressure to make decisions that will maximize the returns on their investments in the fast-paced economic world we live in. Return on Investment is an important financial measure that helps businesses in achieving this goal. 

To provide you with a comprehensive understanding of Return on Investment (ROI), this blog will cover the following topics:

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What is Return on Investment(ROI)?

ROI is a widely used financial term that is used to gauge the profitability of an investment and is commonly utilized to compare various investment opportunities. It measures the net gain or loss of an investment relative to its cost, which is expressed as a percentage.

ROI can be applied to a wide range of investments, such as marketing campaigns, employee training programs, software implementation, and capital investments. By understanding the ROI of various investments, businesses can optimize their resources and invest in areas that offer the highest return.

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How to Calculate Return on Investment (ROI)?

How to Calculate Return on Investment (ROI)

The calculation of ROI is an important tool for decision-making in business, as it allows investors and executives to determine the profitability of different investments and to identify areas for improvement. 

To calculate ROI, you need to subtract the initial cost of the investment from the gain or benefit received from the investment and divide it by the initial cost. The resulting percentage can be used to compare the profitability of different investments and to determine which investment offers the highest return.

Here are the detailed steps to calculate ROI:

  • Determine the cost of the investment: This represents the entire cost of the investment, including all applicable fees, taxes, and other costs.
  • Determine the net gain or benefit: This represents the total revenue earned or cost reductions produced by the investment excluding any related costs.
  • Calculate the ROI: To calculate the ROI as a percentage, divide the net profit or benefit by the investment’s cost and multiply the result by 100.

Below is the formula for calculating ROI:

Formula to calculate ROI

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Example of Return on Investment(ROI)

To help you illustrate how Return on Investment works, here is an example:

Suppose you invested ₹10,000 in a marketing campaign that generated ₹15,000 in revenue. The expenses associated with the campaign such as advertising costs, and employee salaries were ₹3,000.

To calculate the Return on Investment, the following steps are to be used as we mentioned earlier in this blog.

The cost of the investment: ₹10,000

The net gain or benefit: ₹15,000 – ₹3,000 = ₹12,000

The ROI: {(12,000 – 10,000) / 10,000} x 100 = 20%

So, the Return on Investment (ROI) of this marketing campaign is 20%.

Importance of ROI

Importance of ROI

ROI is an important measure for businesses to understand and use in order to make informed decisions about their investments, optimize their resources, and maximize profitability.

Following are the points that support the importance of Return on Investment:

  • Assess profitability- ROI assists companies in determining the return on investment. By comparing an investment’s cost to the net gain or benefit it generates, businesses can determine if an investment is profitable to continue or whether it needs to be modified. 
  • Optimize resource allowance- ROI allows businesses to optimize their resources by investing in areas that offer the highest return. By understanding the ROI of various investments, businesses can prioritize their spending and focus on the areas that are most likely to generate the highest returns.

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  • Supports decision-making- ROI is a crucial tool for business decision-making. It enables businesses to allocate resources effectively by offering a clear and quantifiable assessment of the financial performance of an investment.
  • Tracks financial performance- ROI can be used to analyze an investment’s long-term financial performance. Businesses can identify if an investment is getting more or less profitable over time and take appropriate action by evaluating the ROI of the investment at various points in time.


Businesses can use their resources more wisely if they are aware of the circumstances and limitations of ROI calculations. ROI is a useful tool for businesses to evaluate the success of their investments, but it should be combined with other measures and factors to help business owners make smart decisions. In the end, it needs to be added that, businesses can maximize their returns and achieve long-term success by prioritizing ROI alongside other factors.

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