Digital Marketing Course Fees (2025)

Course	Digital Marketing
Eligibility and Requirements	Minimum: Graduation; Open to freshers & working professionals
Duration	3–6 months
Fee Offered	₹0 – ₹75,012
Course Type	Certification course
Starting salary offered	₹2–4 LPA for freshers; ₹3–5 LPA post-certification
Advanced Courses	SEO, SEM/PPC, Social Media, Google Analytics, Email Marketing, Content Strategy
Job Opportunities	Digital Marketing Executive/Analyst, SEO/SEM Specialist, Content Marketer, Social Media Manager, PPC Analyst, Influencer Marketing Expert in startups, agencies, and MNCs

What is a Digital Marketing Course?

A digital marketing course is a training program that teaches you how to use websites, email campaigns, social media, and search engines to promote goods and services online. Most courses cover key topics like data analytics, SEO, SEM, social media strategy, and content creation—skills that employers in nearly every industry still require.

A good online course allows you to experiment with real tools like Google Ads, Facebook Business Suite, and HubSpot dashboards, regardless of whether you’re managing a small business, balancing classes, or working a 9-to-5. Before moving on to paid tracks that offer certifications and even assistance with job placement, you can start with free lessons.

Search results for “digital marketing course near me” still lead to online courses that can be taken on the go, like Intellipaat’s, which prepare you for rapidly expanding jobs in the digital economy while allowing you to study from the comfort of your couch, coffee shop, or subway seat.

Eligibility for a Digital Marketing Course

A digital marketing course is open to anyone who enjoys marketing and is familiar with the fundamentals of web navigation. However, the requirements for admission may change based on the class’s level of difficulty or the school offering it. Below is a list of eligibility checkpoints you might encounter:

Basic Eligibility Criteria

1. Educational Qualification

• Most online digital marketing programs ask for at least a 10+2 certificate.
• A complete bachelor’s degree in practically any subject is required if you want an advanced or postgraduate certification from, say, an IIT.

2. Technical Skills

• You should be comfortable with basic computer tasks—browsing the web, using MS Office, and scrolling through social apps.
• You don’t need any prior coding or design know-how.

3. Work Experience (Optional)

• Newbies are 100% welcome, yet some niche tracks, like executive PG diplomas, lean toward applicants who have worked for at least a year in marketing, sales, IT, or a related field.
• A complete bachelor’s degree in practically any field is required if you wish to obtain a postgraduate certification from an IIT.

4. Language Proficiency

• A good command of English helps, because videos, readings, and the main tools are almost always in that language.
• You can create content, run campaigns, and interact with audiences much more easily if you write and speak clearly.

5. No Age Limit

• There is no upper or lower age bar. College students, nine-to-five pros, and even retirees can jump in and learn.
• Many mid-career professionals now lean toward digital marketing when they need to step into a tech-driven field.

6. Device & Connectivity

• To participate in live classes and finish practical assignments, you will need a laptop or desktop computer and a reliable internet connection.
• All you need for live classes and practical projects is a phone, a simple headset, and the most recent browser software.

Thanks to these relaxed entry requirements, people from a wide range of backgrounds and occupations can now join the quickly growing field of digital marketing.

Digital Marketing Course Duration

The length of a digital marketing course is determined by the level you select, the institution that offers it, and whether you opt for a basic introductory course or a more in-depth exploration of a particular topic. You can therefore find a course that suits your needs, whether you’re looking for a brief overview of the fundamentals or a comprehensive program that could help you advance in your career.

Short-Term Courses (1–2 Months)

• The majority of introductory classes, which cover topics like SEO, social media strategies, and basic content planning, are either free, self-paced, or a component of an open series.
• They are appropriate for new students or inquisitive students who wish to try out the field before taking on more challenging assignments.
• If you’re still looking for a “digital marketing course near me” that won’t break the bank, Intellipaat’s Free Digital Marketing Course is a good place to start because it offers lifetime access for free.

Mid-Length Certification Courses (3–6 Months)

• Mixed-mode boot camps, recorded workshops, and live online classes continue to be popular because they allow busy people to reskill without quitting their day job.
• Intellipaat’s Digital Marketing Certification Program and its Pay-After-Placement track fit here, pairing live instructors, hands-on projects, and industry-grade tools.
• These programs typically fit neatly into a full-time schedule and provide enough return on investment for both seasoned employees and recent graduates to consider them worthwhile.

Advanced and Executive Programs (6–12 Months)

• Anyone looking for leadership opportunities, specialized knowledge, or an IIT stamp on their resume would benefit from these programs.
• Intellipaat’s Executive Post Graduate Certificate in Digital Marketing with iHUB, IIT Roorkee, is a noteworthy option; it covers marketing analytics, GenAI tools, and practical capstone work over the course of six months.
• These programs offer mid-to-senior professionals a unique value by combining alumni benefits, job assistance, and connections with top universities.

Digital Marketing Course Fees

When choosing a digital marketing course, cost is still a major consideration. Fees can vary significantly based on the level, format, add-ons, and the educational institution providing the content. Today’s students have a lot of options, from free classes to expensive executive certifications.

Fee Range Based on Course Type

This is an approximate estimate of the cost based on the depth of the course:

Free Digital Marketing Courses

• Presented by Intellipaat and others, these free introductory sessions are ideal for self-paced individuals who are interested in the fundamentals.
• They are ideal for total novices looking for a stress-free introduction to the field.

Intermediate Certification Courses (₹30,000 – ₹70,000)

• Digital marketing classes still sit at the top, giving learners hands-on practice, active instructor help, live projects, and job-placement support.
• Enroll in Intellipaat’s Digital Marketing Certification Course, which costs close to ₹50,000 and offers lifetime access and simple EMI plans.

Pay After Placement Model

• Intellipaat also offers a Pay After Placement Digital Marketing Course, allowing students to learn now and pay only after they secure a job, making it one of the most learner-friendly pricing models in the market.

Advanced or Executive-Level Programs (₹65,000 – ₹1,00,000+)

• Courses such as Intellipaat’s Executive Post-Graduate Certificate in Digital Marketing, created with iHUB at IIT Roorkee, bundle advanced topics, industry projects, GenAI tools, capstone assignments, and personal mentoring.
• For professionals aiming for senior roles, the fee levels offer good returns while matching those of top universities.

Factors Affecting Digital Marketing Course Fees

• Course Level: Beginner vs. Intermediate vs. Advanced
• Features Included: Job help, mentor chat, GenAI tools, live tasks.
• Certification & Institution: Although more expensive, programs associated with IITs or other prestigious universities typically have more industry clout and placement.
• Support Services: Although they are slightly more expensive, programs that include resume writing, career counseling, and practice interviews typically result in faster and better job placements.

Digital Marketing Syllabus, Modules, Outline, Curriculum

A solid digital marketing course walks you through every step, from the basics up to the most advanced strategies. The syllabus is carefully designed to align with current industry needs, digital tools, and real-world job roles.

Whether you pick free classes or full-fledged online digital marketing courses, every module aims to make you useful on your first day at work.

Core Modules in a Digital Marketing Course

1. Introduction to Digital Marketing

• How marketing moved from traditional to digital
• Where digital marketing is now, the trends shaping tomorrow
• A look at the whole online marketing ecosystem

2. Website Planning and Creation

• Building blocks of HTML and getting WordPress running
• Making sites user-friendly and visually appealing
• Creating SEO-friendly landing pages

3. Search Engine Optimization (SEO)

• Core SEO tactics for pages and links
• Finding keywords, reading Google’s algorithm
• Working with tools like SEMrush, Ahrefs, and Ubersuggest

4. Search Engine Marketing (SEM) / Google Ads

• Setting up Google Ads and budget basics
• Understanding match types, extensions, and ad groups
• Performance tracking and optimization

5. Social Media Marketing (SMM)

• Ads on Facebook, Instagram, LinkedIn, and Twitter
• Balancing organic reach with paid boosts
• Targeting audiences and running A/B tests

6. Email Marketing

• Using Mailchimp, HubSpot, and other favorites
• Email campaign creation, list segmentation
• Automation and open-rate optimization

Advanced Curriculum Add-ons (For Executive and IIT Courses)

7. Web Analytics & Data-Driven Marketing

• Setting up Google Analytics 4 for a new site
• Conversion tracking and goal setup
• Building simple dashboards and mapping user paths

8. Affiliate Marketing & Monetization

• How to begin working as an affiliate marketer
• Top programs: Amazon, Flipkart, Commission Junction
• Registering legally, tracking revenue, and paying taxes

9. Marketing Automation & CRM

• Popular CRM packages: Salesforce, Zoho, HubSpot
• Automating lead nurturing, scoring, and alerts
• Syncing CRM with email and ads to save time

10. Introduction to GenAI in Marketing

• Using ChatGPT, Midjourney, and other AI tools in campaigns
• Leveraging AI for ad copy, targeting, and tweaks
• Keeping ethics as a top priority when generating AI content

Tools & Platforms Covered in Intellipaat’s Courses

• Google Ads, Google Analytics
• SEMrush, HubSpot, Mailchimp
• Canva, Buffer, Facebook Business Manager
• ChatGPT, Midjourney (in advanced tracks)

Digital Marketing Courses (Intellipaat Only)

Intellipaat offers a variety of digital marketing courses for complete novices, working professionals, job seekers, and seasoned experts who wish to stay up to date on the latest tools and trends. Its online platform aims to teach industry-ready skills through flexible study hours, offering everything from free starter modules to executive certificates developed in collaboration with IITs.

Intellipaat claims to have a class that fits your budget and career goals, regardless of whether you’re looking for a free crash course or an advanced course that you’re willing to pay for.

1. Executive Postgraduate Certification in Digital Marketing and Analytics (IIT Roorkee Collaboration)

Best for: Both Working Professionals & Freshers

Duration: 6 months

Fees: ₹89,034 (EMI options available)

Features:

• 50+ Live Sessions across 6 Months and 20+ Industry Projects and Case Studies
• Learn from IIT Faculty & Industry Practitioners
• Tools/Skills covered: SEO, Search Engine Marketing, SERPs, Yoast, Google Analytics, and more
• Lifetime access & 24×7 support
• The top 2 performers per batch will receive Rs 80000 in fellowship

2. Digital Marketing Course (IIT Roorkee Collaboration)

Best for: Both Working Professionals & Freshers

Duration: 6 months

Fees: ₹75,012 (EMI options available)

Features:

• 50+ Live Sessions across 6 Months and 20+ Industry Projects and Case Studies
• 43 Hrs of Self-paced Learning
• Tools/Skills covered: Facebook & Instagram Advertisement, Mobile marketing, Product Positioning, Pricing strategy, Branding, and more
• Lifetime access & 24×7 support
• Digital Marketing Certification Offered by iHUB, IIT Roorkee

3. Digital Marketing Strategy Course

Best for:Mainly Freshers

Duration:20 Hrs Online Class

Fees:₹30,039 (EMI options available)

Features:

• 20 Hrs Instructor-Led Training
• 40 Hrs Project & Exercises
• Tools/Skills covered: Customer needs, market research, marketing calendar, narratives, business analytics management and measurement
• Lifetime access & 24×7 support
• Flexible Schedule

Beyond these three programs, you can further strengthen your digital marketing expertise through an Advanced PPC Training Course or a Content Marketing Certification.

Here’s a breakdown of the digital marketing course fees and duration across Intellipaat’s top programs: