Everyone is using social media today. Social media has changed our daily lives, influencing the way we connect, communicate, and do business. In this blog, we’ll discuss its impact, the advantages and disadvantages, and the exciting future it holds.
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As we all know, Social Media has boomed a lot in the last couple of years and has been turning heads lately. We cannot help but agree that it has outgrown itself, and now it is not a platform just for entertainment. Its boundaries have now extended towards becoming a great platform for the exchange of information, ideas, business, networking, learning, and creating an impact. It has become a testimony of changing lives overnight and a platform for building brands and trust.
However, as we all know, there are pros and cons to everything. The growth of social media has also impacted society and people’s well-being. This has been degrading the mental health of many people.
In this article, we will closely understand the advantages and disadvantages of social media and discuss how we can use it optimally for our benefit.
1. Connectivity
Social Media is a platform that is not just connecting friends and families across the globe, but also connecting like-minded people to each other. It is an efficient way to keep a close check on our near and dear ones.
Social media applications like WhatsApp allow us to make calls, video calls, have group chats, and exchange messages despite the distance. Facebook is an amazing platform to be in touch with your friends and family and be closely involved in their lives. In short, it keeps you tight and closely knitted with your favorite people.
Social Media is also a great platform for the exchange of information. This side of it bloomed during COVID-19 when we all came together to arrange for hospital beds, oxygen cylinders, ambulances, and funds.
Apart from that, it is also a great platform to share informative content.
YouTube is a hub of informative videos that give the needed information and also gives employment to people by helping them earn from their content. It is a win-win! Nowadays, being a YouTuber has become the new trend.
3. Business
Social Media is a boon for businesses. It has become more like an identity of a business or organization. For new businesses or entrepreneurs, it is like a huge blessing as they get a platform to showcase their brand to the world without any marketing charges. Social Media gives these businesses an opportunity to reach their target audience and helps them build their brand value, authenticity, and trust.
Social Media Applications like Instagram and TikTok have changed the game for marketing. It is the cheapest and most efficient way to market your business and products and make it go viral overnight. The algorithms of these applications are so designed that your content automatically reaches your target audience.
Social Media applications have also taken a step ahead in community building. It knits together people with the same goals, visions, and interests, helping them create a difference.
It has given a platform to movements like #MeToo and #BlackLivesMatter which created a lot of impact in society. It has become a platform to help people voice their opinions and reach a greater audience.
Telegram is also a great social media application for building a community of like-minded people and exchanging ideas and information with them.
5. Entertainment
We cannot deny the fact that Social Media applications like Instagram, YouTube, TikTok, etc have a plethora of entertaining content. Whether it is dancing, singing, acting, comedy, beauty, motivation, lifestyle, yoga, meditation, etc. Social media has space and opportunity for all kinds of entertainment.
Frankly speaking, social media has now surpassed TV and has become the new face of entertainment.
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6. Creativity
I cannot speak enough about the creativity Social Media has sparked. There is room for every kind of talent, whether you are a hair stylist, makeup artist, mind coach, artist, vlogger, storyteller, writer, photographer, videographer, etc. Social Media apps like Instagram, Facebook, Snapchat, and YouTube let you take up the space you and your talent deserve.
This promotes out-of-the-box thinking and creating content that is unique. It is a great platform for individuals to get validation love and acknowledgement for their skills.
7. Podcasting
Another thing currently blasting the internet is Podcasting. Youtube has allowed people to talk about things that interest the audience. Podcasts have now become a great source of information and entertainment. We all love to know a popular person’s take on a topic, we want to know all about their lives.
This is the reason Podcasting is turning heads and has become a new trend that everyone is hopping into. Also, being a Podcaster is now a profession that is globally regarded. Thanks to social media for creating a platform where people can come and talk about topics that need to be discussed and shared with the right audience.
8. Philanthropy and Fundraising
There are so many NGOs and charitable institutions that are generating money with the help of social media. By running ads and reaching out to philanthropists and people interested in charity. Social media enables organizations to generate funds through crowdfunding.
9. Content Creation
Social Media Applications like Instagram, YouTube, Snapchat, and Facebook have been a massive blessing for Content Creators. Content Creation has now become a profession for people.
Content Creators are making a huge sum of money all over the globe. They get brand endorsements, events, products, and so many other perks. Every brand wants to work with content creators with a good reach so that it can, in turn, help in their marketing. In return for a good reel, post, story, or long video, brands pay content creators a bomb.
10. Positive Behavioral Changes
Social Media has also become a hub of positivity. You will see motivational coaches sharing their advice with you all over social media. There are dedicated pages to infuse positivity in you and ignite your mindset.
Coaches like Sandeep Maheshwari and spiritual coaches like Sadguru and BK Shivani have emerged as a beacons of positivity influencing this generation and helping them live a life full of peace and positivity. Being able to access such enlightening content for free is a huge blessing.
11. Popularity and Self-Expression
Social Media Applications like Instagram and Twitter have now become an identity for artists, business owners, and leaders. It has become a platform that is creating celebrities overnight. A lot of hidden talent is being acknowledged and given a platform to show their skills. Social Media has allowed people to fully express themselves and become stars by doing and showcasing what they love. It is beautiful how social media is giving everyone a chance and the recognition they deserve.
Nowadays, your popularity is directly proportional to your Instagram followers. People with a good following on social media are given better career opportunities and considered over people who do not have a strong social media presence.
Social Media platforms like LinkedIn have become a great platform for recruiters and job seekers to hire and get hired. It has made job finding so easy; all you have to do is apply for jobs with your work profile and resume. If you are a good fit, the recruitment team will connect with you and hire you after their interview process.
In earlier times when people would have to literally go door to door with their resume. Social media has created virtual doors that can be knocked out from the comfort of your home.
1. Mental Health
Social media has taken a toll on the mental health of people. Excessive use of social media has led to depression and anxiety because of unkind comments, being subjected to judgment, and having to face trolls. People have the liberty to be faceless and still make inappropriate statements and hamper or shake someone’s self-esteem.
2. Degrading Relationships
People have become so much involved in social media that nowadays people talk more via social media than in person. Most people are always on their phones which has led to minimal conversations between friends and family. People are now so consumed with social media that they have lost interest in interacting or sharing their feelings with each other.
Social Media has also become a major addiction. Because of its algorithm, apps like Instagram keep showing you connected to content that you cannot help but keep watching. This leads to a huge waste of time as people end up spending hours on these apps. Infinite Scrolling is something that has become a major concern for most people.
4. Rat race
The followers and views of the game have got on the heads of people so much that people are invested in it day and night. Everyone wants to be better than someone and get more reach. This has led to people following trends and making videos only with the perspective of making it viral.
Social Media as we all know is a great platform for spreading information. But, it means it is an easy way to spread fake information as well. Any news spreads instantly on social media which can lead to the degradation of someone’s personal or brand image. It can also cause panic among people and influence them negatively.
6. Cyber Crimes and Privacy Concerns
We share our information and insights into our daily lives on social media so that our friends, followers, and fans can engage with us. But this can lead to unauthorized use of our personal data, morphing and misuse of it. This has led to the growth of cyber crimes, cyberbullying, and cyber threats.
7. Shortened Attention Spans
Platforms like Instagram have significantly reduced the attention spans of people by introducing reels and shorts. People are now used to watching videos of smaller lengths because their attention span has reduced. This affects their mental health and behavior as well causing impatience.
8. Negative impact on relationships
Excessive use of social media has decreased face-to-face conversations. This has started creating disharmony in personal relations and has started resulting in conflicts. At times, people are engrossed in their phones, even at the dinner table or during some family gatherings.
Children are so lost in social media these days that they do not want to do much verbal communication with their friends and families.
9. Disturbed Sleep
Social Media has induced sleep issues in people. The blue light emitted by the screens is damaging to the eyes and delays sleep time due to being caught in the loop. This disrupts sleep patterns and causes various mental and physical health issues.
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10. FOMO (Fear of Missing Out)
Social Media can make you feel like you are missing out on the special things in life. Very often you would see your friends and acquaintances going on trips, getting married, and doing interesting stuff in life and feel left out.
You might also see celebrities and influencers living a wonderful life and feel left out. This might also trigger the feeling that you are doing nothing worthwhile and just being wasted. This will result in anxiety and depression, affecting your overall health and well-being.
11. Procrastination
Social Media addiction can get so overpowering sometimes that it might disrupt your daily schedule. This will reduce focus on important tasks and result in procrastination. People get into the loop of infinite scrolling decreasing their work efficiency.
At times we might just be consuming one content after the other, taking ideas from them. However, ultimately we might end up procrastinating and not doing anything.
12. Hate Speech and Trolling
Social Media has also given people the liberty to insult, judge, and shame people. This has given so much power to people to make or break someone’s image. On one side, we see people becoming celebrities overnight; on the other hand, some people get ruthlessly trolled. This trolling can impact their mental health so much that it might result in feelings of worthlessness, degrading of self-belief, and developing a feeling of shame.
Hate comments, which include personal remarks and abusive language can also cause major disappointment, hurt, and depression.
We are living in a world of duality and here everything has a good and bad side. But it’s our responsibility to acknowledge its downsides and use it for our betterment. Let’s understand how we can use this tool responsibly.
Tips for using responsibly
- Make social media a part of your life, not your whole life. It’s important to understand that it is a “reel” world, and there is a “real” world outside of it.
- Before consuming information it’s essential that we get things facts checked before acting on it or spreading it further.
- As mature humans, we must take care of our privacy and share stuff that does not stand a chance of getting misused.
- We must not get into using hate speech or comments for others nor must we get offended by the comments or messages of other people who do not hold much significance in our lives.
- Social media detoxification is a thing that a lot of people follow to detach and rejuvenate. This helps them get out of the rat race and the real world and prioritize their mental health and things in the real world.
- It is also essential that we do not get taken away by social media so much that we base our wins and losses on it completely.
- We must use social media to help ourselves and others. Share things that create a good impact on others.
- We must consume social media content wisely and mindfully. It is important that we use this power with great discipline to use it to our advantage.
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The future of social media is as bright as the Sun. It will be evolving throughout and creating a much greater impact on the world. Going ahead Artificial Intelligence is going to greatly influence and partner with social media platforms making it more versatile.
Having said that, governments and organizations would have to come up with measures to mitigate cyberbullying and cyber scams. It’s also essential that we as users keep social media in check and be mindful of when to use it and when to not use it.
Conclusion
With this, we have come to this extensive yet interesting article on understanding the dual nature of social media. I hope this article has given you insights and helped you analyze your own patterns. If you have been using it excessively then it’s time to put yourself in check. However, if you have not yet taken the benefits of social media seriously then it is time to step into this world and make the most out of it. You can join a Digital marketing course that will help you learn everything about social media and make your career in it.
With the power of social media, you can literally be anything or do anything. It’s time you understand it and harness it for the best of yourself and the world. I