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Types of Social Media Marketing That You Shouldn't Ignore in 2024

Types of Social Media Marketing That You Shouldn't Ignore in 2024

Whether you’re completely new to social media or want to double-check your goals for 2024, This blog will be beneficial for you.

Social Media Marketing (SMM) meaning

Social media marketing is the practice of promoting your business online and generating sales of your products or services.

Just like you would for other parts of your marketing strategy, you need to establish a plan for your social media marketing. Fortunately, this tutorial will show you how to make that strategy.

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What is Social Media Marketing (SMM)?

Social Media Marketing

The process of advertising a company’s products and services through social media websites and networks is known as social media marketing (SMM). But this definition lacks a vital component. Let’s clarify and condense this:

Social media marketing is the process of creating unique content for each social media platform in order to boost engagement and promote your business.

Similar to the offline world, finding and satisfying your target audience will be crucial to your social media marketing success if you want them to enjoy your business and spread the word about it.

If your narrative isn’t compelling enough to be shared, your social media marketing efforts will be ineffective.

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Importance of Social media marketing (SMM)

Every time the plan is changed materially, an SMM is necessary. It might be difficult to determine if a plan change is material or not; thus, it must be evaluated in light of all available information.

Marketing professionals may engage their audience by having a solid social media strategy and the ability to provide interesting content.

Billions of people use social media to communicate and exchange information. You have the freedom to engage with loved ones, discover new information, pursue new interests, and be entertained thanks to social media.

By engaging with other professionals in your business, you may use social media to expand your professional network and deepen your knowledge in a certain field.

Your company may communicate with customers through social media, gain their feedback, and increase brand recognition. Both planning and creativity are necessary for social media marketing to be successful.

Nearly 92% of marketers use social media as a component of their marketing strategies since it is so crucial. Additionally, 78% of salespeople who use social media outsell their peers who don’t use it.

In reality, social networking is used by just approximately 40% of small businesses. Even more concerning is the fact that 16% of additional respondents said they were unlikely to ever use social media for business.

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Types of Social Media Marketing

We’ve compiled a list of 10 different social media platforms that every marketer should be familiar with to aid you. There is something for everyone in social networking, video sharing, and social messaging (and every business).

Types of Social Media Marketing

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1. Social Networking

People can connect through a shared online area using social networking services. Individuals can follow other users and businesses as well as like, share, and comment on posts.

2. Photo and image sharing sites

According to studies, social media users engage with visual content more frequently than they do written types of social media content. Modern brands have also prioritized visual assets, with over 49% of marketers believing that images are essential to their overall strategy.

3. Video sharing sites

Video material is preferred over all other types of content, according to half of social media users. Similar to image-based social media platforms, video hubs like YouTube, TikTok, and Vimeo are bringing in a ton of traffic thanks to their visual content.

4. Audio sharing sites

Social media platforms known as audio sharing sites gained popularity during the COVID-19 pandemic. People were searching for a simpler way to consume content while stuck at home due to Zoom fatigue, and audio-only turned out to be the answer.

5. Live streaming apps

Users of live streaming apps can share footage in real time with their following. Since this footage is frequently unfiltered and genuine, viewers might get a unique look at the life of the person streaming it.

With 482 billion hours of live streaming viewed in 2020 alone, the sector is expanding. Stream everything, including concerts, eSports events, and product announcements.

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6. Social messaging apps

Users can chat in real time using social messaging apps, a sort of social media. More than 200 billion people use WhatsApp every month, making it one of the most widely used messaging programs!

Messaging apps like WhatsApp can be an effective way to reach and interact with your target audience, even if they aren’t typically considered to be marketing tools. They can be used by brands to offer customer support, make product recommendations, and even drive sales.

7. Disappearing content apps

There are different types of social media content but Ephemeral material, commonly referred to as disappearing content, is information that is available for a brief period of time before it disappears. Although Snapchat made this format famous, comparable features are now available on Instagram, Facebook, and WhatsApp.

8. Social shopping networks

The popularity of social shopping has increased recently. Users may now browse and buy things on the majority of social media networks without ever leaving the app.

9. Interactive social media apps

These social media apps put a strong emphasis on user participation and interaction. They promote user interaction, frequently through gamification, contests, or voting.

10. Discussion forums

Online discussion forums are venues where users can post queries, receive responses, and launch debates on a range of subjects.

Reddit, as an illustration, contains communities (referred to as subreddits) covering nearly every subject imaginable, from jokes to cryptocurrency.

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Features of Social Media Marketing

The social media marketing company you choose will ultimately determine the outcomes you obtain. When looking for the top marketing firms available, have the following characteristics in mind.

Features of Social Media Marketing

1. Run Targeted Campaign

In other words, the social media marketing company you choose should build a solid relationship with your company, thoroughly research it to identify the prospective clientele, and then execute a successful marketing campaign based on the findings.

2. The Business Provides Excellent Content

Excellent content is crucial for social media marketing strategies. Since the majority of businesses in the modern world have begun focusing on social media marketing, there is fierce competition among rival companies.

Offering something worthwhile to your potential clients through the marketing campaign is necessary if you want to outperform the competition. Excellent material can help with it.

3. Keeps your campaign as straightforward as possible

They don’t want to go through anything difficult at the moment. Your social media marketing techniques must be as straightforward as possible as a result.

When social media marketing strategies are complex, convincing customers will be difficult.

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4. Choosing the Appropriate Medium for the Message

Any business could elevate its social media marketing campaign to a whole new level with the help of a compelling message. To put it another way, it would help your campaign stand out from the crowd and outperform the opposition.

The top social media marketing companies can help you accomplish this goal. Sometimes a compelling message is insufficient to give you an edge over your rivals. You must also convey it to potential clients via the appropriate means.

5. Closely Coordinates With Your Business

Nobody is more knowledgeable about your industry than you are. It is impossible for you to persuade the social media marketing company of the virtues of your company.

Therefore, it is crucial that you and the social media marketing platforms company collaborate closely over the course of the campaign. Otherwise, they would act in ways that could damage your brand’s reputation and business.

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Best Social Media Platforms for Marketing

You will discover the greatest social media marketing platforms in this article, along with the audience they can help you reach and the objectives they can help you realize.

Let’s examine the layout of this blog for you:

1. Facebook

Your top option is Facebook because it has more than 2.27 billion active monthly users.

You may use the Facebook Ads Manager to develop ads that specifically target people based on their age, location, gender, relationship status, level of education, interests, job title, buying habits, device usage, etc.

2. Twitter

It is a dynamic platform where many users go to find out new information. It makes it a useful marketing tool for businesses that routinely release original content.

Users may also easily share links to fresh blog posts and web pages on Twitter, and if you do this frequently, users will be directed to your fresh material.

 If you make it a habit of sharing interesting and useful content from other websites, you will establish your authority in your field.

3. LinkedIn

Linkedin can be used to connect with business partners, hire new team members, and inform customers about your company. This professional network is the best option for B2B social media marketing because it is one.

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4. Instagram

Facebook owns Instagram, which claims a monthly active user base of over a million.

It is not a text-heavy site, and posts are not allowed to contain links. The good news is that you have access to a variety of tools that you may utilize to enhance your audience’s creative experience.

5. YouTube

There are more than 2 billion active viewers on YouTube. It is the ideal social media channel for showcasing the corporate culture and producing guides and examples.

YouTube may be a fantastic tool for communicating with users if your business is capable of producing its own content.

In addition to the views you receive directly on the platform, YouTube also lets you host videos that may be added as embedded content to your website.

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Advantages of Social Media Marketing

Approximately 96% of marketers actively engage in social media marketing, yet 85% of those participants are unsure of the appropriate tools to employ, according to Social Media Examiner.

We’ll assist clear up any misunderstandings by detailing the advantages of using social media to market your company.

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Advantages of Social Media Marketing

1. Maximize Reach

The ease of access to social media has fundamentally altered how companies market their products and engage with customers.

To benefit from this edge, small business owners must be conversant with social media sites and understand who uses them.

2. Audience Segments

Forbes claims that the most successful marketing tactic available to small businesses is social networking. However, choosing one social media platform over another may be more beneficial based on your goals and target audience.

For example, LinkedIn is more useful than Instagram for client acquisition and business networking.

3. Improve Recognition

One advantage of social media marketing, according to OptinMonster, is that it’s a low-cost approach for small businesses to increase their visibility and brand recognition. Social media marketing tools are a requirement for any social media marketing effort.

4. Higher Conversion Rates

According to Social Media Examiner, 66% of marketers who used social media platforms at least 6 hours a week experienced benefits in terms of lead generation.

It is only possible to increase the conversion rates on your current traffic by putting your brand in an environment where people are chatting, sharing, and loving.


I hope this blog will help you to understand the different types of Social Media Platforms that You Shouldn’t Ignore in 2024 as Your digital marketing strategy will undoubtedly evolve as a result of these top social media marketing trends in 2024 and beyond.

You can stay one step ahead of your rivals by following these social media trends and comprehending what they signify for your company.

Your company can produce killer social media content if you know how to use social media marketing trends. It quickly draws in and keeps the interest of your target customers.

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About the Author

Content Team Lead- Digital Marketing

As a professional Content Team Lead in Digital Marketing, Shailesh Bhagat brings over 8 years of dynamic experience in the Edtech sector. With 5 years of team leadership and 2 years of specialized SEO expertise, he excels at executing comprehensive Digital Marketing strategies. A proven track record showcases Shailesh’s adeptness at managing diverse content teams.