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What is Balsamiq
Updated on 22nd May, 23 36 Views

Don’t get confused by the terms like Balsamiq, wireframes, or mockups. We will be discussing them in detail in this blog ahead.

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What is Balsamiq?

Balsamiq is a rapid wireframing tool. It creates mockups and wireframes for websites, web apps, and desktop software. It allows you to picture ideas and concepts through a simple drag-and-drop interface. The wireframes created using Balsamiq have a hand-drawn style. It focuses on the structure and content of the product rather than visual details.

The main goal of Balsamiq is to facilitate effective communication between teams about user interface design. It encourages discussion and feedback on early designs before developers start coding the product. Balsamiq simplifies the process of turning ideas and concepts into concrete wireframes that represent the page structure, layouts, and interface elements. You might be wondering if it is a free tool.  So, the Balsamiq desktop doesn’t need an Internet connection to save data locally on your PC. A 30-day trial of the app that is fully functioning is included. You’ll then need to purchase a license to edit your work. File viewing is still free.

What is Balsamiq Used For?  

What is Balsamiq Used For

Balsamiq is primarily used for creating low-fidelity wireframes and mockups. Some of the main use cases of Balsamiq are:

  • Rapid prototyping

Balsamiq allows you to create wireframes and mockups to visualize concepts and ideas quickly. This helps in the rapid prototyping of web and mobile applications. 

  • UX design

UX designers use Balsamiq to create low-fidelity wireframes focusing on layout, structure, and content. These wireframes are used to get feedback on the UX before visually designing the product.

  • Responsive design

It has built-in support for creating responsive wireframes for mobile, web, and desktop applications. You can view the responsive designs across various screen sizes.

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  • Collaboration

The wireframes can be easily shared with teammates and clients for reviews, feedback, and collaboration. It facilitates effective communication of design ideas.

  • Documentation

Some developers and designers use Balsamiq to create mockups and wireframes for documentation and specification purposes. 

  • Client presentations

The interactive wireframes created can be used to visually present website and app designs to clients. They provide a good overview of the structure and layout.

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What Type of Tool is Balsamiq?

Balsamiq is a wireframing and mockup tool. It allows you to rapidly create low-fidelity wireframes and mockups for web, mobile, and desktop applications. The wireframes and mockups created in Balsamiq have a hand-drawn style. 

They focus primarily on:

  • Layout and structure

Balsamiq defines the overall layout of pages, including the placement of navigation menus, content, images, etc. 

  • Content 

You can choose the headlines and broad content categories. The actual content is not defined using it.

  • Interface elements

Balsamiq lets you add interface elements like buttons, form fields, icons, etc. But the elements have a hand-drawn style. 

  • Responsive design

Wireframes can be designed for various responsive breakpoints including mobile, tablet, desktop, etc.

  • Annotations and specifications

Additional notes and specs can be added to the wireframes. 

  • Linking

Wireframes can create a sitemap and flow between screens.

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What are Balsamiq Mockups?

Balsamiq Mockups is Balsamiq’s flagship product. It is a lightweight, easy-to-use wireframing tool. Balsamiq Mockups allows you to quickly create wireframes with an intuitive drag-and-drop interface and large libraries of UI elements. It keeps teams aligned with built-in notes, comments, and collaboration features. The hand-drawn style wireframes in Balsamiq Mockups focus discussions on layout and flow, not visuals.

What is Balsamiq Software?

Balsamiq Mockups allows teams to collaborate and improve their web, mobile, and desktop user experiences. They offer other products:

  • Balsamiq Mockups – Their flagship wireframing tool.
  • Balsamiq Cloud – A hosted version of Balsamiq Mockups with real-time collaboration and version history. 
  • Balsamiq PDF Viewer – An open-source PDF viewer with annotation features to gather feedback on Balsamiq wireframes. 
  • Balsamiq Wireframes for Confluence – A wireframing plugin for Atlassian’s Confluence wiki software.
  • Balsamiq Wireframes for JIRA – A wireframing addon for Atlassian’s JIRA issue tracking software.
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What are the Advantages of Balsamiq?

What are the Advantages of Balsamiq

Some of the main benefits of using Balsamiq are:

  • Low-fidelity

The hand-drawn style of Balsamiq wireframes focuses the conversation on the interface structure and content rather than visual design details. This makes it easy to make changes to the wireframes based on feedback. 

  • Affordable

It offers affordable subscription options for freelancers and teams. They also have free trials and education licenses available.

  • Easy to use

It has an intuitive drag-and-drop UI, making it easy to create wireframes even if you don’t have much experience. The learning curve is short and it’s simple to get started.

  • Large UI element library

It includes hundreds of UI elements like buttons, icons, input fields, navigation menus, tabs, and more. This makes it quick to add interface elements to your wireframes.

What are the Features of Balsamiq?

Balsamiq has many useful features for wireframing and prototyping user interfaces:

  • Notes and annotations

Ability to add notes, descriptions, and annotations to your wireframes. 

  • Link between wireframes

You can link two wireframes together to illustrate navigation flows and create flowcharts.

  • Responsive wireframing

Offers mobile, tablet, desktop, and web wireframes options. Easily create responsive designs and preview them across various screen sizes.  

  • Revision history

See an entire version history and track the changes made to your wireframes over time. Any prior version is accessible.

  • Import and export

Easily import and export wireframes and UI mockups in various formats like PDF, PNG, HTML, and Balsamiq (.bmml) format.

  • Team collaboration

You can share wireframing projects with your team for real-time collaboration and feedback. Review colleagues’ work and comment on it which will be visible to the colleague.

  • Styleguide

Define styles for colors, fonts, and dimensions, and add them to your wireframing UI library and interface elements. This helps ensure UI consistency.  

Balsamiq Download and Installation

Balsamiq is a graphical user interface (GUI) design tool that allows designers to create mockups or wireframes of software applications. It is available as both a cloud-based service and a desktop application, so the download and installation process may vary slightly depending on which version you choose to use.

Downloading and installing Balsamiq is a simple process that should only take a few minutes. Whether you choose the cloud-based service or the desktop application, Balsamiq is a powerful tool that can help you create effective wireframes and mockups for your software applications.

It’s important to note that the specific steps for downloading and installing Balsamiq may vary slightly depending on your operating system and the version of the software that you choose. However, the general process should be fairly straightforward and easy to follow.

Here are the general steps to download and install Balsamiq:

  • Go to the Balsamiq website ( and click on “Get Started” or “Try It Free” to access the download page.
  • Choose the version of Balsamiq that you want to use – either the cloud-based service or the desktop application.
  • If you select the cloud-based option, creating an account is all that is required to begin. You must download the installer file if you use the desktop program.
  • Double-click the installer file you downloaded to launch the installation procedure.
  • Follow the on-screen instructions to install Balsamiq on your computer. You may need to enter your login credentials or license key if you have purchased a paid version of the software.
  • Once the installation is complete, you can launch Balsamiq and create your first wireframe!

Balsamiq Wireframe Examples 

Balsamiq Mockups comes with many pre-built UI or UX libraries containing common web, mobile, and desktop elements that you can easily drag and drop into your wireframes. 

Some examples are:

  • Bootstrap UI kit – Includes many common Bootstrap elements like navbars, buttons, forms, cards, etc.
  • iOS UI kit – Contains iOS native UI elements like tab bars, navigation controllers, table views, switches, etc.
  • Material Design kit – Provides Material Design components like floating action buttons, cards, tables, tabs, steppers, etc. 
  • eCommerce UI kit – Includes elements typical for e-commerce websites like product grids, shopping carts, checkout flows, etc.

What is the Difference Between Balsamiq and Wireframes?

DefinitionBalsamiq is a graphical user interface (GUI) design tool that allows designers to create mockups or wireframes of software applications.Wireframes represent a website or application’s structure, navigation, and content.
PurposeBalsamiq is used primarily for creating quick, low-fidelity wireframes for rapid prototyping and user testing.Wireframes communicate the layout and functionality of a website or application to stakeholders, including developers, designers, and clients.
FeaturesBalsamiq offers a range of pre-built UI components, icons, and templates.Wireframes are often created using tools like Sketch, Adobe XD, or Figma.
Level of detailBalsamiq wireframes are intentionally rough and unpolished, focusing on basic layout and functionality. They are not intended to be highly detailed or visually appealing.Wireframes can be created at different levels of fidelity, from simple sketches to fully designed layouts with detailed annotations and specifications.
Learning curveBalsamiq is relatively easy to learn and use, even for people with minimal design experience. Its user interface is simple and intuitive, with drag-and-drop functionality and limited design tools.Wireframing tools like Sketch and Adobe XD require more advanced design skills and may take longer to learn. They offer a more comprehensive range of design features and capabilities but can be overwhelming for beginners.
CostBalsamiq offers both a cloud-based and desktop version of its software, with pricing starting at $9 monthly for the cloud-based version and $89 for the desktop version.Wireframing tools like Sketch and Adobe XD require a subscription, with pricing starting at $9.99 per month for Sketch and $20.99 per month for Adobe XD.


Balsamiq is invaluable for any UI/UX designer or product team. It allows you to quickly create wireframes and collaborate with stakeholders, keeping everyone focused on optimizing the user experience.

It boosts productivity and creates an enjoyable design process. The wireframes help identify UX issues early on, saving time and money and leading to products that meet user needs. If you want to build digital products that matter, Balsamiq is an essential tool in your arsenal.

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