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What is Web Designing? Career Scope, Jobs and Salary

What is Web Designing? Career Scope, Jobs and Salary

Have you ever wondered, who decides what colours to use in a website and how to make buttons? Who makes sure the website is easy to explore? Naturally, curiosity leads you to think more – Is there any scope in this field? If yes, then what is the web designer’s salary in India? Well, join us on this journey to find out the answers to all these questions.

Table of Contents

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What is Web Designing?

Web designing involves creatively shaping and styling objects on the internet. The two key aspects of web design are creating beautiful designs with the help of web design tools and choosing fonts for pages.

Web designing goes beyond aesthetics. It has to take care of responsive design as well. Responsive design involves making sure a website works flawlessly across devices like mobile phones and computers. By taking this approach, designers create websites that welcome everyone.

Web designers utilize HTML/CSS/other tools to bring ideas to life in stunning websites. Web designers combine creativity and technical skill to craft websites that are not only visually stunning but user-friendly as well. Their designs blend images, text, colors, and interactive elements for an unforgettable online experience.

What Does a Web Designer Do?

What does a web designer do

A web designer has several roles and responsibilities to fulfill. We have mentioned some of them below.

  • Balance Artistic Appeal: Web designers strive to create visually pleasing websites. As part of their job responsibilities, they have to select colors, fonts, and images that enhance the website’s aesthetic value.
  • Stressing Usability: Web designers focus on usability when creating websites. A designer should follow web design best practices for a seamless flow. A website must be user-friendly so users can navigate easily.
  • Understanding Your Target Audience: Customizing your website design to suit its intended target audience is of utmost importance. For example, an engaging children-oriented website would utilize GUI, vibrant colors, and engaging images that spark excitement for its target demographic.
  • Designing for User-Centricity: The user experience should always come first when developing any website. Information must be easily accessible, while navigation should be intuitive.

Job Opportunities And Future Scope of Web Designing

Web design services offer a multitude of job roles and titles, each carrying distinct responsibilities, salary prospects, and prerequisites. The scope of web designing is thriving, and therefore there will be even more opportunities in the future. Let us take a look at some of the job opportunities that web designing has to offer.

job opportunities in web designing
  • User Experience Designers
    User experience designers play a pivotal role in developing websites and apps. Their focus includes branding, usability, functionality, appearance, and aesthetics. User experience designers specialize in making designs that help connect with users effectively.
  • Web Developers
    Web developers are like digital architects and builders. They take the designs made by designers and turn them into actual websites. Their main task is to write special code and check for web design elements so that everything works.

    They act as middlemen between humans and computers. They make use of languages like-
    • HTML
    • CSS
    • JavaScript
  • Game Developers
    Game developers are professionals specializing in designing, creating, and developing video games. They are professionals who bring games from concept to reality. Their role is to turn creative concepts into immersive digital experiences that players can enjoy. Game development encompasses various roles, each contributing to different parts of its creation:
    • Programming: Programmers create the code behind a game’s implementation. Gameplay mechanics, user interfaces, AI systems, and physics simulations are some of them.
    • Design: Game designers are accountable for creating the overall concept and mechanics of the game. It includes web design elements, game’s objectives, rules, levels, and other aspects that define player experiences.
    • Art: Artists are responsible for providing visual elements to games. This includes visual elements like:
      • Creating characters
      • Environments
      • Objects
      • Animations 
  • Front-end Developers
    Front-end Developers specialize in web development. They give attention to creating web design software or applications. They are responsible for designing and implementing elements on a site. These elements include layout, buttons, forms, navigation menus, animations, and so forth.

    Front-end developers use various programming languages and technologies. The below languages are used by front-end developers:
    • HTML (Hypertext Markup Language)
    • CSS (Cascading Style Sheets)
    • JavaScript
  • Visual Designer
    Visual designers specialize in crafting visually captivating and engaging designs for various mediums. Visual designers combine artistic elements with user-centric design principles in order to effectively communicate messages or ideas through visuals. They play an essential role in web design services as well as other fields like graphic design, user interface (UI) design, branding, etc.

    Visual Designers in web design are responsible for creating the look and feel of websites. Their objective is to produce designs that not only look appealing but also improve user experiences by leading them through content intuitively and engagingly.
  • Graphic Designers
    Graphic Designers are creative professionals who use art and technology to visually communicate ideas and messages to their target audiences. They utilize various web design elements like typography, imagery, color palettes, and layout. Furthermore, they create logos, advertisements, brochures, posters, and websites.

    They play an essential role in web design by shaping its visual aesthetics. Working closely with web developers and other team members, they help ensure that visual elements align with brand identity and the user experience. 


  • Design Analyst
    Design Analysts play an indispensable role in web design services. They bridge the gap between creative designs and practical functionality. 

    Design Analysts are responsible for analyzing and comprehending their client’s requirements, target audience, and business objectives in order to create design plans for websites. This often requires working closely with designers, developers, and other stakeholders who help translate these requirements into plans. These plans can include wireframes, mockups, or prototypes that depict layout elements as well as the user experience flow of a site.

    One of the core tasks of a Design Analyst is conducting usability testing on web design software. They have to identify areas for improvement to boost user satisfaction and engagement. They also take into account factors like accessibility, responsive design, and cross-platform compatibility to ensure an uninterrupted user experience.
  • Art Director
    An Art Director is a creative professional responsible for overseeing the visual aesthetics and overall design of various projects. These projects can be advertisements, magazines, or even movies. They play an essential role in adhering to web design principles.
    They work closely with members of their design and development teams to ensure the website’s visual elements match up with its purpose and target audience.
  • Animator
    An animator is a skilled professional who creates the illusion of motion through fast-scrolling images, drawings, or models. These illusions appear onscreen at rapid intervals – giving the impression of movement or action. They are commonly employed in fields like filmmaking, television programming, video gaming, advertising, and web design process.

    Animation plays an important role in improving user engagement on websites. They use various techniques to bring elements on a webpage to life. This makes the design more visually pleasing and interactive. Animations range from simple effects like fading elements in and out to complex interactions such as interactive infographics or scrolling animations.

    The future scope of web designing holds great promise. As technologies progress and user preferences shift, web designers will play an essential role in crafting engaging experiences for their audiences. From responsive designs that work seamlessly across devices to AI-powered personalization features, it encompasses innovation and flexibility. The web design trends will include Augmented and virtual reality (AR/VR) integration and thereby shape ethical practices. Businesses rely more heavily on their online presence. The web design process is capable of balancing aesthetics, functionality, and user-centricity will become key figures in shaping the digital future.

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Web Designer Salary in India 

The below table portrays the salaries of different professions in the field of web designing. We have segregated the table on the basis of job profiles and average salaries.

Job ProfileAverage Starting Salary (INR) per annumAverage Senior Level Salary (INR) per annum
User Experience Designers5,00,000 15,00,000
Web Developers3,50,00012,00,000
Game Developers4,00,00018,00,000
Front-end Developers3,00,00010,00,000
Visual Designer4,50,00014,00,000
Graphic Designers3,00,00010,00,000
Design Analyst4,00,00012,00,000
Art Director6,00,00020,00,000


The web design scope of work holds immense promise and varied potential, driven by evolving technologies and changing user preferences. As we move forward, it’s clear that creativity and innovation will remain at the core of successful web design. With the advent of new design tools, frameworks, and coding languages, designers will continue to push the boundaries of what’s possible, crafting engaging and immersive digital experiences.

Reach out to us at our UI UX community if you have any additional questions so that we may help you!


How important is responsive design in web designing?

Responsive design is of great significance as it ensures websites function optimally on a variety of devices and screen sizes. It helps improve web design services as well as search engine rankings.

What skills are necessary to become a web designer?

Web designers require expertise in web design process like graphic design, HTML/CSS coding languages (HTML and CSS), user experience principles, as well as proficiency with design software such as Adobe Creative Suite.

Is SEO included in web design’s scope? 

Absolutely; Web designers should follow web design trends and follow basic SEO principles. These principles include optimizing images, writing clean code, and speeding up sites. All of these help increase search engine visibility and enhance visitor experiences.

How does web design connect with branding? 

Web design brings together various elements such as logos, color palettes, and typography into an identifiable online brand identity that resonates with its target market.

Are e-commerce websites included within the scope of web designing?

Yes, web design is absolutely lies within the scope of web designing. It extends to all aspects of e-commerce platforms, including designing product pages, shopping carts, and checkout processes.

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About the Author

Technical Research Analyst - Full Stack Development

Riva is a Technical Research Analyst and Full Stack Developer with expertise in crafting web applications from inception to deployment. Proficient in HTML, CSS, JavaScript, React, Angular, MySQL, and MongoDB, she’s committed to enhancing user experiences through intuitive design and advanced technology.