What is inbound and outbound marketing in digital marketing?

Question

Could someone tell me what is inbound and outbound marketing in digital marketing?

Answer 1

Outbound marketing and inbound marketing are two different approaches to marketing.

Outbound marketing is done by a company which initiates the conversation by promoting its brand to a new customer by sending him messages and email and informing about the existence of the company.

Whereas, inbound marketing is a type of marketing where in need customers contact the company for their product and services.

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