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How AWS Helps Organizations to Scale Rapidly?

How AWS Helps Organizations to Scale Rapidly?

Can you guess the reason behind Amazon CEO Jeff Bezos becoming the world’s richest man although for a short time? The reason is the stupendous success of AWS along with Amazon online retail. Did you know that IaaS cloud of AWS is ten times bigger than its subsequent fourteen competitors combined? The PaaS and SaaS services of AWS are also very popular. When fresh companies are struggling to make a mark in the industry they are often in dire need of funding. They often can’t afford huge infrastructure of data storage, servers, software, networks and computing needed to carry out their operations in a seamless way.

The advent of cloud computing changed the rules for good in that the blossoming firms could make use of cloud facilities at an agreeable price. It’s an open secret that AWS is the undisputed champion in providing such cloud services not just to upcoming firms but also to well established companies.

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Factors prompting firms to choose AWS

Network access – Obviously, small firms come with less network resources. When their business increases, network traffic increases externally via their clientele. There is also an internal traffic by employees, developers. Opting for cloud solutions therefore becomes a necessity as network traffic shoots up and there is increase in load on the cloud system. They can’t compromise on service given to users and on the network availability. Often companies come with this debacle when they get freshly reported on newspapers or highly popular forums. Curious users who see such news go to the sites of such companies who should ensure availability. Companies who have opted for AWS need not worry over network availability as its Virtual Private Cloud is well upto the challenge.

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Cut in hardware costs – In majority of cases, firms need those systems which are required to access the web. They even use computing systems with low storage if they are already using the cloud for data storage which AWS provides through its S3 (Simple Storage Service) component. When firms grow or need to take on new operations, there is an increase in hardware requirements and data storage.

To compensate for this they opt for the cloud. If they decide to host the hardware required on their premise itself then they would have to bear expenses from system upgrades and software updates. Choosing the cloud solutions helps cut costs which could otherwise be used to expand the firm’s interests.AWS also provides pay-per-usage facility where one needs to pay only for the service he uses and hence it is a great advantage to those on budget spending.

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How scaling actually happens?

Vertical scaling – High-end cache or RAM is added to the present work unit or a server is replaced with a bigger one. The capability and power of individual servers is increased. This is useful when high computing power is required to run month-end reports or for data-intensive requirements. When you want to install software that requires central control then this is the type of scaling to be used. High-end EC2 (Elastic Cloud Compute) instances from AWS can be used for computing needs.

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Horizontal scaling – This process involves adding multiple resources along with existing working unit. Unlike as in vertical scaling, there is no replacement of existing servers. Many small machines are added to complement the functionality of an advanced machine. If firms need to route traffic across many virtual machines in a network, then this type of scaling is required. A firm would need to just rent more servers or EC2 instances along with existing ones from AWS.

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Use case: How Adobe enhanced its service using AWS

You’ll know as you continue to read how media applications which are interactive are deployed by Adobe with greater efficiency using AWS. Let’s look as to how the service in Adobe is bettered by AWS:

P2P introduction services which are scalable – Media experiences which are interactive can be tweaked so as to increase their fault tolerance and capacity. Across multiple servers, peer introductions can be efficiently distributed all thanks to renewed server chaining. It’s ideal for game development, multicast streaming and communication apps.

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Better security – Interactive media experiences can be protected by authorization plug-ins, external server authentication, white and black listing.

Simple implementation – For video on demand and multiprotocol delivery of encrypted media to Flash Player there are already prebuilt features which make deployment easy.

Application multicast – Network load has been significantly reduced as high quality secure streams have been distributed in peer assisted networking.

Absolute time code – In media files existing time codes persist which promotes improved synchronization between streams which enhances interactive experiences.

Multiuser experiences for the audience – Delivering engaging and breakthrough environments with enhanced user experience and deeper interactivity was seen throughout services like voice chat, video overlays, server-side recording.


There are various upcoming companies who have leveraged AWS cloud solutions for their growth. AWS was the first company which started to provide cloud solutions on a large scale. It has consistently grown and developed itself to be at the top today. It is ranked as the foremost cloud provider by Gartner in terms of completeness of vision and ability to execute. Microsoft Azure is currently growing faster than AWS but the latter is still the king in cloud computing. Let’s see how the cloud computing world grows along with AWS in the time to come.

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