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Content Marketing Certification Course

The Content Marketing course is designed by Industry practioners. You will work on real time projects and mater skills like creating content marketing strategies, working with various tools, creating videos, blogs, etc. Enrol in the program and become a certified Content Marketer.

Key Highlights

20 Hrs Instructor Led Training
15 Hrs Self-paced Videos
40 Hrs Project & Exercises
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Content Marketing Course Overview

What are the skills that you will acquire through the best Content Marketing courses online?

Following are the skills that you will acquire through this Content Development certification:

  • Content Marketing and its strategies
  • Success vision
  • Business care
  • Targeting customer intent
  • Handling key influencers
  • Techniques of Content Marketing

To register for this Content Marketing Strategy training, you should have knowledge of one or more search engines and have an understanding of the Microsoft suite that includes MS Excel, MS PowerPoint, and MS Word.

Professionals from the following fields are eligible to take up our program:

  • Digital Marketing
  • Social Media Marketing
  • Business Development
  • Public Relations
  • Online Content Planning
  • Brand Ambassadorship
  • Search Marketing
  • There are 26,000+ Content Marketing job openings in the United States and over 7,000 jobs in India – LinkedIn
  • The average annual income of Content Marketers is around US$53,400 – PayScale
  • The demand for professionals in the marketing domain is predicted to rise by 10% by 2026 – The Bureau of Labor Statistics
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Career Transition

55% Average Salary Hike

$1,00,000 Highest Salary

1200+ Career Transitions

500+ Hiring Partners

Career Transition Handbook

Course Fees

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Content Marketing Course Content

Live Course

Module 1 - Content Marketing Overview


1.1 Content Marketing
1.2 Building a clear vision
1.3 Documentation of the Content Marketing strategy
1.4 Developing a statement for editorial mission
1.5 Create the hub, help, and hero content
1.6 Content Marketing techniques
1.7 Content effectiveness measurement
1.8 Measurement of ROMI

Module 2 - Vision for the Success of Content Marketing


2.1 Building a vision for successful Content Marketing
2.2 Story of the Michelin Guide
2.3 Volvo Trucks use case

3.1 Budget for Content Marketing
3.2 KPIs and objectives
3.3 Impact of Content Marketing in business
3.4 Content Marketing challenges
3.5 Advantages
3.6 Creating a business care
3.7 Developing a strategy for Content Marketing

4.1 Targeting the intent over demographic
4.2 Targeting users on mobile
4.3 Targeting the intent on YouTube
4.4 Understanding the intent of the customer
4.5 Creating mobile-friendly web pages
4.6 Significance of influencer marketing
4.7 Augmenting process with influencers

5.1 Developing user-engaging content
5.2 User engagement with text and videos
5.3 Text vs video content

6.1 Use and effectiveness of B2B and B2C Content Marketing techniques
6.2 Illustrations and events
6.3 Email newsletters
6.4 Infographics
6.5 Online presentations and website content
6.6 Webinars and podcasts
6.7 Blogs
6.8 Books and e-books
6.9 Content tools
6.10 Digital and print magazines
6.11 Measuring the effectiveness of the content

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Free Career Counselling

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Content Marketing Projects

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!


Content Marketing Certification

How to complete the projects that are offered in this best Content Marketing training?

You will be capable of working on all projects successfully after completing the training and receiving guidance from expert trainers. After finishing with the execution of all these projects, we will award you with an industry-recognized course completion certificate.

Yes. We do offer one practice exam in this program. This is mainly to help you put the skills you learned to test and also familiarize you with the format of the actual examination and the type of questions that are asked in it.

You should complete the Content Marketing online training and work on the given projects to be able to unlock Intellipaat’s certificate.

To become a successful Content Marketer, you should sign up for the best Content Marketing certification course and acquire all the skills that are necessary for this profession. This training program will make you proficient in this subfield of Digital Marketing, helping you be a well-equipped Content Marketer.

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Content Marketing Training Reviews

4.8 ( 2,420 )

Our Alumni Works At

Master Client Desktop

Content Marketing Course FAQs

Why should I sign up for this Content Marketing certification?

Content Marketing is among the most popular subdomains of Digital Marketing. This online training program will help you become a professional Content Marketer by teaching you the core concepts. Also, this course is led by experts who have years of experience in the field.

Throughout the Content Marketing classes, we provide 24-hour online assistance to get your queries resolved. Some of the other benefits of our course include lifetime access to the training resources, free lifetime upgrade, and hands-on experience via several assignments and projects. Moreover, our job support team will make you job-ready by arranging a mock interview session, updating your resume, etc. You will also be rewarded with our course completion certificate for Content Marketing.

3 technical 1:1 sessions per month will be allowed.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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