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This SEM online course will help you master keyword research, AdWords tool, remarketing, etc. through real-time projects. Learn from industry experts & clear Google AdWords certification. In this program, you will work on real-life case studies and projects.
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This search engine marketing certification course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing.
From these best SEM courses, you will learn about:
These are the aspiring individuals interested in gaining expertise in this course: Digital Marketing Professionals, Advertising, Analytics and Project Managers, Entrepreneurs and Business Personnel.
There are no prerequisites for taking up this search engine marketing classes.
In today’s digitally-driven economy, it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet to reach out to your target audience. Most of the organizations are already on the Google AdWords platform, and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who have the right training in PPC and have earned the Google AdWords Certification. These SEM certification courses will prepare you to take up top jobs in the search engine marketing domain.
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Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
These search engine marketing training courses are designed for clearing the Google AdWords certification. The entire course content is in line with the certification program and helps you clear the SEM certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this SEM online course program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat’s Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.
Land Your Dream Job Like Our Alumni
This search engine marketing training provides you with training in creating and managing paid advertisements, learning Google AdWords, developing advertising campaigns, and tracking, optimizing, and monetizing using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords certification.
You will be working on real-time search engine marketing projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of this search engine marketing online course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support, and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.
Some of the other related Digital Marketing certifications are on Digital Marketing Post Graduate Program, Advanced Certification in Digital Marketing, Digital Marketing Course Certification, Conversion Rate Optimization Course, PPC Training Course, Digital Marketing Strategy Course, Content Marketing Strategy Course, Google Analytics Certification Course, SEO Certification Training Course, Social Media Marketing Course, and Email Marketing Course
Intellipaat offers query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail yourself of email support for all your queries. We can also arrange one-on-one sessions with our support team If your query does not get resolved through email. However, 1:1 session support is given for 6 months from the start date of your course.
Intellipaat provides placement assistance to all learners who have completed the training and moved to the placement pool after clearing the PRT (Placement Readiness Test). More than 500+ top MNCs and startups hire Intellipaat learners. Our alumni work with Google, Microsoft, Amazon, Sony, Ericsson, TCS, Mu Sigma, etc.
No, our job assistance is aimed at helping you land your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final hiring decision will always be based on your performance in the interview and the requirements of the recruiter.