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Search Engine Marketing (SEM) Training

Get started with Pay-per-Click (PPC) Advertising training from Intellipaat and learn how to earn a higher ranking in Paid and Organic Search Engines!

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Key Features

15 Hrs Instructor-led Training
15 Hrs Self-paced Videos
30 Hrs Project Work & Exercises
Flexible Schedule
24 x 7 Lifetime Support & Access
Certification and Job Assistance

Course Benefits

4.5/5 Student Satisfaction Rating
Students Transitioned for Higher Positions
Started a New Career After Completing Our Courses
Got Better Salary Hike and Promotion
Average Salary Per Year $200
$ Starting
$ Median
$ Experienced
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And 1,000+ Global Companies

SEM Overview

Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

What will you learn in this training course?

  1. Introduction to Search Engine Marketing
  2. Various aspects of the Google AdWords program
  3. Choosing the right keywords for advertising campaign
  4. Various keyword match types and its significance
  5. Familiarizing with the PPC auction model
  6. Setting up the ad campaign and the right pricing
  7. Structuring the campaign based on various conversion factors
  8. Analyzing the performance with the right metrics
  9. Creating dynamic ads and split test campaigns
  10. Google Display Network and video ad campaigns

Digital Marketing Professionals, Advertising, Analytics and Project Managers, Entrepreneurs and Business Personnel.

There are no prerequisites for taking up this training.

In today’s digitally-driven economy, it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the Internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification. This training will prepare to take up top jobs in the Search Engine Marketing domain.

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Fees

Self Paced Training

  • 15 Hrs e-learning videos
  • Lifetime Free Upgrade
  • 24 x 7 Lifetime Support & Access
$172

Online Classroom preferred

  • Everything in self-paced, plus
  • 15 Hrs of Instructor-led Training
  • 1:1 Doubt Resolution Sessions
  • Attend as many batches for Lifetime
  • Flexible Schedule
  • 03 Oct
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 10 Oct
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 17 Oct
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
$400 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise-grade Learning Management System (LMS)
  • 24x7 Support
  • Strong Reporting

Search Engine Marketing Course Content

Introduction to Search Engine Marketing Preview

Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.

Keyword Research

Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.

What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.

The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.

Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.

Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics

In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks

Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.

Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.

Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.

Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.

Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

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15
Hours of Instructor-led Training
15
Hours of Self-paced Videos
7
Guided Projects to Practice
24/7
Lifetime Technical Support

Free Career Counselling

Search Engine Marketing Certification

This Search Engine Marketing training is designed for clearing the Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.

Search Engine Marketing Reviews

Mamta Surana

PPC Expert at Accenture

SEM online training contents of this course are quite interesting to learn, and I am lucky enough to choose this course. I loved it, friend's! You should also try this one.

Frequently Asked Questions about Search Engine Marketing

Why should I learn Search Engine Marketing from Intellipaat?

This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learning Google AdWords, developing advertising campaigns and tracking, optimizing and monetizing using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.

You will be working on real-time Search Engine Marketing projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.

This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learn about Google AdWords, develop advertising campaigns, track, optimize and monetize using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.

You will be working on real time search engine marketing projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering the 24/7 query resolution, and you can raise a ticket with the dedicated support team at anytime. You can avail of the email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our trainers.

You would be glad to know that you can contact Intellipaat support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for query resolution and doubt clearance.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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