Search Engine Marketing - SEM Training

Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This search engine marketing certification training Course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.

• What you will learn in this training course?

  • Introduction to search Engine Marketing
  • The various aspects of the Google AdWords program
  • Choosing the right keywords for advertising campaign
  • Various keyword match types and its significance
  • Familiarizing with the PPC auction model
  • Setting up the ad campaign and the right pricing
  • Structuring the campaign based on various conversion factors
  • Analyzing the performance with the right metrics
  • Creating dynamic ads and split test campaigns
  • Google Display network and video ad campaigns

• Who should take this training?

  Digital marketing professionals, advertising, analytics and project managers, entrepreneurs and business personnel.

• What are the prerequisites for taking this Sem training?

  There are no prerequisites for taking this training.

• Why should you take this training?

  In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.

Search Engine Marketing Course Content

• Introduction to Search Engine Marketing

  Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.

• Keyword Research

  Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.

• Google AdWords

  What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.

• Creating PPC ad campaigns

  The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.

• Getting the best out of Google ads

  Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.

• Using metrics to analyze campaigns

  Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics

• Optimizing the PPC ads

  In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks

• Creating targeted ad campaigns

  Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.

• Display Ad Campaign Creation

  Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.

• Google AdWords Express

  Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.

• Reporting in PPC

  Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.

• Remarketing Techniques

  Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists

Frequently Asked Questions about Search Engine Marketing

• Why Should I Learn Search Engine Marketing From Intellipaat?

  This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learn about Google AdWords, develop advertising campaigns, track, optimize and monetize using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.

  You will be working on real time search engine marketing projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

• What Are The Various Modes Of Training That Intellipaat Offers?

  Intellipaat basically offers the self-paced training and online instructor-led training. Apart from that we also provide corporate training for enterprises. All our trainers come with over 12 years of industry experience in relevant technologies and also they are subject matter experts working as consultants. You can check about the quality of our trainers in the sample videos provided.

• Can I Request For A Support Session If I Find Difficulty In Grasping Topics?

  If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers. The best part is that you can contact Intellipaat even after completion of training to get support and assistance. There is also no limit on the number of queries you can raise when it comes to doubt clearance and query resolution.

• Can You Explain To Me About The Intellipaat Self-Paced Training And Its Various Benefits?

  The Intellipaat self-paced training is for people who want to learn at their own leisurely pace. As part of this program we provide you with one-on-one sessions, doubt clearance over email, 24/7 Live Support, lifetime LMS and upgrade to the latest version at no extra cost. The prices of self-paced training can be 75% lesser than online training. While studying should you face any unexpected challenges then we shall arrange a Virtual LIVE session with the trainer.

• What Kind Of Projects Will I Be Working On As Part Of The Training?

  We provide you with the opportunity to work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready. These projects could be in exciting and challenging fields like banking, insurance, retail, social networking, ecommerce, marketing, sales, high technology and so on. The Intellipaat projects are equivalent to six months of relevant experience in the corporate world.

• Do You Provide Placement Assistance?

  Yes, Intellipaat does provide you with placement assistance. We have tie-ups with 80+ organizations including Ericsson, Cisco, Cognizant, TCS, among others that are looking for skilled & quality professionals and we would be happy to assist you with the process of preparing yourself for the interview and the job.

• Can I Switch From Self-Paced Training To Online Instructor-Led Training?

  Yes, if you would want to upgrade from the self-paced training to instructor-led training then you can easily do so by paying the difference of the fees amount and joining the next batch of classes which shall be separately notified to you.

• How Are Your Verified Certificates Awarded?

  Upon successful completion of training you have to take a set of quizzes, complete the projects and upon review and on scoring over 60% marks in the qualifying quiz the official Intellipaat verified certificate is awarded.The Intellipaat Certification is a seal of approval and is highly recognized in 80+ corporations around the world including many in the Fortune 500 list of companies.