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Get started with SEM online course from Intellipaat and learn how to earn a higher ranking in Paid and Organic Search Engines! As part of this program, you will work on real-world industry projects.
Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification online training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry during this SEM Marketing course.
From these best SEM Courses, you will learn about:
Digital Marketing Professionals, Advertising, Analytics and Project Managers, Entrepreneurs and Business Personnel.
There are no prerequisites for taking up this Search Engine Marketing classes.
In today’s digitally-driven economy, it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the Internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification. These SEM certification courses will prepare to take up top jobs in the Search Engine Marketing domain.
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Data Scientist | Hyderabad
Today I am a certified Data Scientist and this has happened post I enrolled in this program. It covers all the necessary concepts and techniques in lucid language. I am thankful to Intellipaat for giving me this career growth.
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Project Lead | Pune
With this training, I was able to shift my career from a Senior Software Engineer to a Project Lead at LTI. I would highly recommend this training to anyone willing to get into the field of project management.
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Intellipaat helped me make a shift from a Customer Service Associate to an Cloud Architect Associate through comprehensive and industry-aligned training. I feel proud to have made a transition from a non-tech to a cloud profile.
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The training helped me transform my career from a Process Associate to Information Technology Associate. I have successfully grown in this career today because of the expert guidance I received in the training by Intellipaat.
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Splunk Administrator | Bangalore
I was a non-IT person before enrolling in the course. But I could make a transition to a Support Executive at IBM, all because of Intellipaat’s comprehensive content, expert trainers, and a great job assistance team.
55% Average Salary Hike
$1,00,000 Highest Salary
1200+ Career Transitions
500+ Hiring Partners
Self Paced Training
Online Classroom Preferred
Introduction to Search Engine MarketingPreview
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
Creating PPC ad campaignsPreview
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
Getting the best out of Google adsPreview
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
Using metrics to analyze campaignsPreview
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
Optimizing the PPC adsPreview
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Creating targeted ad campaignsPreview
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Display Ad Campaign CreationPreview
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
Google AdWords ExpressPreview
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Reporting in PPCPreview
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
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These Search Engine Marketing training courses are designed for clearing the Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the SEM certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this SEM online course program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.
This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learning Google AdWords, developing advertising campaigns and tracking, optimizing and monetizing using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.
You will be working on real-time Search Engine Marketing projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the this Search Engine Marketing online course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.
This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learn about Google AdWords, develop advertising campaigns, track, optimize and monetize using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.
You will be working on real time search engine marketing projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.
At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.
Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.
Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.
You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.
You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.
Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.
Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.