Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This Training Course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
About the Trainer
Digital Marketing Evangelist | Speaker | Coach
Education :University of Toronto - Rotman School of Management(Digital Marketing)
He has over 15 years of extensive work experience in Digital Marketing Industry including Pay Per Click advertising and helped more than 1000 small businesses across the globe in getting positive ROI of their Online Marketing Spends.
Anybody can take this Training Course and become SEM professional.
Today most of the big brands are focusing exclusively on the online channels for their marketing and advertising campaigns, the most important channel being Google AdWords. This Training Course will provide you hands-on experience in working with Google PPC, creating stellar ad campaigns, measure and optimize it as per the performance. After this Training you can go for the Google Certification and be a Google Certified Professional. This will help you get high-paying jobs around the world.
Topics: Introduction to Inorganic Search results, Google AdWords and PPC advertising, Microsoft Adventure(Bing and Yahoo), Account Setup in Google AdWords, Structure of AdWords Account, Working with Campaigns, AdGroups, Keywords, Ads, etc., Advertising Campaign Types- Display, Search., Shopping and Video, Comparison between Search and Display Campaign
Topics: Understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids
Topics: Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre., Creating your First Search Campaign, Campaign Settings, Location Targeting and its Types, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool, Keywords, Finding appropriate keywords, Add Keywords in AdGroup, Keyword Planner Tool, Different types of f Keywords-Boards, exact, phrase, synonym negative, Advantages and Disadvantages of Keywords, Ads Creation, Ad metrics, Display URL, Destination URL, Write an Ad Copy?, Good and bad examples of Ads
Topics: Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
Topics: Optimizing campaigns through AdCopies, CTR, Ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Topics: Display Campaigns- All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign
Topics: Introduction to Remarketing?, Remarketing campaign setup, Remarketing List Creation, Creating Advanced level Lists
In Intellipaat self-paced training program you will receive recorded sessions, course material, Quiz,related software’s and assignments.The courses are designed such that you will get real world exposure and focused on clearing relevant certification exam. After completion of training you can take quiz which enable you to check your knowledge and enables you to clear relevant certification at higher marks/grade also you will be able to work on the technology independently.
In Self-paced courses trainer is not available whereas in Online training trainer will be available for answering queries at the same time. In self-paced course we provide email support for doubt clearance or any query related to training also if you face some unexpected challenges we will arrange live class with trainer.
All Courses are highly interactive to provide good exposure. You can learn at your own place and at your leisure time. Prices of self-paced is training is 75% cheaper than online training. You will have lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24×7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Yes, we will provide you the links of the software to download which are open source and for proprietary tools we will provide you trail version if available.
Please send an email . You can also chat with us to get an instant solution.
Intellipaat verified certificates will be awarded based on successful completion of course projects. There are set of quizzes after each couse module that you need to go through . After successful submission, official Intellipaat verified certificate will be given to you.
Towards the end of the Course, you will have to work on a Training project. This will help you understand how the different components of course are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the Class.
Yes, We do keep launching multiple offers, please see offer page.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate. Become in demand with Intellipaat certifications
You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
We provide 24X7 support by email for issues or doubts clearance for Self-paced training.
In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
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