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Search Engine Marketing (SEM) Training
Get started with Pay-per-Click (PPC) Advertising training from Intellipaat and learn how to earn a higher ranking in Paid and Organic Search Engines!
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Key Features
Instructor-led Training
15 Hrs of highly interactive instructor-led training
Self-paced Training
15 Hrs of self-paced sessions with lifetime access
Exercises & Project Work
30 Hrs of real-time projects after every module
Lifetime Access
Lifetime access and free upgrade to the latest version
Support
Lifetime 24/7 technical support and query resolution
Get Certified
Get global industry-recognized certifications
Job Assistance
Job assistance through 80+ corporate tie-ups
Flexi-scheduling
Attend multiple batches for lifetime and stay updated
About Course
Search Engine Marketing involves promoting your brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
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What will you learn in this training course?
- Introduction to Search Engine Marketing
- Various aspects of the Google AdWords program
- Choosing the right keywords for advertising campaign
- Various keyword match types and its significance
- Familiarizing with the PPC auction model
- Setting up the ad campaign and the right pricing
- Structuring the campaign based on various conversion factors
- Analyzing the performance with the right metrics
- Creating dynamic ads and split test campaigns
- Google Display Network and video ad campaigns
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Who should take up this training?
Digital Marketing Professionals, Advertising, Analytics and Project Managers, Entrepreneurs and Business Personnel.
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What are the prerequisites for taking up this SEM training?
There are no prerequisites for taking up this training.
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Why should you take up this training?
In today’s digitally-driven economy, it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the Internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification. This training will prepare to take up top jobs in the Search Engine Marketing domain.
Curriculum
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Search Engine Marketing Course Content
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Introduction to Search Engine Marketing
Importance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising, advertising on Google, Bing, Yahoo and other search engines, networks and websites.
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Keyword Research
Introduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
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Google AdWords
What is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies.
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Creating PPC ad campaigns
The Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads, AdGroups, Keywords, Ads, etc.
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Getting the best out of Google ads
Introduction to various Google ad networks, Google Display network, advertising campaign types- Display, Search., Shopping and Video, comparison between Search and Display Campaign, deploying video ad campaigns, callout extensions and other special features of Google ads, understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool.
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Using metrics to analyze campaigns
Working with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads, understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
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Optimizing the PPC ads
In-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations, Keyword Planner Tool different types of keywords-broad, exact, phrase, synonym negative, advantages and disadvantages of keywords, Ads Creation, Ad metrics, Display URL, Destination URL, write an ad copy?, Good and bad examples of Ads, ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
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Creating targeted ad campaigns
Various aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
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Display Ad Campaign Creation
Display Campaigns – All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign.
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Google AdWords Express
Introduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
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Reporting in PPC
Extracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
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Remarketing Techniques
Introduction to remarketing, remarketing campaign setup, remarketing List Creation, creating advanced level Lists
Course Preview
Sample Search Engine Marketing Video Tutorials
SEM Tutorial
Certifications
Search Engine Marketing Certification
This Search Engine Marketing training is designed for clearing the Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.
As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.
At the end of this training program, there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.
Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication, etc.
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FAQs
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Why should I learn Search Engine Marketing from Intellipaat?
This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learning Google AdWords, developing advertising campaigns and tracking, optimizing and monetizing using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.
You will be working on real-time Search Engine Marketing projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.
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What are the different modes of training that Intellipaat provides?
At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers. -
Can I request for a support session if I need to better understand the topics?
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance. -
Can you explain the benefits of the Intellipaat self-paced training?
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well. -
What kind of projects are included as part of the training?
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience. -
Does Intellipaat offer job assistance?
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well. -
Is it possible to switch from self-paced training to instructor-led training?
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically. -
How are Intellipaat verified certificates awarded?
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
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SEM online training contents of this course are quite interesting to learn, and I am lucky enough to choose this course. I loved it, friends… You should also try this one.
As we know, it is the need of any organization to promote itself, the best practices of which I could learn from this course. Intellipaat had done a great job with Google AdWords Training, and the trainer was much perfect in his job. I learned a lot in this PPC training course.