Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This Training Course includes detailed study of PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry.
About the Trainer
Digital Marketing Evangelist | Speaker | Coach
Education :University of Toronto - Rotman School of Management(Digital Marketing)
He has over 15 years of extensive work experience in Digital Marketing Industry including Pay Per Click advertising and helped more than 1000 small businesses across the globe in getting positive ROI of their Online Marketing Spends.
Introduction to Inorganic Search results, Google AdWords and PPC advertising, Microsoft Adventure(Bing and Yahoo), Account Setup in Google AdWords, Structure of AdWords Account, Working with Campaigns, AdGroups, Keywords, Ads, etc., Advertising Campaign Types- Display, Search., Shopping and Video, Comparison between Search and Display Campaign
Understanding of how AdWords rank Ads?, Detailed description of AdWords Algorithm(Adrank), Quality score, Importance of Quality Score, CTR, Importance of CTR, Bids
Search campaigns and its Types including Standard, Dynamic Search, All features and Product Listing Google Merchant Centre., Creating your First Search Campaign, Campaign Settings, Location Targeting and its Types, Bidding Strategy (CPC), Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding, Enhanced CPC, CPA, Flexible Bid Strategy, Advantages and disadvantages of Bid strategies, Ad-extensions and its Types, Add Ad-extensions in Campaign, AdGroups Creation using tool, Keywords, Finding appropriate keywords, Add Keywords in AdGroup, Keyword Planner Tool, Different types of f Keywords-Boards, exact, phrase, synonym negative, Advantages and Disadvantages of Keywords, Ads Creation, Ad metrics, Display URL, Destination URL, Write an Ad Copy?, Good and bad examples of Ads
Understanding the use of Conversion Tracking, Way to set up Conversion Tracking, Track Code in website, Verifying Conversion statistics
Optimizing campaigns through AdCopies, CTR, Ways to increase CTR, Quality Score and how to increase it, Significance of Negative Keyword, Evaluate Campaign statistics, Conversion Report in Optimization, Keyword Optimization, Ways to reduce OPC, Analyze competitors Performance, Analyzing your competitors performance, Identify Fraud Clicks
Display Campaigns- All features and Mobile App, Increasing engagement through Remarketing, Comparison between Display and Search Campaign Settings, Performing campaign settings, Google Ad Scheduling, Google Ad Delivery, Placement of Ads, Creating various AdGroups, Using display planner tool, Finding relevant websites for ads placement, Creating text ads, Creating banner ads using tools, Uploading banner ads, Examples of good/bad banner ads display campaign
Introduction to Remarketing?, Remarketing campaign setup, Remarketing List Creation, Creating Advanced level Lists
This Intellipaat Search Engine Marketing training provides you training in creating and managing paid advertisements, learn about Google AdWords, develop advertising campaigns, track, optimize and monetize using industry best practices. This entire course content is in line with the requirements of clearing the Google AdWords Certification.
You will be working on real time search engine marketing projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.
Intellipaat basically offers the self-paced training and online instructor-led training. Apart from that we also provide corporate training for enterprises. All our trainers come with over 12 years of industry experience in relevant technologies and also they are subject matter experts working as consultants. You can check about the quality of our trainers in the sample videos provided.
If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers. The best part is that you can contact Intellipaat even after completion of training to get support and assistance. There is also no limit on the number of queries you can raise when it comes to doubt clearance and query resolution.
The Intellipaat self-paced training is for people who want to learn at their own leisurely pace. As part of this program we provide you with one-on-one sessions, doubt clearance over email, 24/7 Live Support, lifetime LMS and upgrade to the latest version at no extra cost. The prices of self-paced training can be 75% lesser than online training. While studying should you face any unexpected challenges then we shall arrange a Virtual LIVE session with the trainer.
We provide you with the opportunity to work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready. These projects could be in exciting and challenging fields like banking, insurance, retail, social networking, ecommerce, marketing, sales, high technology and so on. The Intellipaat projects are equivalent to six months of relevant experience in the corporate world.
Yes, Intellipaat does provide you with placement assistance. We have tie-ups with 80+ organizations including Ericsson, Cisco, Cognizant, TCS, among others that are looking for skilled & quality professionals and we would be happy to assist you with the process of preparing yourself for the interview and the job.
Yes, if you would want to upgrade from the self-paced training to instructor-led training then you can easily do so by paying the difference of the fees amount and joining the next batch of classes which shall be separately notified to you.
Upon successful completion of training you have to take a set of quizzes, complete the projects and upon review and on scoring over 60% marks in the qualifying quiz the official Intellipaat verified certificate is awarded.The Intellipaat Certification is a seal of approval and is highly recognized in 80+ corporations around the world including many in the Fortune 500 list of companies.
This Search Engine Marketing training is designed for clearing the Google AdWords Certification. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.
At the end of this training program there will be a quiz that perfectly reflects the type of questions asked in the certification exam and helps you score better marks in certification exam.
Intellipaat Course Completion certification will be awarded on the completion of Project work (on expert review) and upon scoring of at least 60% marks in the quiz. . Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Wipro, Standard Chartered, TCS, Genpact, Tata Communication etc
You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
We provide 24X7 support by email for issues or doubts clearance for Self-paced training.
In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
This Search Engine Marketing training is designed for clearing the Google AdWords Certification.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
24th February 2017
7th February 2017
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