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Intellipaat
Intellipaat

Google Analytics Training

4.68
2.5K votes
2,222

Our Google Analytics training course lets you master this powerful analytics tool. We provide the best online classes to help you learn the technique of making data-driven decisions, code installation, studying various metrics, monitoring web traffic and created detailed reports. Work on real world industry projects.

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Self Paced Training
Lifetime access to course materials and 24/7 support
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  • Online Classroom
22Dec
Sat,Sun
8 PM IST (GMT +5:30)
29Dec
Sat,Sun
8 PM IST (GMT +5:30)
05Jan
Sat,Sun
8 PM IST (GMT +5:30)

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Key Features

Instructor Led Training

15 Hrs of highly interactive instructor-led training

Self Paced Training

15 Hrs of self-paced session with lifetime access

Exercises & Project Work

30 Hrs of real-time projects after every module

Lifetime access

Lifetime access and free upgrade to latest version

Support

Lifetime 24x7 technical support and query resolution

Get Certified

Get global industry recognized certifications

Job Assistance

Job assistance through 80+ corporate tie-ups

Flexi-scheduling

Attend multiple batches for lifetime & stay updated.

About Course

About Google Analytics Training Course

Google Analytics is the most popular tool for measuring the performance of your website. This Google Analytics Training gives you a thorough understanding of the principles of this data-driven decision-making tool. You will be trained in installation of code, setting goals, study web traffic, demographics, their browsing habits and create custom reports.

  • What you will learn in this Google Analytics training course?

    1. Learn how analytics can help you make informed decisions
    2. Set up GA account to monitor and evaluate your website traffic
    3. Collect actionable insights from the GA Report
    4. Understand various KPIs, key measurement concepts and terminology
    5. Create an effective digital marketing plan
    6. Deploy the new improved ecommerce Reports in GA
    7. Learn about funneling and segmentation for better insights
    8. Have a quality check and analysis of your digital marketing spends
    9. Learn about clicks, user behavior, locations, and landing page effectiveness
    10. Research on the analytics findings to tweak your digital strategy
  • Who should take this Google Analytics online Training Course?

    • System and web analysts
    • Marketing professionals
    • Digital Product Managers
    • Sales Managers and Executives
    • SEO and SEM personnel
    • IT Architects and Testing personnel
    • Those aspiring for a career in analytics
  • What are the prerequisites for taking this Google Analytics Training Course?

    Anybody can take this Training Course. A basic understanding of Internet technology and websites is helpful.

  • Why should you take this Google Analytics Training Course?

    • 70% of leading companies say analytics is integral to how they make decisions – IBM Study
    • Google Analytics is being used by 52.9% of all websites – marketingland.com
    • Google Analytics Specialist in United States can earn up to $96,000 – indeed.com

    Today no digital marketing campaign is complete or successful without the right deployment of analytics. This is where the Google Analytics Training Course can help you in understanding how to improve the visibility and reach of websites. You can implement various strategies by visualizing the data from Google Analytics Reports and improve the digital marketing success rate. Having an in-depth understanding of Google Analytics can help you get jobs at some of the biggest companies around.

  • What Google Analytics Projects You will be working on?

    Project – Google Analytics Project

    Problem Statement – It explains that how to navigate to the different report available in google analytics.

Curriculum

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Google Analytics Course Content

  • Introduction to Google Analytics

    Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

  • Google Analytics and Google Webmaster Tools

    Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

  • Audit and Conversion Tracking

    The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

  • Features of Google Analytics

    Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.

  • E-Commerce and Tracking

    Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.

  • Mobile App Analytics

    Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.

  • Google Tag Management

    Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

  • Google Analytics Setup - Effective Tips

    The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.

Course Preview

Sample Google Analytics Video Tutorials

Certifications

Certificate

Google Analytics Certification

This course is designed for clearing the Google Analytics Individual Qualification (IQ) Certification. The entire training course content is in line with this certification program and helps you clear it with ease and get the best jobs in the top MNCs. As part of this training you will be working on real time projects and assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

At the end of this training program there will be quizzes that perfectly reflect the type of questions asked in the respective certification exams and helps you score better marks in certification exam.

Intellipaat Course Completion Certification will be awarded on the completion of Project work (on expert review) and upon scoring of at least 60% marks in the quiz. Intellipaat certification is well recognized in top 80+ MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc.

Ratings & Reviews

    • 4.68
    • 4.68
      2.5K votes
  • 4.7
    Course
  • 4.6
    Materials
  • 4.8
    Trainer
  • 4.6
    Videos
  • 4.7
    Quality
  1. Profile photo of Paras Jain
    Clear and Descriptive!
    Paras J

    The unique combination of online classes with working on live projects helped me gain a deeper understanding of Google Analytics. The approach of training is highly organized. The best part is detailed and easy explanations to get started with GA Reporting.

  2. Profile photo of Roma Das
    Wonderful Experience and Best results
    Roma Das

    I had an excellent learning experience with Intellipaat’s online training course. It gave me a comprehensive study on Google Analytics and its implementation in my work. It gave me a brilliant job opportunity in my career.

FAQs

  • Why should I learn Google Analytics from Intellipaat?

    This Intellipaat Google Analytics training gives you hands-on experience in mastering the data-driven decision-making tool for website performance monitoring used by majority of organizations around the world. You will learn about GA code installation, monitoring web traffic, studying user demographics, deciphering browsing habits and creating custom Google Analytics Reports. This entire course content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification.

    You will be working on real time Google Analytics projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

  • What are the different modes of training that Intellipaat provides?

    At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
  • Can I request for a support session if I need to better understand the topics?

    Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
  • Can you explain the benefits of the Intellipaat self-paced training?

    Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
  • What kind of projects are included as part of the training?

    Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
  • Does Intellipaat offer job assistance?

    Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
  • Is it possible to switch from self-paced training to instructor-led training?

    You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
  • How are Intellipaat verified certificates awarded?

    Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
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