Google Analytics Training

About Google Analytics Training Course

Google Analytics is the most popular tool for measuring the performance of your website. This Google Analytics Training gives you a thorough understanding of the principles of this data-driven decision-making tool. You will be trained in installation of code, setting goals, study web traffic, demographics, their browsing habits and create custom reports.

• About the Trainer

  Soumyajit Dey

  Digital Marketer with over 13 years of extensive work experience.

  Currently working with IBM as Digital Marketing Head, Worked with google for 8 yrs.

  He has also worked with Facebook Preferred Marketing Partner Team in India to help scale up Digital Marketing for Tier One clients in E-commerce, Retail and Travel verticals.

• What you will learn in this Google Analytics training course?

  1. Learn how analytics can help you make informed decisions
  2. Set up GA account to monitor and evaluate your website traffic
  3. Collect actionable insights from the GA Report
  4. Understand various KPIs, key measurement concepts and terminology
  5. Create an effective digital marketing plan
  6. Deploy the new improved ecommerce Reports in GA
  7. Learn about funneling and segmentation for better insights
  8. Have a quality check and analysis of your digital marketing spends
  9. Learn about clicks, user behavior, locations, and landing page effectiveness
  10. Research on the analytics findings to tweak your digital strategy

• Who should take this Google Analytics online Training Course?

  • System and web analysts
  • Marketing professionals
  • Digital Product Managers
  • Sales Managers and Executives
  • SEO and SEM personnel
  • IT Architects and Testing personnel
  • Those aspiring for a career in analytics

• What are the prerequisites for taking this Google Analytics Training Course?

  Anybody can take this Training Course. A basic understanding of Internet technology and websites is helpful.

• Why should you take this Google Analytics Training Course?

  • 70% of leading companies say analytics is integral to how they make decisions – IBM Study
  • Google Analytics is being used by 52.9% of all websites – marketingland.com
  • Google Analytics Specialist in United States can earn up to $96,000 – indeed.com

  Today no digital marketing campaign is complete or successful without the right deployment of analytics. This is where the Google Analytics Training Course can help you in understanding how to improve the visibility and reach of websites. You can implement various strategies by visualizing the data from Google Analytics Reports and improve the digital marketing success rate. Having an in-depth understanding of Google Analytics can help you get jobs at some of the biggest companies around.

• Find Google Analytics Training in other cities

  Bangalore, Melbourne, Chicago, Hyderabad, San Francisco, London, Toronto, New York, India

Google Analytics Course Content

• Introduction to Google Analytics

  Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

• Google Analytics and Google Webmaster Tools

  Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

• Audit and Conversion Tracking

  The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

• Features of Google Analytics

  Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.

• E-Commerce and Tracking

  Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.

• Mobile App Analytics

  Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.

• Google Tag Management

  Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

• Google Analytics Setup - Effective Tips

  The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.

• Google Analytics Project

  Project – Google Analytics Project

  Problem Statement – It explains that how to navigate to the different report available in google analytics.

Frequently Asked Questions about Google Analytics

• Why should I learn Google Analytics from Intellipaat?

  This Intellipaat Google Analytics training gives you hands-on experience in mastering the data-driven decision-making tool for website performance monitoring used by majority of organizations around the world. You will learn about GA code installation, monitoring web traffic, studying user demographics, deciphering browsing habits and creating custom Google Analytics Reports. This entire course content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification.

  You will be working on real time Google Analytics projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

• What are the various modes of training that Intellipaat offers?

  Intellipaat basically offers the self-paced training and online instructor-led training. Apart from that we also provide corporate training for enterprises. All our trainers come with over 12 years of industry experience in relevant technologies and also they are subject matter experts working as consultants. You can check about the quality of our trainers in the sample videos provided.

• Can I request for a support session if I find difficulty in grasping topics?

  If you have any queries you can contact our 24/7 dedicated support to raise a ticket. We provide you email support and solution to your queries. If the query is not resolved by email we can arrange for a one-on-one session with our trainers. The best part is that you can contact Intellipaat even after completion of training to get support and assistance. There is also no limit on the number of queries you can raise when it comes to doubt clearance and query resolution.

• Can you explain to me about the Intellipaat self-paced training and its various benefits?

  The Intellipaat self-paced training is for people who want to learn at their own leisurely pace. As part of this program we provide you with one-on-one sessions, doubt clearance over email, 24/7 Live Support, lifetime LMS and upgrade to the latest version at no extra cost. The prices of self-paced training can be 75% lesser than online training. While studying should you face any unexpected challenges then we shall arrange a Virtual LIVE session with the trainer.

• What kind of projects will I be working on as part of the training?

  We provide you with the opportunity to work on real world projects wherein you can apply your knowledge and skills that you acquired through our training. We have multiple projects that thoroughly test your skills and knowledge of various aspect and components making you perfectly industry-ready. These projects could be in exciting and challenging fields like banking, insurance, retail, social networking, ecommerce, marketing, sales, high technology and so on. The Intellipaat projects are equivalent to six months of relevant experience in the corporate world.

• Do you provide placement assistance?

  Yes, Intellipaat does provide you with placement assistance. We have tie-ups with 80+ organizations including Ericsson, Cisco, Cognizant, TCS, among others that are looking for skilled & quality professionals and we would be happy to assist you with the process of preparing yourself for the interview and the job.

• Can I switch from self-paced training to online instructor-led training?

  Yes, if you would want to upgrade from the self-paced training to instructor-led training then you can easily do so by paying the difference of the fees amount and joining the next batch of classes which shall be separately notified to you.

• How are your verified certificates awarded?

  Upon successful completion of training you have to take a set of quizzes, complete the projects and upon review and on scoring over 60% marks in the qualifying quiz the official Intellipaat verified certificate is awarded.The Intellipaat Certification is a seal of approval and is highly recognized in 80+ corporations around the world including many in the Fortune 500 list of companies.