Google Analytics is the most popular tool for measuring the performance of your website. This Google Analytics Training gives you a thorough understanding of the principles of this data-driven decision-making tool. You will be trained in installation of code, setting goals, study web traffic, demographics, their browsing habits and create custom reports.
Digital Marketer with over 13 years of extensive work experience
Currently working with IBM as Digital Marketing Head, Worked with google
for 8 yrs
He has also worked with Facebook Preferred Marketing Partner Team in India to help scale up Digital Marketing for Tier One clients in E-commerce, Retail and Travel verticals.
Anybody can take this Training Course. A basic understanding of Internet technology and websites is helpful.
Today no digital marketing campaign is complete or successful without the right deployment of analytics. This is where the Google Analytics Training Course can help you in understanding how to improve the visibility and reach of websites. You can implement various strategies by visualizing the data from Google Analytics Reports and improve the digital marketing success rate. Having an in-depth understanding of Google Analytics can help you get jobs at some of the biggest companies around.
This module teaches you the core principles of Digital Analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics. It further provides ground workto Marketers and Analysts for learning principles of Digital Analytics and thus, improve business performance through better digital measurement.
Topics: Glossary of Google Analytics Terms, Google Analytics Home Page and different features available, Google Analytics Report Dashboard – how it looks & what are its elements, Examples of various types of Reports available in Google Analytics, Google Analytics standard Reporting Views, Google Analytics Customized Reporting Views, Goal Creation and Admin
This module provides detailed information on how to create and set up Google Analytics, Placing the appropriate code on website, Setting goals to measure Data Optimization using the Search Query Data. It also teaches learners to track various elements of Online Marketing including Social Media Measurement.
Topics: Creating Google Analytics Account, Getting code for website, Choosing Data Sharing Settings, Implementing code on website via two approaches, Tag Manager basics, IP Filtering, Goals – Strategic and Tracking, Analyze Content Performance, Reporting metrics – bounce rate, average time spend, visitor count, Tracking SEO results in Google Analytics, Organic Search Report, Google Webmaster Tools – Setting up and Reporting, Social Media Tracking – measuring value, Custom Dashboard for business, Additional Functions you can perform through Analytics – Mobile App tracking, Offline Marketing Tracking, Video Interactions Tracking, Traffic Segmentation and Tracking phone calls
This module trains you on 10 –Step (fundamental principles) Audit, which must be performed before and after setting up Google Analytics.
Topics: Google Analytics Audit Code, Site Search Tracking, Bounce rate by Traffic type, Account Filters, URL Tagging, Mobile website Conversion Tracking, Macro and micro conversions, Custom Reports to maximize revenue, Unify results for Easier Interpretation, Traffic Source
After setting up and implementing Google analytics, it is important to know how to utilize all its features and what additional advanced options can be configured that help integrate offline traffic, mobile app tracking, phone call tracking and offline events tracking.
Topics: Page load time, Social button interactions, Video interactions, Phone calls, Offline marketing, CRM integration, Mobile website & apps, Multi-Channel funnel, Google Analytics real time
This module provides training on Google Analytics Advanced techniques with special mention of E-commerce and Tracking. In this module, we talk about Reporting and Analysis techniques to make informed business decisions.
Topics: Introduction to E-commerce Analysis, Analytics & Optimization (understanding with a question), Google Analytics Enhanced Commerce, Getting started with Enhanced Commerce, Enhanced E-commerce Schema, Promotion Data, Impression Data, Product Data, Action Data, Mapping Your site, Creating Template, Creating Test Profile QA, Deploying Code, Reporting Vs Analysis, Analysis Preparation, Traffic Source Analysis, Multi-Channel Analysis, Onsite Merchandizing analysis, Shopping behavior analysis, Check Out analysis, E-commerce reports
This module talks about Google Analytics Mobile App features and tracking. Just like your website, you can track data and identify that how many people find the app useful. Once you’ve built a mobile app, you’ll want to acquire new users, engage them regularly, and generate revenue, which can be done through understanding:
Topics: The foundations of Mobile App Analytics, How to measure user behavior in your app?, How to find common traits for your users and increase user engagement?, How to use data to improve your monetization strategies?, What Google Analytics has to offer?, Metrics for Mobile apps screen tracking, Mobile apps e-commerce tracking, E-commerce tracking reports, What would you need to measure effectively?, Setting up tracking for app – Android and iOS, Adding event tracking for Android and iOS apps, Setting up e-commerce tracking for mobile apps
This module provides training on Google Tag Manager. Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this course, you’ll learn how Google Tag Manager can simplify tag implementation and management process for Marketers, Analysts, and Developers.
Topics: Core concepts and principles of Tag Management using Google Tag Manager, How to create website tags and Manage Firing Rules, How to enhance your Google Analytics implementation?, How to configure other marketing tags like Dynamic Remarketing?, Tag Manager Structure Accounts and Containers, Publishing and Versions, Users and permissions, Setting up container, Rules for Analytics Tags, Preview and Publishing Tags, Understanding container versions, Previewing a container
This module talks about effective tips to use in Google Analytics Setup for analysis and effective business decision making.
Topics: Creating Customized Dashboard, Leveraging Custom alerts, Using table view options, In-page Analytics, Perform Recency, frequency & Pan sessions, Matched Query Types keyword positions & Day Parts, Custom Report Filters
Project – Google Analytics Project
Problem Statement – It explains that how to navigate to the different report available in google analytics.
In Intellipaat self-paced training program you will receive recorded sessions, course material, Quiz,related software’s and assignments.The courses are designed such that you will get real world exposure and focused on clearing relevant certification exam. After completion of training you can take quiz which enable you to check your knowledge and enables you to clear relevant certification at higher marks/grade also you will be able to work on the technology independently.
In Self-paced courses trainer is not available whereas in Online training trainer will be available for answering queries at the same time. In self-paced course we provide email support for doubt clearance or any query related to training also if you face some unexpected challenges we will arrange live class with trainer.
All Courses are highly interactive to provide good exposure. You can learn at your own place and at your leisure time. Prices of self-paced is training is 75% cheaper than online training. You will have lifetime access hence you can refer it anytime during your project work or job.
Yes, at the top of the page of course details you can see sample videos.
As soon as you enroll to the course, your LMS (The Learning Management System) Access will be Functional. You will immediately get access to our course content in the form of a complete set of previous class recordings, PPTs, PDFs, assignments and access to our 24×7 support team. You can start learning right away.
24/7 access to video tutorials and Email Support along with online interactive session support with trainer for issue resolving.
Yes, You can pay difference amount between Online training and Self-paced course and you can be enrolled in next online training batch.
Yes, we will provide you the links of the software to download which are open source and for proprietary tools we will provide you trail version if available.
Please send an email . You can also chat with us to get an instant solution.
Intellipaat verified certificates will be awarded based on successful completion of course projects. There are set of quizzes after each couse module that you need to go through . After successful submission, official Intellipaat verified certificate will be given to you.
Towards the end of the Course, you will have to work on a Training project. This will help you understand how the different components of course are related to each other.
Classes are conducted via LIVE Video Streaming, where you get a chance to meet the instructor by speaking, chatting and sharing your screen. You will always have the access to videos and PPT. This would give you a clear insight about how the classes are conducted, quality of instructors and the level of Interaction in the Class.
Yes, We do keep launching multiple offers, please see offer page.
We will help you with the issue and doubts regarding the course. You can attempt the quiz again.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate. Become in demand with Intellipaat certifications
You will get Lifetime access to high quality interactive tutorials along with life time access to complete Course Material .There will be 24/7 access to video tutorials with email support. If you stuck in any unexpected problem we will provide online interactive sessions with trainer for issue resolving.
We provide 24X7 support by email for issues or doubts clearance for Self-paced training.
In online Instructor led training, trainer will be available to help you out with your queries regarding the course. If required, the support team can also provide you live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.
At the end of the course there will be a quiz and project assignments once you complete them you will be awarded with Intellipaat Course Completion certificate.
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