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Google Analytics Training

Our Google Analytics training course lets you master this powerful analytics tool. We provide the best online classes to help you learn the technique of making data-driven decisions, code installation, studying various metrics, monitoring web traffic and creating detailed reports. As part of this training, you will work on real-world industry projects.

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Key Features

15 Hrs Instructor Led Training
15 Hrs Self-paced Videos
30 Hrs Project work & Exercises
Certification and Job Assistance
Flexible Schedule
Lifetime Free Upgrade
24 x 7 Lifetime Support & Access

About Google Analytics Training Course

Google Analytics is the most popular tool for measuring the performance of your website. This Google Analytics training gives you a thorough understanding of the principles of this data-driven decision-making tool. You will be trained in the installation of code, setting goals, web traffic study, demographics, browsing habits and creating custom reports.

What will you learn in this Google Analytics training course?

  1. How analytics can help you make informed decisions
  2. Setting up GA account to monitor and evaluate your website traffic
  3. Collecting actionable insights from the GA report
  4. Various KPIs, key measurement concepts and terminology
  5. Creating an effective digital marketing plan
  6. Deploying the new and improved e-commerce reports in GA
  7. Funneling and segmentation for better insights
  8. Having a quality check and analysis of your digital marketing spends
  9. Clicks, user behavior, locations and landing page effectiveness
  10. Researching on analytics findings to tweak your digital strategy
  • System and Web Analysts
  • Marketing Professionals
  • Digital Product Managers
  • Sales Managers and Executives
  • SEO and SEM Personnel
  • IT Architects and Testing Personnel
  • Those aspiring for a career in analytics

Anybody can take up this training course. Although, a basic understanding of Internet technology and websites is helpful.

  • 70% of the leading companies say that analytics is integral to how they make decisions – IBM Study
  • Google Analytics is being used by 52.9% of all websites – marketingland.com
  • A Google Analytics Specialist in the United States can earn up to $96,000 – indeed.com

Today, no digital marketing campaign is complete or successful without the right deployment of analytics. This is where the Google Analytics training course from Intellipaat can help you in understanding how to improve the visibility and reach of websites. You can implement various strategies by visualizing the data from Google Analytics Reports and improve the digital marketing success rate. Having an in-depth understanding of Google Analytics can help you get jobs at some of the biggest companies around.

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Course Fees

Self Paced Training

  • 15 Hrs e-learning videos
  • Lifetime Free Upgrade
  • 24 x 7 Lifetime Support & Access
$172

Online Classroom preferred

  • Everything in self-paced, plus
  • 15 Hrs of instructor-led training
  • 1:1 doubt resolution sessions
  • Attend as many batches for Lifetime
  • Flexible Schedule
  • 30 May
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 06 Jun
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
  • 13 Jun
  • SAT - SUN
  • 08:00 PM TO 11:00 PM IST (GMT +5:30)
$400 10% OFF Expires in
$0

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 support
  • Strong Reporting

Google Analytics Course Content

Introduction to Google Analytics preview videos

Understanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.

Setting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.

The various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.

Benefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.

Deploying of GA for ecommerce tracking, understanding the various advanced techniques for ecommerce scenarios, GA enhanced commerce, the schema of enhanced ecommerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of ecommerce reports.

Deploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of ecommerce app on the mobile.

Introduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.

The best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.

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Free Career Counselling

Google Analytics Project

What Google Analytics projects you will be working on?

Project: Google Analytics Project

Problem Statement: It explains how to navigate to the different report available in Google Analytics.

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Google Analytics Certification

This course is designed for clearing the Google Analytics Individual Qualification (IQ) exam. The entire course content is in line with the certification program and helps you clear the certification exam with ease and get the best jobs in top MNCs.

As part of this training, you will be working on real-time projects and assignments that have immense implications in the real-world industry scenarios, thus helping you fast-track your career effortlessly.

At the end of this training program, there will be quizzes that perfectly reflects the type of questions asked in the certification exam and helps you score better marks.

Intellipaat Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz. Intellipaat certification is well recognized in top MNCs like Ericsson, Cisco, Cognizant, Sony, Mu Sigma, Saint-Gobain, Standard Chartered, TCS, Genpact, Hexaware, etc.

Our Alumni works at top 3000+ companies

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Google Analytics Reviews

Paras J

Sr. SEO Executive at Planet Web Solutions Pvt. Ltd.

The unique combination of online classes with live projects helped me gain a deeper understanding of Google Analytics. The approach of the training is highly organized. The best part is the use of detailed and easy explanations by the instructor to get started with GA Reporting.

Roma Das

Digital Marketing Manager

I had an excellent learning experience with Intellipaat's online training course. It gave me a comprehensive understanding on Google Analytics and its implementation in my work. It gave me a brilliant job opportunity in my career.

Frequently Asked Questions about Google Analytics

Why should I learn Google Analytics from Intellipaat?

This Intellipaat Google Analytics training gives you hands-on experience in mastering the data-driven decision-making tool for website performance monitoring used by majority of organizations around the world. You will learn GA code installation, monitoring web traffic, studying user demographics, deciphering browsing habits and creating custom Google Analytics reports through this course. This entire course content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification exam.

You will be working on real-time Google Analytics projects and step-by-step assignments that have high relevance in the corporate world, and the course curriculum is designed by industry experts. Upon the completion of the training course, you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 support and course material upgrading to the latest version at no extra fee. Hence, it is clearly a one-time investment.

This Intellipaat Google Analytics training gives you hands-on experience in mastering the data-driven decision-making tool for website performance monitoring used by majority of organizations around the world. You will learn about GA code installation, monitoring web traffic, studying user demographics, deciphering browsing habits and creating custom Google Analytics Reports. This entire course content is in line with the requirements of clearing the Google Analytics Individual Qualification (IQ) Certification.

You will be working on real time Google Analytics projects that have high relevance in the corporate world, step-by-step assignments and curriculum designed by industry experts. Upon completion of the training course you can apply for some of the best jobs in top MNCs around the world at top salaries. Intellipaat offers lifetime access to videos, course materials, 24/7 Support, and course material upgrading to latest version at no extra fees. Hence it is clearly a one-time investment.

At Intellipaat you can enroll either for the instructor-led online training or self-paced training. Apart from this Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience and they have been actively working as consultants in the same domain making them subject matter experts. Go through the sample videos to check the quality of the trainers.
Intellipaat is offering the 24/7 query resolution and you can raise a ticket with the dedicated support team anytime. You can avail the email support for all your queries. In the event of your query not getting resolved through email we can also arrange one-to-one sessions with the trainers. You would be glad to know that you can contact Intellipaat support even after completion of the training. We also do not put a limit on the number of tickets you can raise when it comes to query resolution and doubt clearance.
Intellipaat offers the self-paced training to those who want to learn at their own pace. This training also affords you the benefit of query resolution through email, one-on-one sessions with trainers, round the clock support and access to the learning modules or LMS for lifetime. Also you get the latest version of the course material at no added cost. The Intellipaat self-paced training is 75% lesser priced compared to the online instructor-led training. If you face any problems while learning we can always arrange a virtual live class with the trainers as well.
Intellipaat is offering you the most updated, relevant and high value real-world projects as part of the training program. This way you can implement the learning that you have acquired in a real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning and practical knowledge thus making you completely industry-ready. You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. Upon successful completion of the projects your skills will be considered equal to six months of rigorous industry experience.
Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this we are exclusively tied-up with over 80 top MNCs from around the world. This way you can be placed in outstanding organizations like Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation part as well.
You can definitely make the switch from self-paced to online instructor-led training by simply paying the extra amount and joining the next batch of the training which shall be notified to you specifically.
Once you complete the Intellipaat training program along with all the real-world projects, quizzes and assignments and upon scoring at least 60% marks in the qualifying exam; you will be awarded the Intellipaat verified certification. This certificate is very well recognized in Intellipaat affiliate organizations which include over 80 top MNCs from around the world which are also part of the Fortune 500 list of companies.
Apparently, No. Our Job Assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and assists you in finding a well-paid job, matching your profile. The final decision on your hiring will always be based on your performance in the interview and the requirements of the recruiter.
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