Management of the sales process effectively and efficiently is a must for the growth of any company. Salesforce Sales Cloud is a tool to empower businesses to manage their sales processes. It streamlines various day-to-day sales tasks, starting from tracking leads and managing customer data to closing deals. Here in this blog, we will talk about the core features of the sales cloud, how it works, and the benefits it offers to sales teams. Let’s take a leap and look into how it can make selling simpler and more effective.
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What is Sales Cloud?
Salesforce Sales Cloud is an enterprise product that provides a wonderful platform for an organization’s sales department to manage end-to-end operations such as logging product information (e.g., price, Order ID), creating salesforce campaigns, managing customer contacts, triggering emails, reports, creating reports and dashboards, creating orders and opportunities based on advancing deals with customers, and many more.
Introduction to Salesforce Sales Cloud
Salesforce Sales Cloud is a completely customized product that integrates all customer information into one platform that includes marketing, lead generation, sales, customer support, and business analytics, as well as AppExchange accessibility to the thousands of apps
Sales Cloud focuses on increasing the performance of an organization’s sales staff and thereby increasing sales. This platform is also available as Software as a Service (SaaS) for browser-based access, as well as a mobile app. Users can exchange information or ask queries of the user community through a real-time social feed for cooperation.
It is distinct from conventional sales approaches in that it includes both the client’s account information as well as information acquired from social networks regarding the product and the consumer.
This aids in assessing the possibility of a sales lead and completing deals more quickly. It Increases your income and profitability with Sales Cloud’s advanced sales automation. Assist each attempt in becoming more efficient. Close additional transactions. Collect money more quickly. Increase growth and profit with Sales Cloud’s intelligent automation and integrated tools.
Features of Salesforce Sales Cloud
This section will go through the main Features of Sales Cloud. The characteristics are detailed below:
It is very feasible that a lead may not be the only one directly responsible for initiating and bringing the deal to completion; several others may be engaged, including the finance and infrastructure teams. Accounts are organizations (or corporations) with whom you will conduct business. For example, there is a business called DX that is interested in your products. As a result, you will now establish an account under this company name. Again, the process of creating an account is pretty similar to that of creating campaigns and leads.
Campaign management in Salesforce assists in the projection of an organization’s marketing activities aimed at increasing revenue in favor of its campaigning efforts. Advertisements, emails, seminars, events, telemarketing (calling customers), and other campaign initiatives are examples.
When a business deal is finalized, it is common for the account to come to you with problems they have faced with your products. For example, an OS that is not properly configured for laptops, flaws in a laptop, and so on. Cases are used to submit and track issues reported by clients/customers. There is severity, the contact who made the complaint, the account to which this issue is assigned, and so on.
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When we create an account, we must also set up and manage the connections of important business persons engaged in driving your business deal. There is also the option to associate the contacts with an existing account. Provides entire client information, including former conversations, discussions, important contact numbers, and emails.
Assume that as a consequence of your campaigning event, a few clients have expressed interest as a result of your marketing promotion. For example, suppose you launched a campaign to sell laptops at a discount, and a few clients expressed interest in the offer and registered their names to be contacted. A Lead in the Sales cloud is a possible client who has expressed an interest in purchasing a company’s goods or services as a consequence of campaigning or for personal reasons, but they may not be completely qualified to do so. They might be clients with whom the company has never done business, making them a potential customer.
When the discussions with the account reach a point where you, as a product offering, believe it is time to develop an opportunity for the business deal, you do it through opportunity management, which is essentially the name of the business deal. For example, “2000 Laptop Selling Deal.” We must also state where this opportunity is presented in its development.
This area supports the creation of reports and dashboards. In general, senior members of the company utilize this part to dig down and determine if regular campaigns are taking place and if campaigns are collecting leads and accounts, if good money is being generated as a response to marketing promotions, and so on.
Benefits of Salesforce Sales Cloud
Some basic platform benefits that are advantageous across several sectors and business categories include:
- The Personalization of the Sales Process addresses your specific requirements, allowing you to be adaptable and adjust your procedures to meet the demands of both your team and your consumers.
- Even better, the increasing Opportunities are always changing to meet the needs of consumers. As consumers become more technically advanced, we must react faster in our operations, and the module surely reflects this philosophy.
- Sales Cloud gives you the flexibility to grow your process as needed so that when changes in the business climate occur, your team has time to assess the best strategy with the module. Users of Sales Cloud may set up methods that will assist them to expand their system in tandem with their business.
- The availability of data and dashboards provides a highly thorough image of the company environment and improves sales forecasting accuracy. As a result, business choices are made fast.
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Salesforce Sales Cloud Pricing
Salesforce cost varies greatly based on what you want it for. Plans range in price from $25 per user per month for typical sales and customer service plans to more than $15,000 per month for marketing solutions such as Salesforce Pardot. These monthly rates will vary according to each business’s demands and scale. The disparity between these two estimates is evident, thus the best move you can do is to acquire a straight price quote from Salesforce for how much Salesforce (or competing suites) will cost your company.
Salesforce’s initial fees may vary depending on the plans — or Clouds — you choose and how many users you have.
Conclusion
Sales Cloud technologies assist representatives in reducing redundancies, improving procedures, organizing operations, communicating more effectively, and accessing information to complete transactions.
CRM software features that provide a single picture of history and status, as well as capabilities for designing efficiency-boosting workflows and approval procedures, benefit managers. Sales cloud dashboards, analytics, and forecasting tools can help leaders chart better courses. To get better insight and build a strong knowledge base in the Salesforce domain, you can enroll in our Salesforce Training Program.