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Conversion Rate Optimization Course

Our online Conversion Rate Optimization training will help you become a certified CRO specialist by enrolling in this course developed by SMEs, with a minimum of 8–12 years of experience. They aim to help you master AIDAS, microcopy, customer modeling, and other significant modules of CRO. Register for this CRO course today and excel in your Digital Marketing career!

Key Highlights

25 Hrs Instructor Led Training
20 Hrs Self-paced Videos
50 Hrs Project & Exercises
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Conversion Rate Optimization Course Overview

What are the modules covered in this online Conversion Rate Optimization course?

The topics that are taught in this CRO course are as follows:

  • Website CRO
  • Foundations of conversion
  • Understanding customers
  • Creating the message
  • Anatomy of a landing page
  • Design testing
  • Conversion testing

Those who are eligible to take up this Conversion Optimization course from Intellipaat are mentioned below:

  • Professionals aspiring to specialize in Website CRO
  • Analytics professionals
  • Optimization professionals
  • Those seeking a profit rise in their online business
  • Digital Marketers using data-driven techniques to generate business revenue

Some of the reasons why you must sign up for this Conversion Rate Optimization training are as follows:

  • There are 1,000+ jobs available for CRO professionals in the United States alone – LinkedIn
  • CRO professionals earn an average of US$75k per annum – PayScale
  • By the year 2026, the demand for marketers is estimated to rise by 10% – The Bureau of Labor Statistics

There is no skill set defined to take up this Conversion Optimization training. However, having a practical understanding of Microsoft Office and the working of the Internet will be useful.

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Career Transition

55% Average Salary Hike

$1,00,000 Highest Salary

1200+ Career Transitions

500+ Hiring Partners

Career Transition Handbook

Course Fees

Online Classroom Preferred

  • Everything in Self-Paced Learning, plus
  • 25 Hrs of Instructor-led Training
  • One to one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
01 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

08 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

15 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

22 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

$439 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Conversion Rate Optimization Course Content

Live Course

Module 1 - Introduction to Website Conversion Rate Optimization


1.1 Success traits
1.2 An example from Amazon
1.3 Principles of persuasion by Robert Cialdini

Module 2 - Conversion Foundations


2.2 Information scent
2.3 Examples of scent

3.1 Identification of the goals of the visitors
3.2 Modeling the customers

4.1 Message identification
4.2 Effective selling
4.3 Microcopy

5.1 Landing pages
5.2 Landing page elements

6.1 Design elements
6.2 Fitting the page together
6.3 Conversion: Three key factors
6.4 Action factors

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Free Career Counselling

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Conversion Rate Optimization Projects

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!


Conversion Rate Optimization Certification

How to be a professional in CRO?

You can become a CRO professional by enrolling in this Website Conversion Rate Optimization certification training, attaining all the necessary skills, and by working on the given projects. In the end, you will be rewarded with our course completion certificate recognized by top MNCs in the world.

You need to finish our CRO training program and successfully complete the given exercises and project work to unlock the CRO certificate from Intellipaat.

At Intellipaat, we do offer one practice test in our CRO course that gives you an insight into the format of the actual exam and the questions that may be asked.

With the help of the course instructors, you will easily be able to understand and execute all the projects and receive our course completion CRO certification.

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Conversion Rate Optimization Course Reviews

4.8 ( 2,196 )

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Conversion Rate Optimization Training FAQs

Why register for this Conversion Optimization training?

Intellipaat’s Conversion Rate Optimization course is curated by SMEs who have expert knowledge in this Digital Marketing subdomain. In our online CRO training program, you will gain an in-depth understanding of basic-to-advanced level concepts. Our trainers will make you an expert in the significant concepts of CRO and will offer you online support throughout the program.

We will also offer lifelong access to the courseware, free lifetime course upgrade, and more. You will have to work on numerous industry-specific projects that enhance your learning experience to get certified by Intellipaat. Further, our placement team will prepare you for job interviews and will help you land a lucrative job during the Conversion Optimization course.

3 technical 1:1 sessions per month will be allowed.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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