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Digital Marketing Strategy Course

4.8 (507 Ratings)

The Digital Marketing Strategy course at Intellipaat is an instructor-led training program. Our course instructors, with years of experience in this domain, aim to make you a certified Digital Marketing professional by teaching you the core concepts of Digital Marketing, such as strategy obstacles, defining trends, etc. Sign up with us today and get ahead in your career.

Key Highlights

20 Hrs Instructor Led Training
15 Hrs Self-paced Videos
40 Hrs Project & Exercises
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Process Advisors

*Subject to Terms and Condition

Digital Marketing Strategy Course Overview

What will you learn in this Digital Marketing Strategy training?

  • Overview of Digital Marketing Strategy
  • Customer needs
  • Market research and marketing calendar
  • Narratives
  • Business Analytics management and measurement

Professionals eligible for enrolling in this online training program are mentioned below:

  • Digital Marketing Executives
  • BI Professionals
  • Marketing Professionals
  • Project and Marketing Managers

Below are the reasons to register for Digital Marketing Strategy training courses:

  • There are more than 35,000 Digital Marketing jobs for entry-level and experienced professionals in the United States – LinkedIn
  • The demand for professionals in marketing is estimated to rise by 10% by 2026 – The Bureau of Labor Statistics
  • Major companies like Amazon, Vodafone, Accenture, etc. are hiring Digital Marketing professionals on a large scale – Indeed

There are no specific skills required to learn Digital Marketing Strategy from Intellipaat.

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Career Transition

55% Average Salary Hike

35 LPA Highest Salary

1200+ Career Transitions

500+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Course Fees

Online Classroom Preferred

  • Everything in Self-Paced Learning, plus
  • 20 Hrs of Instructor-led Training
  • One to one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
10 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

17 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

24 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

01 Jul


08:00 PM TO 11:00 PM IST (GMT +5:30)

30,039 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Digital Marketing Strategy Course Content

Live Course

Module 1 - Digital Marketing Strategy Overview and Creating Narratives


1.1 What is a Digital Marketing Strategy?
1.2 Strategy obstacles
1.3 The integrated process
1.4 Building a narrative
1.5 Defining the objective

Module 2 - Needs of Customers


2.1 Positioning the needs of customers
2.2 Basic needs of customers
2.3 Customer experience
2.4 Describing the personas and segments of customers

3.1 Categorizing keywords

3.2 Tools for keyword research

3.3 Researching on customers

3.4 Defining trends

3.5 Mapping the journey of a customer

4.1 Mapping the demand for content
4.2 Building a visual organizer
4.3 Developing the content calendar
4.4 Assessing resources
4.5 Building videos and processes
4.6 Planning the correct channel mix
4.7 Content publishing
4.8 Engaging with multi-devices
4.9 Contextualization

5.1 Analytics
5.2 Lifetime value of customers
5.3 Content drivers’ measurement

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Free Career Counselling

We are happy to help you 24/7

Digital Marketing Strategy Projects

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!


Digital Marketing Strategy Certification

How to unlock my certificate?

To unlock your certificate, you need to first complete the entire Digital Marketing Strategy classes and then successfully execute all the assignments and projects that are part of the training program.

For becoming a Digital Marketing professional, you should have in-depth knowledge of various skills and Digital Marketing strategies. To learn the same, you should sign up for Intellipaat’s Digital Marketing Strategy certificate. Once you complete the course, you will be awarded Intellipaat’s Digital Marketing Strategy certification, recognized by major organizations around the world.

Intellipaat offers one mock test as part of the course, which aims to help you assess your skills and knowledge of the concepts and, further, provides you insights into the questions and the format of the actual examination.

You can execute all the given assignments, projects, and case studies with the help of our course trainers. Upon the completion of all the projects, you will get an industry-recognized certificate in online marketing and digital strategy.

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Digital Marketing Strategy Training Reviews

4.8 ( 2,534 )

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Digital Marketing Strategy Training FAQs

Why take up Intellipaat’s online Digital Marketing Strategy classes?

Digital Marketing plays an integral role in the current market, and it has become important for Digital Marketers and other Marketing professionals to have in-depth knowledge of several Digital Marketing strategies. This online training program is conducted by experts from major companies who have extensive knowledge and experience in this domain.

This course provides 24 hours of support, hands-on experience through assignments, exercises, and projects, lifetime access to the courseware, and more. Besides, once you complete the training and execute the given projects, our job assistance team will prepare you for job interviews via resume creation, mock interview sessions, etc. Further, you will receive a Digital Marketing Strategy course completion certificate from us.

3 technical 1:1 sessions per month will be allowed.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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