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Advanced PPC Training Course Online

4.8 (800 Ratings)

This PPC course online is designed and curated by top industry experts in the world who will make you a PPC Specialist in a reputed organization. This course will fast-track your career in the field of Digital Marketing through online live lessons and real-world projects and case studies based on the modules you learn throughout the program.

Upskill for Your Dream Job

Key Highlights

20 Hrs Instructor Led Training
20 Hrs Self-paced Videos
40 Hrs Project & Exercises
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Process Advisors

*Subject to Terms and Condition

PPC Course Overview

What topics will be covered in this PPC training?

Our trainers will cover the following topics in this Pay Per Click course:

  • Search psychology
  • Buying funnel
  • Organizing keywords
  • Types of keyword match
  • Management of search terms and negative keywords
  • Research keywords
  • Creation of compelling ads
  • Advanced features of ads
  • Testing ads
  • Ad extensions
  • Campaign types reach and budget
  • Targeting language and location
  • Types of audience
  • Create lists and segment data
  • Reach customers through audience lists
  • Display network and target options
  • Formats to display ads
  • Set and measure goals
  • Attribution and bidding
  • Test and report
  • Organize ad groups and campaigns
  • Work with multiple accounts
  • Quality score
  • Pivot tables and diagnosis of quality score
  • PPC strategy setup
  • Account creation and management
  • Video and shopping campaigns
  • Tools for automation

The professionals listed below can sign up for this PPC Campaign training:

  • Digital Marketing Executives
  • Sales professionals
  • Marketing professionals
  • Marketing Managers
  • Business Owners
  • Entrepreneurs
  • Graduates in business, engineering, management, etc., who want to become PPC experts

You must sign up for one of the best PPC training courses for the reasons listed below:

  • There are more than 5,000 jobs open for PPC professionals in the United States while in India, there are over 2,000 job opportunities for them – LinkedIn
  • The average salary of a PPC Specialist is about US$58,927 per annum – Indeed
  • Major organizations around the globe, including HP, Gartner, Oracle, and more, are hiring these PPC experts – Glassdoor

No. There are no prerequisites required to register for our AdWords PPC training. However, basic understanding and skills in the field of Digital Marketing can benefit your learning experience.

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Career Transition

55% Average Salary Hike

$1,00,000 Highest Salary

1200+ Career Transitions

500+ Hiring Partners

Career Transition Handbook

*Past record is no guarantee of future job prospects

Course Fees

Online Classroom Preferred

  • Everything in Self-Paced Learning, plus
  • 20 Hrs of Instructor-led Training
  • One to one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
10 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

17 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

24 Jun


08:00 PM TO 11:00 PM IST (GMT +5:30)

01 Jul


08:00 PM TO 11:00 PM IST (GMT +5:30)

$439 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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PPC Course Content

Live Course

Module 1 - Search Psychology

1.1 Process of search
1.2 Fitting an advertiser into the process of search

Module 2 - Buying Funnel

2.1 Introduction to buying funnel
2.2 Targeting users in the funnel
2.3 Channels to leverage in the buying funnel

3.1 Change in keywords in the buying funnel
3.2 Different types of keywords
3.3 Primary searcher and its identification

4.1 Semantic match type vs syntactic match type
4.2 Use of syntactic match types phrase match
4.3 Use of semantic match types

5.1 Search terms that trigger the respective keywords
5.2 Function for negative keyword match types
5.3 Use of negative keywords
5.4 N-gram analysis

6.1 Website examination for keywords and ideas
6.2 Keyword ideas using analytics
6.3 Google Keyword Planner tool

7.1 Components of ad
7.2 Sending traffic
7.3 Benefits and features of ads
7.4 Call-to-Action
7.5 Design ads to match the buying cycle

8.1 Dynamic customization of ads
8.2 B2B audience
8.3 Ensure complete ads

9.1 Ad testing types
9.2 Single ad group testing
9.3 Multi ad group testing
9.4 Testing metrics and data

10.1 Overview of ad extensions
10.2 Use of informational extensions
10.3 Listing additional options for business interaction
10.4 Develop special prices and promotions for ads

11.1 Selecting the correct campaign type
11.2 Choosing the correct ad networks
11.3 Set and control budgets
11.4 Explore other settings

12.1 Choose ad locations
12.2 Use of advanced location

13.1 Process of remarketing
13.2 Using CRM data for customer match
13.3 Use similar lists to expand audiences
13.4 Target users with affinity and in-market audiences
13.5 Options for the demographic target

14.1 Data segmentation
14.2 Building a remarketing list
14.3 Developing customer match

15.1 Targeting vs observation
15.2 Use of audience insights to analyze customer data

16.1 Targeting options
16.2 Listing the formats to display ads
16.3 Select the method to target as per the funnel

17.1 Contextual targeting
17.2 Layered targeting
17.3 Placement targeting
17.4 Blocking inappropriate content

18.1 Build responsive and effective ads
18.2 Use image ads

19.1 Set goals
19.2 Measure the goals

20.1 Methods of attribution
20.2 Select a bid method
20.3 Automation of manual bidding
20.4 Implementation of bid modifiers

21.1 Interface customization
21.2 Generate dashboards and reports
21.3 Click fraud
21.4 Experiments
21.5 Drafts

22.1 Design tightly-themed ad groups
22.2 Create bulk ad groups

23.1 When to build distinct campaigns?
23.2 Goal-based campaign organization
23.3 Account organization

24.1 Google Ads Manager
24.2 Manage access of multiple user accounts
24.3 Use Google Ads Editor to make huge changes

25.1 Ad ranking functions
25.2 Factors of quality score
25.3 Visible quality score vs auction quality scores
25.4 Work with a quality score
25.5 Assessment of quality score data
25.6 Quality score improvements
25.7 Impression share

26.1 Download quality score data
26.2 Build pivot tables

27.1 Plan strategic interviews and conduct them
27.2 Build marketing plans

28.1 Implementation of account tracking
28.2 Plan to create an account
28.3 Create account
28.4 Keep the account on target by operating an active target
28.5 Refining campaign targets
28.6 Management of long-term accounts

29.1 Design a Video Campaign
29.2 Design a Shopping Campaign

30.1 Automation of Google Ads account
30.2 Other automation tools

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PPC Projects

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!


PPC Certification

How can I become a PPC Specialist?

You can become a certified PPC expert through this PPC Specialist course wherein our trainers will help you learn all the concepts, techniques, and methods that will help you gain proficiency in PPC and earn an industry-recognized certificate.

You will receive your Advanced Certification in PPC from Intellipaat once you complete the Pay Per Click training, execute all the associated projects, and meet all the requirements.

You need to clear the Advanced PPC certification examination in a single attempt.

Upon completion of this Advanced PPC certification program, you need to sign up on Microsoft’s website and then opt for the Bing Ads certification examination. Only the present customers of Bing Ads have the qualification to be an Accredited Professional.

The examination involves 100 multiple-choice questions and answers that need to be completed within the span of 90 minutes. To clear the examination, you must score at least 80%. Besides, the certification is valid for 1 year and you can retake it after re-taking the examination.

After you complete this Advanced PPC training with us, you will be required to sign up on the website of Google Academy. Further, you need to opt for the Google Ads certification examination. You need to first clear the Google Ads Fundamentals exam and then take up an additional assessment on the product area to gain the certification. Additional product assessments include mobile advertising, shopping advertising, search advertising, video advertising, and display advertising.

The Google Ads Fundamental examination includes 100 questions that need to be completed within 120 minutes. The additional assessment exam comprises 70 questions to be completed in 90 minutes. You need to score more than 80% to pass this exam. The Google Ads certification has a 1-year validity, post which you will be required to retake the examination to maintain your certification.

Yes. As part of our PPC classes, we offer one practice test to help students get an idea of the actual exam.

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PPC Training Reviews

4.8 ( 2,189 )

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PPC Marketing Training FAQs

Why enroll in this Advanced PPC training program?

You must sign up for one of the best Pay Per Click online courses offered by us as it will help you gain in-depth knowledge and understanding of the various modules and concepts that are taught in this advanced PPC course. Moreover, they will provide 24-hour online assistance wherein you can get all your doubts cleared.

You will get the opportunity to work on a range of industry-based projects which will enhance your learning experience. Also, you will have free lifetime access to our courseware and course upgrades. Moreover, our job assistance team will prepare you for job interviews through mock interview sessions, resume creation, and more.

3 technical 1:1 sessions per month will be allowed.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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