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Social Media Marketing Course

The Social Media Marketing course program at Intellipaat is led by trainers from top MNCs around the world. They will help you master various tools and technologies in this domain, including Social Studio, Social Analytics tools, and more to make you a certified professional in Social Media Marketing. Further, we offer lifetime access to the complete Social Media training material for your benefit.

Key Highlights

20 Hrs Instructor Led Training
15 Hrs Self-paced Videos
40 Hrs Project & Exercises
Job Assistance
Flexible Schedule
Lifetime Free Upgrade
Mentor Support

Social Media Marketing Course Overview

What modules will you learn in this Social Media Marketing Course?

The following are the learning outcomes during these online Social Media Marketing course:

  • Planning and strategies using social media
  • Social media channel management
  • Social advertising
  • Reports and measures of social media
  • Social media management tools

These are some of the skills and modules that you will cover in this SMM training.

Those who must register for Intellipaat’s Social Media certification program are as follows:

  • Entrepreneurs
  • Bloggers
  • Influencers
  • Celebrities and public figures
  • Social Media Marketing employees
  • Those who wish to learn Social Media Marketing
  • Beginners aiming to pursue a career in this domain

These are the following reasons to take up Social Media courses program:

  • There are more than 19,000 jobs in the United States and over 7,000 jobs in India open for Social Media Marketing professionals – LinkedIn
  • In the United States, entry-level Social Media Marketing professionals earn in the range of US$50,000 to US$72k per annum – Glassdoor
  • Top organizations in the world are hiring Social Media Marketing professionals, including Cognizant, Apple, Netflix, etc. – Indeed

There are no prerequisites to sign up for this Social Media Marketing course.

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Career Transition

55% Average Salary Hike

$1,00,000 Highest Salary

1200+ Career Transitions

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Social Media Course Fees

Self Paced Training

  • 15 Hrs e-learning videos
  • Flexible Schedule
  • Lifetime Free Upgrade


Online Classroom Preferred

  • Everything in Self-Paced Learning, plus
  • 20 Hrs of Instructor-led Training
  • One to one doubt resolution sessions
  • Attend as many batches as you want for Lifetime
  • Job Assistance
01 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

08 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

15 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

22 Apr


08:00 PM TO 11:00 PM IST (GMT +5:30)

$400 10% OFF Expires in

Corporate Training

  • Customized Learning
  • Enterprise grade learning management system (LMS)
  • 24x7 Support
  • Enterprise grade reporting

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Social Media Marketing Course Content

Live Course

Module 1 - Introduction to Social Media


1.1 Modern communication
1.2 Landscape of social media
1.3 Managing and monitoring reputation
1.4 Engagement of a customer

Module 2 - Social Media Planning and Strategy


2.1 Impact of social media on business goals
2.2 Integration of Social Media Marketing
2.3 Strategic business channels
2.4 Defining the target audience
2.5 Posting and promoting different types of content

3.1 Microblogging and social networking
3.2 Social media: Sharing images and videos
3.3 Other services

4.1 Hootsuite
4.2 Link shorteners
4.3 Social Studio
4.4 Buffer
4.5 Social analytics tools
4.6 Key performance indicators (KPIs)

5.1 Key factors of social advertising
5.2 Advertising campaigns

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Free Career Counselling

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Social Media Marketing Projects

Peer Learning

Via Intellipaat PeerChat, you can interact with your peers across all classes and batches and even our alumni. Collaborate on projects, share job referrals & interview experiences, compete with the best, make new friends — the possibilities are endless and our community has something for everyone!


Social Media Marketing Certification

How do I become a certified Social Media Marketing professional?

To be a certified professional in Social Media Marketing, you must sign up for one of the best Social Media Marketing training courses from Intellipaat. Once you complete this course successfully, you will receive the Social Media course completion certification from us.

Yes! Intellipaat offers one mock test in its advanced Social Media Marketing courses so that you get an overview of the actual examination w.r.t. the format and the questions that may be asked in it.

With the guidance of our SMM Marketing course instructors, you will be able to complete all the necessary assignments and projects in the course, and on the completion of these and the course, you will receive Intellipaat’s certificate.

You must complete the Social Media certification training and, further, execute all the projects and case studies included in the course to earn the certification.

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Social Media Marketing Course FAQs

What is Social Media Marketing?

Social Media Marketing or SMM is a form of digital marketing that utilizes social media platforms as a marketing tool. The objective of SMM is to generate content that users can share over their social network, thus helping increase brand exposure and broaden customer reach.

With the world moving toward the digital frame, faster than ever before, social media has become an extremely crucial part of our regular lives. Major organizations across the globe are looking for Digital Marketing professionals from its subdomains, one of them being Social Media Marketing. This Social Media Marketing training is an instructor-led program taught by trainers with years of experience in this field.

This online SMM certification program offers lifetime access to our 24-hour assistance team and the courseware. Moreover, during this Social Media certification training you will work on several exercises and case studies in this domain, which will help you gain industry experience. Further, our placement team will guide you through resume preparation, mock interviews, and more to help you land a lucrative job in a well-known organization.

The program offers holistic training in Social Media Planning and Strategy, Social Media Channel Management, Tools for Social Media Management and Social Media Reports and Measures, and Social Advertising.  The social media certification, offered by Intellipaat is aligned with the industry requirements and will enable you to crack interviews at top MNCs.

Social Media Marketers earn a good average yearly. The average annual income of Social Media Marketers in the US according to Glassdoor is US$43,292. In India, Social Media Marketers earn about ₹271,092 per year as per Glassdoor.

ZipRecruiter has over 40,700 job openings listed for Social Media Specialists in the USA. India has 3,000+ jobs listed on LinkedIn for Social Media Specialists. The demand for these professionals makes it a good career choice.

Social Media Marketing allows companies to:

  • Create brand recognition
  • Target specific audiences as per marketing requirements
  • Directly connect with the target audience
  • Improve performance by gathering data and feedback from the audience
  • Provide excellent customer service
  • Direct referral traffic to the company website or blog

Once you are registered for the course, you will receive access to all the e-learning content on our LMS. You will have access to the study material and their upgrades for your lifetime.

At the start of the training, you will be given all the information regarding your mentors and learning support. You can reach out to them if you face any issues. You can also contact us using the contact number on our website.

Social media is very important for marketers in their overall marketing strategy. Social media marketing is very effective for businesses. This means that businesses today need social media marketers to optimize performance. This is a testament to the fact that SMM professionals will be in high demand for many years to come.

Some of the popular Social Media Marketing tools are:

  • Sprout Social
  • Hootsuite
  • Buffer
  • BuzzSumo
  • Kicksta

Some popular social media techniques are:

  • Leveraging multiple social media platforms
  • Maintaining brand consistency across all social media platforms
  • Creating compelling social media content
  • Using relevant hashtags to reach the target audience
  • Catering to your audience

Of course. You can find a number of online resources on our websites that aids you along with the social media certification program, such as tutorials, interview guides, blogs, tutorials, and YouTube videos that are relevant to Social Media Marketing.

3 technical 1:1 sessions per month will be allowed.

At Intellipaat, you can enroll in either the instructor-led online training or self-paced training. Apart from this, Intellipaat also offers corporate training for organizations to upskill their workforce. All trainers at Intellipaat have 12+ years of relevant industry experience, and they have been actively working as consultants in the same domain, which has made them subject matter experts. Go through the sample videos to check the quality of our trainers.

Intellipaat is offering 24/7 query resolution, and you can raise a ticket with the dedicated support team at any time. You can avail of email support for all your queries. If your query does not get resolved through email, we can also arrange one-on-one sessions with our support team. However, 1:1 session support is provided for a period of 6 months from the start date of your course.

Intellipaat is offering you the most updated, relevant, and high-value real-world projects as part of the training program. This way, you can implement the learning that you have acquired in real-world industry setup. All training comes with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you completely industry-ready.

You will work on highly exciting projects in the domains of high technology, ecommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your skills will be equal to 6 months of rigorous industry experience.

Intellipaat actively provides placement assistance to all learners who have successfully completed the training. For this, we are exclusively tied-up with over 80 top MNCs from around the world. This way, you can be placed in outstanding organizations such as Sony, Ericsson, TCS, Mu Sigma, Standard Chartered, Cognizant, and Cisco, among other equally great enterprises. We also help you with the job interview and résumé preparation as well.

You can definitely make the switch from self-paced training to online instructor-led training by simply paying the extra amount. You can join the very next batch, which will be duly notified to you.

Once you complete Intellipaat’s training program, working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded Intellipaat’s course completion certificate. This certificate is very well recognized in Intellipaat-affiliated organizations, including over 80 top MNCs from around the world and some of the Fortune 500companies.

Apparently, no. Our job assistance program is aimed at helping you land in your dream job. It offers a potential opportunity for you to explore various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision on hiring will always be based on your performance in the interview and the requirements of the recruiter.

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