What is Bounce Rate in Digital Marketing? - Intellipaat

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What is Bounce Rate
Updated on 09th May, 23 9.7 K Views

Everyone has experienced the feeling when their traffic and engagement numbers start to decline. Your website is receiving visitors, but they are departing at an alarmingly high (and quick) pace. You frantically comb through all of your data and delve through various digital measures in an effort to identify the offender.

Although Bounce Rate appears to give a clear indication of how rapidly visitors leave your website or a particular landing page, more research is necessary to fully comprehend its consequences. Not every tourist who departs empty-handed bounces back. This post will cover both how to effectively measure and enhance your website for growth and what you may expect from your bounce rate.

Let’s take a deep dive into the topics.

Table of Content-

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What is meant by Bounce Rate?

What is meant by Bounce Rate?

When a user sees a single page on your website and does nothing before leaving, this is known as a bounce.

  • The bounce rate of a website, in further detail, monitors the number of visitors that leave a page without doing a particular action, such as making a purchase, completing a form, or clicking a link.
  • If you are a Digital Marketer it is crucial for you to get clear with what the Bounce rate in Digital Marketing is.
  • It is very important to keep an eye on the bounce rate to get an idea of how many visitors visit your site.
  • Also, there is a myth regarding bounce rate which many people believe in, that is, bounce rate is that people haven’t visited your site or they just opened the first page and went back without reading it at all.
  • But what it actually means is that they visited your site, and read the first page but did not go to any of the other interlinked pages.
  • When evaluating an entrance page’s performance in piquing visitors’ attention, bounce rates can be employed as a tool.
  • A landing page that effectively encourages users to explore further pages and navigate farther into the website has a low bounce rate.
  • High bounce rates often show that a website is not doing a good job of maintaining users’ interest.
  • This indicates that before a certain time period, visitors only read one page, never browsing other sites or engaging with the site in any way.
  • The bounce rate of a website reveals information about visitor behavior and how effectively it engages those visitors.
  • Bounce from a website refers to leaving it without taking any action, such as leaving a remark or visiting another page.
  • To exit the website without engaging after entering it, in other terms.
  • However, this isn’t necessarily a bad thing or an indication that the website is underperforming. Later, more on that.

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How is Bounce Rate Evaluated?

Do You Know that with the help of Google Analytics, one can figure out which pages are contributing to the high bounce rate, and which ones are functioning incredibly well, so let us find out how?

How is Bounce Rate Evaluated?

In order to find the bounce rate, divide the total number of one-page visits by the total number of entrances. It may be evaluated for different time frames (such as a day, week, month, or year), and they can be used to assess the effectiveness of both the entire website and specific sections.

We’ve included some helpful definitions below in case you’re unsure of what the total number of one-page visits and the total number of entrances mean:

How many visitors visited your website for one page and then departed is represented by the total number of one-page visits.

What is a Good and Average Bounce Rate?

It is important to get to know about the Good Bounce Rate.

  • Our examination of over a billion sessions revealed that, although it varies by industry, a desirable bounce rate is lower or around 50%. An ideal blog has 70%, with an average of 80%.
  • You should comprehend the distinction between a high bounce rate and a low bounce rate to define what is decent for your website.
  • When a visitor leaves after seeing only one page on your website, this is referred to as a high bounce rate. When a page has a low bounce rate, users are staying on it for longer and use the links that are present.
  • A high bounce rate can not always be called as bad and the definition of a good and a bad bounce rate depends on the criteria and also varies according to needs.
  • The ideal range for bounce rates is between 26% and 40%, with the average rate falling between 26% and 70%.
  • Landing anything under 20% is often rare, so you might want to double-check certain things if that’s what your data is saying.
  • A bounce rate that is mistakenly reported might be caused by duplicate code, improperly integrated tracking, and third-party add-ons.
  • The device the viewer is using might also affect the average bounce rate. For instance, 51% of mobile devices had the highest bounce rates across all sectors.
  • While the average bounce rate for tablets is 45% and 43%, respectively, for desktops. So, while assessing the bounce rate of your website, consider the source of the visitors.

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Root Cause of High Bounce Rate

Here are the few root causes of High bounce rate:

The website has a subpar design

  • It may appear to be okay at first glance, but when a user attempts to complete an action, they may discover that the page has far too much noise.
    • Poor or too wordy writing, problems with font type and size, weak graphics, and placing an excessive number of calls to action are common diseases.
  • The rule of thumb online is simplicity. Look at the Google homepage; there’s a reason why it hasn’t changed in so long.

Ineffective site architecture

  • The site navigation clearly indicates whether the website was not designed with the user’s achievement of a certain objective in mind.
  • Visitors are frequently perplexed by vague headers, and when we urge them to pause and consider anything, they frequently leave.
  • A reasonable rule of thumb is five to seven primary titles with obvious hints as to what that part contains as we covered in the Strategy section.
  • For instance, a tourism destination with “Explore Our Area” is too ambiguous. By making the initial step of exploring the website seem simple and approachable, something like “Plan a Trip” can aid in lowering the bounce rate.

Sources of traffic references-

  • One of the best metrics for assessing traffic quality is the bounce rate.
  • After resolving the aforementioned issues, the following stage in your study is to slice your data according to the origin of your visitors.
  • You can discover that visitors coming from social media have a substantially greater bounce rate than those coming from natural search or news websites. This is very useful for tracking PR initiatives.
  • The “powers that be” may find big media hits attractive, but a dedicated niche blogger frequently sends far better traffic, as seen by lower Bounce Rates.


The bounce rate is a crucial ranking component and a crucial indicator of the health of your website. There are many tried-and-true SEO solutions that may help turn large percentages of visitors leaving your site into more engaged and business-ready audiences.,

Hope this blog helped you to know about various Digital Marketing strategies used by various people.

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