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Many firms utilize Salesforce, a customer relationship management tool, to improve communication between their company and their clients. In Salesforce, security and permissions are the main topics of roles and profiles.

Users must be able to access your Salesforce, roles, and profiles either with your permission or without it. User profiles and roles in a Salesforce organization control a user’s access, which includes what they can see and do. Continue reading to find out more.

These will be the areas that will be discussed in this blog:

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Let’s begin with defining roles in Salesforce so that we may better comprehend this blog.

What are the Roles in Salesforce?

A role in Salesforce defines a user’s visibility access at the record level. Roles may be used to specify the types of access that people in your Salesforce organization can have to data. Simply put, it describes what a user could see within the Salesforce organization.

For each asset in your Salesforce organization, the default visibility setting will be “Org Wide Default” (organization-wide default). When your security model (OWDs) is set to private, roles are utilized. While the OWD is personal, there are two ways to improve data visibility: role hierarchies and sharing rules in Salesforce.

Assuming you have a supervisor who is presumably in a higher position than you, this would imply that your superiors may have visibility access to both their own and your data, whilst you can only view your own. 

However, under the Salesforce role hierarchy, as is depicted in the above graphic, if you have a role that is greater than any other user’s, you may view the records of users who are beneath you. 

Additionally, sharing rules may be used to boost visibility, but doing so requires you to establish a set of guidelines on the basis on which rights are granted. To access Salesforce through API, you need to utilize a salesforce security token along with a password.

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What are Profiles in Salesforce?

In Salesforce, user profiles decide which objects and data they have access to. They may be thought of simply as profiles that control what the user can do with the items. 

With the four actions of Create, Read, Edit, and Delete, you may choose the Salesforce profile controls. Based on a user’s profile, you may provide them access to perform any of these operations (create, read, modify, or delete).

Some employees in your company might require permission to read and change data, but not to delete it. Therefore, you may utilize CRED to mix and match what each user can do with each object (create, read, edit, delete).

Additionally, profiles have control over the objects, fields, tabs, application page layout, and record types that are visible to users. For each user, Salesforce offers a set of fundamental profiles with various rights. We may, however, create our own profiles with the rights that best suit our needs.

Two categories of profiles exist in Salesforce:

  • Standard Profiles
  • Custom Profiles

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What is the Difference Between a Role and a Profile in Salesforce?

Do you still have trouble differentiating between Salesforce profiles and roles? We’ve got you covered, so don’t worry. In the following section, we are going to explain the differences between Salesforce roles vs profiles.

In terms of security and permissions, both roles and profiles are utilized. We make use of these roles and profiles to grant access to just the appropriate user. Despite the fact that they both may appear identical, these two differ greatly. In Salesforce, the following are the main distinctions between jobs and profiles.

Roles enable people to sight and access to records.Access control for CRED (create, read, edit, delete) records of users are provided via profiles.
In essence, it is a record-level access.In essence, it is an access at the object and field levels.
It adheres to a hierarchy. Data visibility rights are assigned according to hierarchy.There is no hierarchy in it. Based on the profile, permissions are granted.
These can be seen as a hierarchy, with a higher role having more authority than a lower one.These may be seen as circular structures where all profiles serving the same purpose join together to form a circle and have equal access.
The profile is always a factor in the function.The profile may exist separately from the position.
Users are not required to have roles.Roles are not necessary for users.
Roles limit who has access to specific records and fields.Access to objects, field-level security, page designs, record kinds, and applications are all controlled by the profile.

It’s important to note that permission sets in Salesforce do not override the permissions granted by a user’s profile or role. Instead, they supplement those permissions with additional access. We trust you now fully comprehend the distinction between profiles and roles. We’ll examine how to build jobs and profiles in Salesforce in the next section.

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How to Create Roles in Salesforce?

We’ll look at how to build Salesforce jobs in this part. The steps are as follows:

Step 1: We must first navigate to “set up” (located in the upper right corner of the screen, near to the notification icon, as seen in the figure below), in order to learn where the role is. Then choose “Setup.”

Step 1

Step 2: Then, as seen in the figure below, click on the “Users” option that will be on the left side of the screen.

Step 2

You’ll find the “Roles” option under “Users.” Just click it. When you click on it, the next screen will show up. The “Set up Roles” button may be found at the bottom of the screen.


Step 3: The following page will show after selecting “Set Up Roles.” You must select “Add Role” here.

Step 3

Step 4: The next step is to make a new position. Here, you need to specify a label name, a role name, and the opportunity access.

Step 4

Step 5: Then, click on “Save”

How to Create Profiles in Salesforce?

We’ll now go through how to quickly build a profile in Salesforce.

Step 1: Similar to roles, “Profiles” may be found under users, as illustrated in the picture below.

Step 1

Step 2: After selecting “Profiles,” select “New.”

Profile - Step 2

Step 3: When you select “New,” you will see the image below. Select a user license, pick a profile from the drop-down menu below, and give your profile a name.

Profile - Step 3

Step 4: Save the Profile.

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We hope now you must be familiar with the purpose of Salesforce roles and profiles by this point. In summary, whereas in profiles your access to changing the data is determined by your profile needs, in roles you will have visibility access to your data, including that of your subordinates. Additionally, we covered the Salesforce profile and role creation process.

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