Due to the unbridled rise of the Internet of Things the already huge chunk of big data, over two-thirds to be precise is unstructured data. This share will further increase and unstructured data needs newer ways of parsing and making sense of in the grand scheme of things.
As a direct consequence we will see some of the top NoSQL tools like MongoDB, Cassandra, HBase to gain increasing prominence in the not so distant future. Video is already accounting for over 70% of all the data consumption on the internet thanks to our penchant for watching videos chiefly on YouTube, Facebook, et al. Further the growth of Internet of Things ensures that data from remote oil rigs, traffic cameras, home automation systems, automobile sensors will amount for a large amount of this unstructured big data. So the businesses that will be the most profitable are the ones which can decipher the information present in this unstructured big data and convert it into gold.